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Astari, Anak Agung ELik
Pengajar Program Studi Manajemen, Fakultas Ekonomi, Universitas Mahendradatta
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Nursing Social Sciences Other

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ANALISIS KELAYAKAN APLIKASI TIKTOK SEBAGAI MEDIA PROMOSI HOME INDUSTRI TINJAUAN ASPEK PEMASARAN Ni Made Peni Priantari; Anak Agung Elik Astari; Ni Luh Indiani
Nusantara Hasana Journal Vol. 2 No. 2 (2022): Nusantara Hasana Journal, July 2022
Publisher : Nusantara Hasana Berdikari

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In the midst of competition for similar businesses that are very tight, being able to fulfill market desires is an expectation for all business actors. The use of the TikTok application as a home industry promotional medium has been very commonly used in the recovery of this pandemic. Based on the results of the research and analysis that the researchers have described, it can be concluded that the sales method carried out with tiktok media has a considerable influence on the increase in revenue at The Nu Mesari Home Industry, compared to the previous year's revenue which only used whatsapp media and direct visits. The proposed promotion through tiktok media at The Nu Mesari Home Industry is feasible to run because it has a positive NPV value, the IRR value is 13.7%, the PI value is greater than 1, namely 1.3%, so it is said that fruit Salad UD NU Mesari innovation is worth investing in and running business operations with a fairly fast return on investment from this business, which is 2 years 5 months 2 days.
ANALISIS FAKTOR YANG MENYEBABKAN DAYA BELI MASYARAKAT PADA PASAR TRADISIONAL DI DENPASAR Ni Wayan Ari Sudiartini; Anak Agung Elik Astari
JURNAL TRANSFORMATIF UNKRISWINA SUMBA Vol 9 No 1 (2019): Vol IX No 1 Nov 2019
Publisher : Universitas Kristen Wira Wacana Sumba

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Daya beli masyarakat sangat dekat hubungannya dengan tingkat pendapatan masyarakat. Apabila tingkat pendapatan masyarakat tinggi, maka akan berpengaruh pada kemampuan daya beli masyarakat. Maraknya pembangunan pasar modern menyudutkan pasar tradisional di kawasan perkotaan, karena menggunakan konsep penjualan produk yang lebih lengkap dan dikelola lebih profesional. Yang membedakan pasar modern dengan pasar tradisional, dalam pasar modern penjual dan pembeli tidak bertransaksi secara langusung. Tujuan dari penelitian ini Untuk mengetahui Tingkat pendapatan, harga dan kualitas pelayanan yang menyebabkan penurunan daya beli masyarakat pada pasar tradisional di Denpasar. Penelitian ini menggunakan Metode Penelitian Uji Asumsi klasik,Uji t-test, Uji F-test, analisis regresi berganda. Dari hasil pengolahan didapat Y= 4,282 + 0,317X1 + 0,199X2+ 0,204X3. Penelitian ini menggunakan jenis penelitian kuantitatif dengan pendekatan analisis data deskriptif. Hasil penelitian ini, yaitu variabel pendapatan, harga dan kualitas pelayanan berpengaruh signifikan secara parsial dan simultan terhadap daya beli masyarakat pada pasar tradisional di Denpasar. Besarnya variasi pengaruh antara pendapatan, harga dan kualitas pelayanan terhadap daya beli adalah 54,4% sedangkan sisanya 45,6% ditentukan oleh variabel lain diluar model yang tidak dijelaskan dalam penelitian ini.
PENGARUH PERCEIVED USEFULNESS DAN PERCEIVED EASE TO USE PADA NIAT MENGGUNAAN APLIKASI TIKTOK DIMASA PANDEMI (STUDI PADA GENARI Z DI BALI) Indah Kumala Sari; Anak Agung Elik Astari; Ni Luh Indiani
JEMBA: JURNAL EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 1 No. 5: September 2022
Publisher : Bajang Institute

