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All Journal AJIE (Asian Journal of Innovation and Entrepreneurship) Jurnal Studi Manajemen dan Bisnis Jurnal Sains dan Teknologi: Jurnal Keilmuan dan Aplikasi Teknologi Industri JURNAL PENDIDIKAN TAMBUSAI Business Management Analysis Journal (BMAJ) Jurnal Mantik Didaktik : Jurnal Ilmiah PGSD STKIP Subang Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Quantitative Economics and Management Studies Golden Ratio of Marketing and Applied Psychology of Business Seminar Nasional Hasil Riset dan Pengabdian (SNHRP) Golden Ratio of Mapping Idea and Literature Format Jurnal Teknik Industri Industrial Research Workshop and National Seminar Gemilang: Jurnal Manajemen dan Akuntansi Journal of Creative Student Research Jurnal Publikasi Ilmu Manajemen Prosiding Seminar Nasional Ekonomi dan Bisnis Universitas Ma Chung Jurnal Diakonia Madani: Multidisciplinary Scientific Journal Center of Economic Students Journal (CSEJ) Jurnal Manajemen Kreatif dan Inovasi Jurnal Bintang Pendidikan Indonesia Jurnal Mahasiswa Kreatif Scientica: Jurnal Ilmiah Sains dan Teknologi Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Kohesi: Jurnal Sains dan Teknologi Neraca Manajemen, Akuntansi, dan Ekonomi PENG: Jurnal Ekonomi dan Manajemen Jurnal Bisnis Inovatif dan Digital Jurnal Pemimpin Bisnis Inovatif Journal of Multidisciplinary Inquiry in Science, Technology and Educational Research Neptunus: Jurnal Ilmu Komputer dan Teknologi Informasi Jurnal Ilmu Multidisiplin LANCAH Jurnal Inovasi dan Tren Paradigma: Jurnal Filsafat, Sains, Teknologi, dan Sosial Budaya Jurnal Manajemen Kreatif dan Inovasi Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan
Simanjuntak, Mariana
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ANALISIS PENGARUH FASILITAS DAN REWARD TERHADAP KINERJA KARYAWAN SMP NEGERI 2 BALIGE Aprilan Sisco Nababan; Mariana Simanjuntak
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 6 No. 4 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v6i4.4273

Abstract

Fasilitas merupakan sarana bagi karyawan untuk mendukung kinerja karyawan dalam lingkup ruang kerja. Penyediaan fasilitas dilakukan untuk menunjang kinerja karyawan karena kinerja karyawan berpengaruh dalam performa suatu instansi dalam mencapai tujuan.Kinerja karyawan juga dipengaruhi oleh kepuasan karyawan yang dimana kepuasan karyawan juga dipengruhi oleh penghargaan (reward) dan lingkungan kerja. Penelitian ini bertujuan untuk menganalisis pengaruh fasilitas dan reward terhadap kinerja karyawan di SMP Negeri 2 Balige, serta hubungan antara kinerja karyawan dengan prestasi siswa. Sampel penelitian ini melibatkan 45 guru dan karyawan administratif, serta 757 siswa. Data dikumpulkan melalui kuesioner serta wawancara dan dianalisis menggunakan software SmartPLS 4. Hasil penelitian menunjukkan bahwa lingkungan kerja dan reward memiliki pengaruh signifikan terhadap kinerja karyawan. Lingkungan kerja yang baik dapat meningkatkan kenyamanan dan efisiensi kerja, sementara reward yang dan sesuai dapat meningkatkan motivasi dan komitmen karyawan. Hasil penelitian juga menunjukkan fasilitas kerja tidak memiliki pengaruh signifikan dalam kepuasan dan kinerja karyawan, sebagaimana ditunjukkan oleh fasilitas kerja sebesar 0,145 dan nilai signifikansi yang lebih kecil dari 0,50. Sebaliknya, peringkat pengguna menunjukkan pengaruh yang signifikan reward, dengan koefisien jalur sebesar 0,608 dan nilai signifikansi yang lebih besar dari 0,50 Selanjutnya, kinerja karyawan yang baik terbukti berkontribusi positif terhadap prestasi siswa. Temuan ini memberikan implikasi penting bagi manajemen sekolah dalam upaya meningkatkan kualitas pendidikan melalui peningkatan fasilitas dan sistem reward yang efektif. Penelitian ini juga merekomendasikan pengembangan kebijakan manajemen SDM yang lebih baik untuk mendukung kinerja karyawan dan prestasi siswa di SMP Negeri 2 Balige.
STRATEGI INOVATIF DALAM PROSES REKRUTMEN DAN SELEKSI SUMBER DAYA MANUSIA (SDM) UNTUK MENINGKATKAN KINERJA BISNIS PADA UMKM KAIROS Indah Triana Agustina Simaora; Mariana Simanjuntak
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 6 No. 5 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v6i5.4336

