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All Journal Jurnal Komunikasi Pembangunan Jurnal Penyuluhan MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Jurnal Tirtayasa Ekonomika (Tirtayasa Economica Journal) E-Dimas: Jurnal Pengabdian kepada Masyarakat Jurnal Agribisnis Terpadu JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Kumawula: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian UNDIKMA Warta LPM Journal of Business Economics and Agribusiness AGRARIS: Journal of Agribusiness and Rural Development Research eJEBA
Setyowati, Nuning
Departement Of Agribusiness, Faculty Of Agriculture, Universitas Sebelas Maret, Surakarta, Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

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Peningkatan Brand Image Kopi Robusta Temanggung Berbasis Indikasi Geografis Pardono Pardono; Dimas Rahadian Aji Muhammad; Isti Khomah; Hanifah Ihsaniyati; Nuning Setyowati
Warta LPM WARTA LPM, Vol. 25, No. 1, Januari 2022
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1268.662 KB) | DOI: 10.23917/warta.v25i1.602

Abstract

Kopi memiliki nilai ekonomi yang tinggi sebagai penghasil devisa dan sumber pendapatan petani karena kopi merupakan salah satu komoditas unggulan di Indonesia. Kabupaten Temanggung salah satu penghasil kopi di Provinsi Jawa Tengah, terutama pada Kopi Robusta. Kopi Robusta Temanggung memiliki karakteristik dan mutu produk yang khas, unik dan tampil beda yang terindikasi karena faktor geografis. Hal ini dikarenakan adanya asosiasi petani yang tergabung pada Masyarakat Perlindungan Indikasi Geografis Kopi Robusta Temanggung (MPIG-KRT). MPIG-KRT berkomitmen dalam mengawal mutu kopi sesuai standar. Upaya ini dilakukan untuk meningkatkan daya saing petani kopi di Kabupaten Temanggung dengan upaya didorong untuk menjalankan budidaya dan pengolahan pasca panen kopi berbasis Indikasi Geografis (IG) Kopi Robusta Temanggung (KRT). Guna menjaga mutu kopi, meningkatkan daya saing, dan memperkuat Brand Image Kopi Robusta Temanggung, maka dilakukan program pengabdian terutama bertujuan untuk memberikan pendampingan petani kopi agar dapat 1) menjalankan pengolahan pasca panen berbasis IG dengan introduksi mesin grading, 2) dapat menjalankan digital marketing dengan tujuan memperluas pangsa pasar sehingga mampu meningkatkan hasil penjualan dan keuntungan, dan 3) memiliki pengetahuan tentang merek dan label merek guna membangun brand Kopi Robusta Temanggung. Program pengabdian ini telah dilaksanakan melalui kegiatan pelatihan yang terdiri dari pelatihan pascapanen, pelatihan digital marketing, dan pelatihan edukasi merek dan desain label merek. Selain itu, dilakukan pula introduksi mesin grading setelah dilakukan pelatihan pascapanen. Kegiatan pengabdian ini telah berhasil dilakukan dilihat adanya introduksi Mesin Grading sehingga petani mitra dapat melakukan proses grading dengan cepat dan bisa menentukan mutu dari grade kopi 1, 2, dan 3. Petani mitra telah memahami pentingnya merek dan desain label yang dapat dilihat dari adanya kemasan produk kopi yang sudah memiliki merek, informasi produk, dan kemasan yang baik untuk menjaga mutu kopi. Petani mitra sudah mulai menggunakan WhatsApps bisnis, Instagram, dan Facebook untuk promosi. Petani mitra juga sudah bisa membuat promosi dengan menggunakan Canva, lalu membuat link pesan Auto Order.
Strategic Orientations to Strengthen Policymaking: Study of Small-Scale Cassava-Based Agroindustry in Central Java, Indonesia Kusnandar Kusnandar; Nuning Setyowati; Wiwit Rahayu
AGRARIS: Journal of Agribusiness and Rural Development Research Vol. 9 No. 1: January-June 2023
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/agraris.v9i1.183

