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Indrajit Wicaksana
Universitas Singaperbangsa Karawang
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Analisis Peramalan Penjualan dan Keuntungan Sayuran Hidroponik di CV Teras Budidaya Inovasi Dhieffi Farm Kota Bekasi Wulan Dari, Cita; Azzahra, Fatimah; Wicaksana, Indrajit
Media Agribisnis Vol. 9 No. 1 (2025): Mei
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Muhammadiyah Buton

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35326/agribisnis.v9i1.6986

Abstract

Dhieffi Farm merupakan salah satu perusahaan yang memproduksi sayuran hidroponik. Produk sayuran yang dibudidayakan Dhieffi Farm yaitu pakcoy, caisim, dan kale. Volume penjualan dari ketiga jenis sayuran mengalami fluktuasi akibat ketidakpastian perencanaan produksi dan permintaan sehingga perusahaan mengalami kondisi kekurangan ataupun kelebihan produksi sayuran. Tujuan penelitian ini adalah untuk mengetahui peramalan kuantitatif terbaik, menganalisis hasil peramalan penjualan, dan menghitung keuntungan dari hasil peramalan penjualan sayuran hidroponik pakcoy, caisim dan kale dalam periode 8 minggu mendatang. Metode yang digunakan adalah metode analisis deskriptif. Penelitian ini menggunakan data primer dan data sekunder. Teknik pengumpulan data dengan melakukan wawancara. Analisis peramalan menggunakan metode Single Exponential Smoothing dan ARIMA Box-Jenkins. Peramalan penjualan dipilih berdasarkan nilai Mean Squared Error (MSE). Hasil penelitian menunjukkan bahwa metode peramalan terbaik untuk sayuran pakcoy dalam periode 8 minggu kedepan adalah ARIMA (3,1,3) dengan nilai MSE 973,60, ARIMA (1,0,5) untuk sayuran caisim dengan nilai MSE 223,38, dan ARIMA (5,0,5) untuk sayuran kale dengan nilai MSE 207,26. Hasil peramalan penjualan pakcoy sebesar 433,55 kg, caisim sebesar 221,32 kg, dan kale sebesar 210,04 kg. Total keuntungan yang diperoleh pakcoy sebesar Rp3.874.088, caisim sebesar Rp1.012.228, dan kale sebesar Rp3.785.746.
A Analysis of the Marketing System for Tapioca Flour Brands of Dua Ibu Tani Product of PT Haji Muhammad Ilyas Bogor Regency.: Analysis of the Marketing System for Tapioca Flour Brands of Dua Ibu Tani Product of PT Haji Muhammad Ilyas Bogor Regency Rhamadanty, Fadhila Arnelia; Sulandjari, Kuswarini; Wicaksana, Indrajit
Biofarm : Jurnal Ilmiah Pertanian Vol. 21 No. 1 (2025): BIOFARM JURNAL ILMIAH PERTANIAN
Publisher : Universitas Pekalongan

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Abstract

Sukaraja Sub-district has a lot of cassava land that supports the development of the tapioca flour industry, including PT Haji Muhammad Ilyas as the largest tapioca flour producer in Sukaraja Sub-district. The marketing system of PT Haji Muhammad Ilyas involves many actors, which causes price increases for each actor. This study analyzed the production cost structure, marketing channels, marketing institution functions, marketing margins, farmer's share, and marketing efficiency. Using quantitative and qualitative methods, the study involved 13 respondents using snowball and purposive sampling techniques. The data analysis used was cost structure analysis, marketing margin, marketing efficiency, and farmer's share. The results showed that raw material costs accounted for 86.87% of total production costs, with three main marketing channels involving producers, distributors, retailers, and MSMEs. The marketing margin in marketing channel I is Rp. 440,000, channel II is Rp. 24,000 and channel III is Rp. 20,000. Marketing channel III is the most efficient with an efficiency value of 2.5%, while the farmer's share of channels II and III is considered efficient because it is more than 50%.
Pengaruh Bauran Pemasaran terhadap Kepuasan Konsumen di Coffee shop Asimetri Kopi Kabupaten Bogor: The Effect of Marketing Mix on Customer Satisfaction at Coffee shop Asimetri Kopi Bogor Regency Najeela Zulaikha; Sulandjari, Kuswarini; Wicaksana, Indrajit
Biofarm : Jurnal Ilmiah Pertanian Vol. 21 No. 1 (2025): BIOFARM JURNAL ILMIAH PERTANIAN
Publisher : Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/biofarm.v21i1.5626

Abstract

Asimetri Kopi is one of the coffee shops in Bogor Regency that sells a variety of food and beverage menus. Asimetri Kopi is experiencing several problems, one of which is low customer loyalty. The purpose of this study was to analyse the effect of the marketing mix consisting of product, price, place, promotion, process, people, and physical evidence both simultaneously and partially on customer satisfaction at Coffee shop Asimetri Kopi. The research approach used is a qualitative method supported by data. The sample consisted of 97 respondents who were taken using accidental sampling technique. The types of data used include primary and secondary data. Data collection methods include interviews, observations, literature studies, and questionnaires, with data collection techniques carried out through distributing questionnaires. Instrument testing uses validity tests and reliability tests, then the data is transformed using the Successive Interval Method (MSI). The analysis technique and hypothesis testing used is multiple linear regression analysis, by previously performing classical assumption tests including normality test, multicollinearity test, and heteroscedasticity test. The results showed that simultaneously the variables of product (X1), price (X2), place (X3), promotion (X4), process (X5), people (X6), and physical evidence (X7) had an effect on customer satisfaction because they obtained a Sig value (0.000) > 0.05. The place variable (X3) obtained Sig (0.019) < 0.05, promotion (X4) obtained a Sig value (0.046) < 0.05, process (X5) has a Sig value (0.037) < 0.05, people (X6) have a Sig value (0.048) < 0.05, and physical evidence (X7) has a Sig value (0, 009) < 0.05 has a partial effect on customer satisfaction, while the product variable (X1) obtained a Sig value (0.125) > 0.05, and the price (X2) obtained a Sig value (0.116) > 0.05 has no partial effect on customer satisfaction. Based on the results of multiple linear regression, it can be concluded that of the seven marketing mix variables that affect customer satisfaction is the people variable of 2.332. Keywords: marketing mix, customer satisfaction, coffee shop, asimetri kopi
Co-Authors Abadi, Slamet Aisyah Aisyah Alghifari, Fityan Ali Fahmi Syahputra Ana Melani fadillah, nurul nurul Fatimah Azzahra Hidayat, Tommi I Ketut Manu Mahatmayana I Putu Eka Wijaya Jayadi Jayadi Mandasari, Rosdiana Muh. Ali Maskuri Najeela Zulaikha Putri, Adifa Kania RASYID, ERWIN Rhamadanty, Fadhila Arnelia Riesty, Defila Rita Nurmalina Suhaeni, Suhaeni Sulandjari, Kuswarini Sulistyo Sidik Purnomo Suprehatin Suprehatin Suri, Jihan Az-zahra Susilowati Budiningsih Susilowati Budiningsih Wulan Dari, Cita Yeni Sari Wulandari Yuli Triastuti Yuridistya Primadhita Yusiana, Ekalia Yuyun Umaidah