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All Journal Humanis : Jurnal Pengabdian Kepada Masyarakat E-Dimas: Jurnal Pengabdian kepada Masyarakat Journal on Education ISOQUANT : Jurnal Ekonomi, Manajemen dan Akuntansi Ensiklopedia Social Review Jurnal Ilmiah Padma Sri Kreshna Jurnal Proaksi International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Penelitian Agrisamudra Jurnal Rekayasa Industri (JRI) Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Social Science Studies Abdimas Altruis: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah Pendidikan Dasar (JIPDAS) Jurnal ADAM : Jurnal Pengabdian Masyarakat Innovative: Journal Of Social Science Research Jurnal Pendidikan West Science Jurnal Pengabdian Kreatif Cemerlang Indonesia Jurnal Penelitian dan Pengabdian Masyarakat Miftah Journal of Sustainability and Science Economics Multidisciplinary Indonesian Center Journal Ekopedia: Jurnal Ilmiah Ekonomi Aksi Kita: Jurnal Pengabdian Kepada Masyarakat Indonesia Economic Journal Journal of Economic and Business Journal of Literature Review JBIMA: Jurnal Pengabdian kepada Masyarakat Journal of Humanities Research Sustainability Jurnal Pengabdian Indonesia Rashid Journal of Public Administration and Local Governance Jurnal Riset Bisnis dan Ekonomi Digital
Bhenu Artha
Universitas Widya Mataram
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Fintech sebagai Determinan Green Marketing: Studi Literatur Bhenu Artha; Antonius Satria Hadi; Bahri; Cahya Purnama Asri; Utami Tunjung Sari; Niken Permata Sari; Ascasaputra Aditya
Jurnal Riset Bisnis dan Ekonomi Digital Vol. 3 No. 1 (2026): Call for Paper: April 2026
Publisher : Yayasan Literasi Emas Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67551/004q5z89

Abstract

Introduction: The combination of financial technology (FinTech) and green marketing represents a transformative frontier in the pursuit of sustainable development. Along with the global challenges facing the world economy, such as climate change, resource scarcity, and shifting consumer values, both the financial and marketing sectors are undergoing rapid digitalization and a shift in orientation towards sustainability. Methods: This research uses theoretical review. Results: green marketing as a dependent variable influenced by fintech. Discussion: The integration of FinTech and green marketing raises important ethical questions regarding data privacy, consent, and algorithmic bias. While data-driven personalization can increase relevance and engagement, it also risks violating privacy and reinforcing inequality if not managed responsibly. Effective governance—which includes transparency, accountability, and stakeholder engagement—is essential for building and maintaining trust in FinTech-enabled green marketing. Collaboration between FinTech companies, traditional financial institutions, regulators, and civil society is crucial for developing robust standards, sharing best practices, and addressing systemic risks.
Co-Authors Ainun Hertikasari Alfin Orlando Zulfan Antonius Satria Hadi Anugrah Pangesti Ardhi Khairi Ascasaputra Aditya Asha Mussa Mallya Bahri Bahri Bahri Bintoro Satriadhi Cahya Purnama Asri Cynta Alya Dinka Dea Olivia Lamadi Dea Permatasari desi kristanti, desi Desy Ayu Krisna Murti Djaja Hendra Fajar Santoso Hadiwibowo, Imam Intan Permatasari Jufri, Ali Jumadi Jumadi Kasma Manggala Khofifa Az Zahra Kresna Ningsih Manik Kristiana Sri Kristiana Sri Utami Kristiana Sri Utami Mukhijab Niken Permata Sari Niken Permata Sari R. Yudhistira Adi Seputra S.E., M.M. Rista Puput Aryanti Rospita Siagian Rurita Nur Afifah Safira Wulan Agustin Sakhira Tarisa Sofia Amirullah Sinta Manggala Syamsul Arifin Tiara Kinanti Tosan Surya Adi Utami Sari Utami Tunjung Sari Widodo Prasetyo Wuku Astuti Yulie Suryani