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All Journal Jurnal Pelangi Ilmu Jurnal Ilmiah Pangabdhi E-Dimas: Jurnal Pengabdian kepada Masyarakat Jurnal Pengabdian Pada Masyarakat YUME : Journal of Management Jambura Science of Management Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat JCRS (Journal of Community Research and Service) Dinasti International Journal of Management Science JAMIN : Jurnal Aplikasi Manajemen dan Inovasi Bisnis Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Journal of Management - Small and Medium Enterprises (SME's) PROFICIO: Jurnal Pengabdian Masyarakat Jurnal Ilmu Ekonomi dan Sosial (JIES) eMBeJi : Manajemen dan Bisnis Jurnal JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Economic Reviews Journal Research Review: Jurnal Ilmiah Multidisiplin International Journal of Applied Business and International Management International Journal of Tourism and Hospitality in Asia Pasific Journal of the Community Development in Asia International Journal of Accounting & Finance in Asia Pasific Journal of Artificial Intelligence and Digital Business PPSDP International Journal of Education Majapahit Journal of Islamic Finance dan Management Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Majapahit Journal of Islamic Finance dan Management Jurnal Penelitian dan Pengkajian Ilmiah Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) IJEFSD As-Syirkah: Islamic Economic & Financial Journal DIVERSITY: Journal of Multi Science Linearity El-Economica
Tineke Wolok
Universitas Negeri Gorontalo
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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The Effect of Cheese Banana Chips Product Packaging and Price on Consumer Buying Interest (Case Study of Flamboyan MSMs in Gorontalo City) Ento, Aprilia A.; Wolok , Tineke; Abdussamad, Zulfia K.
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 3 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i3.532

Abstract

This study aims to examine the influence of cheese banana chip product packaging and price on consumer purchase intention at UMKM (MSME) Flamboyan in Gorontalo City. The sampling technique used was non-probability sampling with a total of 96 respondents. The study employed a quantitative approach, with data collected through questionnaires distributed to consumers at UMKM Flamboyan. The data were analyzed using multiple linear regression analysis. The findings indicate that, partially, product packaging has a positive and significant influence on consumer purchase intention, as shown by a t-count of 7.739 > t-table of 1.985 and a significance level of 0.000 0.05. Price also has a positive and significant influence on consumer purchase intention, with a t-count of 2.464 > t-table of 1.985 and a significance level of 0.016 0.05. Simultaneously, both product packaging and price have a positive and significant influence on consumer purchase intention, as indicated by an F-count of 44.735 F-table of 3.09 and a significance level of 0.000 0.05. The R value is 0.490, meaning that 49% of the variation in purchase intention is explained by the model, while the remaining 51% is influenced by other variables not examined in this study.
The Effect of Cheese Banana Chips Product Packaging and Price on Consumer Buying Interest (Case Study of Flamboyan MSMs in Gorontalo City) Ento, Aprilia A.; Wolok , Tineke; Abdussamad, Zulfia K.
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 3 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i3.532

Abstract

This study aims to examine the influence of cheese banana chip product packaging and price on consumer purchase intention at UMKM (MSME) Flamboyan in Gorontalo City. The sampling technique used was non-probability sampling with a total of 96 respondents. The study employed a quantitative approach, with data collected through questionnaires distributed to consumers at UMKM Flamboyan. The data were analyzed using multiple linear regression analysis. The findings indicate that, partially, product packaging has a positive and significant influence on consumer purchase intention, as shown by a t-count of 7.739 > t-table of 1.985 and a significance level of 0.000 0.05. Price also has a positive and significant influence on consumer purchase intention, with a t-count of 2.464 > t-table of 1.985 and a significance level of 0.016 0.05. Simultaneously, both product packaging and price have a positive and significant influence on consumer purchase intention, as indicated by an F-count of 44.735 F-table of 3.09 and a significance level of 0.000 0.05. The R value is 0.490, meaning that 49% of the variation in purchase intention is explained by the model, while the remaining 51% is influenced by other variables not examined in this study.
Application of the Concept of Community Based Tourism in Walima Festival Tourism Objects, Bongo Village, Gorontalo Province Sulila, Ismet; Dungga, Weny Almoravid; Wolok, Tineke; Yusuf, Barmin Rahmat; Anugrah, Krisna; Usman, Sartika Dewi; Santoso, Ivan Rahmat
PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 9 No. 12 (2024): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/pengabdianmu.v9i12.7263

