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All Journal AJIE (Asian Journal of Innovation and Entrepreneurship) Jurnal Studi Manajemen dan Bisnis Jurnal Sains dan Teknologi: Jurnal Keilmuan dan Aplikasi Teknologi Industri JURNAL PENDIDIKAN TAMBUSAI Business Management Analysis Journal (BMAJ) Jurnal Mantik Didaktik : Jurnal Ilmiah PGSD STKIP Subang Quantitative Economics and Management Studies Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Golden Ratio of Marketing and Applied Psychology of Business Seminar Nasional Hasil Riset dan Pengabdian (SNHRP) Golden Ratio of Mapping Idea and Literature Format Jurnal Teknik Industri Industrial Research Workshop and National Seminar Gemilang: Jurnal Manajemen dan Akuntansi Journal of Creative Student Research Jurnal Publikasi Ilmu Manajemen Prosiding Seminar Nasional Ekonomi dan Bisnis Universitas Ma Chung Jurnal Diakonia Madani: Multidisciplinary Scientific Journal Center of Economic Students Journal (CSEJ) Jurnal Manajemen Kreatif dan Inovasi Jurnal Bintang Pendidikan Indonesia Jurnal Mahasiswa Kreatif Scientica: Jurnal Ilmiah Sains dan Teknologi Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Kohesi: Jurnal Sains dan Teknologi Neraca Manajemen, Akuntansi, dan Ekonomi PENG: Jurnal Ekonomi dan Manajemen Jurnal Bisnis Inovatif dan Digital Jurnal Pemimpin Bisnis Inovatif Journal of Multidisciplinary Inquiry in Science, Technology and Educational Research Neptunus: Jurnal Ilmu Komputer dan Teknologi Informasi Jurnal Ilmu Multidisiplin LANCAH Jurnal Inovasi dan Tren Paradigma: Jurnal Filsafat, Sains, Teknologi, dan Sosial Budaya Jurnal Manajemen Kreatif dan Inovasi
Simanjuntak, Mariana
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Theoretical Implications of Theory Planned Behavior on Purchasing Decisions: A Bibliometric Review Simanjuntak, Mariana; Putra, Aditya Halim Perdana Kusuma
Golden Ratio of Mapping Idea and Literature Format Vol. 1 No. 2 (2021): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v1i1.18

Abstract

This study uses a bibliometric literature review approach with a sample mapping literature of 10 articles regarding planned behavior theory approaches to purchase decisions; Reference articles from 2007 - 2021 under publisher Elsevier (e.g., LWT, Journal of Retailing and Consumer Services, Journal of Interactive Marketing, Regional Science and Urban Economics, Food Quality and Preference Journal, Energy Policy, Decision Support Systems Journal, and Industrial Marketing Management ). Universally, the results of this literature study state two propositions and hypotheses (e.g., Firstly, the theoretical implication states that there is a robust theoretical correlation between the theory of Planned behavior on purchase decisions; secondly, the correlation of planned behavior theory in aspects of management (e.g., marketing, Technology, and HRM) make a positive contribution as a grounded theory to explain antecedent variables and their correlation to other approaches)
Perancangan Model Bisnis Pelabuhan Menggunakan Typology Miles and Snow: Studi Kasus : Pelabuhan Balige dan Ajibata Renatha Hutajulu; Mariana Simanjuntak
Jurnal Bintang Pendidikan Indonesia Vol. 2 No. 4 (2024): November : Jurnal Bintang Pendidikan Indonesia
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubpi.v2i4.3264

Abstract

Business model design is a strategy for creating, delivering and capturing value so that companies can compete in the business environment. The port as an important point that allows business, services, and trade to take place has a changeable environment. The research aims to identify environmental factors that affect the port's business model, and provide strategy recommendations based on Miles and Snow's typology strategy analysis. Data analysis techniques using RBV, SWOT and Miles and Snow typology. The results of RBV analysis show that the port has 50% sustainable resources, 40% temporarily competitive and 10% less competitive. The results of SWOT analysis, the ports of Balige and Ajibata are in quadrant I position and it is recommended to use strategies based on the strength-opportunity matrix. The existing alternative strategies are analyzed using the Miles and Snow typology, obtaining three types of strategies that can be used, namely prospector, defender and analyzer. The strategy is expected to increase the port's competitiveness, operational efficiency and flexibility in the face of environmental changes.
Inovasi Layanan Mutu Institusi Pendidikan Kristen: Suatu Tinjauan Integratif Simanjuntak, Mariana
JURNAL DIAKONIA Vol 2 No 1 (2022): Mei
Publisher : Sekolah Tinggi Diakones HKBP

