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Indrajit Wicaksana
Universitas Singaperbangsa Karawang
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Analisis Peramalan Penjualan dan Keuntungan Sayuran Hidroponik di CV Teras Budidaya Inovasi Dhieffi Farm Kota Bekasi Wulan Dari, Cita; Azzahra, Fatimah; Wicaksana, Indrajit
Media Agribisnis Vol. 9 No. 1 (2025): Mei
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Muhammadiyah Buton

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35326/agribisnis.v9i1.6986

Abstract

Dhieffi Farm merupakan salah satu perusahaan yang memproduksi sayuran hidroponik. Produk sayuran yang dibudidayakan Dhieffi Farm yaitu pakcoy, caisim, dan kale. Volume penjualan dari ketiga jenis sayuran mengalami fluktuasi akibat ketidakpastian perencanaan produksi dan permintaan sehingga perusahaan mengalami kondisi kekurangan ataupun kelebihan produksi sayuran. Tujuan penelitian ini adalah untuk mengetahui peramalan kuantitatif terbaik, menganalisis hasil peramalan penjualan, dan menghitung keuntungan dari hasil peramalan penjualan sayuran hidroponik pakcoy, caisim dan kale dalam periode 8 minggu mendatang. Metode yang digunakan adalah metode analisis deskriptif. Penelitian ini menggunakan data primer dan data sekunder. Teknik pengumpulan data dengan melakukan wawancara. Analisis peramalan menggunakan metode Single Exponential Smoothing dan ARIMA Box-Jenkins. Peramalan penjualan dipilih berdasarkan nilai Mean Squared Error (MSE). Hasil penelitian menunjukkan bahwa metode peramalan terbaik untuk sayuran pakcoy dalam periode 8 minggu kedepan adalah ARIMA (3,1,3) dengan nilai MSE 973,60, ARIMA (1,0,5) untuk sayuran caisim dengan nilai MSE 223,38, dan ARIMA (5,0,5) untuk sayuran kale dengan nilai MSE 207,26. Hasil peramalan penjualan pakcoy sebesar 433,55 kg, caisim sebesar 221,32 kg, dan kale sebesar 210,04 kg. Total keuntungan yang diperoleh pakcoy sebesar Rp3.874.088, caisim sebesar Rp1.012.228, dan kale sebesar Rp3.785.746.
A Analysis of the Marketing System for Tapioca Flour Brands of Dua Ibu Tani Product of PT Haji Muhammad Ilyas Bogor Regency.: Analysis of the Marketing System for Tapioca Flour Brands of Dua Ibu Tani Product of PT Haji Muhammad Ilyas Bogor Regency Rhamadanty, Fadhila Arnelia; Sulandjari, Kuswarini; Wicaksana, Indrajit
Biofarm : Jurnal Ilmiah Pertanian Vol. 21 No. 1 (2025): BIOFARM JURNAL ILMIAH PERTANIAN
Publisher : Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Sukaraja Sub-district has a lot of cassava land that supports the development of the tapioca flour industry, including PT Haji Muhammad Ilyas as the largest tapioca flour producer in Sukaraja Sub-district. The marketing system of PT Haji Muhammad Ilyas involves many actors, which causes price increases for each actor. This study analyzed the production cost structure, marketing channels, marketing institution functions, marketing margins, farmer's share, and marketing efficiency. Using quantitative and qualitative methods, the study involved 13 respondents using snowball and purposive sampling techniques. The data analysis used was cost structure analysis, marketing margin, marketing efficiency, and farmer's share. The results showed that raw material costs accounted for 86.87% of total production costs, with three main marketing channels involving producers, distributors, retailers, and MSMEs. The marketing margin in marketing channel I is Rp. 440,000, channel II is Rp. 24,000 and channel III is Rp. 20,000. Marketing channel III is the most efficient with an efficiency value of 2.5%, while the farmer's share of channels II and III is considered efficient because it is more than 50%.
Pengaruh Bauran Pemasaran terhadap Kepuasan Konsumen di Coffee shop Asimetri Kopi Kabupaten Bogor: The Effect of Marketing Mix on Customer Satisfaction at Coffee shop Asimetri Kopi Bogor Regency Najeela Zulaikha; Sulandjari, Kuswarini; Wicaksana, Indrajit
Biofarm : Jurnal Ilmiah Pertanian Vol. 21 No. 1 (2025): BIOFARM JURNAL ILMIAH PERTANIAN
Publisher : Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/biofarm.v21i1.5626

