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Krishna Yuliawati, Ayu
Universitas Pendidikan Indonesia
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Empowering Smes Through Digital Marketing At Unesco Global Geopark Belitong, Indonesia Ayu Krishna Yuliawati; Rofi Rofaida; Budhi Pamungkas
International Journal Of Community Service Vol. 1 No. 3 (2021): November 2021 (Indonesia - Malaysia)
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v1i3.37

Abstract

During the COVID-19 pandemic, SMEs located in tourism destinations in the form of small islands in Indonesia experienced many problems, including: decreased sales turnover due to reduced number of tourists coming to visit the island, difficulty in raw materials, rising raw material prices and SMEs not understanding how to do digital marketing effectively. Digital skills for SMEs are very important in building a competitive advantage and expanding the market not only in their area. Therefore, a community empower program was initiated to help the SMEs survive through covid19 pandemic, by increasing their capacity on Digital Marketing.The objectives of this program are:(1) to develop community empowerment through Digital Marketing program (2) to increase   community skills in digital marketing. Eight months of educational activities were conducted on 20 SMEs from April 2021 to November 2021 at the Unesco Global Geopark Belitong. Using the parcipatory training method, SMEs were able to understand how to conduct digital marketing. The result of this program, is SMEs start to develop their own digital marketing program, with the help from university students. For future program SMEs express their hope that coaching and upskilling in digital marketing will continue in order to help them increase their market.  
Effect of Influencer Marketing Strategy On Consumer behaviour In Fast Moving Consumer Goods firms In Ghana Bansah, Pearl Fafa; Gaffar, Vanessa; Disman, Disman; Yuliawati, Ayu Krishna
ASEAN Marketing Journal
Publisher : UI Scholars Hub

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Abstract

Manuscript type: Research paper Research Aims: This study examines the influence of influencer marketing strategies on consumer purchasing behaviour among fast-moving consumer goods (FMCG) companies in Ghana. Design/methodology/approach: This study employs an explanatory (causal) research design. A 31-item questionnaire split into four categories was used to collect quantitative data. An online questionnaire was sent to FMCG consumers in Ghana's Greater Accra and Ashanti Regions, aged 18–48 years and older. Multiple regression analysis was performed to establish relationships between the study variables. Research Findings: The findings showed that YouTube is the most popular social media platform among Ghanaian users, according to the findings of the study. Several factors, such as attractiveness, credibility, expertise, reach, and engagement, affect the influence of Ghanaian influencers on consumer purchasing behaviour in FMCG firms. It has been demonstrated that these factors have a positive and statistically significant effect on the purchasing behaviour of customers Theoretical Contribution/Originality: This study enhances the theoretical understanding of influencer marketing's efficacy and provides valuable insights for practitioners and marketers seeking to leverage influencer marketing to improve their brand's performance in the competitive FMCG market. Practitioner/Policy Implications: This study emphasises the need for strategic and authentic influencer marketing for Ghana's FMCG firms. To increase customer engagement, organisations must carefully identify influencers, emphasise trust and authenticity, improve product-related content, and encourage interactive involvement. Research limitation/implications: The concentration of FMCG firms in Ghana limits the generalisability of the study's findings to other industries or countries
The Moderating Role of Green Budget Tagging on Budgeting Practices and Fiscal Policy Sustainability in Ghana’s Local Government Awudu, Shaibu; Nugraha , Nugraha; Furqon, Chairul; Sari, Maya; Yuliawati, Ayu Krishna
Khazanah Sosial Vol. 7 No. 2 (2025): Khazanah Sosial
Publisher : UIN Sunan Gunung Djati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/ks.v7i2.39345

Abstract

This study investigates how green budget tagging moderates the relationship between Green Budgeting Practices and fiscal policy sustainability in Metropolitan, Municipal, and District Assemblies (MMDAs). Using a quantitative research approach and multiple regression analysis, the study examines how Green Budget Practices influence Fiscal Policy Sustainability. Key findings reveal that while Climate Change Adaptation and Mitigation, Waste Management, Renewable Energy Development, and Natural Resource Conservation positively impact Fiscal Policy Sustainability, Sustainable transport does not directly affect fiscal policy sustainability. Moreover, Green budget labelling interacts negatively with Budget Practices and Fiscal Policy Sustainability. Net impacts indicate that environmental issues still support fiscal policy sustainability. Policymakers must address the issue of how green budget labelling has inadvertently harmed significant environmentally sustainable activities, and diligently design and implement a green budget labelling framework that balances ecological objectives with economic prudence. To ensure that environmental initiatives do not inadvertently compromise fiscal sustainability, they should also enhance communication between the departments responsible for environmental and fiscal policy management. This study makes a significant contribution to the implications of green budget labelling in Ghana. It provides policymakers with critical information regarding the impact of green budgeting on fiscal policy and offers recommendations for its implementation. This research addresses a gap in the literature, contributes to the growing discourse on sustainable fiscal policies, and offers a practical framework for other local governments to emulate more effectively align their environmental issues and economic objectives.
Co-Authors Abdilah, Muhammad Anthesa Acep Rahmat Agus Rahayu Asti Nur Aryanti Awudu, Shaibu Bansah, Pearl Fafa Bombom Rachmat Suganda, Bombom Rachmat Budhi Pamungkas Gautama, Budhi Bulqiah Ulfa, Ratu Cecep Yandri Sunarie, Cecep Yandri Chairul Furqon, Chairul Disman, Disman Edi Suryadi Edwin Rizal Endah Fitriyani Eva Mardiyana Evi Novianti Evi Novianti Fernando, Willionel Dhimas Gusti Ketut Oka Saputra Hadian, Mohammad Sapari Dwi I Gusti Bagus Wiksuana Ilma Indriasri Pratiwi Inassa, Dhini Kamseno, Sigit Kikania, Audy Putri Kurnia Arfiansyah, Kurnia Maria Tri Octaviani Simbolon Maya Sari Mega Fatima Rosana Mochamad Nursiyam Barkah Mohamad Sapari Hadian Netti Siska Nurhayati Nugraha , Nugraha Nugraha Nugraha Nur Haniifah Rasto Rasto Reiza D. Dienaputra Rofi Rofaida Rusdin Tahir Rusdin Tahir Sapari Dwi Hadian, Sapari Dwi Suryana Suryana Suwatno Suwatno Teguh Iman Pribadi Ute Lies Siti Khadijah Vanessa Gaffar W M Iskandarsyah, Teuku Yan Wazdi, Babay Parid Wulung, Shandra Rama Panji