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All Journal AJIE (Asian Journal of Innovation and Entrepreneurship) Jurnal Studi Manajemen dan Bisnis Jurnal Sains dan Teknologi: Jurnal Keilmuan dan Aplikasi Teknologi Industri JURNAL PENDIDIKAN TAMBUSAI Business Management Analysis Journal (BMAJ) Jurnal Mantik Didaktik : Jurnal Ilmiah PGSD STKIP Subang Quantitative Economics and Management Studies Golden Ratio of Marketing and Applied Psychology of Business Seminar Nasional Hasil Riset dan Pengabdian (SNHRP) Golden Ratio of Mapping Idea and Literature Format Jurnal Teknik Industri Industrial Research Workshop and National Seminar Gemilang: Jurnal Manajemen dan Akuntansi Journal of Creative Student Research Jurnal Publikasi Ilmu Manajemen Prosiding Seminar Nasional Ekonomi dan Bisnis Universitas Ma Chung Jurnal Diakonia Madani: Multidisciplinary Scientific Journal Center of Economic Students Journal (CSEJ) Jurnal Manajemen Kreatif dan Inovasi Jurnal Bintang Pendidikan Indonesia Jurnal Mahasiswa Kreatif Scientica: Jurnal Ilmiah Sains dan Teknologi Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Kohesi: Jurnal Sains dan Teknologi Neraca Manajemen, Akuntansi, dan Ekonomi PENG: Jurnal Ekonomi dan Manajemen Jurnal Bisnis Inovatif dan Digital Jurnal Pemimpin Bisnis Inovatif Journal of Multidisciplinary Inquiry in Science, Technology and Educational Research Neptunus: Jurnal Ilmu Komputer dan Teknologi Informasi Jurnal Ilmu Multidisiplin LANCAH Jurnal Inovasi dan Tren Paradigma: Jurnal Filsafat, Sains, Teknologi, dan Sosial Budaya Jurnal Manajemen Kreatif dan Inovasi Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan
Simanjuntak, Mariana
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Perancangan Service Dominant Logic Pada UMKM Pariwisata Kawasan Danau Toba Dengan Pendekatan Business Model Canvas : Indonesia Simanungkalit, Ambar; Simanjuntak, Mariana
Asian Journal of Innovation and Entrepreneurship Volume 08, Issue 03, September 2024
Publisher : UII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/ajie.vol8.iss3.art1

Abstract

MSME is a productive business, generally carried out by individuals or cer-tain business entities in the economic sector. In the tourism sector, MSMEs are small to medium sized businesses that focus on providing tourism related products and services. This study aims to identify the extent to which the perspective of the Service-Dominant Logic concept has been applied in tourism MSMEs in the Toba Region, especially Lapo Toba MSMEs, and to determine the effect of Business Model Canvas in implementing service de-sign to improve MSME performance. In this study, customers are considered as actors, so value co-creation variables are used in the services provided by tourism MSME players, so it is necessary to understand the satisfaction and demand from customers for the services provided by tourism MSME players in the Toba Region.
Pengaruh Media Sosial Terhadap Keputusan Pembelian Konsumen Gen Z; Analisis Strategi Brand Awarness, Loyalitas, dan Organisasi Pemasaran Panjaitan, Glorya Martalina; Simanjuntak, Mariana
Jurnal Ilmu Multidisiplin Vol. 2 No. 1 (2024): Jurnal Ilmu Multidisiplin
Publisher : Jurnal Ilmu Multidisiplin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53935/jim.v2.i1.14

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh media sosial terhadap keputusan pembelian konsumen Gen Z melalui strategi brand awareness, loyalitas, dan organisasi pemasaran. Media sosial telah menjadi platform penting dalam membangun komunikasi antara merek dan konsumen, khususnya dalam era digital saat ini. Generasi Z, yang dikenal sebagai pengguna aktif media sosial, cenderung terpengaruh oleh berbagai konten yang dibagikan di platform-platform ini, baik melalui influencer, iklan, maupun interaksi langsung dengan merek. Penelitian ini menggunakan metode kuantitatif dengan data yang dikumpulkan melalui survei kepada 200 responden yang merupakan konsumen aktif di media sosial dari kalangan Gen Z. Teknik analisis data yang digunakan adalah regresi berganda untuk mengetahui seberapa besar pengaruh brand awareness, loyalitas, dan organisasi pemasaran terhadap keputusan pembelian konsumen. Hasil penelitian menunjukkan bahwa media sosial berpengaruh signifikan terhadap keputusan pembelian konsumen Gen Z, dengan strategi brand awareness dan loyalitas yang memainkan peran penting dalam proses tersebut. Selain itu, peran organisasi pemasaran dalam mengelola komunikasi dan promosi melalui media sosial juga terbukti berpengaruh. Temuan ini memberikan wawasan bagi perusahaan dalam merancang strategi pemasaran yang lebih efektif untuk menarik konsumen Gen Z di era digital.
Analisis Pengaruh Strategi Pemasaran Digital Terhadap Loyalitas Pelanggan dan Peningkatan Daya Saing UMKM Di Restoran Damar Balige Manik, Cinthya Monica; Simanjuntak, Mariana
Jurnal Ilmu Multidisiplin Vol. 2 No. 2 (2024): Jurnal Ilmu Multidisiplin
Publisher : Jurnal Ilmu Multidisiplin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53935/jim.v2.i2.18

