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Listiyawati, Lilis
Politeknik Negeri Pontianak
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PARTISIPASI MASYARAKAT LOKAL DALAM PENGEMBANGAN DESA WISATA TEMAJUK, KECAMATAN PALOH, KABUPATEN SAMBAS Riska Wahyuni; Lilis Listiyawati; Zulkifli, Zulkifli
Media Bina Ilmiah Vol. 19 No. 5: Desember 2024
Publisher : LPSDI Bina Patria

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Abstract

Kabupaten Sambas di Kalimantan Barat dikenal kaya akan potensi wisata, termasuk Desa Temajuk yang telah ditetapkan sebagai desa wisata pada 2021. Penelitian ini bertujuan menganalisis partisipasi masyarakat dalam pengembangan pariwisata di Desa Temajuk, menyoroti keterlibatan dalam perencanaan, pelaksanaan, dan pengawasan. Metode kualitatif digunakan untuk mengumpulkan data melalui wawancara dan studi dokumentasi. Hasil menunjukkan bahwa masyarakat aktif terlibat dalam perencanaan dan pelaksanaan, tetapi kurang dalam pengawasan. Keterlibatan masyarakat membantu meningkatkan rasa kepemilikan dan tanggung jawab, meskipun ada tantangan dalam akses informasi dan infrastruktur. Penelitian ini menyimpulkan bahwa partisipasi aktif masyarakat sangat penting untuk keberhasilan pengembangan desa wisata dan perlu ditingkatkan dalam aspek pengawasan untuk memastikan manfaat yang lebih besar bagi komunitas lokal.
Penguatan Branding melalui Sertifikasi Halal sebagai Strategi dalam Pemasaran Produk UMKM BKMT Kabupaten Kubu Raya Suprihartini, Lia; Elida, Sri Syabanita; Wahyuarini, Tri; Listiyawati, Lilis; Wahyuni, Riska; Zulkifli; Habibie, Muhammad; Pranoto, Setya Aristu
Belalek Vol. 3 No. 2 (2025): BELALEK: Jurnal Pengabdian Kepada Masyarakat (Journal of Community Services)
Publisher : Institut Agama Islam Sultan Muhammad Syafiuddin Sambas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37567/belalek.v3i2.4525

Abstract

Rasau Jaya is part of Kubu Raya Regency, located close to the administrative center of West Kalimantan Province. Economic growth in Kubu Raya Regency is also supported by Micro, Small, and Medium Enterprises (MSMEs), which serve as one of the key drivers of the local economy. One of the MSME groups with significant development potential is the group managed by the Badan Kontak Majelis Taklim (BKMT) of Kubu Raya Regency. Of the nine groups, four MSMEs previously obtained halal certification, but the certificates have expired. The remaining groups have not yet applied for certification due to limited access to information. As commonly understood, halal certification has become a necessity and can serve as a marketing strategy and product-branding development tool to support market expansion. The method used in this Community Service Program (PKM) involved conducting outreach and training sessions to provide information, enhance understanding, and explain the technical procedures for submitting halal certification applications. During the activities, participants demonstrated strong enthusiasm as they received more detailed and in-depth information about the concept and principles of halal, halal ingredients and production processes, identification of critical control points related to product halalness, understanding of halal regulations, and the processes and technical aspects involved in obtaining halal certification. Prior to the activity, participants were given a questionnaire to assess their general understanding of halal certification. After the outreach and training sessions were completed, they were given another questionnaire to measure changes in their understanding of halal and halal certification. The evaluation results indicate an improvement in participants’ comprehension and demonstrate the effectiveness of the PKM activity in achieving its objectives. This PKM activity is also expected to produce an academic article to be published in an ISSN-registered community service journal.
Co-Authors AA Sudharmawan, AA Ade M. Yuardani Anggita Anggita Anggita Anggita Anggita Ayyub, Ayyub Didi Zulyanto Emi Roslinda Endang Wahyuni Era Prestoroika Prestoroika Evi Sofiana Fikri, Farih Al Habibie, Muhammad HERIYANTO Lia Suprihartini, Lia Lubis, Laila Nurfitrah M. Awaluddin Pranoto, Setya Aristu Prestoroika, Era Qadri, Ul Riska Wahyuni Riska Wahyuni Riska Wahyuni RISKA WAHYUNI Riska Wahyuni Rudy Tandra Siallagan, Debbie Yuari Sri Syabanita Elida Sulaiman Sulaiman Tri Wahyuarini Tri Wahyuarini, Tri Ul Qadri Zulkifli Zulkifli Zulkifli