Abstract

Asimetri Kopi is one of the coffee shops in Bogor Regency that sells a variety of food and beverage menus. Asimetri Kopi is experiencing several problems, one of which is low customer loyalty. The purpose of this study was to analyse the effect of the marketing mix consisting of product, price, place, promotion, process, people, and physical evidence both simultaneously and partially on customer satisfaction at Coffee shop Asimetri Kopi. The research approach used is a qualitative method supported by data. The sample consisted of 97 respondents who were taken using accidental sampling technique. The types of data used include primary and secondary data. Data collection methods include interviews, observations, literature studies, and questionnaires, with data collection techniques carried out through distributing questionnaires. Instrument testing uses validity tests and reliability tests, then the data is transformed using the Successive Interval Method (MSI). The analysis technique and hypothesis testing used is multiple linear regression analysis, by previously performing classical assumption tests including normality test, multicollinearity test, and heteroscedasticity test. The results showed that simultaneously the variables of product (X1), price (X2), place (X3), promotion (X4), process (X5), people (X6), and physical evidence (X7) had an effect on customer satisfaction because they obtained a Sig value (0.000) > 0.05. The place variable (X3) obtained Sig (0.019) < 0.05, promotion (X4) obtained a Sig value (0.046) < 0.05, process (X5) has a Sig value (0.037) < 0.05, people (X6) have a Sig value (0.048) < 0.05, and physical evidence (X7) has a Sig value (0, 009) < 0.05 has a partial effect on customer satisfaction, while the product variable (X1) obtained a Sig value (0.125) > 0.05, and the price (X2) obtained a Sig value (0.116) > 0.05 has no partial effect on customer satisfaction. Based on the results of multiple linear regression, it can be concluded that of the seven marketing mix variables that affect customer satisfaction is the people variable of 2.332. Keywords: marketing mix, customer satisfaction, coffee shop, asimetri kopi
ANALISIS PENDAPATAN DAN PEMASARAN USAHATANI BERAS MERAH DI KECAMATAN TEGALWARU KABUPATEN KARAWANG Dewi, Selvy Prasinta; Abubakar, Abubakar; Wicaksana, Indrajit
Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Vol 10, No 2 (2025): Agribisnis dan Sosial Ekonomi Pertanian
Publisher : Departemen Sosial Ekonomi Faperta Unpad dan Perhepi Komisariat Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/agricore.v10i2.66671

Abstract

AbstrakKecamatan Tegalwaru merupakan daerah yang masuk bagian administratif Kabupaten Karawang yang memiliki potensi dalam usahatani beras merah, meskipun menghadapi tantangan dalam aspek pemasaran dan permintaan pasar. Riset ini dilakukan untuk menganalisis pendapatan dan saluran pemasaran beras merah, serta mengukur efisiensi pemasaran. Metode yang digunakan adalah pendekatan kuantitatif deskriptif dengan pengambilan sampel jenuh sebanyak 27 orang petani dan 6 orang pelaku pemasaran. Data dikumpulkan melalui observasi, wawancara, serta kuisioner. Penelitian ini menemukan bahwa rata-rata biaya total sebesar Rp 3.260.546/musim tanam, menghasilkan rata-rata penerimaan sebesar Rp 16.609.259/musim tanam, sehingga diperoleh pendapatan sejumlah Rp 13.348.713/musim tanam. Nilai yang diperoleh dari perhitungan R/C Ratio sebesar 4,72. Hal ini menunjukkan bahwa usahatani pada penelitian ini layak untuk dikembangkan karena memberikan keuntungan. Pada pemasaran, ditemukan tiga jalur pemasaran, yaitu: saluran I: petani → pedagang pengumpul → pedagang besar → konsumen (FS: 41,66%), saluran II: petani → pedagang pengumpul → pedagang pengecer → konsumen (FS: 70,58%), saluran III: petani → konsumen (FS: 100%). Saluran II merupakan saluran paling efisien karena FS yang tinggi dan biaya pemasaran yang rendah. Berdasarkan penelitian diketahui bahwa usahatani beras merah di Kecamatan Tegalwaru dapat menjadi pilihan usaha tani yang menguntungkan apabila didukung dengan strategi pemasaran yang tepat dan berkelanjutan.Kata kunci: Pendapatan, Usahatani Beras Merah, Pemasaran, Farmer Share, R/C Ratio.AbstractTegalwaru Subdistrict, located within Karawang Regency, has significant potential for red rice farming, although it faces challenges related to marketing and market demand. This study aims to analyze the income and marketing channels of red rice and to assess marketing efficiency. A descriptive quantitative approach was employed, using saturated sampling involving 27 farmers and 6 marketing actors. Data were collected through observation, interviews, and questionnaires. The results indicate that the average total cost per planting season was IDR 3,260,546, generating an average revenue of IDR 16,609,259, resulting in an average income of IDR 13,348,713 per season. The R/C Ratio was calculated at 4.72, demonstrating that red rice farming is profitable and feasible for development. Three marketing channels were identified: Channel I (farmer → collector → wholesaler → consumer) with a farmer share of 41.66%, Channel II (farmer → collector → retailer → consumer) with 70.58%, and Channel III (farmer → consumer) with 100%. Channel II was the most efficient due to its high farmer share and relatively low marketing costs. The findings suggest that red rice farming in Tegalwaru Subdistrict can be a viable and profitable agricultural enterprise if supported by appropriate and sustainable marketing strategies.Keywords: Income, Red Rice Farming, Marketing, Farmer Share, R/C Ratio.
ANALISIS PREFERENSI KONSUMEN DALAM MEMBELI SAYURAN HIDROPONIK DI PASAR MODERN GRAND WISATA KABUPATEN BEKASI Asha, Selma Indie; Azzahra, Fatimah; Wicaksana, Indrajit
Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Vol 10, No 2 (2025): Agribisnis dan Sosial Ekonomi Pertanian
Publisher : Departemen Sosial Ekonomi Faperta Unpad dan Perhepi Komisariat Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/agricore.v10i2.64032

