Article Per Year (5 Year)
p-Index From 2021 - 2026
4.22
P-Index
This Author published in this journals
All Journal Jurnal Mandiri EAJ (ECONOMICS AND ACCOUNTING JOURNAL) Dinasti International Journal of Management Science Jurnal Ilmiah Edunomika (JIE) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan Responsive: Jurnal Pemikiran dan Penelitian Administrasi, Sosial, Humaniora dan Kebijakan Publik Enrichment : Journal of Management Akrab Juara : Jurnal Ilmu-ilmu Sosial Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal AbdiMas Nusa Mandiri Indonesian Journal of Society Engagement (IJSE) Jurnal Abdimas Ekonomi dan Bisnis Jurnal Ekonomi EKONOMIKA45 Matriks Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Wahid Akbar Basudani
Fakultas Ekonomi Dan Bisnis, Universitas Nusa Mandiri
Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Industrial & Manufacturing Engineering Mathematics Medicine & Pharmacology Neuroscience Physics Social Sciences Other

Published : 26 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : EKONOMIKA45

 1 
Pengaruh Kualitas Produk, Brand Image dan Promosi terhadap Kepuasan Pelanggan melalui Keputusan Pembelian Produk Kongbap Nursah, Muchamad; Wahid Akbar Basudani
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 13 No. 1 (2025): Desember : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v13i1.5069

Abstract

The objective of this investigation is to examine the influence of product quality, promotion, and brand image upon purchase decisions and the resulting consequence for customer satisfaction regarding Kongbap products. This investigation utilized a descriptive method with a quantitative design, wherein information was gathered via surveys administered to consumers of Kongbap within the DKI Jakarta region. The examination of data was executed with SmartPLS version 4, applying the Structural Equation Modeling (SEM) methodology. The findings indicate that product quality and brand image exert a substantial and favorable influence on purchase decisions, whereas promotion lacks a potent direct influence. Purchase decisions serve a critical function in enhancing customer satisfaction. Additionally, purchase decisions function as a successful intermediary in the connection linking product quality and brand image to customer satisfaction, demonstrating respective indirect effect magnitudes of 0.2114 and 0.2205. The conclusion of this study emphasizes that an integrated strategy focusing on improving product quality and strengthening brand image needs to be consistently implemented to encourage purchase decisions and create customer satisfaction in healthy food products such as Kongbap.
Pengaruh Event Marketing, Brand Image, dan Perilaku Konsumtif terhadap Keputusan Pembelian Photocard pada Reseller Chaehzelnut Serta Dampaknya terhadap Kepuasan Pelanggan Andini Eka Saputri; Wahid Akbar Basudani
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 13 No. 1 (2025): Desember : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v13i1.5217

Abstract

This study aims to analyze in depth the influence of event marketing, brand image, and consumer behavior on consumer purchasing decisions, as well as to explore the indirect influence of these three variables on customer satisfaction through purchasing decisions on Chaehzelnut reseller consumers. The research approach used is quantitative, with data collection through questionnaires distributed to 109 respondents selected using the Simple Random Sampling technique so that each member of the population has an equal opportunity to be sampled. The collected data were then analyzed using the SmartPLS application version 4.1.1.8 to test the relationship between variables through the Partial Least Squares (PLS) model. The results of the analysis show that event marketing has a negative and significant influence on purchasing decisions, which indicates that promotional activities through events do not always increase consumer purchasing interest. In addition, event marketing also does not have a significant effect on customer satisfaction through purchasing decisions. Conversely, brand image and consumer behavior are proven to have a positive and significant influence on purchasing decisions, which means that the stronger the brand image and the higher the level of consumer consumer behavior, the higher their tendency to buy the product. These two variables also have a positive indirect influence on customer satisfaction through purchasing decisions, indicating that purchasing decisions act as a mediating variable in the relationship.
Co-Authors Adam Hidayah Andini Eka Saputri Febrianto Fitryana, Destika Gani Wiharso Givan, Bryan Hamzah, Zeze Zakaria Hary Mulyadi Hastari, Hilda Herman Hidayah, Adam Ida Zuniarti Ida Zuniarti, Ida Instianti Elyana Joko Ariawan Moch. Benny Alexandri Muhammad Abdullah Muhammad Abdullah Mujito Mulyadi, Harry Mulyadi, Hary Mutiara Rofingi Nurcahyo Kumolo Marsono Nursah, Muchamad Prasetyo, Johan Hendri Purwadi Purwadi Purwadi Purwanto , Obi Eko Purwanto, Oby Eko Putri, Vina Tresna Rindiyani, Syafira Risda Novita Sari Rofingi, Mutiara Rudiyono, Denny Sari, Risda Novita Sri Rusiyati Ula, Masrifatul Valentine Theresia Simamora Valentine Theresia Simamora Zahwa, Putri