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All Journal Jurnal Penelitian Pendidikan IPA (JPPIPA) Martabe : Jurnal Pengabdian Kepada Masyarakat JASa (Jurnal Akuntansi, Audit dan Sistem Informasi Akuntansi) E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Real Riset Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan J-ISCAN : Journal of Islamic Accounting Research PENG: Jurnal Ekonomi dan Manajemen Jukerdi: Jurnal Kewirausahaan Cerdas Dan Digital Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Pengabdian Pemersatu Bangsa (JPPB) Jurnal Riset dan Inovasi Manajemen
Mulyadi Mulyadi
Fakultas Ekonomi Dan Bisnis Universitas Islam Kebangsaan Indonesia Bireuen-Aceh
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Materials Science & Nanotechnology Physics Public Health Social Sciences

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Pengaruh Personal Selling, Kepercayaan Pelanggan, dan Direct Marketing terhadap Keputusan Pembelian Produk Wardah di Toko Duta Cosmetic Bireuen Nadia Tuljannah; Mulyadi Mulyadi; Muhammad Saifrizal
Jurnal Kewirausahaan Cerdas dan Digital Vol. 3 No. 5 (2026): Oktober : Jurnal Kewirausahaan Cerdas dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jukerdi.v3i5.1790

Abstract

This study aims to analyze the influence ofpersonal selling, customer trust, and direct marketing on purchasing decisions for Wardah products at Duta Cosmetic Store, Bireuen Regency. Utilizing a causal quantitative design, this research involved 108 respondents selected through a non-probability purposive sampling technique. Primary data collected via structured questionnaires (1 –5 Likert scale) were analyzed using multiple linear regression in SPSS. Partial statistical evaluation confirms that personal selling exerts a positive and highly significant effect (tcount =6.635 > ttable =1 .983; p=0.000 < 0.05), emerging as the primary dominant factor. Furthermore, customer trust proved to have a positive and significant impact (tcount =5.276 > ttable =1 .983; p=0.000 < 0.05), alongside direct marketing (tcount =2.842 > ttable =1 .983; p=0.005 < 0.05). Simultaneously, all three independent variables significantly influenced purchasing decisions (Fcount =33.079 > Ftable =2.69; p=0.000 < 0.05). The correlation coefficient (R=0.699) indicates a strong relationship, while the coefficient ofdetermination (R2=0.488) shows that 48.8% ofthe variation in decisions is explained by the model, with 51 .2% determined by exogenous factors outside this study.
Pengaruh Metode dan Kondisi Belajar terhadap Prestasi Belajar Santri Dayah Nurul Amal Kecamatan Jeunieb Kabupaten Bireuen Mujibul Haq; Mulyadi Mulyadi; Rizka Sylvia
Jurnal Riset dan Inovasi Manajemen Vol. 4 No. 4 (2026): November: : Jurnal Riset dan Inovasi Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jrim-widyakarya.v4i4.7042

Abstract

This study aims to analyze the effect of learning methods (X1​) and learning conditions (X2​), both partially and simultaneously, on the learning achievement (Y) of students at Dayah Nurul Amal, Jeunieb Subdistrict, Bireuen Regency. This study employs an explanatory quantitative approach. The population in this study consisted of all 100 students at Dayah Nurul Amal. The sampling technique used was probability sampling with a saturated sampling approach (census sampling), so that the entire population of 100 students was used as the sample. Data collection was carried out by distributing questionnaires with a 1–5 Likert scale. Data analysis techniques included validity tests, reliability tests, classic assumption tests (normality, multicollinearity, and heteroscedasticity tests), multiple linear regression analysis, correlation coefficient (R), coefficient of determination (R2), as well as hypothesis testing through t-tests and F-tests using SPSS. Partially, the Learning Method variable (X1​) has no significant effect on Students' Learning Achievement, with tcalculated​<ttable​ and a significance value >0.05, whereas the Learning Condition variable (X2​) has a positive and significant effect on Students' Learning Achievement, with tcalculated​=7.196>ttable​1.985 and a significance value 0.000<0.05. Simultaneously, Learning Method (X1​) and Learning Condition (X2​) have a significant effect on Students' Learning Achievement, with Fcalculated​=26.142>Ftable​3.09 and a significance value 0.000<0.05, where the coefficient of determination (R2) indicates that these two variables account for 71.0% of the variance in students' learning achievement, while the remaining 29.0% is influenced by other variables not examined in this study.
Pengaruh Inflasi dan Suku Bunga terhadap Indeks Harga Konsumen di Kota Lhokseumawe Irna Wira; Mulyadi Mulyadi; Muhammad Saifrizal
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 4 No. 5 (2026): Oktober : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v4i5.2988

