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All Journal IQTISHODUNA Journal of Food and Life Sciences Asia-Pacific Management and Business Application JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen IJEBD (International Journal Of Entrepreneurship And Business Development) Al-Kharaj: Journal of Islamic Economic and Business Jurnal Ilmiah Manajemen Kesatuan Journal of Forest Science Avicennia Jurnal Abdimas Ilmiah Citra Bakti (JAICB) Jurnal Ekonomi Formosa Journal of Multidisciplinary Research (FJMR) Procedia of Social Sciences and Humanities Journal Community Service Consortium Jurnal Riset Manajemen dan Ekonomi Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) Indonesian Journal of Islamic Jurisprudence, Economic and Legal Theory Interdisciplinary Explorations in Research Journal (IERJ)
Sari, Risca Kurnia
Bina Nusantara
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Public Health Social Sciences Other

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Exploring The Effects Of Fomo (Fear Of Missing Out) And Influencer Recommendations In Driving Implusive Buying Behavior In Social Commerce Utama, Satria Putra; Hermawan, Agus; Rahayu, Wening Patmi; Sari, Risca Kurnia
Interdisciplinary Explorations in Research Journal Vol. 4 No. 1 (2026)
Publisher : PT. Sharia Journal and Education Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62976/ierj.v4i1.1783

Abstract

The rapid integration of social media and e-commerce, known as social commerce, has revolutionized consumer behavior by creating a highly interactive and persuasive shopping environment. This study aims to explore the psychological and social drivers of impulsive buying behavior, specifically focusing on the effects of Fear of Missing Out (FOMO) and Influencer Recommendations. In the digital age, consumers are constantly exposed to real-time updates and curated lifestyles, which often triggers a sense of social anxiety regarding missed opportunities. Utilizing a quantitative research design, this study examines how these factors interact to bypass rational decision-making processes. Data were collected from 450 active social media users who frequently engage in social commerce platforms such as TikTok Shop and Instagram Shopping. The findings reveal that FOMO significantly intensifies the urge to purchase through the mechanism of perceived scarcity and social competition. Furthermore, influencer recommendations act as a powerful catalyst, providing social proof and lowering the perceived risk of a transaction. The synergy between FOMO and influencer credibility creates a high-pressure environment that accelerates impulsive buying. This research provides valuable insights for digital marketers in designing persuasive strategies while also offering a critical perspective for consumers to understand the psychological triggers behind their online spending habits.
Co-Authors Agus Hermawan Agus Hermawan Ahmad Subhan Mahardhani Anisa Zairina Anisa Zairina Arsiyanto, M. Tody Asriany Didik Suprayitno Diena Widyastuti Dikky Mooy Fatchur Rochman Hani Sri Handayawati Kartika Rose Rachmadi Mahardhani, Ahmad Subhan Matias Nan Jama Modiana, Yani Quarta oddo, irenius Raden Mohamad Herdian Bhakti Randhiki Gusti Perdana, Randhiki Gusti Rijal, Muhammad Saifur Rozmiza Bidin Rudy Irwansyah Sama’ Iradat Tito Satria Putra Utama Satria Putra Utama Sudarmiatin Sulistyo Budi Utomo Sulton Sholehuddin Supriono Supriono Wening Patmi Rahayu Widyastuti, Diane Yani Quarta Mondiana Yoga Yuniadi