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Bagus Nyoman Kusuma Putra
Universitas Mahasaraswati Denpasar
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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Impact of Product Quality, Price, and Promotion on Purchase Decision of Dinda Fashion Products in Denpasar I Wayan Gede Antok Setiawan Jodi; Tiksnayana Vipraprastha; Bagus Nyoman Kusuma Putra; I Made Surya Prayoga; Made Santana Putra Adiyadny
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5127

Abstract

The purpose of this study was to determine impact of product quality, price, and promotion on purchase decision of Dinda Fashion Products in Denpasar. The sample in this study used 80 people who were the respondents of Dinda Fashion consumers in Denpasar City. The data analysis technique used in this research is multiple regression analysis. The results showed that: (a)there was a significant and positive effect between product quality and purchase decision with a coefficient value of 4.484 and a significance value of 0.000, (b)there was a significant and positive effect between price and purchase decision with a coefficient value of 3.958 and a significance value of 0.001, and (c)there was a significant and positive effect between promotion and purchase decision with a coefficient value of 4.721 and a significance value of 0.000.
Co-Authors Ayuk Purwaningsih Dewa Ayu Sasprita Prilia I Gede Rihayana I Gusti Ayu Agung Laksmi Indrasuari I Gusti Bagus Dony Manggala S I Kadek Yayang Arta Sentana I Ketut Merta I Komang Aditya Oktaviana I Komang Suryadnya Diputra I Made Heri Setiawan I Made Surya Prayoga I Nyoman Resa Adhika I Putu Eka Putra I Putu Ngurah Rizky Andika I WAYAN SUARJANA Ida Bagus Putra Jaya Kadek Bertha Widyani Putri Kadek Noviantika Dewi Kadek Noviantika Dewi Komang Ayu Claudia Christina Putri Made Santana Putra Adiyadny Made Santana Putra Adiyadnya Made Santana Putra Ni Putu Sri N.K Cintya Ayu Mahaswari Ni Kadek Ayu Aprilia Ni Kadek Oktaviani Ni Kadek Reshianawati Ni Kadek Sudiartini Ni Luh Putu Yuniantari Ni Nyoman Ari Putri Apsari Ni Putu Ariska Aprillyanti Ni Putu Devi Reina Putri Ni Putu Julia Susanti Ni Putu Leoni Anggita Devi Ni Putu Yeni Astiti Putu Agus Eka Rismawan Putu Agus Krisna Yuda Putu Ari Pertiwi Sanjiwani Putu Pradiva Putra Salain SETIAWAN JODI, I WAYAN GEDE ANTOK Tiksnayana Vipraprastha