Abstract

This research is motivated by fluctuations in the Consumer Price Index (CPI), inflation, and interest rates that occurred in Lhokseumawe City during the 2019–2024 period. Changes in the CPI reflect the dynamics of prices of goods and services consumed by the public and are influenced by various macroeconomic factors. This study aims to analyze the effect of inflation and interest rates on the Consumer Price Index (CPI) in Lhokseumawe City, both partially and simultaneously. This study uses a quantitative approach with secondary data in the form of monthly data on inflation, interest rates, and CPI for the 2019–2024 period obtained from the Central Statistics Agency (BPS) and Bank Indonesia. The analysis method used is multiple linear regression with the help of the SPSS program. Hypothesis testing is carried out through the t test, F test, and coefficient of determination (R²). The results of the study indicate that inflation has a negative and insignificant effect on the CPI with a regression coefficient of -0.796 and a significance value of 0.699. Meanwhile, interest rates have a positive and significant effect on the CPI, with a regression coefficient of 3.279 and a significance value of 0.002. Simultaneously, inflation and interest rates significantly influence the CPI, with an F-value of 5.445 and a significance value of 0.006. The coefficient of determination of 13.6% indicates that variations in the CPI can be explained by inflation and interest rates, while the remainder is influenced by other factors outside the study.
Pengaruh Digitalisasi, Kreativitas dan Lingkungan Eksternal terhadap Strategi Kewirausahaan pada UMKM di Pidie Jaya Mulyadi; M. Yusuf; Zuriani Ritonga; Zalikha; Muchsin
PENG: Jurnal Ekonomi dan Manajemen Vol. 3 No. 4 (2026): In Progress
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/z751xf56

Abstract

Penelitian ini bertujuan menganalisis pengaruh digitalisasi, kreativitas, dan lingkungan eksternal terhadap strategi kewirausahaan Usaha Mikro, Kecil, dan Menengah (UMKM) di Kabupaten Pidie Jaya. Penelitian kuantitatif eksplanatori ini melibatkan 125 pemilik atau manajer UMKM yang dipilih secara purposive dan telah memanfaatkan media sosial atau e-commerce. Data dikumpulkan melalui kuesioner Google Forms dengan pendekatan jeda waktu satu bulan (time-lag) untuk mengurangi bias metode umum, lalu dianalisis dengan regresi linear berganda setelah uji validitas, reliabilitas, dan asumsi klasik. Model menjelaskan 74,9% variasi strategi kewirausahaan (Adjusted R² = 0,749; F = 124,039; p < 0,001). Kreativitas memberikan pengaruh terbesar (β = 0,589; p < 0,001), diikuti digitalisasi (β = 0,313; p < 0,001), sedangkan pengaruh lingkungan eksternal positif tetapi kecil (β = 0,093; p = 0,046). Temuan ini menunjukkan bahwa strategi kewirausahaan UMKM perdesaan terutama ditopang oleh kapasitas internal pelaku usaha, khususnya kreativitas, yang diperkuat pemanfaatan teknologi digital. Karena sampel terbatas pada UMKM yang sudah terdigitalisasi dan dipilih secara nonprobabilitas, hasil ini belum dapat digeneralisasi ke seluruh UMKM di Pidie Jaya.
Pengaruh Kepemimpinan Transformasional, Motivasi, dan Kepuasan Kerja terhadap Komitmen Organisasional ASN Kabupaten Bireuen M. Yusuf; Mulyadi; Zuriani Ritonga; Emalia Ariska; Muchsin
PENG: Jurnal Ekonomi dan Manajemen Vol. 3 No. 4 (2026): In Progress
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/hv3zd590

Abstract

Penelitian ini menguji pengaruh kepemimpinan transformasional, motivasi, dan kepuasan kerja terhadap komitmen organisasional Aparatur Sipil Negara (ASN) di lingkungan Pemerintah Kabupaten Bireuen. Penelitian kuantitatif eksplanatori ini melibatkan 80 ASN yang dipilih dengan teknik purposive sampling. Data dikumpulkan melalui kuesioner berskala Likert dan dianalisis dengan regresi linear berganda. Kepemimpinan transformasional (B = 0,201; β = 0,226; p = 0,008), motivasi (B = 0,431; β = 0,487; p < 0,001), dan kepuasan kerja (B = 0,188; β = 0,209; p = 0,044) masing-masing berpengaruh positif dan signifikan terhadap komitmen organisasional. Berdasarkan koefisien terstandarisasi, motivasi merupakan prediktor terkuat. Secara simultan, ketiga variabel berpengaruh signifikan (F = 26,635; p < 0,001) dan menjelaskan 51,3% variasi komitmen organisasional (R² = 0,513), atau 49,3% setelah disesuaikan dengan jumlah prediktor (Adjusted R² = 0,493). Upaya memperkuat komitmen ASN dapat mempertimbangkan perhatian pada faktor motivasional, di samping pengembangan kepemimpinan dan kepuasan kerja. Karena penelitian ini mengukur komitmen organisasional, bukan kinerja birokrasi atau kualitas layanan, dan menggunakan sampel nonprobabilitas, implikasi tersebut perlu dibaca dalam batas-batas itu.
Co-Authors Bayu Eko Broto Bayu Eko Broto Cut Santika Denny Firmansyah Emalia Ariska Hayanuddin Safri Hayanuddin Safri Imam Malik Irna Wira Irne Aryanie Junita Lubis Koko Bustami Lakharis Inuzula Lakharis Inuzula M Yusuf M. Yusuf Mirza Muchsin Muhammad Diah Muhammad Saifrizal Mujibul Haq Nadia Tuljannah Novida Humairah Nurjannah Nurjannah Nurjannah Rizka Sylvia Sri Yanna Sutoyo Sutoyo Zalikha Zuriani Ritonga Zuriani Ritongag