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Journal : Asian Journal of Science, Technology, Engineering, and Art

Analysis of Consumer Behavior in Using E-Wallet with Structural Equation Model Method Yuniarti, Desi; Sari, Nariza Wanti Wulan; Mutmainnah, Dalfa Diandra; Palilu, Dryan Putra; Budi, Ennesya Estya; Hambali, Nidaa Rifdah Rahima
Asian Journal of Science, Technology, Engineering, and Art Vol 2 No 6 (2024): Asian Journal of Science, Technology, Engineering, and Art
Publisher : Darul Yasin Al Sys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/ajstea.v2i6.4207

Abstract

Current technological advances have changed people's needs for fast, practical, and secure payment systems. Indonesia has now entered the era of the digital economy, where economic activities increasingly rely on digital information and communication technology. In this digital economy, the use of electronic money is on the rise, and Indonesians are starting to adopt payment systems that utilize it. When choosing a digital service, individuals consider factors such as perceived benefits, ease of use, and trust. The purpose of this study is to analyze consumer behavior in using e-wallets through the Structural Equation Model method. This study uses sample data from 55 e-wallet users who are students at Mulawarman University. The results of the analysis show that perceived benefits have a significant influence on consumer behavior; however, ease of use and trust do not significantly affect consumer behavior.
Co-Authors Abda Abda Abdul Rahim Abdurahman Achmad Asdori Achmad Solichin Afif Nurdiansyah, Mochamad Agung Ranggono Aisyiyah Maulisa Nuur Anam, M Khairul Angeline Seru, Indra Arief Hidayat Atarezcha Pangruruk, Thesya Aulia, Nabila Bahriah, Ayu Budi, Ennesya Estya Christian, Diego Dasril Aldo Dedy Mirwansyah Dedy Mirwansyah Desi Yuniarti Dewanto, Natanael Dewanto Dody Novandi Dody Prasetia Purnama Erlyne Nadhilah Widyaningrum Fahrullah Fahrullah Fahrullah, Fahrullah Faldi Fanny Pratiwi Fardiansyah Ibrahim Faza Alameka Gubtha Mahendra Putra Hairah, Ummul Hambali, Nidaa Rifdah Rahima Heri Yansah Hidayanty, Nurul Ilma Ika Purnamasari Ika Purnamasari Indah Ayu Maharani Indra Dwi Pangestu Ivan Leonard Tandi Khoiruddin, Ahmad Zulfikar Kosasih, Raditya Arya M. Fathurahman Mangalik, Gerald Marcelino Irawan, Kenny Maulidin Akbari Muhammad Mirwansyah, Dedy Muhammad Adryan Pratama Muhammad Bambang Firdaus Muhammad Ferdiansyah Muhammad Rayda Bazhrullah Muhammad Wisdan Pratama Putra Muhammad Yani Muhyiddin Muhyiddin Mutmainnah, Dalfa Diandra Nanda Arista Rizki Nasywa, Syarifah Ni Luh Desvita Pratiwi Nugraha, Pratama Yuly Nurmayanti, Wiwit Pura Palilu, Dryan Putra Pangruruk , Thesya Atarezcha Pangruruk Putriani Putriani Ramadhini, Laila Thalia Riawan, Tommy Andi Richki Hardi Rika Ismayanti Riyayatsyah Riyayatsyah Riyayatsyah Rizal Putra Aditya Salsabila, Adellia Shalihatunnisa, Shalihatunnisa Sifriyani, Sifriyani Sigit Pangestu SITI MAHMUDAH Sry Tualeka Sulfikar Rakita Dewa Surya Prangga Suyitno Suyitno Tamba, Felicia Joy Rotua Tandi Kala, Ezra Alfrianto Tejawati, Andi Thami Rusdi Agus Tina Tri Wulansari Tri Wulansari, Tina Wahyu Yanuartha Wiji Prima Fitriyanto Wiwit Pura Nurmayanti Wulansari, Tina Tri Yumami, Eva Yuniarti, Desi ZIDAN, Muhamad Nur Zidan