Abstract

Penelitian ini mengkaji peran strategi inovatif dalam rekrutmen dan seleksi Sumber Daya Manusia (SDM) pada UMKM Kairos di Sitoluama, Laguboti. Dalam menghadapi antrian pelanggan, strategi rekrutmen yang inovatif menjadi kunci dalam mengoptimalkan kinerja bisnis. Proses seleksi, melalui wawancara langsung, menekankan pentingnya interaksi personal untuk memastikan kesesuaian karyawan. Keputusan yang cermat dan strategis dalam rekrutmen berdampak pada efisiensi operasional dan membentuk budaya perusahaan yang mendukung tujuan jangka Panjang. Penelitian ini memberikan kontribusi konseptual dan praktis bagi UMKM Kairos dalam meningkatkan efisiensi, memperbaiki pengalaman pelanggan, dan mengidentifikasi solusi untuk meningkatkan potensi pendapatan, menjaga daya saing di pasar yang kompetitif.
ANALISIS KEUNTUNGAN PELAKU USAHA MIKRO KECIL MENENGAH (UMKM) DALAM MENGGUNAKAN QUICK RESPONSE INDONESIA STANDARD (QRIS) DI UMKM TAMAN SARI FESTIVAL FOOD KOTA BANDUNG Ambarita, Natasha Trya Frisca; Simanjuntak, Mariana
Scientica: Jurnal Ilmiah Sains dan Teknologi Vol. 2 No. 9 (2024): Scientica: Jurnal Ilmiah Sains dan Teknologi
Publisher : Komunitas Menulis dan Meneliti (Kolibi)

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Abstract

Penelitian ini bertujuan untuk menganalisis keuntungan yang diperoleh oleh Usaha Mikro Kecil dan Menengah (UMKM) di Taman Sari Festival Food Kota Bandung dari penggunaan Quick Response Indonesia Standard (QRIS). QRIS adalah standar nasional untuk pembayaran melalui kode QR yang dirancang untuk meningkatkan efisiensi dan keamanan transaksi non-tunai. Dengan metode purposive sampling, penelitian ini mengumpulkan data dari UMKM yang menggunakan QRIS sebagai metode pembayaran. Analisis data dilakukan untuk mengukur dampak penggunaan QRIS terhadap pendapatan, efisiensi operasional, persepsi pengguna, dan pengalaman konsumen. Hasil penelitian menunjukkan bahwa penggunaan QRIS berkontribusi positif terhadap peningkatan pendapatan dan efisiensi operasional UMKM, serta meningkatkan kepuasan dan persepsi positif pengguna terhadap keamanan dan kemudahan transaksi​.
ANALIS TINGKAT KEPUASAN MAHASISWA INSTITUT TEKNOLOGI DEL TERHADAP KUALITAS PELAYANAN DELSHOP Manik, Sheila Haryanti; Simanjuntak, Mariana
Scientica: Jurnal Ilmiah Sains dan Teknologi Vol. 2 No. 9 (2024): Scientica: Jurnal Ilmiah Sains dan Teknologi
Publisher : Komunitas Menulis dan Meneliti (Kolibi)