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (252.453 KB) | DOI: 10.55199/jd.v2i1.45

Abstract

This integrative study aims to examine and evaluate the relationship between Academic Culture in improving the Quality Innovation of Christian Educational Institutions and the Performance of Christian Educational Institutions; The Process of Knowledge Transfer in improving The Quality Innovation of Christian Educational Institutions and Performance of Christian Educational Institutions and Innovation of Quality of Christian Educational Institutions in improving the Performance of Christian Educational Institutions. This integrative study analyzes and demonstrates that diakonia educational innovation is capable of being a useful tool to improve the effectiveness and quality and performance of Christian educational institutions. The findings of this integrative review show that the integrative review methodology represents a new approach to the field of Christian education management with a very positive and significant impact on institutional performance. The initial design phase makes it possible to describe the process of academic culture creation and knowledge transfer and identify both that directly influence and enhance the Innovation of Christian Educational Quality Services. During this stage, the collaboration of academic culture and knowledge transfer is absolute in the development of innovation in the quality of Christian education. At the modeling stage, Christian education quality service innovation is a mediation that connects Academic Culture and Knowledge Transfer to Institutional Performance. Quality service innovation takes a strong role and proves to be a recommendation to Christian education in achieving competitive excellence. Christian education quality service innovation is essential for experimental science and strong commercial relevance in the context of the dominant logic of technological innovation. The study of the practical implications of quality service innovation focuses on themes such as continuous improvement, project prioritization improvement, customer satisfaction and increased profitability, financial performance, market share and competitiveness. Thus, the versatility of service quality determination is confirmed to be most significant for the performance of Christian educational institutions. Integrative study of quality service innovation affects positively, directly or on the quality and quantity of research quality production, knowledge quality, service quality, education quality, innovation quality, academic quality. The quality of such services will thus affect the quality of investment decisions, educational quality improvement programs, overall quality, image and strategy of Christian education and its relationship to HKBP education.
BANYAKNYA KOMPETITOR SEBAGAI FAKTOR PENURUNAN VOLUME PENJUALAN DI MOMOYO CABANG BALIGE Steven Daniel Siahaan; Jonatan Darpin Harianja; Ayu Lestari Sinambela; Mariana Simanjuntak
Center of Economic Students Journal Vol. 9 No. 1 (2026): Januari - Maret
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56750/nmmb9432

Abstract

Penelitian ini bertujuan untuk menganalisis faktor-faktor yang memengaruhi penurunan volume penjualan pada Momoyo Cabang Balige, dengan fokus pada keberadaan kompetitor sebagai variabel eksternal yang dianggap berpengaruh. Data diperoleh melalui observasi langsung, wawancara, serta informasi operasional toko dalam beberapa bulan terakhir. Hasil penelitian menunjukkan bahwa penurunan penjualan tidak semata-mata disebabkan oleh jarak antar gerai Momoyo dan kompetitor, karena lokasi tidak memiliki pengaruh signifikan terhadap perilaku konsumen. Namun, keberadaan kompetitor baru seperti Mizue memicu pergeseran preferensi pelanggan, terutama pada varian minuman yang lebih diminati. Penjualan harian Momoyo berada di bawah Rp10 juta pada hari biasa dengan produk paling laku, yaitu sundae mencapai 150 pcs, sedangkan pada akhir pekan omzet dapat melebihi Rp10 juta. Penurunan penjualan mulai terasa sejak awal tahun, dipengaruhi oleh cuaca yang kurang mendukung serta persaingan varian menu. Meskipun Momoyo memiliki keunggulan berupa pembaruan menu yang lebih sering, varian eksklusif seperti Jumbo dan Boba Kristal, serta harga yang kompetitif, perubahan permintaan pasar tetap berdampak pada total penjualan, yang sempat turun dari Rp8 juta menjadi Rp7 juta setelah hadirnya kompetitor. Strategi pemasaran saat ini masih berfokus pada penjualan offline, promo dari pusat, dan konten media sosial, sementara pembelian melalui TikTok Shop belum diizinkan. Penelitian ini menyimpulkan bahwa dinamika konsumen dan preferensi terhadap varian minuman lebih dominan memengaruhi penjualan dibanding kompetisi langsung antar merek.
Optimalisasi Content Digital Marketing Dalam Meningkatkan Brand Loyalty Chesya Sitompul; Indri Pangaribuan; Agnes Pasaribu; Hana Hutajulu; Mariana Simanjuntak
Paradigma: Jurnal Filsafat, Sains, Teknologi, dan Sosial Budaya Vol. 31 No. 2 (2025): Paradigma: Jurnal Filsafat, Sains, Teknologi, dan Sosial Budaya
Publisher : Universitas Insan Budi Utomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33503/paradigma.v31i2.2757