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh strategi pemasaran digital terhadap loyalitas pelanggan dan peningkatan daya saing UMKM, dengan fokus pada Restoran Damar Balige. Dalam era digital, pemasaran digital telah menjadi alat penting bagi UMKM dalam membangun hubungan yang lebih dekat dengan pelanggan dan meningkatkan daya saing bisnis. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik analisis Structural Equation Modeling (SEM) menggunakan perangkat lunak Amos/SPSS. Data dikumpulkan melalui kuesioner yang disebarkan kepada pelanggan yang pernah terpapar strategi pemasaran digital restoran tersebut. Hasil penelitian menunjukkan bahwa elemen pemasaran digital seperti kualitas konten, frekuensi interaksi online, dan respons terhadap umpan balik memiliki pengaruh signifikan terhadap loyalitas pelanggan. Loyalitas pelanggan yang terbentuk kemudian berperan dalam meningkatkan daya saing restoran. Penelitian ini menyimpulkan bahwa pemasaran digital yang efektif dapat memperkuat hubungan dengan pelanggan dan memberikan kontribusi terhadap peningkatan daya saing UMKM, khususnya di sektor kuliner. Berdasarkan temuan ini, disarankan agar Restoran Damar Balige meningkatkan kualitas konten digital dan interaksi dengan pelanggan untuk memperkuat loyalitas dan daya saing bisnis.
Persepsi dan Perilaku Pengguna dalam Menggunakan Aplikasi Mobile Gojek untuk Pemesanan Makanan Secara Online: Persepsi Kemudahan Penggunaan, Persepsi Kegunaan, Pengalaman Pengguna dan Kepuasan Pengguna Monika Silvia Gultom; Mariana Simanjuntak
Journal of Creative Student Research Vol. 2 No. 4 (2024): Agustus : Journal of Creative Student Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jcsr-politama.v2i4.3986

Abstract

Mobile applications have become an integral part of everyday life. One example is Gojek, which is popular in Indonesia with a variety of services including online food ordering. Ordering food through this application offers comfort and convenience for users. To gain a deeper understanding of user responses and behavior in using this application, comprehensive research is needed. The method used in this research uses a quantitative approach. The results of this research are that User Satisfaction (KP) has an R-Square value of 0.699 and an Adjusted R-Square value of 0.666.  Then the User Experience (PP) variable has an R-Square value of 0.402 and an Adjusted R-Square value of 0.382. This means that the User Satisfaction (KP) variable contributes 69.9%, the remaining 30.1% is caused by variables that have not been studied. Furthermore, the User Experience (PP) variable contributed 40.2%, the remaining 59.8% was caused by variables that had not been studied.
Analisis Strategi Kompensasi yang Efektif untuk Meningkatkan Motivasi dan Kinerja Karyawan di PT Hutahaean Richand Oktovia Br Sihombing; Mariana Simanjuntak
Jurnal Bisnis Inovatif dan Digital Vol. 1 No. 2 (2024): April : Jurnal Bisnis Inovatif dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubid.v1i3.226

Abstract

This research explores the urgency of developing effective compensation strategies as a key factor in increasing employee motivation and performance at PT Hutahaean. Fair and adequate compensation is considered an incentive for employees to make maximum contributions and remain loyal to the company, especially in an increasingly competitive labor market. This research aims to formulate a compensation program design that provides significant incentives and analyze its impact on employee satisfaction levels. A qualitative literature study method was used to detail important findings, including the dominance of financial compensation variables on performance. The findings emphasize the crucial role of a fair and transparent compensation system, and recommendations include regular system updates, increased attention to non-financial compensation, and implementation of compensation fairness. Thus, this research provides concrete and relevant views for PT Hutahaean in improving its compensation strategy.
Optimalisasi Profitabilitas melalui Integrasi Supply Chain Management dan Enterprise Resource Planning: Studi Kasus PT. Unilever Indonesia Marpaung, Shyndy Shyntia; Simanjuntak, Mariana
LANCAH: Jurnal Inovasi dan Tren Vol. 2 No. 2b (2024): Special Edition Juli
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ljit.v2i2b.2836

