Article Per Year (5 Year)
p-Index From 2021 - 2026
8.157
P-Index
This Author published in this journals
All Journal AJIE (Asian Journal of Innovation and Entrepreneurship) Jurnal Studi Manajemen dan Bisnis Jurnal Sains dan Teknologi: Jurnal Keilmuan dan Aplikasi Teknologi Industri JURNAL PENDIDIKAN TAMBUSAI Business Management Analysis Journal (BMAJ) Jurnal Mantik Quantitative Economics and Management Studies Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Golden Ratio of Marketing and Applied Psychology of Business Seminar Nasional Hasil Riset dan Pengabdian (SNHRP) Golden Ratio of Mapping Idea and Literature Format Jurnal Teknik Industri Industrial Research Workshop and National Seminar Gemilang: Jurnal Manajemen dan Akuntansi Journal of Creative Student Research Jurnal Publikasi Ilmu Manajemen Prosiding Seminar Nasional Ekonomi dan Bisnis Universitas Ma Chung Jurnal Diakonia Madani: Multidisciplinary Scientific Journal Jurnal Manajemen Kreatif dan Inovasi Jurnal Bintang Pendidikan Indonesia Jurnal Mahasiswa Kreatif Scientica: Jurnal Ilmiah Sains dan Teknologi Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Kohesi: Jurnal Sains dan Teknologi Neraca Manajemen, Akuntansi, dan Ekonomi PENG: Jurnal Ekonomi dan Manajemen Jurnal Bisnis Inovatif dan Digital Jurnal Pemimpin Bisnis Inovatif Journal of Multidisciplinary Inquiry in Science, Technology and Educational Research Neptunus: Jurnal Ilmu Komputer dan Teknologi Informasi Jurnal Ilmu Multidisiplin LANCAH Jurnal Inovasi dan Tren
Simanjuntak, Mariana
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Physics Public Health Social Sciences Transportation Other

Published : 73 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 73 Documents
Search

 4   5   6   7   8 
Studi Perbandingan Preferensi Konsumen untuk Pembelian Kebutuhan Bulanan: Kasus Toko Grosir Antoni di Sitoluama Jonathan Aditya Rajagukguk; Mariana Simanjuntak
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 6 No. 1 (2025): Januari
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v6i1.2023

Abstract

Penelitian ini bertujuan menganalisis preferensi konsumen dalam pembelian kebutuhan bulanan di Toko Grosir Antoni, Sitoluama, dengan fokus pada faktor harga, kualitas produk, kelengkapan barang, lokasi, layanan pelanggan, dan promosi. Dengan menggunakan pendekatan kuantitatif deskriptif, sebanyak 272 responden dipilih melalui systematic random sampling. Data dianalisis menggunakan regresi linier berganda untuk mengukur pengaruh setiap variabel terhadap preferensi konsumen. Hasil penelitian menunjukkan bahwa harga dan kualitas produk memiliki pengaruh paling signifikan terhadap preferensi konsumen, dengan koefisien regresi masing-masing sebesar 0,428 dan 0,385 (p < 0,05). Selain itu, kelengkapan barang, lokasi strategis, layanan pelanggan yang ramah, dan promosi seperti diskon dan bundling juga berkontribusi secara positif. Secara keseluruhan, kombinasi variabel ini menjelaskan 78,4% variasi dalam preferensi konsumen (R2R^2 = 0,784). Temuan ini memberikan wawasan praktis bagi pengelolaan toko grosir tradisional untuk meningkatkan daya saing, melalui optimalisasi strategi harga, kualitas produk, layanan pelanggan, dan digitalisasi promosi.
Analisis Pengaruh Selfie Marketing Value Co-Creation, Kepuasan Pelanggan Terhadap Peningkatan Brand Image Natasya br Hutapea; Mariana Simanjuntak
Jurnal Publikasi Ilmu Manajemen Vol. 3 No. 3 (2024): September: Jurnal Publikasi Ilmu Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupiman.v3i3.4130

