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All Journal IQTISHODUNA Journal of Food and Life Sciences Asia-Pacific Management and Business Application JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen IJEBD (International Journal Of Entrepreneurship And Business Development) Al-Kharaj: Journal of Islamic Economic and Business Jurnal Ilmiah Manajemen Kesatuan Journal of Forest Science Avicennia Jurnal Abdimas Ilmiah Citra Bakti (JAICB) Jurnal Ekonomi Formosa Journal of Multidisciplinary Research (FJMR) Procedia of Social Sciences and Humanities Journal Community Service Consortium Jurnal Riset Manajemen dan Ekonomi Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka)
Sari, Risca Kurnia
Bina Nusantara
Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Public Health Social Sciences

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Analysis of the Influence of Papaya Seed Coffe Quality on Purchase Interrest in Purchase: Analisis Pengaruh Mutu Kopi Biji Buah Pepaya Terhadap Minat Beli Masyarakat Kurnia Sari, Risca; Mondiana, Yani Quarta; Utama, Satria Putra
Procedia of Social Sciences and Humanities Vol. 3 (2022): Proceedings of the 1st SENARA 2022
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v3i.163

Abstract

The large amount of wasted papaya seed waste attracted the interest of researchers to investigate further so that what was previously in the form of waste disposed of by the community could be utilized as well as possible and could be of more economic value. This study uses the type of research Explanatory Research. The survey method was used in this study. Data analysis in this study used the SPSS approach. The sample used was 75 students in the city of Malang. The results showed that papaya seeds are not only a waste but also have benefits as coffee that can be used as an alternative to caffeinated coffee. Papaya fruit seeds that are used as coffee have economic value because they can be sold, data analysis shows that the quality of papaya fruit coffee has a positive effect on intens to buy.
Pengaruh E-lifestyle dan E-hedonisme Terhadap Intens to Buy pada Generasi Milenial Sari, Risca Kurnia; Utama, Satria Putra; Mondiana, Yani Quarta; Suprayitno, Didik
Jurnal Ilmiah Manajemen Kesatuan Vol. 10 No. 3 (2022): JIMKES Edisi Desember 2022
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v11i1.1555

Abstract

The purpose of this study was to analyze the effect of e-lifestyle and e-hedonism on the intensity to buy of the millennial generation. This type of research is a survey research. This research was conducted in Malang, East Java, with 150 respondents. The data analysis tool used in this research is SEM (Structural Equation Modeling), with Smart PLS as software. The results show that e-lifestyle has an effect on e-hedonism, e-lifestyle has no effect on intense to buy, e-hedonism has an effect on intense to buy, e-life style has an indirect effect on intense to buy through e-hedonism.
PRODUK KOSMETIK PALSU: MINAT PEMBELIAN BERDASARKAN PENGARUH FAKTOR SOSIAL DAN FAKTOR PRIBADI Utama, Satria Putra; Sari, Risca Kurnia; Mahardhani, Ahmad Subhan
Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 15 No 2 (2021): Jurnal Ilmiah Bisnis dan Ekonomi Asia
Publisher : LP2M Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jibeka.v15i2.377

