Articles
<![CDATA[Gambaran Kemampuan Innovasi (Innovation Capability) Para Pelaku Usaha Kuliner di Sukabumi ]]>
<![CDATA[Hesti Nuramdini]]>;
<![CDATA[Ce Gunawan]]>
<![CDATA[ Jurnal Disrupsi Bisnis Vol 5, No 6 (2022): Jurnal Disrupsi Bisnis ]]>
Publisher : <![CDATA[Prodi Manajemen, Fakultas Ekonomi, Universitas Pamulang ]]>
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DOI: 10.32493/drb.v5i6.23731
<![CDATA[Keberlangsungan usaha (business sustainability) pelaku UMKM pasca pandemi covid 19 dibutuhkan mengingat UMKM adalah sektor yang mampu menekan tingkat ketimpangan baik ekonomi dan sosial, seperti meningkatkan daya beli masyarakat terhadap komoditas dalam negeri. Era penyesuaian untuk bertahan di pasca pandemic Covid 19 harus disikapi dengan bijak oleh pelaku bisnis UMKM, dengan meningkatkan startegi pengembangan bisnis salah satunya dari kemampuan berinovasi. Tujuan penelitian ini adalah bagaimana gambaran kemampuan innovasi para pelaku usaha kuliner di Sukabumi. Penelitian ini didasarkan pada investigasi penelitian kualitatif deskriptif pada pelaku usaha kuliner di Sukabumi. Metode penelitian menggunakan metode deskriftif. Tujuan studi deskriptif adalah menggambarkan sesuatu karakteristik seseorang, peristiwa atau situasi. kapabilitas inovasi pelaku usaha di Sukabumi, gambaran untuk indikator inovasi produk pelaku usaha kuliner di sukabumi termasuk pada kategori tinggi, untuk indikator inovasi proses pelaku usaha kuliner di sukabumi memiliki kategori cukup dan indikator inovasi pemasaran memiliki kategori cukup]]>
<![CDATA[Gambaran Kemampuan Innovasi (Innovation Capability) Para Pelaku Usaha Kuliner di Sukabumi ]]>
<![CDATA[Hesti Nuramdini]]>;
<![CDATA[Ce Gunawan]]>
<![CDATA[ Jurnal Ilmiah Feasible (JIF) Vol 4, No 2 (2022): JURNAL ILMIAH FEASIBLE (JIF): Bisnis, Kewirausahaan dan Koperasi ]]>
Publisher : <![CDATA[universitas Pamulang ]]>
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DOI: 10.32493/fb.v4i2.2022.152-158.23957
<![CDATA[Keberlangsungan usaha (business sustainability) pelaku UMKM pasca pandemi covid 19 dibutuhkan mengingat UMKM adalah sektor yang mampu menekan tingkat ketimpangan baik ekonomi dan sosial, seperti meningkatkan daya beli masyarakat terhadap komoditas dalam negeri. Era penyesuaian untuk bertahan di pasca pandemic Covid 19 harus disikapi dengan bijak oleh pelaku bisnis UMKM, dengan meningkatkan startegi pengembangan bisnis salah satunya dari kemampuan berinovasi. Tujuan penelitian ini adalah bagaimana gambaran kemampuan innovasi para pelaku usaha kuliner di Sukabumi. Penelitian ini didasarkan pada investigasi penelitian kualitatif deskriptif pada pelaku usaha kuliner di Sukabumi. Metode penelitian menggunakan metode deskriftif. Tujuan studi deskriptif adalah menggambarkan sesuatu karakteristik seseorang, peristiwa atau situasi. kapabilitas inovasi pelaku usaha di Sukabumi, gambaran untuk indikator inovasi produk pelaku usaha kuliner di sukabumi termasuk pada kategori tinggi, untuk indikator inovasi proses pelaku usaha kuliner di sukabumi memiliki kategori cukup dan indikator inovasi pemasaran memiliki kategori cukup]]>
<![CDATA[Pelaksanaan Program Keluarga Harapan (PKH) untuk Meningkatkan Kesejahteraan Masyarakat di Kecamatan Sukaraja ]]>
<![CDATA[Shinta Nurliawan Sari]]>;
<![CDATA[Ce Gunawan]]>
<![CDATA[ Jurnal Multidisiplin Madani Vol. 2 No. 9 (2022): September 2022 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/mudima.v2i9.1084