Abstract

Brand image is very important to increase sales of micro, small, and medium enterprises (MSMEs). By satisfying consumers, companies will make them loyal to the product. A deep understanding of the market and its behavior will facilitate efforts to satisfy consumers, because marketers will have insight into consumer buying interest in a product and their perception of the company's products compared to competitors' products. In addition, marketers want customers to be loyal to the company's products, so they will also try to understand other factors that influence the decision to buy or repurchase. The problem at UD. Parna Ulos, sales are decreasing. To handle this problem, this study aims to examine how the variables of selfie marketing (X1), Value co-creation (X2), Customer satisfaction (Z), and increasing brand image (Y) influence each other. This study uses questionnaires and interviews as tools to collect data, and uses the Structural Equation Modeling (SEM) data processing method with the Partial Least Square (PLS) approach and the assistance of Statistical and Service Solution (SPSS) software. This study is expected to produce a structural model and be able to identify the influence on the proposed hypothesis.
Perancangan Service Dominant Logic Pada UMKM Pariwisata Kawasan Danau Toba Dengan Pendekatan Business Model Canvas : Indonesia Simanungkalit, Ambar; Simanjuntak, Mariana
Asian Journal of Innovation and Entrepreneurship Volume 08, Issue 03, September 2024
Publisher : UII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/ajie.vol8.iss3.art1

Abstract

MSME is a productive business, generally carried out by individuals or cer-tain business entities in the economic sector. In the tourism sector, MSMEs are small to medium sized businesses that focus on providing tourism related products and services. This study aims to identify the extent to which the perspective of the Service-Dominant Logic concept has been applied in tourism MSMEs in the Toba Region, especially Lapo Toba MSMEs, and to determine the effect of Business Model Canvas in implementing service de-sign to improve MSME performance. In this study, customers are considered as actors, so value co-creation variables are used in the services provided by tourism MSME players, so it is necessary to understand the satisfaction and demand from customers for the services provided by tourism MSME players in the Toba Region.
Pengaruh Media Sosial Terhadap Keputusan Pembelian Konsumen Gen Z; Analisis Strategi Brand Awarness, Loyalitas, dan Organisasi Pemasaran Panjaitan, Glorya Martalina; Simanjuntak, Mariana
Jurnal Ilmu Multidisiplin Vol. 2 No. 1 (2024): Jurnal Ilmu Multidisiplin
Publisher : Jurnal Ilmu Multidisiplin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53935/jim.v2.i1.14

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh media sosial terhadap keputusan pembelian konsumen Gen Z melalui strategi brand awareness, loyalitas, dan organisasi pemasaran. Media sosial telah menjadi platform penting dalam membangun komunikasi antara merek dan konsumen, khususnya dalam era digital saat ini. Generasi Z, yang dikenal sebagai pengguna aktif media sosial, cenderung terpengaruh oleh berbagai konten yang dibagikan di platform-platform ini, baik melalui influencer, iklan, maupun interaksi langsung dengan merek. Penelitian ini menggunakan metode kuantitatif dengan data yang dikumpulkan melalui survei kepada 200 responden yang merupakan konsumen aktif di media sosial dari kalangan Gen Z. Teknik analisis data yang digunakan adalah regresi berganda untuk mengetahui seberapa besar pengaruh brand awareness, loyalitas, dan organisasi pemasaran terhadap keputusan pembelian konsumen. Hasil penelitian menunjukkan bahwa media sosial berpengaruh signifikan terhadap keputusan pembelian konsumen Gen Z, dengan strategi brand awareness dan loyalitas yang memainkan peran penting dalam proses tersebut. Selain itu, peran organisasi pemasaran dalam mengelola komunikasi dan promosi melalui media sosial juga terbukti berpengaruh. Temuan ini memberikan wawasan bagi perusahaan dalam merancang strategi pemasaran yang lebih efektif untuk menarik konsumen Gen Z di era digital.
Analisis Pengaruh Strategi Pemasaran Digital Terhadap Loyalitas Pelanggan dan Peningkatan Daya Saing UMKM Di Restoran Damar Balige Manik, Cinthya Monica; Simanjuntak, Mariana
Jurnal Ilmu Multidisiplin Vol. 2 No. 2 (2024): Jurnal Ilmu Multidisiplin
Publisher : Jurnal Ilmu Multidisiplin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53935/jim.v2.i2.18