Abstract

Abstrak Budidaya sayuran secara hidroponik merupakan solusi alternatif yang efektif dalam mengatasi keterbatasan lahan pertanian, khususnya di kawasan perkotaan. Pasar Modern Grand Wisata, sebagai satu-satunya pasar modern di Kabupaten Bekasi yang masih menyediakan sayuran hidroponik, namun menghadapi tantangan berupa rendahnya tingkat penjualan produk tersebut. Oleh karena itu, pemahaman terhadap preferensi konsumen menjadi hal yang penting dalam menentukan atribut sayuran hidroponik yang sesuai dengan keinginan pasar. Penelitian ini bertujuan untuk menganalisis preferensi konsumen serta mengidentifikasi atribut yang dipertimbangkan dalam keputusan pembelian sayuran hidroponik di Pasar Modern Grand Wisata. Penelitian ini menggunakan metode kuantitatif deskriptif dengan jumlah responden sebanyak 97 orang yang dipilih melalui teknik accidental sampling. Data primer diperoleh melalui penyebaran kuesioner, wawancara, observasi, dan dokumentasi, sedangkan data sekunder bersumber dari literatur ilmiah dan statistik terkait. Analisis data dilakukan dengan instrument uji validitas dan reliabilitas, analisis Chi Square, dan analisis Multiatribut Fishbein Hasil menunjukkan bahwa konsumen lebih menyukai sayuran hidroponik dengan harga Rp 5.000,00–Rp 7.500,00, kesegaran ≤ 3 hari, daun lebar tidak berlubang, rasa khas, kemasan plastik berventilasi, dan >4 jenis sayuran. Atribut fisik daun merupakan faktor yang paling dipertimbangkan konsumen adalah fisik daun, diikuti oleh kesegaran, rasa, kemasan, keberagaman jenis, dan harga.Kata kunci: Analisis chi square, analisis multiatribut fishbein, pasar modern, preferensi, sayuran hidroponik.Abstract Hydroponic vegetable cultivation is an effective alternative solution to address the limitation of agricultural land, particularly in urban areas. Pasar Modern Grand Wisata, as the only modern market in Bekasi Regency that still offers hydroponic vegetables, faces the challenge of low sales levels for these products. Therefore, understanding consumer preferences is essential in identifying the desired attributes of hydroponic vegetables that align with market demands. This study aims to analyze consumer preferences and identify the attributes considered in the purchasing decisions of hydroponic vegetables at Pasar Modern Grand Wisata. A descriptive quantitative method was employed, involving 97 respondents selected through accidental sampling. Primary data were collected through questionnaires, interviews, observations, and documentation, while secondary data were obtained from scientific literature and relevant statistics. Data analysis involved instrument tests for validity and reliability, Chi Square analysis, and Fishbein Multi-attribute analysis. The results show that consumers prefer hydroponic vegetables priced between IDR 5,000,00–7,500,00, with freshness of ≤ 3 days, broad and undamaged leaves, distinctive taste, ventilated plastic packaging, and more than four types of vegetables. The most considered attribute by consumers is leaf appearance, followed by freshness, taste, packaging, variety, and price.Keywords: chi square analysis, fishbein multi-attribute analysis, modern market, preference, hydroponic vegetables.
Pemberdayaan Ibu Rumah Tangga melalui Pengolahan Limbah Organik di Desa Pasirukem, Kabupaten Karawang Wicaksana, Indrajit; Primadhita, Yuridistya; Primatami, Anggraita; Oktora , Idham Maulana
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 4 No. 1 (2026): February 2026
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/ghx00y06

