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All Journal Jurnal Komunikasi Pembangunan Jurnal Penyuluhan MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Jurnal Tirtayasa Ekonomika (Tirtayasa Economica Journal) E-Dimas: Jurnal Pengabdian kepada Masyarakat Livestock and Animal Research Caraka Tani: Journal of Sustainable Agriculture Jurnal SEPA (Social Economic and Agribusiness Journal) Jurnal Agribisnis Terpadu JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Kumawula: Jurnal Pengabdian Kepada Masyarakat AgriHealth: Journal of Agri-food, Nutrition and Public Health Jurnal Pengabdian UNDIKMA Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis Warta LPM AGRARIS: Journal of Agribusiness and Rural Development Research eJEBA
Setyowati, Nuning
Departement Of Agribusiness, Faculty Of Agriculture, Universitas Sebelas Maret, Surakarta, Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Veterinary Other

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Peningkatan Brand Image Kopi Robusta Temanggung Berbasis Indikasi Geografis Pardono Pardono; Dimas Rahadian Aji Muhammad; Isti Khomah; Hanifah Ihsaniyati; Nuning Setyowati
Warta LPM WARTA LPM, Vol. 25, No. 1, Januari 2022
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1268.662 KB) | DOI: 10.23917/warta.v25i1.602

Abstract

Kopi memiliki nilai ekonomi yang tinggi sebagai penghasil devisa dan sumber pendapatan petani karena kopi merupakan salah satu komoditas unggulan di Indonesia. Kabupaten Temanggung salah satu penghasil kopi di Provinsi Jawa Tengah, terutama pada Kopi Robusta. Kopi Robusta Temanggung memiliki karakteristik dan mutu produk yang khas, unik dan tampil beda yang terindikasi karena faktor geografis. Hal ini dikarenakan adanya asosiasi petani yang tergabung pada Masyarakat Perlindungan Indikasi Geografis Kopi Robusta Temanggung (MPIG-KRT). MPIG-KRT berkomitmen dalam mengawal mutu kopi sesuai standar. Upaya ini dilakukan untuk meningkatkan daya saing petani kopi di Kabupaten Temanggung dengan upaya didorong untuk menjalankan budidaya dan pengolahan pasca panen kopi berbasis Indikasi Geografis (IG) Kopi Robusta Temanggung (KRT). Guna menjaga mutu kopi, meningkatkan daya saing, dan memperkuat Brand Image Kopi Robusta Temanggung, maka dilakukan program pengabdian terutama bertujuan untuk memberikan pendampingan petani kopi agar dapat 1) menjalankan pengolahan pasca panen berbasis IG dengan introduksi mesin grading, 2) dapat menjalankan digital marketing dengan tujuan memperluas pangsa pasar sehingga mampu meningkatkan hasil penjualan dan keuntungan, dan 3) memiliki pengetahuan tentang merek dan label merek guna membangun brand Kopi Robusta Temanggung. Program pengabdian ini telah dilaksanakan melalui kegiatan pelatihan yang terdiri dari pelatihan pascapanen, pelatihan digital marketing, dan pelatihan edukasi merek dan desain label merek. Selain itu, dilakukan pula introduksi mesin grading setelah dilakukan pelatihan pascapanen. Kegiatan pengabdian ini telah berhasil dilakukan dilihat adanya introduksi Mesin Grading sehingga petani mitra dapat melakukan proses grading dengan cepat dan bisa menentukan mutu dari grade kopi 1, 2, dan 3. Petani mitra telah memahami pentingnya merek dan desain label yang dapat dilihat dari adanya kemasan produk kopi yang sudah memiliki merek, informasi produk, dan kemasan yang baik untuk menjaga mutu kopi. Petani mitra sudah mulai menggunakan WhatsApps bisnis, Instagram, dan Facebook untuk promosi. Petani mitra juga sudah bisa membuat promosi dengan menggunakan Canva, lalu membuat link pesan Auto Order.
Strategic Orientations to Strengthen Policymaking: Study of Small-Scale Cassava-Based Agroindustry in Central Java, Indonesia Kusnandar Kusnandar; Nuning Setyowati; Wiwit Rahayu
AGRARIS: Journal of Agribusiness and Rural Development Research Vol. 9 No. 1: January-June 2023
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/agraris.v9i1.183

Abstract

The cassava agroindustry is an essential part of the food sub-sector, and as it provides economic benefits for business actors from upstream to downstream. The development of the industry has been focused on aspects of cultivation, whereas the aspects of processing, marketing, management, and business innovation also need support. This study aims to formulate strategic orientations of SMEs in developing cassava-based agroindustry. This exploratory study was conducted on SMEs in the agroindustry with products made from cassava. A total of 115 SMEs in Central Java Province were taken as samples using stratified random sampling. Factor analysis was performed with the Principle Component Analysis (PCA). The strategic orientations covered product focus and short-term orientation to survive; market knowledge and flexibility; long-term orientation for market penetration or development; product development innovation to create differentiation; and reactive strategy orientation for stability. These five aspects should be considered to win the competition, build a competitive advantage, and face changes in the business environment. However, implementing them required the commitment of cassava-based SMEs, government support, and the development of collaboration with larger industries. Thus, the strategic orientations could be applied as a regional policy to improve the business performance in the cassava agroindustry in Central Java.
Pengaruh Customer Relationship Management Terhadap Loyalitas Konsumen di Cold n' Brew: (The Influence of Customer Relationship Management Towards Customer Loyalty in Cold n’ Brew) Rizqi Maharani Prestasyawati; Minar Ferichani; Nuning Setyowati
e-Journal Ekonomi Bisnis dan Akuntansi Vol. 8 No. 2 (2021): e-JEBA Volume 8 Number 2 Year 2021
Publisher : UPT Penerbitan Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/ejeba.v8i2.20757