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh strategi pemasaran digital terhadap loyalitas pelanggan dan peningkatan daya saing UMKM, dengan fokus pada Restoran Damar Balige. Dalam era digital, pemasaran digital telah menjadi alat penting bagi UMKM dalam membangun hubungan yang lebih dekat dengan pelanggan dan meningkatkan daya saing bisnis. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik analisis Structural Equation Modeling (SEM) menggunakan perangkat lunak Amos/SPSS. Data dikumpulkan melalui kuesioner yang disebarkan kepada pelanggan yang pernah terpapar strategi pemasaran digital restoran tersebut. Hasil penelitian menunjukkan bahwa elemen pemasaran digital seperti kualitas konten, frekuensi interaksi online, dan respons terhadap umpan balik memiliki pengaruh signifikan terhadap loyalitas pelanggan. Loyalitas pelanggan yang terbentuk kemudian berperan dalam meningkatkan daya saing restoran. Penelitian ini menyimpulkan bahwa pemasaran digital yang efektif dapat memperkuat hubungan dengan pelanggan dan memberikan kontribusi terhadap peningkatan daya saing UMKM, khususnya di sektor kuliner. Berdasarkan temuan ini, disarankan agar Restoran Damar Balige meningkatkan kualitas konten digital dan interaksi dengan pelanggan untuk memperkuat loyalitas dan daya saing bisnis.
Persepsi dan Perilaku Pengguna dalam Menggunakan Aplikasi Mobile Gojek untuk Pemesanan Makanan Secara Online: Persepsi Kemudahan Penggunaan, Persepsi Kegunaan, Pengalaman Pengguna dan Kepuasan Pengguna Monika Silvia Gultom; Mariana Simanjuntak
Journal of Creative Student Research Vol. 2 No. 4 (2024): Agustus : Journal of Creative Student Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jcsr-politama.v2i4.3986

Abstract

Mobile applications have become an integral part of everyday life. One example is Gojek, which is popular in Indonesia with a variety of services including online food ordering. Ordering food through this application offers comfort and convenience for users. To gain a deeper understanding of user responses and behavior in using this application, comprehensive research is needed. The method used in this research uses a quantitative approach. The results of this research are that User Satisfaction (KP) has an R-Square value of 0.699 and an Adjusted R-Square value of 0.666.  Then the User Experience (PP) variable has an R-Square value of 0.402 and an Adjusted R-Square value of 0.382. This means that the User Satisfaction (KP) variable contributes 69.9%, the remaining 30.1% is caused by variables that have not been studied. Furthermore, the User Experience (PP) variable contributed 40.2%, the remaining 59.8% was caused by variables that had not been studied.
Analisis Strategi Kompensasi yang Efektif untuk Meningkatkan Motivasi dan Kinerja Karyawan di PT Hutahaean Richand Oktovia Br Sihombing; Mariana Simanjuntak
Jurnal Bisnis Inovatif dan Digital Vol. 1 No. 3 (2024): Juli : Jurnal Bisnis Inovatif dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubid.v1i3.226

Abstract

This research explores the urgency of developing effective compensation strategies as a key factor in increasing employee motivation and performance at PT Hutahaean. Fair and adequate compensation is considered an incentive for employees to make maximum contributions and remain loyal to the company, especially in an increasingly competitive labor market. This research aims to formulate a compensation program design that provides significant incentives and analyze its impact on employee satisfaction levels. A qualitative literature study method was used to detail important findings, including the dominance of financial compensation variables on performance. The findings emphasize the crucial role of a fair and transparent compensation system, and recommendations include regular system updates, increased attention to non-financial compensation, and implementation of compensation fairness. Thus, this research provides concrete and relevant views for PT Hutahaean in improving its compensation strategy.
Optimalisasi Profitabilitas melalui Integrasi Supply Chain Management dan Enterprise Resource Planning: Studi Kasus PT. Unilever Indonesia Marpaung, Shyndy Shyntia; Simanjuntak, Mariana
LANCAH: Jurnal Inovasi dan Tren Vol. 2 No. 2b (2024): Special Edition Juli
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ljit.v2i2b.2836

Abstract

In an era of increasingly tight global competition, companies are required to continueto increase their profitability and operational efficiency. One approach that can help companies achieve this goal is through effective supply chain management and the implementation of an integrated Enterprise Resource Planning (ERP) system. This research aims to analyze how the implementation of SCM and ERP can increase company profitability, especially in the context of PT. Unilever Indonesia. The focus of this research is to understand how the integration of SCM and ERP systems can help companies optimize their supply chains, increase operational efficiency, and ultimately increase company profits. The research method used in this research is literature study and data analysis. The research results show that the implementation of SCM and ERP at PT. Unilever Indonesia has provided significant benefits in increasing operational efficiency, optimizing supply chains, and increasing company profitability. The integration of SCM and ERP systems allows companies to have better visibility over their entire business processes, speed up decision making, and increase responsiveness to market changes.
Analisis Faktor-Faktor yang Mempengaruhi Minat Berwirausaha di Kalangan Mahasiswa (Studi Kasus: Institut Teknologi Del) Pasaribu, Romantri; Simanjuntak, Mariana
LANCAH: Jurnal Inovasi dan Tren Vol. 2 No. 2b (2024): Special Edition Juli
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ljit.v2i2b.2839