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This study aims to determine the effect of perceived usefulness, perceived ease of use on intentions to use the TikTok application. This study uses a quantitative approach with data collection methods through online questionnaires and is determined using a non-probability purposive sampling method. Data was obtained by distributing online questionnaires to 65 Generation Z respondents who had never used the TikTok application. The results of this study indicate that perceived usefulness and perceived ease of use affect the intention to use the TikTok application either partially or simultaneously according to the results of statistical data processing which found that all hypotheses were accepted. used as a reference for further research. The main theory in this study uses the Technology Acceptance Model (TAM) which is used to explain the relationship between perceived benefits, perceived ease of use and intention to use, and it is found that perceived usefulness, perceived ease of use, are still strong predictors in increasing intention to use the TikTok application. in generation Z. The results of the R-Square score of 0.623 which indicates that the intention to use the TikTok application in generation Z is influenced by 62% influenced by perceived usefulness, perceived ease of use and the rest is influenced by other things that are not explained in this study. This study contributes to the literature on the topic of social media use by considering perceived usefulness and ease of influencing intentions to use TikTok
KAJIAN PEMANFAATAN PRESIDENSI G20 INDONESIA DITINJAU DARI SEKTOR PERDAGANGAN BILATERAL INDONESIA DAN JEPANG Ida Bagus Made Maha Dwi Putra; Anak Agung Elik Astari; Ni Luh Indiani
Nusantara Hasana Journal Vol. 2 No. 3 (2022): Nusantara Hasana Journal, August 2022
Publisher : Nusantara Hasana Berdikari

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This study aims to describe the Utilization Analysis of Indonesia's G20 Presidency in terms of the Bilateral Trade Sector of Indonesia and Japan through an IJEPA (Indonesia-Japan Economic Partnership Agreement) agreement in the influence of Indonesia as the Presidency or host of the implementation of the G20. In it’s connection, Indonesia at the G20 forum is an advantage in various international economic systems in increasing Indonesia's economic growth.The research method used in this study is a Qualitative research method. The data collection technique in this study uses literature or literature techniques sourced from online media and print media. The results of this study explain that Indonesia's participation in the official G20 forum greatly affects Indonesia's opportunities in increasing both international and bilateral cooperation in the economic sector, especially trade, namely with the IJEPA (Indonesia-Japan Economic Partnership Agreement) agreement which benefits both countries. The many benefits obtained from Japan and Indonesia also prove that this bilateral relationship runs effectively and has many positive impacts both for the government and for Indonesian citizens themselves.
PERAN ELECTRONIC WORD OF MOUTH DAN TRUST TERHADAP MINAT BERKUNJUNG WISATAWAN DI MASA PANDEMI (Pada Objek Wisata Air Terjun Tegenungan) Muhamad Iqbal Aziz; Anak Agung Elik Astari; Ni Luh Indiani
Nusantara Hasana Journal Vol. 2 No. 3 (2022): Nusantara Hasana Journal, August 2022
Publisher : Nusantara Hasana Berdikari

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This study took the object of Tegenungan Waterfall with the variables Electronic Word Of Mouth, trust and Tourist Visiting Interests in Mada Pandemic, the purpose of this study was to determine the role of Electronic Word Of Mouth and Trust on Tourist Visiting Interests in the Pandemic Period. Quantitative research methodology with questionnaires, population and sample of 120 respondents. Then analyzed the data obtained by using multiple regression analysis. This analysis includes: validity and reliability, classical assumption test, multiple regression analysis, hypothesis testing through t and F tests, and analysis of the coefficient of determination (R2). Where the variables of Visiting Interest (Y), Electronic Word Of Mouth (X1), Trust (X2) were tested using the t-test indicating that the two independent variables significantly influenced visiting interest, as the dependent variable with a significant value generated of 0.00 from each - each Independent variable. Then through the F test, it shows that the Electronic Word Of Mouth and Trust variables have a significant effect on the visiting interest variable with a significant value of 0.00. The R-square figure of 45.5% indicates that the percent of the variable interest in visiting can be explained through the three independent variables in the regression equation, while the remaining 54.5% comes from or is based on other variables outside the three variables used in this study.
FEASIBILITY STUDY PERKEMBANGAN NFT (NON FUNGIBLE TOKEN) SEBAGAI SALAH SATU INSTRUMEN INVESTASI DI BIDANG TEKNOLOGI Dewa Gede Ari Setyawan; Anak Agung Elik Astari; Ni Luh Indiani
Nusantara Hasana Journal Vol. 2 No. 3 (2022): Nusantara Hasana Journal, August 2022
Publisher : Nusantara Hasana Berdikari

