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All Journal JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat) Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Tourism Scientific Journal JOURNAL OF INFORMATION SYSTEM MANAGEMENT (JOISM) Kepariwisataan: Jurnal Ilmiah Jurnal Sains Manajemen Journal of Research on Business and Tourism Jurnal Ilmiah Metansi (Manajemen dan Akuntansi) Warta Pariwisata Jurnal Budaya, Pariwisata, dan Ekonomi Kreatif
Agung Sulistyo
Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta
Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Transportation

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KRITERIA MALCOLM BALDRIGE DI ERA REVOLUSI INDUSTRI 4.0 PADA PERUSAHAAN MEDIA CETAK DALAM UPAYA MENCIPTAKAN PERUSAHAAN UNGGUL DANBERKELANJUTAN DI YOGYAKARTA Agung Sulistyo; Fitria Agustin Sri Arwandi
Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Vol 7 No 1 (2020): Jurnal Riset Manajemen
Publisher : Program Magister Manajemen STIE Widya Wiwaha Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jrm.v7i1.190

Abstract

The development of Information technology has e a wide-ranging impact on every business, including print media. The ease and speed of public in getting information is one of its own threats, plus competition between similar businesses is no less Great. The Baldrige Kriteria is a concept that can be used to evaluate performance, encourage and study of a company to be excellence and sustainable. Baldrige Criteria consist of 7 pillars, namely : Leadership, Strategic Planning, Focus on Consumer and markets, measurement analysis and knowledge management, focus on human resources, management of business processes and results. The purpose of this study was to analyse the application of the concept of Baldrige criteria in the printed media (PT. BP Kedaulatan Rakyat) in an effort to create excellence and sustainable companies. This study uses a qualitative methode with a descriptive approach that is integrated to the concept of Baldrige Criteria. Data collection in this study uses in-depth interviews, observation, documentary methods, visual materials and literature study. The subject of this study were several employees from variousparts of the company. Based on the research that has been done, the results show that the management of the company is not in accordance with the Baldrige Criteria. The results of the study explain that the attributes used have not been fully applied, so it is necessary to have an appropriate program to become a excellence and sustainable companies.
ANALISA TINGKAT KEPUASAN WISATAWAN TERHADAP SARANA TRANSPORTASI DALAM UPAYA MENCIPTAKAN KAWASAN WISATA TERINTEGRASI DI YOGYAKARTA Agung Sulistyo; Yerika Ayu Salindri
Kepariwisataan: Jurnal Ilmiah Vol 13, No 2 (2019): Kepariwisataan: Jurnal Ilmiah
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The process of assessing the satisfaction of tourists must be done an organization or business. By knowing the attitude of tourists, Local Government can issue policies related to services for tourists and can find out how far the level of customer satisfaction with the service. Fishbein method is used to determine the attitude of tourists to a particular object or product (such as brand, service, etc.). Based on data analysis that has been done, it can be concluded that Si Thole tourism service is considered good based on tourist attitude. with attributes include: low cost, ease of access, precise purpose, quality human resources services and provide comfort for tourists. This can be seen through Fishbein analysis that has been done and obtained the mean value of 79.49. The mean values are at neutral answer intervals and agree or are on the right side indicating a positive value.Keywords: Transportation Performance Tourism, Si Thole, Fishbein Method
PENGARUH NARASI PRODUK DAN FOTO PRODUK TERHADAP PRESEPSI KUALITAS DAN MINAT BELI WISATAWAN MELALUI PORTAL DIGITAL AGODA Agung Sulistyo; Suhartapa Suhartapa; Rosalina Nur Annisa
Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Vol 9 No 2 (2022): Jurnal Riset Manajemen
Publisher : Program Magister Manajemen STIE Widya Wiwaha Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jrm.v9i2.455

Abstract

The development of digital technology has forced tourism industry players to adopt various digital platforms. This study aims to test the effectiveness of the AGODA digital portal as a marketing channel. This research was conducted to complement previous research on other digital portals such as tiket.com, traveloka, and several other portals. The quantitative research design was carried out by distributing questionnaires as a data collection technique and two experiments were carried out. The first experiment was to test the effect of product narrative (copy writing), while the second experiment tested the effect of product photo quality on the perception of quality and tourists' buying interest. Based on the research conducted, the first experiment shows that the influence of product narrative (copy writing) affects the perception of quality and tourist buying interest. While in the second experiment, through MANCOVA analysis to see the involvement of respondents who chose five-star hotels, there was a significant difference between the two groups of respondents. Respondents in each experimental group have confidence that the perceived quality and purchase intention are higher than in the control group. This study has limitations because it only examines one digital portal, namely AGODA. Several other digital portals, such as traveloka, pegi-pegi, and tiket.com, have differences when compared to AGODA. The implication of this research is that if the influence of product narrative (copy writing) has a big impact on marketing activities, it needs to be developed
Excellent And Sustainable Tourism Management Through The Baldrige Criteria: Case Study: Mangunan Orchard Tourism Attraction Tri Eko Yudiandri; Agung Sulistyo
Journal of Research on Business and Tourism Vol. 2 No. 2 (2022): Journal of Research on Business and Tourism
Publisher : Lembaga Penelitian Publikasi dan Pengabdian Masyarakat LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/104002220221