Abstract

The purpose of this study was to analyze the effect of Customer Relationship Management on customer loyalty in Cold n’ Brew. The population in this study were customers of Cold n’ Brew in Surakarta. Using Purposive sampling, the sample in this study was 1000 respondents. The analysis in this study is Partial Least Square (PLS) with Smart PLS 3.0. The results showed that process variables, human resources, and data and information technology had a positive effect on consumer loyalty in Cold n 'Brew. The results showed that process variables, human resources, and data and information technology had a positive effect on consumer loyalty in Cold n ‘Brew.
Peningkatan Kualitas Produk UKM “Peyek Bunder” Melalui Introduksi Teknologi Tepat Guna Spinner Kusnandar Kusnandar; Mohd. Harisudin; Erlyna Wida Riptanti; Isti Khomah; Nuning Setyowati; Rr. Aulia Qonita
Jurnal Pengabdian UNDIKMA Vol. 4 No. 1 (2023): February
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v4i1.6902

Abstract

This community service activity aims to improve the quality of Peyek Bunder by introducing a spinner in the production process of small micro enterprises (SMEs) partnered with "Peyek Bunder". The method of implementing this community service includes socialization, introduction, and mentoring.  The evaluation instrument of this activity uses the before and after comparison method and the evaluation is analyzed descriptively. The results of service activities in partner SMEs show that the quality of Peyek Bunder has increased. The oil content in Peyek Bunder has decreased, which can be seen from the condition at the bottom of the packaging that there is no oil seepage. This condition is due to a better draining process as it uses appropriate technology, namely the spinner. The draining process with a spinner takes about twenty minutes minutes for a capacity of 2 kilograms of Peyek Bunder. The results obtained are crisper and the durability is one month longer than without using a spinner.
Peningkatan Kualitas Kemasan Teh Bunga Telang Melalui Introduksi Teknologi Mesin Continuous Band Sealer Isti Khomah; Kusnandar Kusnandar; Mohamad Harisudin; Erlyna Wida Riptanti; Nuning Setyowati; Raden Rara Aulia Qonita
Jurnal Pengabdian UNDIKMA Vol. 5 No. 4 (2024): November
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v5i4.12238

Abstract

This community service activities aim to introduce continuous band sealer machine technology to improve the quality of butterfly pea flower tea product packaging from Idako Sukses Mandiri MSMEs. The implementation of this community service uses participatory and mentoring methods. Activities are evaluated using before-after evaluation and descriptive analysis. The results of the service show that the Continous Band Sealer Machine has a positive impact on business sustainability. The Continous Band Sealer Machine can overcome the problems of MSMEs with limited production equipment in terms of packaging. Idako Sukses Mandiri MSMEs can use the machine well, and they will be more experienced and skilled. The positive impact can be seen from the quality of the packaging sealing; the sealing time becomes faster with a large amount, so the time used becomes efficient.
Introduksi Teknologi Tepat Guna Mesin Perajang Singkong Sebagai Upaya Peningkatan Usaha UKM Shaqiri Kabupaten Boyolali Erlyna Wida Riptanti; Kusnandar Kusnandar; Mohamad Harisudin; Nuning Setyowati; Isti Khomah; Raden Rara Aulia Qonita
Jurnal Pengabdian UNDIKMA Vol. 6 No. 3 (2025): August
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v6i3.15999

Abstract

This community service activity aims to enhance the knowledge and skills of Shaqiri SME workers by introducing appropriate technology, such as cassava chopper machines. The community service activities were carried out with a participatory approach, involving collaboration between the community service team from academia and SMEs as partners. The service team also conducted monitoring and evaluation of the implementation of service activities. The community service team conducted an evaluation using a pre-post intervention approach with evaluation instruments that included sheets and questionnaires, structured interviews, photos, and video documentation. The data was analyzed descriptively and comparatively, focusing on quantitative and qualitative changes. The results showed that the introduction of a cassava chopper machine provided benefits to Shaqiri SMEs in the production process. The cassava chopping process, which previously took a long time, became faster, the thickness of the slices became consistent, and it was less tiring for workers.
Co-Authors Adhitya Pitara Wijaya Aditya Pitara Sanjaya Agustono Agustono Darsono Darsono Dimas Rahadian Aji Muhammad, Dimas Rahadian Aji Dinan Azifah Donny Puja Puspito Erlyna Wida Riptanti Erlyna Wida Riptanti Erlyna Wida Riptanti Erlyna Wida Riptanti Hanifah Ihsaniyati Heru Irianto Isti Khomah Isti Khomah Isti Khomah Kusnandar Kusnandar Kusnandar Kusnandar Kusnandar Kusnandar Kusnandar Kusnandar Kusnandar Kusnandar Kusnandar Kusnandar Maria Pinkan Elionora Sepoetri Mega Ayu Kusuma Minar Ferichani Mohamad Harisudin Mohamad Harisudin Mohamad Harisudin Mohd. Harisudin Pardono Pardono Pardono Pardono Pardono Qonita, Rr. Aulia R. Kunto Adi Raden Kunto Adi Raden Kunto Adi Rhina Uchyani Fajarningsih Rio Andhika Rizqi Maharani Prestasyawati Rosyhana Damastuti Rr. Aulia Qonita Salman Alfarisi Setyowati Setyowati Susi Rahmawati Syarifatul Waqingah Widiyanto - Wiwit Rahayu Wiwit Rahayu