Abstract

The rapidly growing cosmetic industry has caused intense competition for both legal and illegal cosmetic products. The purpose of this study is to analyze and measure the influence of social factors on interest in buying and using fake cosmetic products, explore the basic causes of consumers buying and using fake cosmetic products, and measure the influence of personal factors on interest in buying and using fake cosmetic products in the city community. Poor. This type of research is a survey research, namely research that takes a sample from a population and uses a questionnaire as the main data collection instrument. Thus, this research is categorized as explanatory research. The number of respondents in this study were 100 people. The research sample was taken using purposive sampling technique. The data collection method used is a questionnaire method, then the data is processed through SPSS software. The analytical tool in this study uses linear regression.
The Power Of Social Media: How Trust Impacts Online Buying Decisions In The Digital Era Utama, Satria Putra; Sari, Risca Kurnia; Arsiyanto, M. Tody
Jurnal Ekonomi Vol. 13 No. 04 (2024): Edition October -December 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to investigate the impact of social media marketing affects Purchase Intention, taking into account e-trust as a mediating factor. The data was collected from 200 participants using purposive sampling and a quantitative approach during the research. The data was analyzed using Structural Equation Modeling (SEM), which was collected through questionnaires. The SEM analysis results indicate that social media marketing (X) influences e-trust (Z) and purchase intention (Y). The impact of e-trust (Z) on purchase intention (Y) is evident, and the analysis using structural equation modeling (SEM) shows that the results suggest that the indirect influence through e-trust (Z) is more significant than the direct influence on the purchase intention variable (Y). Consequently, the e-trust (Z) variable could potentially serve as a mediator for the impact of Social Media Marketing (X) on purchase intention (Y)
EMPOWERING UMKM DENGAN PEMANFAATAN DIGITAL MARKETING PADA PAGUYUBAN DESTINASI USAHA KASEMBON MALANG Sari, Risca Kurnia; Rijal, Muhammad Saifur; Utama, Satria Putra; Zairina, Anisa; Modiana, Yani Quarta; Widyastuti, Diane; Perdana, Randhiki Gusti
Journal Community Service Consortium Vol 3 No 1 (2023): Journal Community Service Consortium
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/consortium.v3i1.3662

Abstract

Tujuan dari pengabdian masyarakat ini adalah untuk memberi pandangan baru kepada masyarakat terutama UMKM yang tergabung dalam Paguyuban Destinasi Usaha mengenai pemanfaatan digital marketing yang lebih efektif dan efisien untuk pengembangan UMKM. Pengabdian masyarakat ini menggunakan pendekatan Participatory Action Research (PAR) dengan tahap persiapan, pelaksanaan, dan evaluasi. Hasil pengabdian masyarakat yaitu pelatihan terkait pemanfaatan digital marketing. Peserta mengembangkan usahanya dengan memanfaatkan smart phone sebagai media pemasaran produknya. Selain itu, pengabdian masyarakat ini juga memberikan bantuan kepada Paduka untuk membuatkan katalog produk digital yang dapat bermanfaat bagi pelaku UMKM dalam Paduka dan konsumen.
The Global Economic Impact of UTAUT: A Bibliometric Analysis Utama, Satria Putra; Rachmadi, Kartika Rose; Sari, Risca Kurnia
IQTISHODUNA IQTISHODUNA (Vol. 21, No. 1, 2025)
Publisher : Fakultas Ekonomi, UIN Maliki Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/iq.v21i1.32875

Abstract

This study explores the global economic impact of the Unified Theory of Acceptance and Use of Technology (UTAUT) through a bibliometric and thematic analysis. By examining 561 publications from the Scopus database over the past two decades (2004-2025), the research identifies publication trends, author collaborations, and the contributions of institutions and countries to UTAUT scholarship. Key findings reveal that UTAUT has evolved from a technology adoption theory into a multidisciplinary framework influencing the digital economy and education sectors. The thematic analysis highlights four core themes: technological innovation, user behavior, digital transformation, and economic development. This study offers strategic insights for researchers and policymakers to leverage UTAUT in technological development and data-driven decision-making. The results emphasize the significance of cross-country and cross-sector collaboration in expanding the global application of UTAUT
Internationalization MSMEs Export Challenge: Case Study on Kopi Dampit East Java, Indonesia Risca Kurnia Sari; Sudarmiatin; Rozmiza Bidin; Satria Putra Utama
Formosa Journal of Multidisciplinary Research Vol. 3 No. 5 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i5.9216