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The development of digital-based technology in the millennium era has implications for the development of various forms of digital-based investment and digital-based investment instruments. This study aims to determine the feasibility of developing NFT (Non-Fungible Token) as an investment instrument in the technology sector. With the development of NFT (Non Fungible Token) as an investment instrument in the technology sector, it is able to support people's financial problems during the Covid-19 pandemic. NFT (Non Fungible Token) is an investment instrument in the form of crypto assets that are in demand by the millennial generation because it requires minimal capital and large profits. This study uses qualitative data analysis techniques, data obtained through literature studies, interviews, and documentation conducted with investment actors who use NFT (Non-Fungible Token) as an investment instrument. The feasibility analysis uses financial aspects, and non-financial aspects, namely marketing aspects, legal aspects and economic aspects. The results of this study indicate that the development of NFT (Non-Fungible Token) as an investment instrument in the technology sector is feasible to be developed based on a review of aspects of feasibility analysis.
AKTUALISASI PEREKONOMIAN INDONESIA DALAM PRESIDENSI G20 PELUANG BERTUMBUH ATAU TREN? (STUDI ANALISIS EKONOMI) Agus Sukawiyana; Anak Agung Elik Astari; Ni Luh Indiani
Nusantara Hasana Journal Vol. 2 No. 3 (2022): Nusantara Hasana Journal, August 2022
Publisher : Nusantara Hasana Berdikari

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This study will describe how the actualization of the Indonesian economy in the G20 Presidency, whether it is a Growth Opportunity or a trend only. At the 2019 G20 Osaka Summit which was attended by the President of the Republic of Indonesia, Indonesia was elected as Chair of the G20 in 2023. The G20 presidency is responsible for leading the direction of decision making at the G20 Forum in response to global economic development. As the chair of the G20 in 2023, Indonesia needs to consider priority agendas that reflect the interests of developing countries and are in line with national interests. The purpose of this analysis is to examine national strategic issues that can become a priority agenda for the Indonesian trade sector and for the success of Indonesia's Presidency in 2023. The methodology used is a policy evaluation analysis method using Fundamental Public Impacts to analyze if public policies succeed or failed by looking at 3 (three) fundamental dimensions: Policy, Legitimacy, and Action. To see if public policies succeed or failed, an assessment is carried out on each of the sub-dimensions with 4 (four) possible categories of assessment results: Strong, Good, Fair, and Weak. Agenda that can be proposed in Indonesia's G20 presidency in 2023 in the trade sector that are in line with national interests, include: (1) Restoring the Role of the WTO as a World Trade Pillar; (2) Transparency and Monitoring of Trade Policy; (3) Protecting and Responding to Developing Country Challenges; (4) Encouraging Economic Growth through Fiscal Stimulus Policy for SMEs; (5) Evaluation of SMEs Policies; (6) Increasing Digital Data Security in E-Commerce; and (7) Evaluation of Digital Service Tax Application in E-Commerce.
ANALISIS PENGGUNAAN CASHLESS (E-WALLET) SEBAGAI SARANA UNTUK MEMUTUS PERKEMBANGAN VIRUS (TINJAUAN ASPEK PEMASARAN KELAYAKAN BISNIS) M. Bahtiar Saputra; Anak Agung Elik Astari; Ni Luh Indiani
Nusantara Hasana Journal Vol. 2 No. 3 (2022): Nusantara Hasana Journal, August 2022
Publisher : Nusantara Hasana Berdikari

