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All Journal Jurnal Pelangi Ilmu Jurnal Ilmiah Pangabdhi E-Dimas: Jurnal Pengabdian kepada Masyarakat Jurnal Pengabdian Pada Masyarakat YUME : Journal of Management Jambura Science of Management Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat JCRS (Journal of Community Research and Service) JAMIN : Jurnal Aplikasi Manajemen dan Inovasi Bisnis Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Jurnal Ilmu Ekonomi dan Sosial (JIES) eMBeJi : Manajemen dan Bisnis Jurnal JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Economic Reviews Journal International Journal of Applied Business and International Management International Journal of Tourism and Hospitality in Asia Pasific Journal of the Community Development in Asia International Journal of Accounting & Finance in Asia Pasific Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) As-Syirkah: Islamic Economic & Financial Journal
Tineke Wolok
Fakultas Ekonomi, Universitas Negeri Gorontalo, Gorontalo
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Analisis Pengaruh Komunikasi dalam Bisnis: Studi Kasus Radio Republik Indonesia Gorontalo Tineke Wolok; Melandra Habibie; Deasulistiawati Hasan; Istifany Pakaya; Nazwa Pratiwi Dumbela
Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Vol. 2 No. 5 (2025): Mei
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jemb.v2i5.4709

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh komunikasi bisnis terhadap efektivitas operasional RRI Gorontalo dengan fokus pada komunikasi internal dan eksternal. Metode penelitian yang digunakan adalah pendekatan kualitatif dengan studi kasus, yang mencakup wawancara mendalam, observasi, dan analisis dokumen internal terkait strategi komunikasi yang diterapkan. Hasil penelitian menunjukkan bahwa komunikasi internal berfungsi sebagai alat koordinasi organisasi, yang memungkinkan kelancaran operasional melalui mekanisme formal seperti rapat rutin dan laporan kinerja, serta komunikasi informal antar karyawan. Namun, masih terdapat tantangan berupa penyampaian informasi yang tidak merata serta keterbatasan pemanfaatan teknologi komunikasi. Sementara itu, dalam ranah komunikasi eksternal, RRI Gorontalo telah memanfaatkan media digital seperti Instagram, Facebook, dan YouTube untuk menjangkau audiens yang lebih luas. Meskipun demikian, keterlibatan audiens masih kurang optimal karena model komunikasi yang cenderung satu arah tanpa interaksi aktif.
Tourist Motivation and Viral Marketing as Determinants of Destination Interest: Evidence from Lambangan Pauno Beach Mardiani, Mardiani; Wolok, Tineke
YUME : Journal of Management Vol 8, No 3 (2025)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v8i3.9572

Abstract

This study aims to analyse the effect of viral marketing and tourist motivation on visiting interest, both partially and simultaneously. Conducted at Lambangan Pauno Beach in Banggai Laut Regency, the research adopts a quantitative approach with data collected through questionnaires. A total of 150 respondents were selected using the Cochran formula, and the data were analysed using multiple linear regression. The results show that viral marketing does not have a significant partial effect on visiting interest (sig. 0.412 > 0.05), while tourist motivation has a positive and significant influence (sig. 0.000 < 0.05). However, when examined simultaneously, both viral marketing and tourist motivation significantly affect visiting interest (sig. 0.000 < 0.05), with tourist motivation emerging as the more dominant factor. The study concludes that tourists’ motivation is the primary driver behind interest in visiting Lambangan Pauno Beach, whereas viral marketing alone does not significantly influence visitation interest. The research is limited in scope, focusing only on viral marketing and tourist motivation without considering other potential influencing factors such as service quality, accessibility, or available facilities. Nonetheless, the findings offer valuable insights for tourism managers, marketers, and local government agencies by highlighting the importance of enhancing tourist motivation to increase visitation interest. Furthermore, this study contributes to the broader fields of tourism market. Kata Kunci: Viral Marketing, Tourist Motivation, Interest in Visiting
Application of the Concept of Community Based Tourism in Walima Festival Tourism Objects, Bongo Village, Gorontalo Province Sulila, Ismet; Dungga, Weny Almoravid; Wolok, Tineke; Yusuf, Barmin Rahmat; Anugrah, Krisna; Usman, Sartika Dewi; Santoso, Ivan Rahmat
PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 9 No. 12 (2024): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/pengabdianmu.v9i12.7263