Abstract

Optimizing organizational performance has a positive impact on the services provided. Various steps need to be taken in an effort to create a sustainable business. Organizational excellence is inseparable from several main factors, such as: performance, customer satisfaction, leadership, process management, employee involvement, learning, innovation, and social responsibility. Organizations must be able to assess their performance to explore various opportunities and be able to put themselves in a competitive situation. The Baldrige Criteria are a guide for organizations to evaluate performance and create superior and world-class management. This criterion consists of seven pillars, namely: leadership; strategic planning; focus on consumers and markets; analysis and knowledge management; focus on human resources; business process management; and results. This research was conducted to analyze the application of the Baldrige Criteria to the Mangunan Fruit Garden tourist attraction as an effort to create superior and world-class tourism management. A qualitative, descriptive research design was used in this study and was combined with the Baldrige Criteria instrument. Collected data for this study through in-depth interviews with several informants from management and employees. The results of the study explained that the management of the Mangunan Orchard was not in accordance with the Baldrige Criteria. Tourist attraction managers need to design the right strategy to create superior and world-class organizational performance.
PENGEMBANGAN WISATA ALAM UNGGULAN DALAM MENCIPTAKAN PARIWISATA BERKELANJUTAN DI KABUPATEN SUBANG (Studi Kasus: Curug Cileat) Agung Sulistyo; Agung Nurhaji; Tri Eko Yudiandri; Hani Ernawati; Apit Buchori
Kepariwisataan: Jurnal Ilmiah Vol 17, No 1 (2023): Kepariwisataan: Jurnal Ilmiah
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47256/kji.v17i1.193

Abstract

Abstrak:Pariwisata merupakan salah satu sektor yang sangat penting dalam meningkatkan perekonomian negara, termasuk Indonesia. Berbagai dampak yang dihadirkan oleh sektor pariwisata perlu menjadi perhatian pengelola dan pihak lainnya. Kehadiran pandemi secara langsung mengubah strategi dan fokus pengelolaan. Penelitian ini dilakukan untuk mengembangkan potensi Curug Cileat menjadi objek wisata alam yang berkelanjutan dan memberikan manfaat bagi masyarakat. Langkah ini dapat dilakukan dengan mempelajari kondisi lingkungan internal dan eksternal. Dalam penelitian ini, desain metode campuran digunakan bersamaan dengan Analisa SWOT-8K untuk mengungkapkan berbagai aspek pengembangan Curug Cileat. Informan yang dipilih dalam penelitian ini adalah ketua kelompok pengelola objek wisata di Curug Cileat. Berdasarkan penelitian yang telah dilakukan, objek wisata Curug Cileat berada di Kuadran 1-A. Hasil tersebut memungkinkan pengelola objek wisata dapat menerapkan strategi pertumbuhan agresif. Menciptakan pariwisata berkelanjutan, pengelola dapat memaksimalkan berbagai kekuatan yang dimilikinya, seperti: (1) potensi objek wisata; (2) lokasi objek wisata; (3) kompetensi sumber daya manusia; (4) kesejahteraan karyawan; (5) kebersihan objek wisata; (6) pemberdayaan masyarakat; (7) penerapan protokol kesehatan; (8) keamanan objek wisata; dan (9) keberadaan izin operasional. Selain memaksimalkan potensi yang ada, pengelola juga dapat memanfaatkan berbagai peluang yang muncul, antara lain: (1) keunikan objek wisata; (2) penggunaan TI; dan (3) dukungan masyarakat.Abstract:Tourism is one of the most important sectors in improving the economy of any country, including Indonesia. The various impacts presented by the tourism sector need to be of concern to managers and other parties. The presence of the pandemic directly changed the management strategy and focus. This research is important to do to develop the potential of Curug Cileat to become a natural tourist attraction that is sustainable and provides benefits for the environment. This step can be done by studying the internal and external environmental conditions. In this study, a mix methode design was used in conjunction with the SWOT-8K to reveal various aspects of the development of Curug Cileat. The informant chosen for this study is the head of the tourism object management group at Cileat Curug. Based on the research that has been done, the Cileat Waterfall tourist attraction is in Quadrant 1-A. The results mentioned are possible if the tourism object manager can implement an aggressive growth strategy. To create sustainable tourism, tourism object managers can maximize their various strengths, such as: (1) maximizing the potential of tourist objects; (2) location of tourist objects; (3) competence of human resources; (4) employee welfare; (5) cleanliness of tourist objects; (6) community empowerment; (7) implementation of health protocols; (8) safety of tourist objects; and (9) the existence of operational permits. In addition to maximizing the existing potential, managers can also take advantage of various opportunities that arise, including: (1) the uniqueness of tourist objects; (2) the use of IT; and (3) the existence of community support.
Implementasi Marketing Mix pada Objek Wisata Dira Park Ambulu dalam Menciptakan Pengelolaan Berkelanjutan: (Studi Kasus : Dira Park Ambulu) Agung Sulistyo; Suhartapa Suhartapa; Alif Wibowo
Tourism Scientific Journal Vol. 8 No. 1 (2022): Vol 8 No 1 Desember 2022
Publisher : STIEPAR YAPARI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32659/tsj.v8i1.217