Abstract

The cassava agroindustry is an essential part of the food sub-sector, and as it provides economic benefits for business actors from upstream to downstream. The development of the industry has been focused on aspects of cultivation, whereas the aspects of processing, marketing, management, and business innovation also need support. This study aims to formulate strategic orientations of SMEs in developing cassava-based agroindustry. This exploratory study was conducted on SMEs in the agroindustry with products made from cassava. A total of 115 SMEs in Central Java Province were taken as samples using stratified random sampling. Factor analysis was performed with the Principle Component Analysis (PCA). The strategic orientations covered product focus and short-term orientation to survive; market knowledge and flexibility; long-term orientation for market penetration or development; product development innovation to create differentiation; and reactive strategy orientation for stability. These five aspects should be considered to win the competition, build a competitive advantage, and face changes in the business environment. However, implementing them required the commitment of cassava-based SMEs, government support, and the development of collaboration with larger industries. Thus, the strategic orientations could be applied as a regional policy to improve the business performance in the cassava agroindustry in Central Java.
Pengaruh Customer Relationship Management Terhadap Loyalitas Konsumen di Cold n' Brew: (The Influence of Customer Relationship Management Towards Customer Loyalty in Cold n’ Brew) Rizqi Maharani Prestasyawati; Minar Ferichani; Nuning Setyowati
e-Journal Ekonomi Bisnis dan Akuntansi Vol. 8 No. 2 (2021): e-JEBA Volume 8 Number 2 Year 2021
Publisher : UPT Penerbitan Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/ejeba.v8i2.20757

Abstract

The purpose of this study was to analyze the effect of Customer Relationship Management on customer loyalty in Cold n’ Brew. The population in this study were customers of Cold n’ Brew in Surakarta. Using Purposive sampling, the sample in this study was 1000 respondents. The analysis in this study is Partial Least Square (PLS) with Smart PLS 3.0. The results showed that process variables, human resources, and data and information technology had a positive effect on consumer loyalty in Cold n 'Brew. The results showed that process variables, human resources, and data and information technology had a positive effect on consumer loyalty in Cold n ‘Brew.
Peningkatan Kualitas Produk UKM “Peyek Bunder” Melalui Introduksi Teknologi Tepat Guna Spinner Kusnandar Kusnandar; Mohd. Harisudin; Erlyna Wida Riptanti; Isti Khomah; Nuning Setyowati; Rr. Aulia Qonita
Jurnal Pengabdian UNDIKMA Vol. 4 No. 1 (2023): February
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v4i1.6902

Abstract

This community service activity aims to improve the quality of Peyek Bunder by introducing a spinner in the production process of small micro enterprises (SMEs) partnered with "Peyek Bunder". The method of implementing this community service includes socialization, introduction, and mentoring.  The evaluation instrument of this activity uses the before and after comparison method and the evaluation is analyzed descriptively. The results of service activities in partner SMEs show that the quality of Peyek Bunder has increased. The oil content in Peyek Bunder has decreased, which can be seen from the condition at the bottom of the packaging that there is no oil seepage. This condition is due to a better draining process as it uses appropriate technology, namely the spinner. The draining process with a spinner takes about twenty minutes minutes for a capacity of 2 kilograms of Peyek Bunder. The results obtained are crisper and the durability is one month longer than without using a spinner.
Pengaruh Penghidupan (Livelihood) Petani Salak Pondoh Kabupaten Sleman terhadap Keberlanjutan Penghidupan Petani Salak Shidqi Mahendra Fadholi; Heru Irianto; Nuning Setyowati
Journal of Business Economics and Agribusiness Vol. 3 No. 4 (2026): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbea.v3i4.1197

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Livelihood assets terhadap livelihood strategies, pendapatan, ketahanan pangan, dan sustainable livelihood pada petani salak pondoh di Kabupaten Sleman. Penelitian menggunakan pendekatan kuantitatif dengan metode survei. Responden penelitian adalah petani salak pondoh yang dipilih menggunakan teknik pengambilan sampel yang sesuai dengan karakteristik populasi. Analisis data dilakukan menggunakan Structural Equation Modeling–Partial Least Squares (SEM-PLS) untuk menguji hubungan antarvariabel berdasarkan Sustainable livelihood Framework (SLF). Hasil penelitian menunjukkan bahwa usahatani salak pondoh di Kabupaten Sleman layak dan menguntungkan untuk diusahakan dengan penerimaan sebesar Rp77.577.959/ha/tahun, keuntungan sebesar Rp41.339.708/ha, dan nilai R/C Ratio sebesar 2,14. Kondisi aset penghidupan petani tergolong cukup baik, namun pemanfaatannya belum optimal akibat keterbatasan irigasi, akses pasar, penyuluhan, serta rendahnya motivasi petani. Hasil analisis SEM-PLS menunjukkan bahwa Livelihood assets berpengaruh positif dan signifikan terhadap livelihood strategies. Selanjutnya, livelihood strategies berpengaruh positif dan signifikan terhadap pendapatan dan ketahanan pangan. Pendapatan dan ketahanan pangan juga terbukti berpengaruh positif dan signifikan terhadap sustainable livelihood. Namun, Livelihood assets tidak berpengaruh langsung terhadap pendapatan maupun ketahanan pangan. Temuan ini menunjukkan bahwa strategi penghidupan berperan sebagai variabel mediasi yang penting dalam menghubungkan aset penghidupan dengan hasil penghidupan yang berkelanjutan. Oleh karena itu, penguatan kapasitas petani dalam mengelola aset yang dimiliki serta pengembangan strategi penghidupan yang adaptif menjadi faktor penting untuk meningkatkan keberlanjutan penghidupan petani salak pondoh di Kabupaten Sleman.
Peningkatan Kualitas Produk Kopi melalui Introduksi Mesin Roasting pada UKM Kopi Blego Pak Mul Kabupaten Wonogiri Isti Khomah; Kusnandar; Nuning Setyowati
Jurnal Pengabdian UNDIKMA Vol. 7 No. 3 (2026): August
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v7i3.18587