Abstract

In an era of increasingly tight global competition, companies are required to continueto increase their profitability and operational efficiency. One approach that can help companies achieve this goal is through effective supply chain management and the implementation of an integrated Enterprise Resource Planning (ERP) system. This research aims to analyze how the implementation of SCM and ERP can increase company profitability, especially in the context of PT. Unilever Indonesia. The focus of this research is to understand how the integration of SCM and ERP systems can help companies optimize their supply chains, increase operational efficiency, and ultimately increase company profits. The research method used in this research is literature study and data analysis. The research results show that the implementation of SCM and ERP at PT. Unilever Indonesia has provided significant benefits in increasing operational efficiency, optimizing supply chains, and increasing company profitability. The integration of SCM and ERP systems allows companies to have better visibility over their entire business processes, speed up decision making, and increase responsiveness to market changes.
Analisis Faktor-Faktor yang Mempengaruhi Minat Berwirausaha di Kalangan Mahasiswa (Studi Kasus: Institut Teknologi Del) Pasaribu, Romantri; Simanjuntak, Mariana
LANCAH: Jurnal Inovasi dan Tren Vol. 2 No. 2b (2024): Special Edition Juli
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ljit.v2i2b.2839

Abstract

This study aims to analyze the factors influencing entrepreneurial interest among students at Del Institute of Technology. The research focuses on three main factors: entrepreneurial motivation, student creativity, and entrepreneurship learning models. Using a quantitative approach with a survey method, this study involved 36 respondents from 2nd, 3rd, and 4th-year students selected through simple random sampling. The analysis results show that student creativity and entrepreneurial interest have very high index values, while entrepreneurial motivation demonstrates a high value, and the entrepreneurship learning model is at a moderate level. Validity tests prove all questions in the questionnaire are valid, while reliability tests indicate that the variables of entrepreneurial motivation, entrepreneurship learning model, and entrepreneurial interest are reliable. However, the student creativity variable did not show adequate reliability. These findings provide important insights for developing effective strategies in promoting entrepreneurship among students, although further research is needed to investigate the factor of student creativity more deeply.
The Role of Innovative Ecotourism Development Competency in Improving the Marketing Performance Simanjuntak, Mariana; Situmeang, Frederik
Business Management Analysis Journal (BMAJ) Vol 8, No 1 (2025): Business Managament Analysis Journal (BMAJ)
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/bmaj.v8i1.14868

Abstract

This study examines the influence of a nature-based environment on innovation capability and entrepreneurial sustainability in three districts and the factors influencing the competitive advantage of Indonesian Lake Toba ecotourism. SEM was used to test the hypotheses. The 197 respondents were ecotourism-SMEs entrepreneurs, capital owners, community leaders, and government. Responsive-market orientation exhibits the most decisive influence on IEDC. Competitive advantage begins with comprehensive entrepreneurial innovation activities, including product and process innovation and activities related to marketing. Factors that influence the sustainability of ecotourism in Lake Toba, cannot be separated from the presence of management that prioritizes holistic entrepreneurial products and services including the availability of food stalls, strengthening local access and transportation, shopping places, accommodation, ecotourism tours, and entertainment that reflect the dynamics of services to improve ecotourism marketing performance. This study explores the extent to which ecotourism-industry entrepreneurs possess a responsive market orientation by focusing on the role of current market experiences in generating innovative and proactive ideas for the development of market sustainability. People communities around ecotourism destinations may gain benefits by capturing the opportunities of ecotourism.
Analisis Dampak Penggunaan Internet Terhadap Minat Belajar Mahasiswa : Studi Kasus : Institut Teknologi Del Melisa Septiani Togatorop; Mariana Simanjuntak
Neptunus: Jurnal Ilmu Komputer Dan Teknologi Informasi Vol. 2 No. 3 (2024): Agustus: Neptunus: Jurnal Ilmu Komputer Dan Teknologi Informasi
Publisher : Asosiasi Riset Teknik Elektro dan Informatika Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/neptunus.v2i3.212

Abstract

Institut Teknologi Del (IT Del) is a technological-focused institution of higher education located in Sitoluama, North Sumatra. Emphasizing innovation in technology, IT Del is an ideal setting to explore the impact of internet usage on the learning process. This study aims to examine the influence of internet usage on student learning interest at IT Del. Using the Theory of Reasoned Action (TRA) as a theoretical framework, the research investigates the relationship between attitudes toward internet usage and social influence on learning interest. Data were collected through an online survey from 50 IT Del students. Multiple regression analysis indicates that both attitudes toward internet usage and social influence have a significant positive impact on student learning interest. The research findings reveal that 44.2% of the variation in learning interest can be explained by these independent variables. These findings underscore the importance of integrating internet technology in educational strategies and the significant role of academic social environments in enhancing student learning interest. This study provides valuable insights for IT Del and other higher education institutions in designing effective learning policies and practices in the digital era.
PENGARUH REVIEW DAN RATING PENGGUNA TERHADAP KEPUTUSAN PEMBELIAN DI PLATFORM TRAVELOKA Purba, Sio Suci Agustina; Simanjuntak, Mariana
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 2 No. 9 (2024): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.572349/neraca.v2i9.2247