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Indonesian people are starting to get used to cashless payments. Cashless payments became popular in Indonesia in 2014, since Bank Indonesia started the National Non-Cash Movement (GNNT), which was the first step towards realizing a cashless payment society. This research was conducted with the aim of knowing the analysis of the use of cashless (e-wallet) as a means to determine the development of the virus (a review of the marketing aspects of business feasibility). This type of research is a qualitative descriptive research – quantitative research method with observation and documentation techniques. The subject and object of this research is SME trap (Jejak Bali Culinary) with purposive sampling technique. The results of this study are the main function of OVO merchants is an application intended for merchant owners who collaborate with OVO to help manage financial transactions both in terms of income and expenses. Based on competitor analysis, Go-Pay is a digital payment that has the potential to compete with OVO’s presence among consumers. e - money users. based on a SWOT analysis of strengths, weaknesses, opportunities, and threats in the use of OVO merchants in business opportunities in the culinary field at JEBAK (Jejak Bali Kuliner) that the use of the OVO merchant application is in a strong position  and able to continue to grow in market share. The existence of OVO can be used as a forum to seize very profitable business opportunities for businessmen. The opportunities that can be exploited by businessmen when using the OVO merchant application are to simplify the payment system with consumers, payments have been provided through an expedition machine that is easy to use, can streamline time, is flexible, is safe, reduces production costs and helps merchant financial management.  Factor analysis, promotions and cashback from OVO companies are opportunities that are used by business people to increase the number of buyers and the amount of income through the provision of bonuses from each transaction that takes place.
PENGARUH CONTENT CREATOR PADA APLIKASI REEL INSTAGRAM DALAM MENINGKATKAN INOVASI GENERASI MUDA Ni luh juliantari Ni luh juliantari; Anak Agung Elik Astari Anak Agung Elik Astari; Ni Luh Indiani Ni Luh Indiani
Nusantara Hasana Journal Vol. 2 No. 4 (2022): Nusantara Hasana Journal, September 2022
Publisher : Nusantara Hasana Berdikari

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This study aims to determine the effect of content creators on the Instagram Reel application in increasing the innovation of the younger generation. The population and sample in this study were Instagram reel users in Denpasar in September 2022. Data collection was carried out by distributing research respondents. Data analysis was performed using multiple linear regression analysis. The results of the analysis show that content creators have a positive and significant effect on young generation innovation, Instagram reels have a positive and significant impact on young generation innovation. The implication of this research is that the younger generation must maintain and improve their creativity in creating new ideas and must increase innovation in the future. Then for further researchers to add other variables, which have not been included in this study in order to expand this research.
STUDI BISNIS MODEL CANVAS DALAM PENGEMBANGAN USAHA DAN WIRAUSAHA MUDA DI DENPASAR Putu Selviani; Anak Agung Elik Astari; Ni Luh Indiani
Nusantara Hasana Journal Vol. 2 No. 4 (2022): Nusantara Hasana Journal, September 2022
Publisher : Nusantara Hasana Berdikari

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Through a business feasibility study, business owners can find out whether Goldmine Coffee is feasible to run. The study used quantitative and qualitative data analysis techniques, data obtained through interviews and documentation conducted at Goldmine Coffee Sanur. The feasibility analysis uses non-financial aspect analysis by analyzing market and marketing aspects. To find out the business opportunities for Goldmine Coffee, a SWOT analysis. While the analytical tools used for the feasibility of analyzing the financial aspect use the analysis of Net Present Value (NPV), Internal Rate of Return (IRR), Profitability Index (PI), and Payback Period (PP). The results showed that Goldmine Coffee is in quadrand IV position with a strong competitive position. Based on the results of the analysis of the financial aspect, the positive Net Present Value (NPV) was Rp. 791,313,749, the Internal Rate of Return (IRR) is 70%, the Profitability Index (PI) is greater than 1, which is 7.5%, with the Payback Period (PP) of this business for 4 months 25 days. For the business model of Goldmine Coffee, which is a player in the beverage industry, it is said to be strategic in an industry. Thus Goldmine Coffee is said to be worth running.
Co-Authors Ade Prastiyo Putra Agus Sukawiyana Arga Teriyan Denok Sunarsi Dewa Gede Ari Setyawan I Dewa Nyoman Usadha I Ketut Merta Ida Bagus Made Maha Dwi Putra Indah Kumala Sari Kharisma Danang Yuangga M. Bahtiar Saputra Muhamad Iqbal Aziz Ni Kadek Ernawati Kertagam Ni Ketut Budiani Ni Ketut Murdani Ni Luh Indiani Ni luh juliantari Ni luh juliantari Ni Luh Kardini Ni Luh Putu Damayanti Ni Luh Putu Pande Sukarini Ni Luh Putu Ratna Sari Ni Made Peni Priantari Ni Made Yudhaningsih Ni Putu Andini Desiyanti Laksmi Ni Putu Ari Setiawati Ni Putu Yunita Putri Ni Wayan Ari Sudiartini Ni Wayan Ari Sudiartini Ni Wayan Eva Santhi Ni Wayan Kiyana Wati Ni Wayan Suartini Putu Ari Mulyani Putu Selviani Sudiartini, Ni Wayan Ari