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Journal : Community Empowerment

Optimizing digital transformation as a destination branding strategy for Balkondes Karanganyar, Borobudur, Magelang Ardhin Primadewi; Syahidan C Rohmana; Damas A Karim; Dianita Yuswanti; Septiawan Rofendi
Community Empowerment Vol 7 No 7 (2022)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (319.26 KB) | DOI: 10.31603/ce.6724

Abstract

Borobudur Village Economic Center (Balkondes), is a CSR from the Ministry of SOEs that provides tourism icons to selected villages around the Borobudur Temple. Balkondes Karanganyar has its own charm, in addition to the inn, there are also beautiful scenery, learn about local culture, enjoy art exhibitions, enjoy local culinary imagery and learn handicrafts and pottery so that need a strategy in the management of Karanganyar Balkondes so that it is better known to the wider community and become an alternative tourist destination for domestic or foreign tourists when visiting Borobudur Temple. The KKN PPMT activities carried out by conducting “SADAR WISATA” education, mentoring and training in digital marketing, redesigning websites, redesigning street banners, event brochures, travel guides, culinary guides and optimizing social media are the implementation of e-business as a destination branding strategy for Balkondes Karanganyar. At the end of the program, it can be concluded that the implementation of e-business as a destination branding strategy is able to increase the knowledge and understanding of Balkondes Karanganyar managers so that promotion is more efficient and easily to access.
Co-Authors Aditia, Dwi Rino Adiwidya Pratama, Naufal Afan Hafara Sani Afan Hafara Sani Agus Setiawan Aini, Meilinda Citra Nur Ainul Yaqin, Slamet Al Manan, Oesman Raliby Al Manan, Oesman Raliby Amalia, Sofri Rizka ANDI WIBOWO Andi Widiyanto Andre Saputro Annisa Hakim Purwantini Anwar, Tulkhah Mubasyir Bagus Ferdiansyah, Shandy Damas A Karim Dedy Hermawan Syahrir Dianita Yuswanti Dimas Sasongko Dimas Sasongko Dimas Sasongko Duanna Purnamasari Dwi Aryanto, Agus Dwihantoro, Prihatin Emilya Ully Artha Endah Ratna Arumi Endah Ratna Arumi, Endah Ratna Erma Susanti F Fadloil Fadhilah, Alfira Nisa Fadloil, F Fakhrur Rozi, Fakhrur Faruq Ardana Kurniawan Febiawan, Muhamad Hendra Fitrianingsih, Ari Haidar, Muhammad Hilmy Haka, Qosim Nurdin Hanaki Restu Putri Hariyanto, Yenik Hasani, Rofi Abul Ika Arthalia Imam Saputra Ismunandar, Denni Maimunah Maimunah, Maimunah Meidar Hadi Avizenna Meilinda Citra Nur Aini Miftakhul Fauzi Miko Firmansyah, Aditya Muhammad Abdul Karim, Muhammad Abdul Muhammad Ikhsan Muhammad Ikhsan Muhammad Nuzril Isro Muhammad Resa Arif Yudianto Mukhtar Hanafi Nugraha, Januar Adi Nugraha, Januar Adi Nugroho , Setiya Nugroho Agung Prabowo NUR ARIFAH Nuryani, Ira Nuryanto Nuryati, Istin Oesman Raliby Al Manan Pradana, Orisa Deva Purnomo, Tuessi Ari Purnomo, Tuessi Ari Putri, Hanaki Restu Qosim Nurdin Haka R Arri Widyanto Rahmawati, Catur Resa Arif Yudiyanto Rindiyani Rindiyani Rofi Abul Hasani Romi Yunma Akbar Safin, Fatih Ali Safira Ayu Muthi'ah Sani, Faozan Asrul Saniyah, Saniyah Sebastian, Devara Avila Septiawan Rofendi Setiawan, Agus Setiawan, Akhmad Fajar Setiya Nugroho Setiya Nugroho Sidik Priyo Utomo Sukmasetya, Pristi Sunarni Sunarni Suryantoro, Wahyu Aji Suwarni Wahyudiningsih , Tri Syahidan C Rohmana Syahrir, Dedy Hermawan tri wahyuni Tuessi Ari Purnomo Tulkhah Mubasyir Anwar Uky Yudatama Uky Yudatama Uky Yudatama, Uky Utomo, Sidik Priyo Widyanto, R.Arry Yustin Yustin Yustin Yustin