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh optimasi pemasaran konten digital terhadap peningkatan loyalitas merek Bolu Menara, produk UKM lokal ternama di Balige, Sumatera Utara. Penelitian ini berfokus pada bagaimana pemasaran konten dan kolaborasi digital memengaruhi kesadaran merek, keterlibatan pelanggan, dan pada akhirnya keputusan pembelian. Data dikumpulkan melalui kuesioner yang disebarkan kepada 100 responden yang telah berinteraksi dan pernah menjadi konsumen Bolu Menara, dipilih menggunakan teknik purposive sampling. Penelitian ini menggunakan pendekatan metode campuran, menggabungkan analisis kuantitatif melalui SEM-PLS (Structural Equation Modeling - Partial Least Squares) menggunakan SmartPLS 4.0 dan analisis kualitatif melalui wawancara dan observasi media sosial. Hasil penelitian menunjukkan bahwa pemasaran konten dan kolaborasi digital memiliki efek positif yang signifikan terhadap kesadaran merek dan keterlibatan pelanggan, yang pada gilirannya secara signifikan memengaruhi loyalitas merek. Lebih lanjut, kolaborasi digital bertindak sebagai variabel mediasi yang memperkuat pengaruh pemasaran konten terhadap kinerja penjualan. Temuan ini memberikan wawasan penting bagi UKM, khususnya Bolu Menara, yang menekankan perlunya penceritaan digital yang konsisten, kolaborasi dengan influencer, dan strategi konten interaktif untuk meningkatkan keterlibatan konsumen dan perilaku pembelian. Studi ini berkontribusi pada pemahaman tentang bagaimana pemasaran digital terintegrasi dapat memperkuat daya saing UKM di era digital.
STRATEGI BRAND EQUITY DAN BRAND POSITIONING DALAM MENGATASI PERSEPSI HARGA TINGGI PADA PRODUK BATIKTA DI BALIGE Rivaldo Simangunsong; Bram Saut Tio Parulian Siregar; Ruth Claudya Sitorus; Grace Vera Hutapea; Mariana Simanjuntak
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 11 No. 04 (2025): Volume 11 No. 04 Desember 2025 Published
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v11i04.9431

