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All Journal Jurnal Tepak Manajemen Bisnis Daya Saing : Jurnal Ilmu Manajemen Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen Journal of Educational Research and Evaluation Procuratio : Jurnal Ilmiah Manajemen Jurnal Pengabdian Dharma Laksana International Journal of Economics, Business and Accounting Research (IJEBAR) eCo-Buss Jurnal Manajemen Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Pengabdian Masyarakat Madani Jurnal Pajak dan Bisnis (Journal of Tax and Business) Indonesian Journal of Business Analytics (IJBA) Husnayain Business Review Jurnal Peradaban Masyarakat (JPM) NEAR: Jurnal Pengabdian kepada Masyarakat Pasundan Community Service Development E-Amal: Jurnal Pengabdian Kepada Masyarakat IJSS: International Journal of Social
Basriani, Agustin
Program Studi Manajemen, STIE Persada Bunda, Pekanbaru, Riau, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Public Health Social Sciences Transportation Other

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Moderate Effect of Financial Literacy during the Covid-19 Pandemic in Technology Acceptance Model on the Adoption of Online Banking Services Akbar, Y. Rahmat; Zainal, Haznil; Basriani, Agustin; Zainal, Rahmi
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.3253

Abstract

This research explored the factors that have a significant effect on the adoption of online banking services using the Technology Acceptance Model (TAM) theory, both directly and moderated by financial literacy. This quantitative study used a single cross-sectional research design to collect data from 100 respondents using Google Form. The collected data were analyzed using Structural Equation Modeling-Partial Least Square (PLS-SEM). The results showed that the perceived usefulness directly had a positive and significant impact on the adoption of online banking services. Likewise, the perception of ease of use shows that it directly has a positive and significant effect on the adoption of online banking services. The results also prove the moderating effect of financial literacy on the correlation between predictors and adoption of online banking services. This finding serves to inform managers and policymakers to design effective strategies by capturing customers' desire to use and experience using e-banking during the COVID-19 pandemic and economic globalization.
Co-Authors Acai Sudirman Adi Rahmat Akbar, Y. Rahmat Annesa Adriani Bhayangkara, Rama Bintang Darwin Lie Desi Susanti Desi Susanti Deviana Sofyan Dewi Sartika DEWI SARTIKA Dewi Sartika Elmi Yadi Harahap, Arief Rifa'i Harahap, Arief Rifa’i Haznil Zainal Haznil Zainal Haznil Zainal Haznil Zainal Kiki Joesyiana Loveana Syaifora Mai Yuliza Nanik Yuzalmi Nanik Yuzalmi Raden Rudi Alhempy Rahmi Zainal Riandi, Resti Sri Mulyana Sri Mulyana Sri Wahyuni Sri Wahyuni Sri Wahyuni Sri Wahyuni Sri Wahyuni sri wahyuni Sri Wahyuni Titien Agustina Yolanda Pratami Yuzalmi, Nanik Zainal, Rahmi