Abstract

This community service program aims to improve product quality and foster product innovation in coffee processing through the introduction of coffee roasting technology and the development of drip bag coffee products for Blego Pak Mul Coffee MSME. The program was implemented through four stages: (1) program orientation and outreach, (2) introduction to and training in the use of a coffee roasting machine, (3) training in the production of drip bag coffee as a product diversification strategy, and (4) mentoring and evaluation. Program outcomes were analyzed using descriptive methods. The results demonstrated that the introduction of the coffee roasting machine improved coffee quality, as evidenced by more uniform bean color and superior aroma compared with the conventional manual roasting method. In addition, the drip bag coffee products featured more modern and practical packaging, thereby enhancing consumer appeal and increasing their market value potential. Overall, the program had a positive impact on strengthening the MSME's technical competencies, improving product quality, and fostering entrepreneurial capacity. These outcomes demonstrate the potential of appropriate technology and product innovation to enhance the competitiveness and sustainability of Blego Pak Mul Coffee MSME.
Pemberdayaan UMKM Jamu Oemah Rempah melalui Penerapan Teknologi Tepat Guna untuk Meningkatkan Efisiensi Produksi dan Kualitas Produk di Kabupaten Sukoharjo Mohamad Harisudin; Kusnandar; Erlyna Wida Riptanti; Nuning Setyowati; Raden Rara Aulia Qonita; Isti Khomah; Nur Wulan Sari Adha; Dinda Annisa Nur Hidayati; Annida Kharisma Putri; Dhea Ananda Widiyani; Triana Nurul Rizq
Jurnal Pengabdian UNDIKMA Vol. 7 No. 3 (2026): August
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v7i3.21955

Abstract

This community service program aims to enhance the production capacity and operational efficiency of Oemah Rempah Herbal Medicine MSME through the implementation of appropriate technology tailored to the partner's needs. The program adopted a participatory approach consisting of needs identification, technology introduction and implementation, training and mentoring, as well as monitoring and evaluation. The collected data were analyzed using descriptive comparative analysis. The results demonstrated that the implementation of appropriate technology had a positive impact on the partner's production process. The use of a high-speed blender accelerated the grinding of herbal raw materials, resulting in a more efficient process and finer particle sizes that enhanced the extraction of bioactive compounds. In addition, the rose burner gas stove improved the efficiency and effectiveness of the herbal cooking process, while the cup sealer produced packaging that was more secure, hygienic, and visually appealing. Overall, the participatory implementation of appropriate technology contributed to improved production efficiency, enhanced packaging quality, and increased production capacity of the Oemah Rempah Herbal Medicine MSME in Sukoharjo Regency.
Co-Authors Adhitya Pitara Wijaya Aditya Pitara Sanjaya Agustono Agustono Annida Kharisma Putri Darsono Darsono Dhea Ananda Widiyani Dimas Rahadian Aji Muhammad Dinan Azifah Dinda Annisa Nur Hidayati Donny Puja Puspito Erlyna Wida Riptanti Erlyna Wida Riptanti Erlyna Wida Riptanti Hanifah Ihsaniyati Heru Irianto Heru Irianto Isti Khomah Kusnandar Kusnandar Kusnandar Kusnandar Kusnandar Kusnandar Kusnandar Kusnandar Kusnandar Kusnandar Kusnandar Maria Pinkan Elionora Sepoetri Mega Ayu Kusuma Minar Ferichani Mohamad Harisudin Mohamad Harisudin Mohd. Harisudin Nur Wulan Sari Adha Pardono Pardono Pardono Pardono Pardono Qonita, Rr. Aulia R. Kunto Adi Raden Kunto Adi Raden Kunto Adi Rhina Uchyani Fajarningsih Rio Andhika Rizqi Maharani Prestasyawati Rosyhana Damastuti Rr. Aulia Qonita Salman Alfarisi Setyowati Setyowati Shidqi Mahendra Fadholi Susi Rahmawati Syarifatul Waqingah Triana Nurul Rizq Widiyanto Wiwit Rahayu Wiwit Rahayu