Abstract

Tourism villages are tourism assets that are empowered and developed with all their uniqueness and attractiveness to attract tourist visits to the location of the village. The empowerment of Assisted Villages aims to apply the concept of community-based tourism in Bongo religious tourism village to Walima Festival tourism objects. The role of the community in this concept is very important for the sustainability of tourism. The use of community-based tourism methods can improve people's welfare in the economic sector. One of the interesting attractions in Bongo Tourism Village is the Walima Festival. Despite the uniqueness and advantages of this tourist attraction, it has not been managed properly. This activity goes through several stages, namely: planning, implementing, and evaluating the management of Walima Festival tourism objects, strengthening the role of the community, and technical guidance. The results show there is an increase in governance in Walima Festival tourism, local people's understanding of active participation in Walima Festival tourism, and an active role from the MSME sector as a craft provider and the Pokdarwis Group as a tour organizer.
Analisis Strategi Pemasaran dalam Meningkatkan Jumlah Kepesertaan Bukan Penerima Upah di BPJS Ketenagakerjaan Cabang Gorontalo Wantu, Mia Arista B.; Wolok, Tineke; Ismail, Yulinda
As-Syirkah: Islamic Economic & Financial Journal Vol. 3 No. 2 (2024): As-Syirkah: Islamic Economic & Financial Journal 
Publisher : Ikatan Da'i Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56672/dc9fx373

Abstract

Mia Arista B. Wantu, 2024. "Marketing Strategy Analysis in Increasing the Number of Non-Wage Earner Participants in BPJS Employment Gorontalo Branch" Undergraduate Management study program, Faculty of Economics and Business, Gorontalo State University, Supervisor I Mrs. Dr. Tineke Wolok, S.T, M.M and Supervisor II Mrs. Yulinda L. Ismail M.si According to Employment Law No. 24 of 2011 concerning Social Security Administering Bodies which states that: all workers in Indonesia are required to register themselves as BPJS Employment participants for six months. BPJS Employment (Social Security Administering Body) is a public program that provides protection to workers to overcome certain socio-economic risks and its implementation uses sharia mechanisms. This research uses a descriptive qualitative research method with the focus of the research being (1) What are the marketing strategies carried out by the Gorontalo branch of BPJS Employment to increase the number of non-wage earners? and (2) What are the efforts of BPJS Employment Gorontalo Branch to ensure that BPU membership remains active in BPJS Employment Gorontalo? The results of this research are (1) The marketing strategy to increase the number of Non-Wage Earner participants used by BPJS Employment Gorontalo branch uses the Marketing Mix: product, price, people, and process (2) Efforts made by BPJS Employment to ensure membership remains active are marketing communication strategies and customer satisfaction strategies.
Analisis Usaha Mikro Kecil Menengah di Desa Ilotunggula Kabupaten Gorontalo Utara Kei, Febriadi; Wolok, Tineke; Ismail, Yulinda L.
As-Syirkah: Islamic Economic & Financial Journal Vol. 3 No. 4 (2024): As-Syirkah: Islamic Economic & Financial Journal 
Publisher : Ikatan Da'i Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56672/m9r0ev24

Abstract

This research aims to find out what are the internal factors of micro, small and medium enterprises in Ilolangitla Village, North Gorontalo Regency and what are the external factors of Micro, Small and Medium Enterprises in Itolangitla Village, North Gorontalo Regency. The research method used is qualitative descriptive and data collection using observation, interviews and documentation. This research uses SWOT analysis theory. The Data Analysis Technique uses Miles and Huberman, namely, Data Reduction, Data Presentation and Conclusion Drawing. Based on the research results, it shows that the external factors of the business, namely the Opportunities position (14.75), are greater when compared with the Threats position (7.5) and the internal factors in the Strength position have a score value (11.75) which is greater when compared. with Weaknesses position (5,5).  
GOVERNMENT™S PERFORMANCE ON THE PUBLIC SERVICE REGARDING BUILDING PERMITS IN URBAN PLANNING OFFICE OF GORONTALO CITY Sulila, Ismet; Wolok, Tineke
Journal of Community Research and Service Vol. 2 No. 1: January 2018
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jcrs.v2i1.9852