Abstract

The objectives of this study are to explore the experiences of MSMEs towards internationalization, Identify the main barriers of MSMEs in entering international markets, and What are the barriers that cannot be overcome by MSMEs, forcing MSMEs to choose to de-internationalize international markets? Case study research was conducted in this study, This research carried out in February 2024. The method used is a qualitative method with descriptive analytical, verification and explanatory approaches. The results of the research conducted can be concluded that to make efforts to internationalize small businesses need to pay attention to the challenges and factors that become obstacles in its implementation. The study contributes significantly knowing what aspects cause failure in the internationalization of MSMEs because this can be improved so that it can be maximized in the future and can contribute to encouraging MSMEs to go to the next level.
Shopping Lifestyle As A Moderating Variable Of The Influence Of Hedonic Shopping Value On Impulse Buying Sulistyo Budi Utomo; Rudy Irwansyah; Asriany; Dikky Mooy; Risca Kurnia Sari
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 4 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i4.8557

Abstract

This study aims to analyze and test the role of Shoppng Lifestyle variables as moderating variables in strengthening or weakening the influence of Hedonic Shopping Value (HSV) on Impulsive Buying (IB). Impulsive buying is a consumer behavior phenomenon characterized by lack of planning, quick decisions, and strong emotional drives, which often have significant financial consequences, especially in the context of e-commerce and stimulation-rich retail environments. Previous research has confirmed that hedonic value, namely the aspects of pleasure, excitement, and fantasy obtained from the shopping process, is a strong predictor of impulsive tendencies . However, the magnitude of this influence is believed not to be universal, but rather depends on the individual context, one of which is the internalized consumption pattern, namely shopping lifestyle. This study adopts the StimulusOrganismResponse (S-O-R) framework, where HSV serves as an internal stimulus (O) that triggers an impulsive buying response (R), and this interaction is moderated by shopping lifestyle. This study employed a quantitative design with a survey of active online shoppers in Indonesia. The target population was individuals with moderate to high levels of hedonic consumption. The analytical technique used was Moderated Regression Analysis (MRA) to test the moderation hypothesis. It is hoped that the findings of this study will provide theoretical contributions by validating shopppng lifestyle as an important contextual variable in consumer behavior models and provide practical implications for retailers in designing marketing strategies that target consumers based on their lifestyle profiles.
The Effect of Online Shopping and E-Wallet on Consumer Impulse Buying Sari, Risca Kurnia; Utama, Satria Putra; Zairina, Anisa
APMBA (Asia Pacific Management and Business Application) Vol. 9 No. 3 (2021)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2021.009.03.3

Abstract

This research examines the influence of On-line Shopping and E-wallet on Impulse Buying. The existence of an online shopping phenomenon using digital wallet payments (e-wallets) is prevalent among the public recently. This study adopted a survey method with 200 respondents selected purposively from two large cities in East Java, Indonesia namely malls located in Malang and Surabaya. Using variables that consist of shopping variables consisted of: variety of choices, price level, sensory attribute, utilitarian browsing, and hedonic browsing. Moreover the E-wallet variables consist of: effect of service features, advertising, benefit perceptions, perceived usefulness, consumer attitude, security, risk, and discount. Findings revealed that price level, hedonic browsing, benefit perceptions, perceived usefulness, consumer attitude, security, risk, and discount had a significant positive correlation with impulse buying; while the variety of choices, utilitarian browsing, effect of service features, and advertising had a significant negative correlation with impulse buying. Online shopping and e-wallet variables simultaneously affect impulse buying. Practical implications are also discussed in this article. 
Co-Authors Agus Hermawan Ahmad Subhan Mahardhani Anisa Zairina Anisa Zairina Arsiyanto, M. Tody Asriany Didik Suprayitno Diena Widyastuti Dikky Mooy Fatchur Rochman Hani Sri Handayawati Kartika Rose Rachmadi Mahardhani, Ahmad Subhan Matias Nan Jama Modiana, Yani Quarta oddo, irenius Raden Mohamad Herdian Bhakti Randhiki Gusti Perdana, Randhiki Gusti Rijal, Muhammad Saifur Rozmiza Bidin Rudy Irwansyah Sama’ Iradat Tito Satria Putra Utama Satria Putra Utama Sudarmiatin Sulistyo Budi Utomo Sulton Sholehuddin Supriono Supriono Widyastuti, Diane Yani Quarta Mondiana Yoga Yuniadi