<![CDATA[Kemiskinan masih menjadi permasalahan yang cukup serius bagi Indonesia. Pemerintah RI terus berupaya untuk menanggulangi masalah ini melalui berbagai program, diantaranya adalah Program Keluarga Harapan (PKH). PKH diselenggarakan oleh Kementerian Sosial RI untuk meningkatkan kesejahteraan masyarakat, terutama dalam bidang pendidikan dan kesehatan. Penelitian ini bertujuan untuk menganalisis pelaksanaan PKH di salah satu kecamatan di Sukabumi, Jawa Barat, yaitu Kecamatan Sukaraja. Penelitian dilakukan dengan menggunakan pendekatan kualitatif-deskriptif. Hasil penelitian menunjukkan bahwa pelaksanaan PKH di Kecamatan Sukaraja telah berjalan dengan baik. Masyarakat merasa sangat terbantu dan dapat merasakan manfaat dari adanya PKH ini. ]]>
<![CDATA[PENGARUH DAYA TARIK WISATA DAN FASILITAS TERHADAP KEPUASAN WISATAWAN BENDUNGAN BOJONGKASIH KABUPATEN CIANJUR ]]>
<![CDATA[Ricky Herdiana]]>;
<![CDATA[Ce Gunawan]]>
<![CDATA[ Jurnal Pijar Vol 1 No 1 (2022): Jurnal Pijar: Studi Manajemen dan Bisnis ]]>
Publisher : <![CDATA[PT Naureen Digital Education ]]>
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<![CDATA[This study aims to determine the effect of tourist attractions and facilities on tourist satisfaction at Bojongkasih Dam, Cianjur Regency. This study uses an associative quantitative approach using a questionnaire distributed to 100 samples with purposive sampling technique which has criteria as tourists visiting Bojongkasih Dam tourism. The instrument testing in this study used validity and reliability tests, data analysis techniques used descriptive analysis, used the classical assumption test consisting of normality test, multicollinearity test, and heteroscedasticity test and multiple linear regression analysis consisting of hypothesis testing (t test and F test). ) and analysis of the coefficient of determination (R2). The results of this study indicate that: (1) tourist attraction has a positive effect on tourist satisfaction, as evidenced by the t-count value of 9.967 and the coefficient of regresion has a positive value of 0.178; (2) facilities have a positive effect on tourist satisfaction, as evidenced by the t-count value of 24.065 and the coefficient of determination has a positive value of 0.270; and (3) tourist attraction and facilities have a positive effect on tourist satisfaction, as evidenced by the calculated F result of 314,318 with a significance of 0.000. (4) The magnitude of the influence of tourist attraction and facilities on tourist satisfaction with an adjusted R square value of 0.864 indicates that the ability of the independent variable in explaining the variation of the dependent variable is 86.4% and the remaining 13.6% is explained by other variables outside the model. this research.]]>
<![CDATA[PENGARUH SOCIAL MEDIA CONTENT DAN SOCIAL MEDIA SALES PROMOTION CONTENT TERHADAP BEHAVIORAL INTENTION ]]>
<![CDATA[Putri Gartina]]>;
<![CDATA[Ce Gunawan]]>
<![CDATA[ Jurnal Pijar Vol 1 No 1 (2022): Jurnal Pijar: Studi Manajemen dan Bisnis ]]>
Publisher : <![CDATA[PT Naureen Digital Education ]]>
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<![CDATA[This study aims to determine the effect of social media content and social media sales promotion content on behavioral intention. This study uses an associative quantitative approach by using a questionnaire distributed to 100 samples with a purposive sampling technique that has criteria as followers on Instagram @Kawaidollshop. The instrument testing in this study used validity and reliability tests, data analysis techniques used descriptive analysis, used the classical assumption test of normality test and multiple linear regression analysis consisting of hypothesis testing (t test and F test) and coefficient of determination analysis (R2). The results of this study indicate that: (1) Social media content has a positive effect on behavioral intention; (2) Social media sales promotion content has a positive effect on behavioral intention; and (3) Social media content and Social media sales promotion content have a positive effect on behavioral intention]]>
