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All Journal Jurnal Pelangi Ilmu Jurnal Ilmiah Pangabdhi E-Dimas: Jurnal Pengabdian kepada Masyarakat Jurnal Pengabdian Pada Masyarakat YUME : Journal of Management Jambura Science of Management Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat JCRS (Journal of Community Research and Service) JAMIN : Jurnal Aplikasi Manajemen dan Inovasi Bisnis Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) PROFICIO: Jurnal Pengabdian Masyarakat Jurnal Ilmu Ekonomi dan Sosial (JIES) eMBeJi : Manajemen dan Bisnis Jurnal JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Economic Reviews Journal International Journal of Applied Business and International Management International Journal of Tourism and Hospitality in Asia Pasific Journal of the Community Development in Asia International Journal of Accounting & Finance in Asia Pasific PPSDP International Journal of Education Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) As-Syirkah: Islamic Economic & Financial Journal
Tineke Wolok
Fakultas Ekonomi, Universitas Negeri Gorontalo, Gorontalo
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Journal : Economic Reviews Journal

 1 
Pengaruh Lokasi dan Promosi Terhadap Keputusan Pembelian Produk Merchendise: Studi Kasus Konsumen UNG Mart and Food Service Frisilya Holle; Tineke Wolok; Umin Kango
Economic Reviews Journal Vol. 4 No. 1 (2025): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v4i1.617

Abstract

Form the formulate objectives, this study aims to identify and analyze the influence of both location and promotion on purchase decisions for merchendise products. The method in this study is quantitative, and the data collection technique is through questionnaires. The sample consists of 96 respondents. The data analysis employs multiple linear regression analysis. This study indicates the following results. Partially, the location variable has a positive and significant influence on purchase decisions, with a t_count value of 2.634 > t_table of 1.661 and significance level of 0,000 < 0,05. Partially, the promotion variable has a positive and significant influence on purchase decisions, with a t_count value of 6,598 > t_table of 1.661 and a significance level of 0,000 < 0,05. Simultaneously, the variable of location and promotion have a positive and significant influence on purchase decisions, with a f_count value of 62,922 > f_table of 3,094 and significance level of 0,000 < 0,05. Additionally, the R square value is 0,575, indicating that 57,5% of the influence on purchase decisions is attributed to location and promotion, while the remaining 42,5% is influenced by other factors outside the research model.
Co-Authors Abd. Rahmat I. Lakoro Abdul Rahman Pakaya Abdussamad, Zulfia K. Alow, Syintia Ananda Tuliabu Andi Juanna Aneta, Chelsy Olivia Anggraini, Sherina Anraini Mulya Anggai Antu, Cindrawati Anugrah, Krisna Asira, Miftahul Jannah Asnawi, Melan Angriani Barmin Rahmat Yusuf Citra Aditya Kusuma Danu Wardana Ali Deasulistiawati Hasan Djaafar, Sity Nur Anisah Djoko Lesmana Radji Dungga, Meriyana Fransisca Febriadi Kei Franssisca, Meriyana Frisilya Holle Hamid, Febriyanti Putri Ibrahim, Regina Octavia Idris Yanto Niode Indrijani Naksir Irwan Yantu Isa, Ramlan Amir Ismet Sulila Ismet Susila Istifany Pakaya Ivan Rahmat Santoso Kei, Febriadi Lahay, Firmansyah Laiya, Indriyanti Latif, Mardhiyyah Syahida Lisda L. Asi Macmud, Rizan Malinta, Avliani Mardiani Mardiani Melandra Habibie Melinda Noviana Hasan Mia Arista B. Wantu Mohamad Agus Salim Monoarfa Mohamad Dion Setiawan Arnold Mohamad, Abdulrizky Wijaya Muh Nur Alfian S Kasim Nada Alzaniah Anjali Santana Nazmi Alamri Nazwa Pratiwi Dumbela Novianty Djafri Nurkamiden, Sukmawati Oktavia Seysi Amelia Esa Pansu, Oku Paputungan, Nessa Larasati Rahmawati Muharam Rahmawati Wahidji Rezkiawan Tantawi Rival Bilondatu Rizan Machmud Rizka Nur Safira Ruslin Karim Siti Hadidjah Ahmad Siti Hajrin Salawali Sri Indriyani Lahay Sri Indriyani Lahay Sri Rahayu Dj. Puhi Sunarty Suly Eraku Tadarus, Saniati S. Umar, Nurain S. Umin Kango Usman, Sartika Dewi Wantu, Mia Arista B. Weny Almoravid Dungga Yakobus, Marsel Yulinda L. Ismail Yusuf, Ratuling Herman Zhulmaydin Chairil Fachrussyah Zulfia K. Abdussamad