Abstract

Abstract Government™s performance in the public service regarding building permit in Urban Planning Department of Gorontalo City. This research aims at investigating the public service performance at the Urban Planning Office of Gorontalo city. This qualitative descriptive research employed observation, interview, and documentation in collecting the data. The technique of data analysis comprised of data reduction, data display, and conclusion. The results reveal that the government™s performance is influenced by 1) human resources, 2) facilities and infrastructures, and 3) job mechanism. Furthermore, the efforts to improve the performance are 1) participation of the officers in technical training about building permits policy; 2) disseminating the insight regarding building permit on the district level through the media such as newspaper, television, and radio; 3) providing proper facilities and infrastructures. Efforts to improve the performance should include 1) upgrading human resources; 2) providing facilities and infrastructures; 3) coordinating with the local government unit; 4) promoting awareness of the society since some people do not have a properunderstanding of the legality of building permits. Keywords: Performance and Public Services
Implementasi PPDM Desa Iluta Pesisir Danau Limboto Melalui Manajemen Keuangan dan Standarisasi Ragam Produk Eceng Gondok sebagai Produk Unggulan Wolok, Tineke; Sulila, Ismet; Dungga, Weny Almoravid
E-Dimas: Jurnal Pengabdian kepada Masyarakat Vol 11, No 2 (2020): E-DIMAS
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/e-dimas.v11i2.5625

Abstract

Undang-undang RI Nomor 6 tahun 2014 tentang desa telah membawa dampak pada otonomi desa dalam pembangunan masyarakat. Kondisi tersebut dipandang sebagai peluang dan tantangan dalam pemanfaatan potensi wilayah. Desa Iluta merupakan salah satu desa mitra binaan LPPM Universitas Negeri Gorontalo yang ditetapkan berdasarkan Surat Keputusan Rektor Nomor. 45/PM/LPM/2012 tentang penetapan Desa Binaan Lembaga Penelitian dan Pengabdian Masyarakat. Desa Iluta merupakan desa pesisir danau Limboto yang selama ini selalu berhadapan dengan masalah pertumbuhan eceng gondok. Implementasi PPDM tahun pertama telah difokuskan pada : 1) pemanfaatan eceng gondok sebagai ragam produk kerajinan tangan, 2) penguatan sumber daya manusia dalam penanggulangan gulma eceng gondok, 3) penguatan fungsi dan unsur manajemen serta penerapannya dalam usaha kelompok. Berdasarkan realisasi program tahun pertama maka untuk tahun kedua program yang akan diimplementasikan adalah : 1) lanjutan pemanfaatan eceng gondok sebagai ragam produk unggulan, 2) penguatan fungsi dan unsur manajemen keuangan serta penerapannnya dalam kegiatan usaha kelompok, 3) standarisasi ragam produk unggulan kerajinan tangan berbahan dasar eceng gondok. Pada tahun kedua ini target yang dicapai adalah 1) berkurangnya jumlah eceng gondok di pesisir danau limboto, 2) meningkatkan kapasitas pengelolaan keuangan, 3) adanya standarisasi ragam produk unggulan eceng gondok.
Dampak Kualitas Produk dan Harga Terhadap Keputusan Pembelian pada Generasi Milenial: Studi Kasus pada Pelanggan Kartu Xl di Kota Gorontalo Danu Wardana Ali; Tineke Wolok; Ramlan Amir Isa
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 9 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i9.2747