Abstract

Tourism is an important contributor to the regional economy. This condition confirms that tourism needs to be well prepared. The presence of the COVID-19 pandemic has had an impact on all sectors, including tourism. This situation is characterized by a decrease in the number of tourist visits, both local and foreign. Another impact of the pandemic is the lack of management focus on managing tourist attractions. These conditions directly affect the implementation of marketing strategies in achieving management targets. The purpose of this study is to analyze the application of the 7p marketing mix to the tourist attraction of Dira Park Ambulu in creating sustainable creative tourism. A qualitative design is used in this study, which explores everything about managing tourist attractions. Data collection through interviews combined with the 7p marketing mix instrument. The selected informants came from management, employees, and visitors who were enjoying Dira Park Ambulu's services. The Miles Huberman method is used in data processing and analysis through the stages of transcription, reduction, coding, categorization, and drawing conclusions. The study's findings show what would happen if Dira Park Ambulu's tourist attraction did not meet the 7-point marketing mix concept. Some of the instruments used in the 7p marketing mix instrument, including products, prices, marketing distribution channels, promotions, human resources, processes, and physical evidence, have not been fully implemented. The results of this study confirm that the management of the Dira Park Ambulu tourist attraction needs to thoroughly implement the 7p marketing mix instrument.
STRATEGI SEGMENTASI DAN DATABASE PERGURUAN TINGGI DALAM MENCIPTAKAN SDM PARIWISATA UNGGUL DAN BERKUALITAS (Studi Pada STIPRAM Yogyakarta) Agung Sulistyo; Tri Eko Yudiandri; Hani Ernawati; Farah Diana Djamil; Sumiyar Mahanani
Kepariwisataan: Jurnal Ilmiah Vol 17, No 2 (2023): Kepariwisataan: Jurnal Ilmiah
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47256/kji.v17i2.213

Abstract

Marketing Planning is essential to ensure that business activities generate profits. Segmentation and database implementation is one of the strategies that can be implemented in various business sectors, including education. Creating good graduates will affect the quality of management in the industrial world. Besides that, knowing the interests and preferences of prospective students is essential to produce graduates who meet expectations. This study aims to create a role model for developing superior and quality human resources in tourism. In addition, this study aims to determine the benefits students seek from Higher Education products. This study uses a qualitative descriptive research design emphasising the interaction between researchers and respondents. Data collection in this study used interview techniques and was distributed via Google form to 255 STIPRAM students. The results of segment mapping and the benefits sought by students were obtained based on the research conducted. Tourism-based universities, such as STIPRAM, can position themselves as the top choice universities. Further research could focus on the reasons and the extent of the benefits students seek.
IMPLEMENTASI VIRTUAL REALITY DALAM PEMASARAN PARIWISATA: (STUDI PADA TAMAN PINTAR DAN PLAY BOTH) Farah Diana Djamil; Agung Sulistyo
Journal of Information System Management (JOISM) Vol. 5 No. 1 (2023): Juni
Publisher : Universitas Amikom Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24076/joism.2023v5i1.1084