Abstract

This community service program aims to enhance the capacity of women in Pasirukem Village, Karawang Regency, to manage household organic waste. The main challenges faced by Pasirukem Village include the high volume of organic waste that has not been optimally managed and the limited public knowledge of household-based waste processing. The methods employed consist of counseling, hands-on training in processing organic waste into compost and liquid fertilizer, and group mentoring to support the implementation of these techniques. The results demonstrate improvements in participants’ knowledge, skills, and environmental awareness. In addition, the women have been able to produce compost and liquid fertilizer that can be utilized for household-scale agricultural activities and have the potential to increase family income. This program contributes to waste reduction, the improvement of household economic conditions, and the strengthening of women’s roles in sustainable development in Pasirukem Village
Identifikasi Varietas Unggul dan Pengembangan Teknik Budidaya Durian di Desa Medalsari Kabupaten Karawang Mahatmayana, I Ketut Manu; Wicaksana, Indrajit; Azzahra, Fatimah; Fikri, Muhamad Rom Ali; Sugiono, Darso; Supriadi, Devie Rienzani; Mustikasari, Fauzia
Jurnal SOLMA Vol. 15 No. 1 (2026)
Publisher : Universitas Muhammadiyah Prof. DR. Hamka (UHAMKA Press)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/solma.v15i1.21133

Abstract

Pendahuluan: Kabupaten Karawang merupakan salah satu daerah dengan keragaman varietas durian lokal yang tinggi, namun banyak yang belum teridentifikasi secara ilmiah. Studi ini bertujuan untuk mengidentifikasi varietas durian unggul berdasarkan karakteristik morfologinya di Desa Medalsari dan memberikan pelatihan budidaya pengembangan varietas durian unggul dengan teknik sambung. Metode: Observasi lapangan, diskusi, praktik budidaya, pendampingan, dan evaluasi. Hasil: Adanya peningkatan pengetahuan dan keterampilan peserta terkait teknik sambung pucuk. Hasil evaluasi menunjukkan skor postest yang lebih tinggi dibandingkan pretest. Selain itu, petani menunjukkan antusiasme dalam menerapkan teknik budidaya vegetatif di kebun masing-masing. Kesimpulan: Pelatihan ini efektif dan berhasil meningkatkan kapasitas petani durian di Desa Medalsari dalam identifikasi varietas unggul dan penerapan teknik sambung pucuk.
Co-Authors Abadi, Slamet Abubakar Abubakar Aisyah Aisyah Alghifari, Fityan Ali Fahmi Syahputra Ana Melani Anggraita Primatami Asha, Selma Indie Dewi, Selvy Prasinta fadillah, nurul nurul Fatimah Azzahra Hidayat, Tommi I Ketut Manu Mahatmayana I Putu Eka Wijaya Jayadi Jayadi Mahatmayana, I Ketut Manu Mandasari, Rosdiana Muh. Ali Maskuri Muhamad Rom Ali Fikri Mustikasari, Fauzia Najeela Zulaikha Oktora , Idham Maulana Putri, Adifa Kania RASYID, ERWIN Rhamadanty, Fadhila Arnelia Riesty, Defila Rita Nurmalina Sugiono, Darso Suhaeni, Suhaeni Sulandjari, Kuswarini Sulistyo Sidik Purnomo Suprehatin Suprehatin Supriadi, Devie Rienzani Suri, Jihan Az-zahra Susilowati Budiningsih Susilowati Budiningsih Wulan Dari, Cita Yeni Sari Wulandari Yuli Triastuti Yuridistya Primadhita Yusiana, Ekalia Yuyun Umaidah