Abstract

This study aimed to discover the extent to which Product Quality and Price Influence Purchase Decisions among millennials, focusing on XL Card customers in Gorontalo City. The sampling employed in this study was purposive sampling, with a sample size of 100 respondents, which was determined using the Lemeshow formula. Data collection was conducted using questionnaires distributed to the population of XL Card customers in Gorontalo City. The analytical tool used to test this study was multiple linear regression, with data analysis performed using SPSS version 27. The study findings indicated that, partially, Product Quality did not significantly influence Purchase Decisions, with a t-value of 1.023 compared to the critical value of 1.984. Conversely, Price significantly influenced Purchase Decisions, with a t- value of 11.451 exceeding the critical value of 1.984. Furthermore, the simultaneous test results indicated that both Product Quality and Price significantly influenced Purchase Decisions among millennials purchasing XL Cards. The Product Quality and Price variables collectively explained 58.8% of the variance in Purchase Decisions, while the remaining 41.2% can be attributed to other variables not included in this study
GAYA HIDUP DAN PROMOSI TERHADAP KEPUTUSAN KONSUMEN MENGGUNAKAN APLIKASI E-MONEY OVO (STUDI KASUS PADA MAHASISWA AKTIF FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS NEGERI GORONTALO) Paputungan, Nessa Larasati; Wolok, Tineke; Abdussamad, Zulfia K.
JAMBURA: Jurnal Ilmiah Manajemen dan Bisnis Vol 8, No 2 (2025): JIMB - VOLUME 8 NOMOR 2 SEPTEMBER 2025
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jimb.v8i2.34387

Abstract

Penelitian ini bertujuan untuk mengetahui seberapa besar gaya hidup dan promosi berpengaruh terhadap keputusan konsumen secara parsial dan simultan. Teknik pengumpulan data dalam penelitian ini menggunakan kuisioner dengan populasi mahasiswa aktif Fakultas Ekonomi dan Bisnis, Universitas Negeri Gorontalo sebanyak 3.471. Penelitian ini menggunakan 97 sampel responden dengan menggunakan teknik pengambilan sampel yaitu teknik purposive sampling. Jenis data yang digunakan dalam penelitian ini adalah data primer dengan pendekatan penelitian kuantitatif. Metode analisis data yang digunakan adalah analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa: 1) Secara parsial gaya hidup berpengaruh terhadap keputusan konsumen. 2) Secara parsial promosi berpengaruh terhadap keputusan konsumen. 3) Secara simultan gaya hidup dan promosi berpengaruh terhadap keputusan konsumen.
PENGARUH DIGITAL MARKETING DI INSTAGRAM TERHADAP KEPUTUSAN PEMBELIAN MOBIL HONDA PADA PT. HONDA MOBILINDO GORONTALO Yakobus, Marsel; Wolok, Tineke; Kusuma, Citra Aditya
JAMBURA: Jurnal Ilmiah Manajemen dan Bisnis Vol 7, No 3 (2025): JIMB - VOLUME 7 NOMOR 3 JANUARI 2025
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jimb.v7i3.29928