<![CDATA[LITERATURE REVIEW: PENGARUH KEPUASAN KERJA DAN STRESS KERJA TERHADAP TURNOVER INTENTION PADA KARYAWAN ]]>
<![CDATA[Rikha Ihwanti]]>;
<![CDATA[Ce Gunawan]]>
<![CDATA[ Jurnal Pijar Vol 1 No 2 (2023): Jurnal Pijar : Studi Manajemen dan Bisnis ]]>
Publisher : <![CDATA[PT Naureen Digital Education ]]>
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<![CDATA[Turnover intention adalah tingkat karyawan yang memutuskan untuk meninggalkan pekerjaan mereka karena berbagai faktor internal ataupun eksternal. Tingkat turnorver intention menjadi permasalahan yang harus diperhatikan oleh setiap perusahaan. Kepuasan kerja dan stress kerja menjadi salah satu faktor yang mempengaruhi turnover karyawan. Penelitian ini menggunakan metode literature review dengan menggunakan data-data yang relevan dengan topik penelitian ini yaitu: Kepuasan Kerja, Stress Kerja dan Turnover Intention. Penelitian ini bertujuan untuk mengetahui bagaimana kepuasan kerja dan stress kerja berpengaruh terhadap turnover intention. Hasil penelitian literature review ini menunjukkan bahwa kepuasan kerja berpengaruh negatif terhadap turnover intention, stress kerja berpengaruh positif terhadap turnover intention serta kepuasan kerja dan stress kerja berpengaruh siginifikan terhadap turnover intention.]]>
<![CDATA[Financial inclusion in MSME: the role of technology adoption and digital economy ]]>
<![CDATA[Ce Gunawan]]>;
<![CDATA[Bambang Somantri]]>
<![CDATA[ FORUM EKONOMI Vol 25, No 1 (2023): Januari ]]>
Publisher : <![CDATA[Faculty of Economics and Business Mulawarman University ]]>
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DOI: 10.30872/jfor.v25i1.12340
<![CDATA[This study aims to determine the effect of the digital economy on the financial inclusion of MSME and try to examine the technology adoption variable in mediating the impact of the digital economy on the financial inclusion of MSME. A conceptual framework was developed and hypotheses were tested through a survey conducted on 100 MSMEs in Sukabumi. Data was collected through a structured questionnaire and was subjected to confirmatory factor analysis. Structural equation modeling (second-order) was used to validate the measurement model and to test the mediating effect. The measurement model is a confirmatory factor analysis and measures the reliability of the observed variables in relation to the latent constructs and indices shows the overall model fit. Structural model results indicate a mediation and a reflective impact of the extended technology acceptance model on digital economy and financial inclusion relationship. The role of the digital economy and technological adaptation has significant implications for financial inclusion. The digital economy is a sign of future economic development and growth which is marked by the rapid development of business transactions. The world's economies have harnessed the potential of technology-based inclusion through a combination of financial products and services. Technology adoption plays a role in reducing the digital economy gap towards financial inclusion in Sukabumi MSMEs. This study proposes the concept of the digital economy as an independent variable and technology adoption as a mediating variable on the financial inclusion of MSME actors. This research is empirical and has a wider application.]]>
<![CDATA[DAMPAK PROMOSI DAN PERSEPSI KEMUDAHAN TERHADAP KEPUTUSAN PENGUNAAN DOMPET ELEKTRONIK ]]>
<![CDATA[Helma Mulia]]>;
<![CDATA[Ce Gunawan]]>
<![CDATA[ Marketgram Journal Vol. 1 No. 1 (2023): Marketgram Journal (MJ) ]]>
Publisher : <![CDATA[PT Naureen Digital Education ]]>