Abstract

Tourism villages are tourism assets that are empowered and developed with all their uniqueness and attractiveness to attract tourist visits to the location of the village. The empowerment of Assisted Villages aims to apply the concept of community-based tourism in Bongo religious tourism village to Walima Festival tourism objects. The role of the community in this concept is very important for the sustainability of tourism. The use of community-based tourism methods can improve people's welfare in the economic sector. One of the interesting attractions in Bongo Tourism Village is the Walima Festival. Despite the uniqueness and advantages of this tourist attraction, it has not been managed properly. This activity goes through several stages, namely: planning, implementing, and evaluating the management of Walima Festival tourism objects, strengthening the role of the community, and technical guidance. The results show there is an increase in governance in Walima Festival tourism, local people's understanding of active participation in Walima Festival tourism, and an active role from the MSME sector as a craft provider and the Pokdarwis Group as a tour organizer.
Analysis of The Effect of Green Marketing on Consumer Purchasing Decisions on The Body Shop Gorontalo Product Wolok, Tineke
International Journal of Applied Business and International Management Vol 4, No 2 (2019): August 2019
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v4i2.569

Abstract

Consumer purchasing decisions are one of the classic problems that require further study by a marketer or company because they are motivated by consumer behavior that is always changing every time. Green marketing is one of the marketing concepts that aims to implement the company's marketing strategy in the environmental context, specifically in this study the products of the body shop Gorontalo. This study aims to answer whether green marketing has a significant influence on consumer purchasing decisions. The instruments used are green marketing tools namely environmentally friendly products, premium prices, environmentally friendly promotions, and environmentally friendly distribution. There were 76 respondents involved in this study. The analytical method used is simple regression. The results showed that green marketing had a significant influence on consumer purchasing decisions at the Gorontalo body shop (t count> t table), and 46.2% of consumer purchasing decisions at the Gorontalo body shop could be explained by the inherent green marketing factors on the body shop products.
Analisis Strategi Pemasaran dalam Meningkatkan Jumlah Kepesertaan Bukan Penerima Upah di BPJS Ketenagakerjaan Cabang Gorontalo Wantu, Mia Arista B.; Wolok, Tineke; Ismail, Yulinda
As-Syirkah: Islamic Economic & Financial Journal Vol. 3 No. 2 (2024): As-Syirkah: Islamic Economic & Financial Journal 
Publisher : Ikatan Da'i Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56672/dc9fx373

Abstract

Mia Arista B. Wantu, 2024. "Marketing Strategy Analysis in Increasing the Number of Non-Wage Earner Participants in BPJS Employment Gorontalo Branch" Undergraduate Management study program, Faculty of Economics and Business, Gorontalo State University, Supervisor I Mrs. Dr. Tineke Wolok, S.T, M.M and Supervisor II Mrs. Yulinda L. Ismail M.si According to Employment Law No. 24 of 2011 concerning Social Security Administering Bodies which states that: all workers in Indonesia are required to register themselves as BPJS Employment participants for six months. BPJS Employment (Social Security Administering Body) is a public program that provides protection to workers to overcome certain socio-economic risks and its implementation uses sharia mechanisms. This research uses a descriptive qualitative research method with the focus of the research being (1) What are the marketing strategies carried out by the Gorontalo branch of BPJS Employment to increase the number of non-wage earners? and (2) What are the efforts of BPJS Employment Gorontalo Branch to ensure that BPU membership remains active in BPJS Employment Gorontalo? The results of this research are (1) The marketing strategy to increase the number of Non-Wage Earner participants used by BPJS Employment Gorontalo branch uses the Marketing Mix: product, price, people, and process (2) Efforts made by BPJS Employment to ensure membership remains active are marketing communication strategies and customer satisfaction strategies.
Analisis Usaha Mikro Kecil Menengah di Desa Ilotunggula Kabupaten Gorontalo Utara Kei, Febriadi; Wolok, Tineke; Ismail, Yulinda L.
As-Syirkah: Islamic Economic & Financial Journal Vol. 3 No. 4 (2024): As-Syirkah: Islamic Economic & Financial Journal 
Publisher : Ikatan Da'i Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56672/m9r0ev24