Abstract

Perkembangan teknologi memberikan peluang dalam aktivitas pemasaran pariwisata. Penggunaan virtual reality (VR) menjadi salah satu upaya yang dapat dilakukan. Virtual reality dianggap sebagai cara yang mampu membatasi aktivitas kunjungan. Penelitian ini bertujuan untuk mengungkap perubahan aktivitas nyata menjadi aktivitas virtual berdasarkan pengalaman yang dirasakan. Desain penelitian kualitatif melalui pendekatan studi kasus digunakan pada pengguna layanan VR di museum Taman Pintar dan Play Both Mall Pakuwon. Penelitian ini mampu mengungkap pengalaman seseorang setelah menggunakan layanan VR. Analisa Miles Huberman dikombinasikan dengan metode semi-immersive dan model UTAUT digunakan dalam penelitian ini. Hasil penelitian menemukan jika kesenangan menjadi salah satu faktor pendorong penerimaan teknologi VR. Sedangkan kondisi teknologi, aktivitas sosial dan interaksi yang dilakukan menjadi salah satu penghambat. Meskipun demikian, penggunaan layanan VR mampu menjadi salah satu cara merangsang motivasi pengguna.
Analisis Fishbein Dalam Menciptakan Pengelolaan Pariwisata Berkelanjutan (Studi Pada Museum Kotagede) Muhammad Zuhal Firmansyah; Agung Sulistyo; Amiluhur Soeroso
Jurnal Ilmiah METANSI ”Manajemen dan Akuntansi” Vol 7 No 1 (2024): Jurnal Ilmiah Metansi (Manajemen dan Akuntansi)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Lamappapoleonro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57093/metansi.v7i1.243

Abstract

Museums are often perceived as places that are unattractive, unclean, and lack explanation, so interest in visiting museums is still low. This condition is different from the Kotagede Museum, which experienced a growth in the number of visitors. In an effort to maintain existence, managers need to satisfy visitors' wants and needs. This situation is in accordance with one of the conditions for creating sustainable tourism, which takes into account visitor satisfaction. This research aims to determine visitors' attitudes towards the Kotagede Museum. This research uses a mixed method through fishbein analysis. The Fishbein multi-attribute attitude model is used as a data analysis technique. Questionnaires, interviews, and observations were used as data collection techniques. Questionnaires were distributed to 372 respondents and reinforced with open interviews to explore respondents' answers. The research results stated that visitors' attitudes towards the Kotagede Museum were positive, with a score of 94.313. The attitude value is in the right position of the cut-off point, between the range of agree and strongly agree. The aesthetic building attribute got the highest score (20.599), and the strategic location attribute got the lowest score (16.855). Kotagede Museum managers can maintain attributes that get high scores and improve the quality of attributes that get low scores.
Pengembangan Dark Tourism Sebagai Salah Satu Daya Tarik Wisata Tana Toraja Andi Nabila Aura Maharani; Agung Sulistyo; Dwi Agus Kristianto; Edy Suharyono; Ertanta Ari Sudanang
PANUNTUN (Jurnal Budaya, Pariwisata, dan Ekonomi Kreatif) Vol. 1 No. 1 (2024): PANUNTUN (Jurnal Budaya, Pariwisata, dan Ekonomi Kreatif)
Publisher : CV. Kurnia Grup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61476/9zf0qn73

Abstract

Indonesia has the potential for beauty and rich resources that are recognised worldwide. This diversity can be developed through the tourism sector. Tourism development can be done with the right strategies. As a development effort, attractiveness instruments are important to pay attention to. This research was conducted to develop the potential of the Lo'Ko Mata tourist attraction so that it is sustainable and provides broad benefits. This step can be done through an analysis of the internal and external environment. A mixed-methods design was used in this research, along with SWOT-8K analysis, to reveal various aspects of development. The Informant for this research is the manager of the public relations division. Based on data analysis, the Lo'Ko Mata tourist attraction is in Quadrant 1-A. These results can be used as a basis for managers to implement aggressive growth strategies. As an effort to create sustainable tourism, managers can maximise the various strengths they have, such as: 1) uniqueness of tourist attractions; 2) tourism promotion; 3) maintenance of tourist attractions; 4) role of the community; 5) potential of tourist attractions; 6) economic conditions of the community; 7) technological development; 8) tourism development; 9) cleanliness of tourist attractions; and 10). operational permit. Apart from maximising existing potential, managers can also take advantage of various opportunities that arise, including: 1) collaboration with external parties; 2) HR skills; and 3) HR welfare. Furthermore, through instruments of weakness and threat, managers need to design strategies to minimise and eliminate negative impacts. Formulating the right strategy will have an impact on management sustainability. 
Co-Authors Agung Nurhaji Alif Wibowo Amiluhur Soeroso Andi Nabila Aura Maharani Aneke Rahmawati Apit Buchori David Christyanta Dwi Agus Kristianto Dwi Agus Kristianto Edy Suharyono Edy Suharyono Ertanta Ari Sudanang Farah Diana Djamil Farah Diana Djamil Fitri Dwi Kusumawati Fitria Agustin Sri Arwandi Fitria Noviati Hani Ernawati Muhammad Zuhal Firmansyah Ristanti Ristanti Rosalina Nur Annisa Suhartapa Suhartapa Suhartapa Suhartapa Sumiyar Mahanani Sumiyar Mahanani Tri Eko Yudiandri Tri Eko Yudiandri Yerika Ayu Salindri Yuli Arisanti