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Abstract

Penelitian ini dilakukan untuk mengukur tingkat Kepuasan Mahasiswa terhadap Kualitas Pelayanan yang dilakukan pada DelShop. Penelitian ini menggunakan metode kuantitatif dengan teknik pengumpulan data melalui kuesioner online yang disebarkan kepada mahasiswa IT Del dengan syarat yang telah ditentukan maka diperoleh 43 sampel mahasiswa IT Del yang pernah berbelanja di DelShop. Data dianalisis dengan menggunakan SmartPLS 4. Hasil penelitian menunjukkan bahwa tingkat kepuasan mahasiswa terhadap kualitas layanan DelShop tergolong sedang. Faktor kualitas layanan yang paling berpengaruh terhadap kepuasan mahasiswa adalah empati, diikuti dengan keandalan, daya tanggap, jaminan, dan bukti fisik. Hasil penelitian ini dapat digunakan oleh DelShop untuk meningkatkan kualitas layanan dan kepuasan mahasiswa. DelShop dapat melakukan beberapa perbaikan, seperti meningkatkan pelatihan staf, menambah variasi produk, dan meningkatkan strategi pemasaran. Penelitian ini menjadi menarik karena berfokus pada kualitas layanan DelShop dan dampaknya terhadap kepuasan mahasiswa IT Del, sehingga penelitian ini dapat mengidentifikasi area yang perlu diperbaiki dan merumuskan strategi pelayanan yang efektif untuk menarik mahasiswa sebagai konsumen DelShop.
PENGENDALIAN PERSEDIAAN DAN PENJADWALAN PASOKAN BAHAN BAKU IMPOR DENGAN METODE ABC DI PT X PURBA, AXEL GRACETO; SIMANJUNTAK, MARIANA
JURNAL TEKNIK INDUSTRI Vol 13 No 1 (2024): JURNAL TEKNIK INDUSTRI
Publisher : Universitas Dirgantara Marsekal Suryadarma

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Abstract

Inventory control becomes a very important activity in a company because the cost of inventory can reach about 20% to 40% of the total annual value. Inventory is a capital or company asset consist of raw materials, work in process and finished product. Currently, the value of inventory at PT X Indonesia Savory Factory has exceeded the maximum target of the company but some raw materials have shortage or stock-out, meaning that the current inventory condition is inefficient because the company invests too much in inventory but the shortage of inventory for certain raw materials still occurs. This is the reason why it is necessary to improve inventory efficiency. Improvements were made by utilizing ABC inventory analysis method and arranging and scheduling raw material supply as needed, then making priority scale of raw material improvement on ABC inventory analysis based on class A, B and C. The research was continued by rescheduling the tracking delivery and counting time frozen horizon which is the amount of time it takes raw materials during the distribution process or delivery process, so the frozen horizon is smaller than lead time. By performing fixed order interval on class A and fixed order quantity raw materials for class B and C raw materials, the quantity of imported raw materials gradually adjust to the needs and the high value of the company’s inventory can be reduced gradually as well. The end result is the risk of shortage can be reduced as much as 26%, overstock can be reduced by 12% and in total overall value over value inventory can be decreased as much as 23%.Keywords: inventory, ABC inventory analysis, fixed order interval, fixed order quantity, frozen horizon PENDAHULUA
Pengaruh Citra Merek dan Persepsi Harga Terhadap Keputusan Pembelian (Studi Kasus Sarung Khas Balige) Pakpahan, Desi Anju Nadetha; Simanjuntak, Mariana
Madani: Jurnal Ilmiah Multidisiplin Vol 2, No 3 (2024): Madani, Vol. 2, No. 3 2024
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.12636889