Abstract

This research aims to find out what are the internal factors of micro, small and medium enterprises in Ilolangitla Village, North Gorontalo Regency and what are the external factors of Micro, Small and Medium Enterprises in Itolangitla Village, North Gorontalo Regency. The research method used is qualitative descriptive and data collection using observation, interviews and documentation. This research uses SWOT analysis theory. The Data Analysis Technique uses Miles and Huberman, namely, Data Reduction, Data Presentation and Conclusion Drawing. Based on the research results, it shows that the external factors of the business, namely the Opportunities position (14.75), are greater when compared with the Threats position (7.5) and the internal factors in the Strength position have a score value (11.75) which is greater when compared. with Weaknesses position (5,5).  
GOVERNMENT™S PERFORMANCE ON THE PUBLIC SERVICE REGARDING BUILDING PERMITS IN URBAN PLANNING OFFICE OF GORONTALO CITY Sulila, Ismet; Wolok, Tineke
Journal of Community Research and Service Vol. 2 No. 1: January 2018
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jcrs.v2i1.9852

Abstract

Abstract Government™s performance in the public service regarding building permit in Urban Planning Department of Gorontalo City. This research aims at investigating the public service performance at the Urban Planning Office of Gorontalo city. This qualitative descriptive research employed observation, interview, and documentation in collecting the data. The technique of data analysis comprised of data reduction, data display, and conclusion. The results reveal that the government™s performance is influenced by 1) human resources, 2) facilities and infrastructures, and 3) job mechanism. Furthermore, the efforts to improve the performance are 1) participation of the officers in technical training about building permits policy; 2) disseminating the insight regarding building permit on the district level through the media such as newspaper, television, and radio; 3) providing proper facilities and infrastructures. Efforts to improve the performance should include 1) upgrading human resources; 2) providing facilities and infrastructures; 3) coordinating with the local government unit; 4) promoting awareness of the society since some people do not have a properunderstanding of the legality of building permits. Keywords: Performance and Public Services
Implementasi PPDM Desa Iluta Pesisir Danau Limboto Melalui Manajemen Keuangan dan Standarisasi Ragam Produk Eceng Gondok sebagai Produk Unggulan Wolok, Tineke; Sulila, Ismet; Dungga, Weny Almoravid
E-Dimas: Jurnal Pengabdian kepada Masyarakat Vol 11, No 2 (2020): E-DIMAS
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/e-dimas.v11i2.5625

Abstract

Undang-undang RI Nomor 6 tahun 2014 tentang desa telah membawa dampak pada otonomi desa dalam pembangunan masyarakat. Kondisi tersebut dipandang sebagai peluang dan tantangan dalam pemanfaatan potensi wilayah. Desa Iluta merupakan salah satu desa mitra binaan LPPM Universitas Negeri Gorontalo yang ditetapkan berdasarkan Surat Keputusan Rektor Nomor. 45/PM/LPM/2012 tentang penetapan Desa Binaan Lembaga Penelitian dan Pengabdian Masyarakat. Desa Iluta merupakan desa pesisir danau Limboto yang selama ini selalu berhadapan dengan masalah pertumbuhan eceng gondok. Implementasi PPDM tahun pertama telah difokuskan pada : 1) pemanfaatan eceng gondok sebagai ragam produk kerajinan tangan, 2) penguatan sumber daya manusia dalam penanggulangan gulma eceng gondok, 3) penguatan fungsi dan unsur manajemen serta penerapannya dalam usaha kelompok. Berdasarkan realisasi program tahun pertama maka untuk tahun kedua program yang akan diimplementasikan adalah : 1) lanjutan pemanfaatan eceng gondok sebagai ragam produk unggulan, 2) penguatan fungsi dan unsur manajemen keuangan serta penerapannnya dalam kegiatan usaha kelompok, 3) standarisasi ragam produk unggulan kerajinan tangan berbahan dasar eceng gondok. Pada tahun kedua ini target yang dicapai adalah 1) berkurangnya jumlah eceng gondok di pesisir danau limboto, 2) meningkatkan kapasitas pengelolaan keuangan, 3) adanya standarisasi ragam produk unggulan eceng gondok.
Dampak Kualitas Produk dan Harga Terhadap Keputusan Pembelian pada Generasi Milenial: Studi Kasus pada Pelanggan Kartu Xl di Kota Gorontalo Danu Wardana Ali; Tineke Wolok; Ramlan Amir Isa
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 9 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i9.2747