Abstract

Traveloka merupakan perusahaan teknologi yang menyediakan layanan perjalanan secara online, menawarkan berbagai layanan seperti pemesanan tiket pesawat, hotel, dan berbagai aktivitas perjalanan lainnya. Dengan menekankan pada kenyamanan dan kemudahan bagi pengguna, Traveloka menghadirkan antarmuka yang user-friendly serta layanan pelanggan yang cepat tanggap. Penelitian ini bertujuan untuk mengevaluasi pengaruh customer review dan customer rating terhadap keputusan pembelian di platform Traveloka. Menggunakan pendekatan kuantitatif dengan analisis Partial Least Square (PLS), penelitian ini melibatkan 60 responden yang merupakan pengguna Traveloka. Hasil penelitian menunjukkan bahwa ulasan pengguna tidak memiliki pengaruh signifikan terhadap keputusan pembelian, sebagaimana ditunjukkan oleh koefisien jalur sebesar 0,125 dan nilai signifikansi yang lebih besar dari 0,05. Sebaliknya, peringkat pengguna menunjukkan pengaruh yang signifikan terhadap keputusan pembelian, dengan koefisien jalur sebesar 0,837 dan nilai signifikansi yang lebih kecil dari 0,05. Temuan ini mengindikasikan bahwa peringkat memiliki peran yang lebih dominan dibandingkan ulasan dalam mempengaruhi keputusan pembelian di Traveloka.
Co-Authors A Silalahi, I Yeshinta Aditya Halim Perdana Kusuma Putra Putra Agnes Pasaribu Ambarita, Natasha Trya Frisca Aminuyati Angela Triwani Stefani Sitorus Anggreni Munthe Aprilan Sisco Nababan Ayu Lestari Sinambela Bram Saut Tio Parulian Siregar Chesya Sitompul Claudia Cahyani Sinaga Devis Wawan Saputra Simanjuntak Doloksaribu, Jelita Debora Doloksaribu, Kristina Dwita Soave Natio Marbun Elisabeth Yohana Rotua Pardede Elsie Sihombing Erwin Faines Munthe Ezra Dosma Lamtiur Siregar Grace Esther Kirana Ziliwu Grace Vera Hutapea Gracia Angelica Rumondang Sianipar Gultom, Nathaly Grace Hana Hutajulu I Made Sukresna Icha Darlene Hanna Sipahutar Icha Darlene Hanna Sipahutar Indah Triana Agustina Simaora Indri Pangaribuan Ivan Octhavianus L.Gaol Jonatan Darpin Harianja Jonathan Aditya Rajagukguk Jonathan Aditya Rajagukguk Kathleen Vellina Sitorus Krisna Yolanda Magdalena Sinaga Kristina Margaretha Napitupulu Manik, Cinthya Monica Manik, Sheila Haryanti Manurung, Emilya Martuani Marpaung, Diva Agripina Rotua Marpaung, Shyndy Shyntia Marya Delima Pasaribu Marya Delima Pasaribu Melisa Septiani Togatorop Monika Silvia Gultom Napitupulu, Putri Dian Selasih Natasya br Hutapea Novi Hartati Osin Jentia Rosni Manullang Pakpahan, Desi Anju Nadetha Panjaitan, Glorya Martalina Parmonangan R. Togatorop Pasaribu, Romantri PURBA, AXEL GRACETO Purba, Greace Glen Elisa Purba, Sio Suci Agustina Putri Marlia Samosir Renatha Hutajulu Richand Oktovia Br Sihombing Rivaldo Simangunsong Rut Juni Grace Silalahi Ruth Claudya Sitorus Samuel Natamaro Purba Santi Agustina Manalu Saula Lestari Tampubolon Servika Dumaris Naulita Tampubolon Siagian, Ondo Pasuna Simanungkalit, Ambar SINAGA, GLADYS SILVANA Sitorus, Erika Inryeni Sitorus, Rejeki Binsar Gideon Situmeang, Frederik Steven Daniel Siahaan Syahfitri, Marpaung Apriyani Firsthin Tambunan, Herty Maryati Theo Hosea M TRINITA, HERTATI Tua Marpaung, Gomgom Gompar Sahala Vania Elvina Verawaty Situmorang Yessi Annaria Naibaho Yohanssen Pratama Yola Gabriella Turnip