Abstract

This research was aimed to find out the influence of brand image and price perception on purchasing decisions. This research used quantitative methods with the typical Balige Sarong business object. In this research, the independent variables were brand image and price perception, while the dependent variable is purchasing decisions. The population of this research was the entire Balige community. Samples were taken from the population using Non-Probability Sampling techniques with Accidental Sampling techniques. This research has a target sample of 100 business actors (distributors and retailers) and buyers of Khas Balige sarongs. The research instrument used to collect data was a Likert scale questionnaire. The instrument was tested using SPSS Amos 26. The data analysis method used in this research was multiple linear regression analysis and hypothesis testing (t-test). The research results showed that there was a high influence on brand image and price perception and purchasing decisions by 93%. Each independent variable also influences the dependent variable. Brand image has a positive and significant effect on purchasing decisions. This was indicated by the Critical Ratio (CR) value of 3.149 with probability = 0.002 < 0.005. Price perception has a positive and significant effect on purchasing decisions. This was indicated by the Critical Ratio (CR) value of 2.959 with probability = 0.003 < 0.005.
Analisis Pengaruh Kualitas Produk dan Citra Merek Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Air Mineral Merek Tirta Tio Siagian, Ondo Pasuna; Simanjuntak, Mariana
Madani: Jurnal Ilmiah Multidisiplin Vol 2, No 3 (2024): Madani, Vol. 2, No. 3 2024
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.12662522

Abstract

This research was aimed to analyze the influence of product quality and brand image on customer loyalty through customer satisfaction of Tirta Tio brand mineral water. This research used quantitative method. The samples were taken from the population using Non-Probability Sampling techniques with Accidental Sampling techniques. The research instrument used to collect data was a Likert scale questionnaire. The instrument was tested using SPSS Amos 26. The data analysis method used in this research was multiple linear regression analysis and hypothesis testing (t test). The research results showed that product quality has a positive and significant effect on customer satisfaction with a high level of influence of 89%, brand image has a positive influence on customer satisfaction with a low level of influence of 9%, product quality has a positive influence on customer loyalty with a medium level of influence of 56% , brand image has a positive effect on customer loyalty with a medium level of influence of 58% and customer satisfaction has a positive effect on customer loyalty with a medium level of influence of 59%. Therefore, it can be concluded that all the variables in this case had an influence even though the level of influence varies.
Pengaruh Efektivitas Promosi Media Sosial Instagram untuk Meningkatkan Kesadaran Merek dan Niat Beli Konsumen : Studi Kasus: Bistro Balige, Sumatera Utara Claudia Cahyani Sinaga; Mariana Simanjuntak
Jurnal Pemimpin Bisnis Inovatif Vol. 2 No. 3 (2024): Juli : Jurnal Pemimpin Bisnis Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jpbi.v1i3.227

Abstract

This study aims to analyze the influence of Instagram social media promotion effectiveness on brand awareness and consumer purchase intention, with a case study on Bistro Balige, North Sumatra. Using a quantitative approach with a survey method, this research involved 70 respondents selected through purposive sampling. Data were analyzed using the Structural Equation Model (SEM) with the assistance of SmartPLS 4.0. The results show that the effectiveness of Instagram promotion has a positive and significant effect on brand awareness and consumer purchase intention. However, brand awareness does not have a significant influence on purchase intention. These findings provide valuable insights for culinary businesses in tourist areas like Lake Toba in optimizing their digital promotion strategies.
Analisis Proses Rekrutmen Dan Seleksi Terhadap Kinerja Karyawan Pada Radio Del FM Elsie Sihombing; Mariana Simanjuntak
Jurnal Manajemen Kreatif dan Inovasi Vol. 2 No. 3 (2024): Juli : Jurnal Manajemen Kreatif dan Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v2i3.3815

Abstract

This research was conducted to find out how the Recruitment and Selection Process affects employee performance at Radio Del FM Laguboti, to find out obstacles and alternative solutions in solving problems. Data collection techniques are through observation and interviews, namely directly observing the object being studied and with documentation. Based on the results of the discussion, it shows that the Employee Recruitment and Selection process at Radio Del FM Laguboti is in accordance with the general standards of roles and authority as stated in the job description and has been effective in finding new employees needed by the company. company. The obstacles that occur are lack of focus at work, a backlog of work and work taking a long time to complete, this is because the capacity is insufficient if there is only one worker. The solutions implemented temporarily are still not effective because some alternatives are sometimes still disrupted by urgent work that must be prioritized. In developing an administration system in a company, although development is slow, to achieve good development, the support of many parties and focus in its development is very necessary.
Analisis Faktor - Faktor yang Mempengaruhi Keputusan Pembelian Fried Chicken Samuel Natamaro Purba; Mariana Simanjuntak
Jurnal Manajemen Kreatif dan Inovasi Vol. 2 No. 3 (2024): Juli : Jurnal Manajemen Kreatif dan Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v2i3.3816

