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All Journal Jurnal Ilmu Manajemen (JIM) Jurnal Bisnis dan Manajemen JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Jurnal Manajemen dan Kewirausahaan (JMDK) Jurnal Manajemen & Keuangan Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Jurnal Manajemen STIE Muhammadiyah Palopo Jurnal Darussalam: Jurnal Pendidikan, Komunikasi dan Pemikiran Hukum Islam Dinamisia: Jurnal Pengabdian Kepada Masyarakat Conference on Innovation and Application of Science and Technology (CIASTECH) International Journal of Supply Chain Management JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram) EKUITAS (Jurnal Ekonomi dan Keuangan) Procuratio : Jurnal Ilmiah Manajemen International Journal of Economics Development Research (IJEDR) Likhitaprajna: Jurnal Ilmiah Fakultas Keguruan Ilmu Pendidikan Universitas Wisnuwardhana Malang Jurnal Inovasi Ekonomi International Journal Of Science, Technology & Management (IJSTM) Kontigensi: Jurnal Ilmiah Manajemen Wiga : Jurnal Penelitian Ilmu Ekonomi Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) Asian Journal of Management, Entrepreneurship and Social Science
Suhermin Suhermin
Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya
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Journal : Dinamisia: Jurnal Pengabdian Kepada Masyarakat

 1 
Etika Bisnis Dan Inovasi Produk Makanan Dan Minuman UMKM Di Kecamatan Semampir Surabaya yesa cahayaning; Suhermin Suhermin; Budiyanto Budiyanto; Anang Subardjo
Dinamisia : Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 1 (2022): Dinamisia: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/dinamisia.v6i1.9313

Abstract

The Covid-19 pandemic has had an adverse impact on the sustainability of Indonesia's economic life, especially for Small, Micro and Medium Enterprises (MSMEs). The strategy of MSME actors in dealing with the Covid-19 pandemic situation can allegedly be done through online product marketing. Based on the identification of the previous problem, the Covid-19 pandemic has caused MSME turnover to decline. Because usually these products from MSMEs are marketed to customers at meetings organized by the surrounding community, innovation means an idea, product, information technology that can be used. MSME actors make interesting flyers about their products to be distributed to various business social media so that they can be known by a wide audience. Amondeys Cake and Adirasa Cake have tried to develop themselves through this online marketing. However, beverage SMEs still need creative efforts to produce unique and interesting products.
Pelatihan Inovasi Marketplace Bagi UMKM Suhermin; Yesa Cahayaning Rarnadhani; Budianto; Anang Subardjo
Dinamisia : Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 6 (2022): Dinamisia: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/dinamisia.v6i6.11448

Abstract

Technological progress is something that cannot be avoided in today's life, because technological progress will run in accordance with scientific advances. The platforms that are often used in digital marketing are social media or social networks. The available social networks sometimes have different characteristics. Constraints for SMEs in Semampir Subdistrict, Surabaya City, who do not fully understand the motivation of driving products to do something good or bad or negative and positive, as well as providing a driving force that creates enthusiasm for one's work so that they want to work with all their efforts to achieve satisfaction. The next problem is the lack of knowledge about the marketplace for MSMEs. Most MSMEs do not really understand the marketplace, especially e-commerce. The method uses offline technical guidance and as a result of the training, MSMEs understand how to use technology applications and can innovate and be creative rapidly
Co-Authors Abdul Talib Bon Abdul Talib Bon Adya Hermawati Agus Sukoco Alfina Damayanti Anang Subardjo Anang Subardjo Anita Kartika Sari Anizzibda Chahya Khildani Astri Ayu Purwati Astri Ayu Purwati Budianto Budiyanto Budiyanto Budiyanto Budiyanto Choirul Anam Dewi Urip Wahyuni Djawoto Djawoto Erina Febianti Trianjani Hening Widi Oetomo Isti Soleharti Joko Suyono Kalvin Kristanto Kartika Dewi S. S. Karyanto, Budi Khuzaini Khuzaini Kurniawan, Gogi Lutfiyah Lutfiyah Lutfiyah Lutfiyah M. Ikhsan Setiawan Marsudi Lestariningsih Muhammad Rafli Azlam Azzuhri Muhammad Sofyan Do Musa Okto Aditya Suryawirawan Pompong Budi Setiadi Rahayu Puji Suci Ratna Wardani Riza Bahtiar Sulistyan Roby Sambung Sugiono Sugiono Sunaryadi Suwitho, Suwitho Tri Wahjoedi Wiwiek Srikandi Shabrie Wulandari Harjanti Yesa Cahayaning Yesa Cahayaning Rarnadhani Zessicha Belliana Putri