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Journal : PANDITA: Interdisciplinary Journal of Public Affairs

Consumers’ Intention pada Omni-Channel Matahari dengan Pendekatan Utaut Rani Normawati; Anna Widayani; Ika Rachmawati
PANDITA : Interdisciplinary Journal of Public Affairs Vol. 5 No. 2 (2022): Juli - Desember
Publisher : Fakultas Ilmu Administrasi Universitas Krisnadwipayana Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61332/ijpa.v5i2.45

Abstract

Technological developments, especially in product marketing, are very diverse, for example omni-channel. Omni-channel is implemented to reach a wider audience. This study aimed to examine and analyze the factors influencing the intention to use omni-channel among Matahari Department Store (MDS) consumers. The collected data was processed based on the descriptive statistical analysis method to determine the characteristics of the respondents and inferential statistics using SEM-PLS. The results of the study show that performance expectancy has a positive effect on omni-channel shopping attitude. Likewise with the omni-channel shopping attitude towards consumers' intention. A positive but not significant effect can be seen in the relationship between the effect of effort expectancy and omni-channel shopping attitude.    
Metode Perekrutan Karyawan UKM Melalui Wawancara dengan Pendekatan Visi, Misi, Dan Nilai Perusahaan Adiguna Sasama Wahyu Utama; Anang Widigdyo; Anna Widayani
PANDITA : Interdisciplinary Journal of Public Affairs Vol. 6 No. 1 (2023): Januari - Juni
Publisher : Fakultas Ilmu Administrasi Universitas Krisnadwipayana Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61332/ijpa.v6i1.62

Abstract

SMEs or Micro, Small and Medium Enterprises play a very important role for the Indonesian economy. In the Indonesian economy, SMEs are the business group with the largest percentage. However, of the much assistance and attention provided by the government to SMEs, very little has been discussed regarding the Human Resources (HR) involved as employees in SMEs. so that SMEs can have a competitive advantage over their larger competitors, SMEs need to be involved in effective and efficient HR management practices, one of which is in terms of recruiting employees. One method of recruiting employees that is simple and can be applied easily is an interview. However, in conducting interviews, SME actors cannot ask questions without a clear framework because it will waste time and energy. Interview questions can be developed based on the three categories that most influence employee engagement, namely organizational factors, job factors, and individual factors.