Abstract

In the competitive fried chicken industry, understanding factors such as quality, price, promotion, brand image, and health considerations is essential for companies to stay competitive and meet customer expectations. This study aims to examine the influence of factors such as product quality, price, promotion, brand image and health considerations on the decision to purchase fried chicken products. This study uses a combined approach of qualitative descriptive research design and quantitative survey. The study population is consumers who often buy fried chicken, with a sample of 50 people selected through purposive sampling. Data analysis was carried out by multiple linear regression using SPSS software to identify significant factors in the decision to purchase fried chicken. Based on the results of the SPSS analysis, it can be concluded that the variables of product quality, price, promotion, and brand image have a significant positive effect on purchase decisions, while health variables do not have a significant influence on purchase decisions.
Co-Authors Aditya Halim Perdana Kusuma Putra Putra Agnes Pasaribu Ambarita, Natasha Trya Frisca Aminuyati Angela Triwani Stefani Sitorus Anggreni Munthe Aprilan Sisco Nababan Ayu Lestari Sinambela Bram Saut Tio Parulian Siregar Chesya Sitompul Claudia Cahyani Sinaga Devis Wawan Saputra Simanjuntak Doloksaribu, Jelita Debora Doloksaribu, Kristina Dwita Soave Natio Marbun Elisabeth Yohana Rotua Pardede Elsie Sihombing Erwin Faines Munthe Ezra Dosma Lamtiur Siregar Gomgom Gompar Sahala Tua Marpaung Grace Esther Kirana Ziliwu Grace Vera Hutapea Gracia Angelica Rumondang Sianipar Gultom, Nathaly Grace Hana Hutajulu I Made Sukresna I Yeshinta A Silalahi Icha Darlene Hanna Sipahutar Icha Darlene Hanna Sipahutar Indah Triana Agustina Simaora Indri Pangaribuan Ivan Octhavianus L.Gaol Jonatan Darpin Harianja Jonathan Aditya Rajagukguk Jonathan Aditya Rajagukguk Kathleen Vellina Sitorus Krisna Yolanda Magdalena Sinaga Kristina Margaretha Napitupulu Manik, Cinthya Monica Manik, Sheila Haryanti Manurung, Emilya Martuani Marpaung, Diva Agripina Rotua Marpaung, Shyndy Shyntia Marya Delima Pasaribu Marya Delima Pasaribu Melisa Septiani Togatorop Monika Silvia Gultom Napitupulu, Putri Dian Selasih Natasya br Hutapea Novi Hartati Osin Jentia Rosni Manullang Pakpahan, Desi Anju Nadetha Panggabean, Yuli Cesima Panjaitan, Glorya Martalina Parmonangan R. Togatorop Pasaribu, Romantri PURBA, AXEL GRACETO Purba, Greace Glen Elisa Purba, Sio Suci Agustina Putri Marlia Samosir Renatha Hutajulu Richand Oktovia Br Sihombing Rivaldo Simangunsong Rut Juni Grace Silalahi Ruth Claudya Sitorus Samuel Natamaro Purba Santi Agustina Manalu Saula Lestari Tampubolon Servika Dumaris Naulita Tampubolon Siagian, Ondo Pasuna Simanungkalit, Ambar Simbolon, Livia Mariyetta SINAGA, GLADYS SILVANA Sipahutar, Icha Darlene Hanna Sitorus, Erika Inryeni Sitorus, Rejeki Binsar Gideon Situmeang, Frederik Steven Daniel Siahaan Syahfitri, Marpaung Apriyani Firsthin Tambunan, Herty Maryati Theo Hosea M TRINITA, HERTATI Vania Elvina Verawaty Situmorang Yessi Annaria Naibaho Yohanssen Pratama Yola Gabriella Turnip