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<![CDATA[Penelitian ini bertujuan untuk mengetahui pengaruh promosi dan persepsi kemudahan terhadap keputusan penggunaan dompet elektronik. Penelitian ini menggunakan kuesioner yang disebarkan kepada 100 sampel dengan teknik pengambilan sampel purposive sampling yang memiliki kriteria sebagai pengguna ShopeePay di Kota Sukabumi. Pengujian instrumen dalam penelitian ini menggunakan uji validitas dan reliabilitas, teknik analisis data menggunakan analisis deskriptif, menggunakan uji asumsi klasik yang terdiri dari uji normalitas, uji multikolinieritas, dan uji heteroskedastisitas dan analisis regresi linier berganda yang terdiri dari uji hipotesis (uji T dan uji F) dan analisis koefisien determinasi (R2). Hasil penelitian ini menunjukkan bahwa : (1) Promosi berpengaruh positif dan signifikan terhadap keputusan penggunaan dompet elektronik; (2) Persepsi Kemudahan berpengaruh positif dan signifikan terhadap keputusan penggunaan dompet elektronik; (3) Promosi dan Persepsi Kemudahan berpengaruh positif dan signifikan terhadap Keputsuan Penggunaan]]>
<![CDATA[INTEGRATED MARKETING COMMUNICATION: HOW IMC METHOD BUILD A BRAND EQUITY: KOMUNIKASI PEMASARAN TERPADU: BAGAIMANA METODE IMC MEMBANGUN EKUITAS MEREK ]]>
<![CDATA[Andi Nurul Habibah]]>;
<![CDATA[Fany Mulyono]]>;
<![CDATA[Ce Gunawan]]>
<![CDATA[ Marketgram Journal Vol. 1 No. 1 (2023): Marketgram Journal (MJ) ]]>
Publisher : <![CDATA[PT Naureen Digital Education ]]>
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<![CDATA[Facing increasingly competitive competition, companies are required to be more innovative to developing the corporate image of the products that will be created in order to compete with competitors. In this literature it will be known that every form of marketing communication activity will always aim to contribute to brand equity and drive sales. To produce effective communication, it takes more than just marketing communication tools that have been used so far. This concept became the idea for creating a marketing strategy known as IMC (Integrated Marketing Communication). This literature will also explain how much influence the use of the right IMC strategy and variant has on the effectiveness of the message conveyed in increasing a company's brand equity. Because for companies, high brand equity will provide competitive advantage.]]>
<![CDATA[ANALISIS EKUITAS MEREK (BRAND EQUITY) SEPEDA MOTOR HONDA DI SUKABUMI ]]>
<![CDATA[Hesti Nuramdini]]>;
<![CDATA[Gita Sagita]]>;
<![CDATA[Dewi Herawati]]>;
<![CDATA[Bunyana Bunyana]]>;
<![CDATA[Ce Gunawan]]>
<![CDATA[ Marketgram Journal Vol. 1 No. 1 (2023): Marketgram Journal (MJ) ]]>
Publisher : <![CDATA[PT Naureen Digital Education ]]>
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<![CDATA[The purpose of this study was to determine the level of brand equity of Honda motorcycles in Sukabumi as measured through the dimensions of brand equity as follows: a. Brand Awareness b Perceived Quality c. Brand Association and Brand Loyalty. The research method uses descriptive quantitative methods. The purpose of this study is to describe something characteristic of a person, event or situation. The data source used in this study is primary data, the data collection method is carried out by distributing questionnaires. The sample used is 109 respondents who use Honda motorcycles in Sukabumi. The results showed that the brand awareness of Honda motorcycles was in the high category. Judging from the quality of Honda motorcycles, they are in the very high category. The Honda motorcycle brand association is in the high category. The brand loyalty of Honda motorbikes is in the high category.]]>