Abstract

This study aimed to discover the extent to which Product Quality and Price Influence Purchase Decisions among millennials, focusing on XL Card customers in Gorontalo City. The sampling employed in this study was purposive sampling, with a sample size of 100 respondents, which was determined using the Lemeshow formula. Data collection was conducted using questionnaires distributed to the population of XL Card customers in Gorontalo City. The analytical tool used to test this study was multiple linear regression, with data analysis performed using SPSS version 27. The study findings indicated that, partially, Product Quality did not significantly influence Purchase Decisions, with a t-value of 1.023 compared to the critical value of 1.984. Conversely, Price significantly influenced Purchase Decisions, with a t- value of 11.451 exceeding the critical value of 1.984. Furthermore, the simultaneous test results indicated that both Product Quality and Price significantly influenced Purchase Decisions among millennials purchasing XL Cards. The Product Quality and Price variables collectively explained 58.8% of the variance in Purchase Decisions, while the remaining 41.2% can be attributed to other variables not included in this study
GAYA HIDUP DAN PROMOSI TERHADAP KEPUTUSAN KONSUMEN MENGGUNAKAN APLIKASI E-MONEY OVO (STUDI KASUS PADA MAHASISWA AKTIF FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS NEGERI GORONTALO) Paputungan, Nessa Larasati; Wolok, Tineke; Abdussamad, Zulfia K.
JAMBURA: Jurnal Ilmiah Manajemen dan Bisnis Vol 8, No 2 (2025): JIMB - VOLUME 8 NOMOR 2 SEPTEMBER 2025
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jimb.v8i2.34387

Abstract

Penelitian ini bertujuan untuk mengetahui seberapa besar gaya hidup dan promosi berpengaruh terhadap keputusan konsumen secara parsial dan simultan. Teknik pengumpulan data dalam penelitian ini menggunakan kuisioner dengan populasi mahasiswa aktif Fakultas Ekonomi dan Bisnis, Universitas Negeri Gorontalo sebanyak 3.471. Penelitian ini menggunakan 97 sampel responden dengan menggunakan teknik pengambilan sampel yaitu teknik purposive sampling. Jenis data yang digunakan dalam penelitian ini adalah data primer dengan pendekatan penelitian kuantitatif. Metode analisis data yang digunakan adalah analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa: 1) Secara parsial gaya hidup berpengaruh terhadap keputusan konsumen. 2) Secara parsial promosi berpengaruh terhadap keputusan konsumen. 3) Secara simultan gaya hidup dan promosi berpengaruh terhadap keputusan konsumen.
Co-Authors Abd. Rahmat I. Lakoro Abdul Rahman Pakaya Abdussamad, Zulfia K. Alow, Syintia Ananda Tuliabu Andi Juanna Aneta, Chelsy Olivia Anggraini, Sherina Anraini Mulya Anggai Anugrah, Krisna Asira, Miftahul Jannah Asnawi, Melan Angriani Barmin Rahmat Yusuf Citra Aditya Kusuma Danu Wardana Ali Deasulistiawati Hasan Djaafar, Sity Nur Anisah Djoko Lesmana Radji Febriadi Kei Frisilya Holle Hamid, Febriyanti Putri Ibrahim, Regina Octavia Idris Yanto Niode Indrijani Naksir Irwan Yantu Isa, Ramlan Amir Ismet Sulila Ismet Susila Istifany Pakaya Ivan Rahmat Santoso Kei, Febriadi Lahay, Firmansyah Latif, Mardhiyyah Syahida Lisda L. Asi Macmud, Rizan Malinta, Avliani Mardiani Mardiani Melandra Habibie Melinda Noviana Hasan Mia Arista B. Wantu Mohamad Agus Salim Monoarfa Mohamad Dion Setiawan Arnold Muh Nur Alfian S Kasim Nada Alzaniah Anjali Santana Nazmi Alamri Nazwa Pratiwi Dumbela Nurkamiden, Sukmawati Oktavia Seysi Amelia Esa Pansu, Oku Paputungan, Nessa Larasati Rahmawati Muharam Rahmawati Wahidji Rival Bilondatu Rizan Machmud Rizka Nur Safira Ruslin Karim Siti Hadidjah Ahmad Siti Hajrin Salawali Sri Indriyani Lahay Sri Indriyani Lahay Sri Rahayu Dj. Puhi Tadarus, Saniati S. Umar, Nurain S. Umin Kango Usman, Sartika Dewi Wantu, Mia Arista B. Weny Almoravid Dungga Yakobus, Marsel Yulinda L. Ismail Zhulmaydin Chairil Fachrussyah Zulfia K. Abdussamad