Abstract

Penelitian Penelitian ini dilatarbelakangi oleh PT. Honda Nengga Mobilindo penggunaan Digital Marketing dalam proses penjualan unit mobil guna menarik konsumen. Selain itu, ditemukan bahwa Digital Marketing angka penjualan yang cukup signifikan. Hal ini tentunya dipengaruhi oleh keputusan pembelian dari konsumen yang hendak memberi produk Honda Mobilindo di Gorontalo. Oleh sebab itu, penelitian bertujuan untuk menganalisis Keputuasan Pembelian konsumen. Penelitian ini menggunakan metode kuantitatif yang menganalisis adanya dampak antara variabel X1 (Digital Marketing), dan Y (Keputusan Pembelian) dengan menggunakan kuesioner sebagai metode dalam pengumpulan data. Penelitian ini dilaksanakan pada Bulan Maret-April Tahun 2024. Sampel dalam penelitian ini berjumlah 81 orang yang diambil pada tahun 2023. Hasil penelitian ini menemukan bahwa Digital Marketing di Instagram berpengaruh secara signifikan terhadap keputusan pembelian di Honda Nengga Mobilindo Gorontalo. Hal ini dibuktikan dengan melalui uji hipotesis (Uji t) yang menunjukkan bahwa variabel Digital Marketing di instagram memiliki nilai (sig) 0,0000,05. Sementara itu besaran pengaruh melalui hasil uji r menunjukkan bahwa nilai R Square sebesar 0,224 atau 22,4% yang menunjukkan bahwa pengaruh yang bersifat lemah. Dengan demikian terdapat pengaruh Digital Marketing di Instagram (X) terhadap Keputusan Pembelian (Y) sebesar 22,4%. Sedangkan sisanya 77,6% dipenggaruhi oleh variabel lain selain variabel independen dalam penelitian ini.
Co-Authors Abd. Rahmat I. Lakoro Abdul Rahman Pakaya Abdussamad, Zulfia K. Alow, Syintia Ananda Tuliabu Andi Juanna Aneta, Chelsy Olivia Anggraini, Sherina Anraini Mulya Anggai Antu, Cindrawati Anugrah, Krisna Asira, Miftahul Jannah Asnawi, Melan Angriani Asrul Hidayatullah Alimuddin Barmin Rahmat Yusuf Baruwadi, Fahrizal Alghifari Cindy Aniga Cindy Pratiwi Julyani Daud Citra Aditya Kusuma Citra Aditya Kusuma Danu Wardana Ali Deasulistiawati Hasan Djaafar, Sity Nur Anisah Djoko Lesmana Radji Dungga, Meriyana Fransisca Ento, Aprilia A. Fauzia Toralawe Fazri Mohehu Febriadi Kei Franssisca, Meriyana Frisilya Holle Fritania Bonde Gufran K. Hidu Hais Dama Hamid, Febriyanti Putri Hapsawati Taan Herlina Rasjid Ibrahim, Regina Octavia Idham Masri Ishak Idris Yanto Niode Indrijani Naksir Irwan Yantu Isa, Ramlan Amir Ismet Sulila Ismet Susila Istifany Pakaya Ivan Rahmat Santoso Jepri E. Madi Kei, Febriadi Lahay, Firmansyah Laiya, Indriyanti Latif, Mardhiyyah Syahida Lisda L. Asi Macmud, Rizan Mahludin Baruadi Malinta, Avliani Mardiani Mardiani Melandra Habibie Melinda Noviana Hasan Melizubaida Mahmud Meriyana Fransisca Dungga Mia Arista B. Wantu Mohamad Agus Salim Monoarfa Mohamad Dion Setiawan Arnold Mohamad, Abdulrizky Wijaya Muh Nur Alfian S Kasim Nada Alzaniah Anjali Santana Nazmi Alamri Nazwa Pratiwi Dumbela Novianty Djafri Nurkamiden, Sukmawati Oktavia Seysi Amelia Esa Pansu, Oku Paputungan, Nessa Larasati Priscilia Mokodongan Putria Avika Bumulo Rahmad Ayuba Rahmawati Muharam Rahmawati Wahidji Rahmi Eka Putri Yusuf Rezkiawan Tantawi Rindy Riyani Bilondatu Rival Bilondatu Rizan Machmud Rizka Nur Safira Rober R. Winerungan Robiyati Podungge Ruslin Karim Saleh, Gramasyah Hasan Sindi Yanti Iko Siti Hadidjah Ahmad Siti Hajrin Salawali Siti Indriani Sri Indriyani Lahay Sri Indriyani Lahay Sri Indriyani S. Dai Sri Milanda Polapa Sri Rahayu Dj. Puhi Srie Isnawaty Pakaya Sunarty Suly Eraku Tadarus, Saniati S. Umar, Nurain S. Umin Kango Usman, Sartika Dewi Valentina Monoarfa Wantu, Mia Arista B. Weny Almoravid Dungga Yakobus, Marsel Yulinda L. Ismail Yunita Gani Yusuf, Ratuling Herman Zahra Amidu Zhulmaydin Chairil Fachrussyah Zulfia K. Abdussamad