Abstract

This study examines the strategy of strengthening brand equity and brand positioning to address the issue of high price perception on BatikTa Balige, a cultural-based local fashion brand from North Sumatra. Many consumers perceive BatikTa’s products as too expensive compared to batik from other regions, creating a gap between the value offered by the brand and the value perceived by the market. The purpose of this research is to analyze how brand equity, brand positioning, and perceived value influence consumers perceived price, as well as how perceived price affects purchase intention. This study adopts a quantitative approach with descriptive and associative methods, involving 100 respondents selected through purposive sampling. Data were collected using a Likert-scale questionnaire and analyzed using SPSS through validity testing, reliability testing, normality testing, and regression analysis. The results show that all research instruments are valid and reliable, with Cronbach’s Alpha values exceeding 0.70. Furthermore, the findings reveal that brand equity, brand positioning, and perceived value significantly influence perceived price, while perceived price has a positive effect on purchase intention. These results indicate that strengthening brand identity, communicating cultural value, and establishing a clear and consistent brand positioning can help reduce negative price perceptions and increase consumer willingness to pay. Overall, the study concludes that an integrated branding strategy is essential for enhancing BatikTa’s competitiveness in the local and national fashion markets.
Pengaruh Marketing Mix (4P) dan Perilaku Konsumen Terhadap Niat Pemilihan Program Studi Teknik Metalurgi Marya Delima Pasaribu; Mariana Simanjuntak
Jurnal Manajemen Kreatif dan Inovasi Vol. 2 No. 3 (2024): Juli: Jurnal Manajemen Kreatif dan Inovasi
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v2i3.3907

Abstract

The research aims to determine the influence of the marketing mix (4P) and consumer behavior on the intention to choose the Metallurgical Engineering study program. Analysis using Structural Equating Modeling (SEM) on Partial Least Square (PLS) and data collection by distributing questionnaires to 150 respondents who know Metallurgical Engineering, Institute Del Technology. Purposive sampling is the sampling method used in research. The research results show that the intention to choose a Metallurgical Engineering study program is strongly influenced by the marketing mix (4P) and consumer behavior.  
Co-Authors A Silalahi, I Yeshinta Aditya Halim Perdana Kusuma Putra Putra Agnes Pasaribu Ambarita, Natasha Trya Frisca Aminuyati Angela Triwani Stefani Sitorus Anggreni Munthe Aprilan Sisco Nababan Ayu Lestari Sinambela Bram Saut Tio Parulian Siregar Chesya Sitompul Claudia Cahyani Sinaga Devis Wawan Saputra Simanjuntak Doloksaribu, Jelita Debora Doloksaribu, Kristina Dwita Soave Natio Marbun Elisabeth Yohana Rotua Pardede Elsie Sihombing Erwin Faines Munthe Ezra Dosma Lamtiur Siregar Grace Esther Kirana Ziliwu Grace Vera Hutapea Gracia Angelica Rumondang Sianipar Gultom, Nathaly Grace Hana Hutajulu I Made Sukresna Icha Darlene Hanna Sipahutar Indah Triana Agustina Simaora Indri Pangaribuan Ivan Octhavianus L.Gaol Jonatan Darpin Harianja Jonathan Aditya Rajagukguk Kathleen Vellina Sitorus Krisna Yolanda Magdalena Sinaga Kristina Margaretha Napitupulu Manik, Cinthya Monica Manik, Sheila Haryanti Manurung, Emilya Martuani Marpaung, Diva Agripina Rotua Marpaung, Shyndy Shyntia Marya Delima Pasaribu Marya Delima Pasaribu Melisa Septiani Togatorop Monika Silvia Gultom Napitupulu, Putri Dian Selasih Natasya br Hutapea Novi Hartati Osin Jentia Rosni Manullang Pakpahan, Desi Anju Nadetha Panjaitan, Glorya Martalina Parmonangan R. Togatorop Pasaribu, Romantri PURBA, AXEL GRACETO Purba, Greace Glen Elisa Purba, Sio Suci Agustina Putri Marlia Samosir Renatha Hutajulu Richand Oktovia Br Sihombing Rivaldo Simangunsong Rut Juni Grace Silalahi Ruth Claudya Sitorus Samuel Natamaro Purba Santi Agustina Manalu Saula Lestari Tampubolon Servika Dumaris Naulita Tampubolon Siagian, Ondo Pasuna Simanungkalit, Ambar SINAGA, GLADYS SILVANA Sitorus, Erika Inryeni Sitorus, Rejeki Binsar Gideon Situmeang, Frederik Steven Daniel Siahaan Syahfitri, Marpaung Apriyani Firsthin Tambunan, Herty Maryati Theo Hosea M TRINITA, HERTATI Tua Marpaung, Gomgom Gompar Sahala Vania Elvina Verawaty Situmorang Yessi Annaria Naibaho Yohanssen Pratama Yola Gabriella Turnip