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All Journal Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) INVEST : Jurnal Inovasi Bisnis dan Akuntansi PROCEEDING OF INTERNATIONAL CONFERENCE ON BUSINESS MANAGEMENT AND ACCOUNTING Manis : Jurnal Manajemen dan Bisnis JUDIKAT: Jurnal Pengabdian Kepada Masyarakat International Journal of Information System and Innovation Management Research in Accounting Journal
Ermina Rusilawati
Institut Bisnis dan Teknologi Pelita Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Social Sciences Other

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Brand Trust, Audience Engagement, and Interactivity as Determinants of Purchase Decisions in TikTok Live Commerce Monalisa Monalisa; Astri Ayu Purwati; Ermina Rusilawati; Muhammad Firmansyah; Stanislaw Flejterski
International Journal of Information System and Innovation Management (IJISIM) Vol. 3 No. 2 (2025): International Journal of Information System and Innovation Management
Publisher : Yayasan Pendidikan Islam Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/ijisim.v3i2.2061

Abstract

The rapid growth of live streaming commerce has transformed consumer purchasing behavior, particularly among Generation Z users of TikTok Live. This study aims to examine the effects of brand trust, audience engagement, and interactivity on purchase decisions among TikTok Live consumers in Pekanbaru City. A quantitative research design was employed, with data collected through a structured questionnaire from 120 respondents who had previously made purchases via TikTok Live. The data were analyzed using multiple linear regression to test the proposed hypotheses. The results indicate that brand trust and audience engagement have a positive and significant effect on purchase decisions. These findings suggest that consumers are more likely to make purchasing decisions when they trust the brand and actively engage with live streaming content. In contrast, interactivity was found to have a positive but insignificant effect on purchase decisions, indicating that interactive features alone do not directly drive purchasing behavior without the support of trust and engagement. Overall, the research model explains 61.4% of the variance in purchase decisions. This study contributes to the literature on live streaming commerce by highlighting the dominant roles of brand trust and audience engagement in shaping purchase decisions within the TikTok Live context. Practically, the findings provide insights for marketers and sellers to focus on trust-building strategies and engagement-driven content to enhance sales performance in live streaming environments.
Carbon Accounting and Climate Risk Reporting: A Comprehensive Bibliometric Review Arridho Abduh; Muhammad Luthfi Hamzah; Ermina Rusilawati; Siti Intan Nurdiana Wong Abdullah
Research in Accounting Journal (RAJ) Vol. 6 No. 2 (2025): RAJ (Research in Accounting Journal)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/raj.v6i2.10494

Abstract

The increasing urgency of climate change mitigation has significantly elevated the importance of carbon accounting and climate risk reporting in both academic research and corporate practice. This study presents a comprehensive bibliometric review of scholarly publications on carbon accounting and climate risk reporting to map the intellectual structure, thematic evolution, and emerging research trends in the field. Using data extracted from the Scopus database, this review analyzes publications over the period 2000–2024. Bibliometric techniques, including performance analysis and science mapping (co-authorship, co-citation, and keyword co-occurrence analysis), are employed to identify influential authors, journals, institutions, and countries, as well as dominant and emerging research themes. The findings reveal a substantial growth in publications after the Paris Agreement (2015), reflecting increased global attention to climate-related financial disclosure, carbon assurance, ESG reporting, and sustainability governance. The intellectual structure of the field is primarily clustered around four major themes: (1) carbon disclosure and reporting quality, (2) assurance and verification mechanisms, (3) carbon management and performance measurement, and (4) climate risk, financial stability, and regulatory frameworks. Recent studies increasingly integrate climate risk reporting with financial performance, investor perception, and sustainable finance. This review contributes by providing a structured synthesis of the literature, highlighting research gaps, and proposing a future research agenda, particularly in relation to mandatory disclosure regimes, digitalization in carbon accounting, and the harmonization of global reporting standards. The results offer valuable insights for academics, policymakers, regulators, and practitioners seeking to enhance transparency, accountability, and decision-usefulness in climate-related financial reporting.
Penguatan Kapasitas Manajemen Peternak Kambing pada Era Digitalisasi di Kabupaten Kampar Harry Patuan Panjaitan; Anton Anton; Ahmad Zulkarnain Estu; Hidayat Syahputra; Amirudin M Amin; Ermina Rusilawati; Syukri Hadi; Pujiono Pujiono; Dominicus Josephus Swanto; Yuni Friska; Wilson Tang; Wily Andresen
JUDIKAT: Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 1 (2026): JUDIKAT: Jurnal Pengabdian Kepada Masyarakat
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Usaha peternakan kambing merupakan salah satu kegiatan ekonomi masyarakat yang memiliki potensi besar untuk dikembangkan, namun pada praktiknya masih banyak dikelola secara tradisional dengan keterbatasan dalam aspek manajemen usaha dan pemanfaatan teknologi. Kegiatan Pengabdian kepada Masyarakat ini bertujuan untuk meningkatkan pengetahuan dan pemahaman peternak kambing di Kabupaten Kampar mengenai manajemen usaha peternakan kambing di era digital. Metode pelaksanaan kegiatan dilakukan melalui sosialisasi dan pelatihan yang mencakup materi manajemen usaha peternakan kambing, pencatatan keuangan sederhana, pemanfaatan teknologi digital, serta pengenalan penyusunan model bisnis menggunakan pendekatan Business Model Canvas. Hasil kegiatan menunjukkan adanya peningkatan pemahaman dan kesadaran peternak terhadap pentingnya pengelolaan usaha yang terencana, pencatatan keuangan yang sistematis, serta pemanfaatan teknologi digital sebagai sarana pendukung operasional dan pemasaran usaha. Selain itu, peternak memperoleh wawasan awal mengenai perencanaan model bisnis usaha peternakan kambing yang lebih terstruktur. Meskipun kegiatan ini belum dilengkapi dengan proses pendampingan, sosialisasi dan pelatihan yang dilaksanakan telah memberikan dasar pengetahuan yang penting bagi peternak untuk mulai menerapkan manajemen usaha yang lebih baik. Kegiatan ini diharapkan dapat menjadi langkah awal dalam mendorong pengembangan usaha peternakan kambing yang lebih modern, efisien, dan berdaya saing di Kabupaten Kampar.
Co-Authors Ahmad Zulkarnain Estu Amirudin M Amin Anton Anton Arridho Abduh Astri Ayu Purwati Astri Ayu Purwati Celvin Angkasa Dominicus Josephus Swanto Dominicus Josephus Swanto T Dominicus Josephus Swanto Tjahjana Hamzah Hamzah Hanafiah, Anggi Harry Patuan Panjaitan Hidayat Syahputra Intan Purnama Monalisa Monalisa Muhammad Firmansyah Muhammad Luthfi Hamzah Najima Najima Nanda Harifon Nicholas Renaldo Pujiono Eddy Ria Darmasari Rizaldi Putra Siti Intan Nurdiana Wong Abdullah Stanislaw Flejterski Syukri Hadi Tri Purnama Sari Valerie Thalia. S Wan Muhamad Kudri Wilson Tang Wily Andresen Yuni Friska Zulfadli Hamzah