Abstract

This study aims to analyze the factors influencing entrepreneurial interest among students at Del Institute of Technology. The research focuses on three main factors: entrepreneurial motivation, student creativity, and entrepreneurship learning models. Using a quantitative approach with a survey method, this study involved 36 respondents from 2nd, 3rd, and 4th-year students selected through simple random sampling. The analysis results show that student creativity and entrepreneurial interest have very high index values, while entrepreneurial motivation demonstrates a high value, and the entrepreneurship learning model is at a moderate level. Validity tests prove all questions in the questionnaire are valid, while reliability tests indicate that the variables of entrepreneurial motivation, entrepreneurship learning model, and entrepreneurial interest are reliable. However, the student creativity variable did not show adequate reliability. These findings provide important insights for developing effective strategies in promoting entrepreneurship among students, although further research is needed to investigate the factor of student creativity more deeply.
The Role of Innovative Ecotourism Development Competency in Improving the Marketing Performance Simanjuntak, Mariana; Situmeang, Frederik
Business Management Analysis Journal (BMAJ) Vol 8, No 1 (2025): Business Managament Analysis Journal (BMAJ)
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/bmaj.v8i1.14868

Abstract

This study examines the influence of a nature-based environment on innovation capability and entrepreneurial sustainability in three districts and the factors influencing the competitive advantage of Indonesian Lake Toba ecotourism. SEM was used to test the hypotheses. The 197 respondents were ecotourism-SMEs entrepreneurs, capital owners, community leaders, and government. Responsive-market orientation exhibits the most decisive influence on IEDC. Competitive advantage begins with comprehensive entrepreneurial innovation activities, including product and process innovation and activities related to marketing. Factors that influence the sustainability of ecotourism in Lake Toba, cannot be separated from the presence of management that prioritizes holistic entrepreneurial products and services including the availability of food stalls, strengthening local access and transportation, shopping places, accommodation, ecotourism tours, and entertainment that reflect the dynamics of services to improve ecotourism marketing performance. This study explores the extent to which ecotourism-industry entrepreneurs possess a responsive market orientation by focusing on the role of current market experiences in generating innovative and proactive ideas for the development of market sustainability. People communities around ecotourism destinations may gain benefits by capturing the opportunities of ecotourism.
Co-Authors A Silalahi, I Yeshinta Aditya Halim Perdana Kusuma Putra Putra Ambarita, Natasha Trya Frisca Aminuyati Angela Triwani Stefani Sitorus Anggreni Munthe Aprilan Sisco Nababan Claudia Cahyani Sinaga Devis Wawan Saputra Simanjuntak Doloksaribu, Jelita Debora Doloksaribu, Kristina Dwita Soave Natio Marbun Elisabeth Yohana Rotua Pardede Elsie Sihombing Erwin Faines Munthe Ezra Dosma Lamtiur Siregar Grace Esther Kirana Ziliwu Gracia Angelica Rumondang Sianipar Gultom, Nathaly Grace I Made Sukresna Icha Darlene Hanna Sipahutar Indah Triana Agustina Simaora Ivan Octhavianus L.Gaol Jonathan Aditya Rajagukguk Kathleen Vellina Sitorus Krisna Yolanda Magdalena Sinaga Kristina Margaretha Napitupulu Manik, Cinthya Monica Manik, Sheila Haryanti Manurung, Emilya Martuani Marpaung, Diva Agripina Rotua Marpaung, Shyndy Shyntia Marya Delima Pasaribu Melisa Septiani Togatorop Monika Silvia Gultom Napitupulu, Putri Dian Selasih Natasya br Hutapea Novi Hartati Osin Jentia Rosni Manullang Pakpahan, Desi Anju Nadetha Panjaitan, Glorya Martalina Parmonangan R. Togatorop Pasaribu, Romantri PURBA, AXEL GRACETO Purba, Greace Glen Elisa Purba, Sio Suci Agustina Putri Marlia Samosir Renatha Hutajulu Richand Oktovia Br Sihombing Rut Juni Grace Silalahi Samuel Natamaro Purba Santi Agustina Manalu Saula Lestari Tampubolon Servika Dumaris Naulita Tampubolon Siagian, Ondo Pasuna Simanungkalit, Ambar SINAGA, GLADYS SILVANA Sitorus, Erika Inryeni Sitorus, Rejeki Binsar Gideon Situmeang, Frederik Syahfitri, Marpaung Apriyani Firsthin Tambunan, Herty Maryati Theo Hosea M TRINITA, HERTATI Tua Marpaung, Gomgom Gompar Sahala Vania Elvina Verawaty Situmorang Yessi Annaria Naibaho Yohanssen Pratama Yola Gabriella Turnip