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Journal : Journal of the Community Development in Asia

The Analysis of Marketing Strategy to Improve the Competitive Positioningof the Craft Industry in Gorontalo Tineke Wolok
Journal of the Community Development in Asia (JCDA) Vol 4, No 2 (2021): Journal of The Community Development in Asia (JCDA)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (804.491 KB) | DOI: 10.32535/jcda.v4i2.1097

Abstract

This research analyzes the mapping of the potential marketing strategy to improve the competitive positioning of craft industries in Gorontalo and elucidates the appropriate marketing strategy to improve their competitive positioning. This research applied a descriptive quantitative approach in mapping the problems and designing the appropriate strategy. Also, an analytical hierarchy process was conducted to examine underlying factors to develop the craft industries. The result of the analysis shows that in addition to products, promotion, prices, and processes occupy a significant role in enhancing the industry competitiveness.
The Analysis of Marketing Strategy to Improve the Competitive Positioningof the Craft Industry in Gorontalo Wolok, Tineke
Journal of The Community Development in Asia Vol 4, No 2 (2021): May 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v4i2.1097

Abstract

This research analyzes the mapping of the potential marketing strategy to improve the competitive positioning of craft industries in Gorontalo and elucidates the appropriate marketing strategy to improve their competitive positioning. This research applied a descriptive quantitative approach in mapping the problems and designing the appropriate strategy. Also, an analytical hierarchy process was conducted to examine underlying factors to develop the craft industries. The result of the analysis shows that in addition to products, promotion, prices, and processes occupy a significant role in enhancing the industry competitiveness.
Co-Authors Abd. Rahmat I. Lakoro Abdul Rahman Pakaya Abdussamad, Zulfia K. Alow, Syintia Ananda Tuliabu Andi Juanna Aneta, Chelsy Olivia Anggraini, Sherina Anraini Mulya Anggai Antu, Cindrawati Anugrah, Krisna Asira, Miftahul Jannah Asnawi, Melan Angriani Barmin Rahmat Yusuf Citra Aditya Kusuma Danu Wardana Ali Deasulistiawati Hasan Djaafar, Sity Nur Anisah Djoko Lesmana Radji Dungga, Meriyana Fransisca Febriadi Kei Franssisca, Meriyana Frisilya Holle Hamid, Febriyanti Putri Ibrahim, Regina Octavia Idris Yanto Niode Indrijani Naksir Irwan Yantu Isa, Ramlan Amir Ismet Sulila Ismet Susila Istifany Pakaya Ivan Rahmat Santoso Kei, Febriadi Lahay, Firmansyah Laiya, Indriyanti Latif, Mardhiyyah Syahida Lisda L. Asi Macmud, Rizan Malinta, Avliani Mardiani Mardiani Melandra Habibie Melinda Noviana Hasan Mia Arista B. Wantu Mohamad Agus Salim Monoarfa Mohamad Dion Setiawan Arnold Mohamad, Abdulrizky Wijaya Muh Nur Alfian S Kasim Nada Alzaniah Anjali Santana Nazmi Alamri Nazwa Pratiwi Dumbela Novianty Djafri Nurkamiden, Sukmawati Oktavia Seysi Amelia Esa Pansu, Oku Paputungan, Nessa Larasati Rahmawati Muharam Rahmawati Wahidji Rezkiawan Tantawi Rival Bilondatu Rizan Machmud Rizka Nur Safira Ruslin Karim Siti Hadidjah Ahmad Siti Hajrin Salawali Sri Indriyani Lahay Sri Indriyani Lahay Sri Rahayu Dj. Puhi Sunarty Suly Eraku Tadarus, Saniati S. Umar, Nurain S. Umin Kango Usman, Sartika Dewi Wantu, Mia Arista B. Weny Almoravid Dungga Yakobus, Marsel Yulinda L. Ismail Yusuf, Ratuling Herman Zhulmaydin Chairil Fachrussyah Zulfia K. Abdussamad