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All Journal Journal of Business & Banking Jurnal Manajerial MANAJEMEN DEWANTARA Management Studies and Entrepreneurship Journal (MSEJ) DedikasiMU: Journal of Community Service Journal of Trends Economics and Accounting Research Jurnal Pengabdian Manajemen El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam IECON: International Economics and Business Conference Jurnal Simki Economic ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat
Abi Hanif Dzulquarnain
Universitas Muhammadiyah Gresik
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Social Sciences

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Meningkatkan Daya Saing Dan Daya Jual Produk Dengan “Strategi Pemasaran” Sederhana Nur Cahyadi; Putra Panji Respati; Abi Hanif Dzulquarnain
ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat Vol. 1 No. 4 (2023): Oktober : Jurnal Pengabdian dan Kemitraan Masyarakat
Publisher : LP3M INSTITUT KH YAZID KARIMULLAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/alkhidmah.v1i4.811

Abstract

Viewing is currently very popular with many people to earn income or as a side job for some people, so many people start by creating new products or innovative products, these products are marketed in various ways and use various strategies. The aim of this service is to provide knowledge and understanding to the public so that when marketing their products they have a simple strategy so that their goods or products can be accepted by consumers. This activity is carried out using an outreach method to people who have goods or products who do not yet know the strategy for marketing their products. The marketing strategy has several ways or methods that can make sales easier. The definition of marketing is a comprehensive, integrated and planned activity carried out by an organization or institution in carrying out business in order to be able to accommodate market demand by creating products with selling value, determining prices, communicating, delivering and exchanging offers that are of value to consumers. clients, partners and the general public. And society is able to increase its competitiveness, if we use products that are already widely used by other people, the competitiveness of our products is higher and the selling power of the product is greater because many people are selling it and it is included in the needs that consumers want.
PENDEKATAN 5M (MAN, MACHINE, MATERIAL, METHOD, MONEY) PADA PROSES PRODUKSI PAKAIAN KONVEKSI SANDICH DALAM MENGHADAPI BULLWHIP EFFECT Khoirun Nisa; Abi Hanif Dzulquarnain
MANAJEMEN DEWANTARA Vol 10 No 2 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i2.22470

Abstract

This study aims to analyze the implementation of the 5M approach (Man, Machine, Material, Method, and Money) in the production process at Sandich Convection and its role in addressing the Bullwhip Effect, a phenomenon characterized by increasing fluctuations in demand from consumers to producers, which results in production imbalances, delays, and cost inefficiencies. This study employed a qualitative descriptive approach. Data collection techniques included interviews, observations, and documentation with informants consisting of the owner and employees of Sandich Convection. Data analysis techniques included data reduction, data presentation, and conclusion drawing. The results indicate that in the Man element, there are challenges in workforce management when demand increases, leading to overtime and delays. In the Machine element, the machines are in good condition but require routine maintenance. In the Material element, raw material availability is not well planned. In the Method element, the lack of SOPs makes the process less structured. In the Money element, limited capital is a barrier. Improvements include task allocation, communication, machine maintenance, raw material planning, systematic work method development, and more effective financial management.
ANALISIS FAKTOR-FAKTOR DETERMINAN DALAM UPGRADING PERAN THIRD PARTY LOGISTICS (3PL) MENJADI FOURTH PARTY LOGISTICS (4PL) PADA PERUSAHAAN LOGISTIK DI KABUPATEN GRESIK Nanda Aprilia Rahma; Abi Hanif Dzulquarnain
MANAJEMEN DEWANTARA Vol 10 No 3 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i3.22986

Abstract

This study aims to identify and analyze the determinant factors that influence the need for upgrading logistics services from Third Party Logistics (3PL) to Fourth Party Logistics (4PL) at a logistics company in Kabupaten Gresik, East Java, which manages around 94 warehouse branches and more than 400 transportation fleets across Indonesia. This research applies a mixed-method approach combining descriptive qualitative analysis with quantitative survey data. Data were collected from 100 respondents directly involved in the company's logistics operations and processed using Exploratory Factor Analysis (EFA) with Principal Component Analysis extraction and Varimax rotation through IBM SPSS Statistics, preceded by validity testing (Pearson item-total correlation) and reliability testing (Cronbach's Alpha). The results show that out of 30 initial indicators, 27 were valid, and after iterative screening based on Measure of Sampling Adequacy (MSA), 20 indicators remained eligible for further analysis, with a final KMO value of 0.627 and Cronbach's Alpha of 0.761. Seven factors were extracted, jointly explaining 60.909% of total variance: Technological Readiness and Human Resource Competence, Distribution Operational Planning and Control, Infrastructure Readiness and Fleet Planning, Distribution Network Integration and Leadership Role, Strategic Readiness and Supply Chain Visibility, Logistics Data Reliability and Synchronization, and Technology Development Commitment and Policy Support. Technological Readiness and Human Resource Competence was identified as the most dominant factor, contributing 16.263% of total variance, indicating that technological investment must be balanced with workforce competence to support the company's transformation from 3PL to a more integrated 4PL model.
Co-Authors Abdurrahman Faris Indriya Himawan Akhiruddin, Anita Alfarisy, Mohammad Rian Alfina Nur Cahyani Bintang Az’mi Nabilah Galuh Ayu Anggraini Indro Kirono Indro Kirono Khoirun Nisa Muhammad Rifqi Reza Fahlevi Nanda Aprilia Rahma Nur Cahyadi Nur Cahyadi Prayudi Harianto Putra Panji Respati Putra Panji Respati Suaibatul Aslamiyah Sukaris