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All Journal Jurnal Informatika Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika Referensi : Jurnal Ilmu Manajemen dan Akuntansi JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Management Studies and Entrepreneurship Journal (MSEJ) Literatus JMK Jurnal Manajemen dan Kewirausahaan International Journal Of Science, Technology & Management (IJSTM) Jurnal Dakwah dan Komunikasi International Journal of Educational Research and Social Sciences (IJERSC) Jurnal Bisnis Mahasiswa maktab: Jurnal Pendidikan dan Teknologi Nusantara Journal of Multidisciplinary Science INTERACTION Communication Studies Journal Konsensus: Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Elpa Hermawan
Universitas Bina Sarana Informatika
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Apa itu Copywriting? (Memahami Definisi Copywriting dari Sudut Pandang Lain) Danang Dwi Harmoko; Elpa Hermawan
LITERATUS Vol 5 No 2 (2023): Jurnal Ilmiah Internasional Sosial dan Budaya
Publisher : Neolectura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37010/lit.v5i2.1289

Abstract

Fokus pada penelitian ini adalah tinjauan ulang terhadap definisi copywriting. Tujuan dari artikel ini adalah untuk mengetahui arti dari kata copywriting dari berbagai sudut pandang guna memperkaya khasanah keilmuan tentang copywriting. Selain itu, dengan adanya definisi baru akan membuka peluang lahirnya kajian baru pada bidang ini. Penelitian ini menggunakan metode deskriptif kualitatif. Pengumpulan data dilakukan dengan studi literatur kepustakaan melalui penelusuran artikel-artikel terkait guna mencari berbagai sudut pandang terhadap terminologi ini. Selain itu, penelitian ini juga membedah makna kata melalui kajian leksikografi dan etimologi. Kesimpulan dari artikel ini adalah copywriting dalam arti luas adalah aktivitas menyalin sesuatu untuk menghasilkan sesuatu yang baru yang mirip atau identik dengan teks atau kondisi aslinya. Copywriting juga dapat dipahami sebagai proses memindahkan apa yang dilihat, didengar, dan dipikirkan kedalam bentuk teks, gambar, atau audio visual. Sedangkan dalam arti sempit copywriting mempunyai arti yang beragam disesuaikan dengan bidang disiplin ilmunya seperti periklanan, pemasaran, hubungan masyarakat, ataupun bidang lainnya.
Representasi Terorisme Pada Film 13 Bom Di Jakarta (Analisis Semiotika Roland Barthes) Doddy Alfian Hidayah; Elpa Hermawan; Riastri Novianita
Nusantara Journal of Multidisciplinary Science Vol. 1 No. 12 (2024): NJMS - Juli 2024
Publisher : PT. Inovasi Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini mengkaji representasi visual terorisme pada film “13 Bom Di Jakarta”. Dengan menggunakan pendekatan analisis semiotika roland barthes yang bertujuan untuk mengetahui makna secara luas dan membuka ruang bagi penemuan baru yang dapat menghasilkan pemahaman yang lebih kaya tentang fenomena yang diteliti. Teknik pengumpulan data penelitian ini melalui observasi dan dokumentasi. Hasil penelitian menunjukkan bahwa film “ 13 Bom Di Jakarta ” menggambarkan mengenai tingkat keberhasilan pengeboman di Jakarta yang merupakan pertanda lemahnya sistem keamanan yang kuat dan perlawanan dari pihak yang berwenang. Serta, film ini menantang mitos bahwa teroris tidak memiliki moral atau rasa kemanusiaan, dengan menggambarkan karakter yang mengalami dilemma moral.
Portrait of the figure of Buya Hamka in the film Buya Hamka Vol.1 (A Semiotic Study) Hermawan, Elpa
Jurnal Dakwah dan Komunikasi Vol. 9 No. 1 (2024)
Publisher : Institut Agama Islam Negeri (IAIN) Curup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29240/jdk.v9i1.9692

Abstract

Photographing a character's life journey into an interesting film is a job full of challenges. The accuracy of the narrative, setting, and the ability to bring back the characters is a process that is not easy. Buya Hamka Film Vol. 1 itself cannot be separated from criticism and public scrutiny, such as a hanging story and less than optimal supporting cast. But on the other hand, many people also appreciate the story and actors in this film. Apart from that, discussions about how long it took to make the film also filled social media timelines a few days after the film was released. Therefore, this research aims to look at the figure of Hamka depicted in the film using a semiotic perspective. This research uses Roland Barthes' semiotic analysis as a reference in dissecting symbols in films. Data collection was carried out by watching films repeatedly, then recording scenes and conversations which could be used as data to then be analyzed semiotically. The research results show that the film Buya Hamka Vol. Figure 1 shows symbols and dialogue depicting the figure of Hamka. The portrait of Hamka in this film includes his ability to preach through writing, a humanist and simple figure, as well as a political figure. It is hoped that further research can dissect this film with other approaches and methods to see another side of this work.
Peningkatan Daya Ekonomi Masyarakat Lokal Melalui Program Ekowisata Hermawan, Elpa
Jurnal Bisnis Mahasiswa Vol 5 No 1 (2025): Jurnal Bisnis Mahasiswa
Publisher : PT Aksara Indo Rajawali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60036/jbm.v5i1.525

Abstract

Tujuan penelitian ini adalah untuk mendapatkan dampak program ekowisata Sungai Hitam Lestari pada daya ekonomi Masyarakat lokal. Pendekatan penelitian ini menggunakan penelitian kualitatif dengan metode kualitatif deskriptif.  Tempat pengamatan pelaksanaan program ekowisata pada peningkatan daya ekonomi adalah Sungai Hitam Lestari di Kabupaten Kutai Kartanegara. Proses pengumpulan data menggunakan dokumen, forum diskusi dan observasi. Teknik analisis data menggunakan merujuk pada tiga tahap yaitu tahap reduksi data, penyajian data, dan penarikan simpulan. Hasil penelitian menyimpulkan bahwa program Ekowisata Sungai Hitam Lestari telah menghasilkan daya jual ekonomi yang cukup besar bagi Masyarakat lokal di Sungai Hitam khususnya para anggota Pokdarwis dan UMKM. Adanya peningkatan pendapatan tahunan dan menghasilkan berbagai produk olahan yang memiliki potensi untuk bersaing pada pasar Internasional. Implikasi penelitian ini memberikan pemahaman mendalam tentang perlunya Kerjasama yang berkelanjutan antara pemerintah, pihak swasta dan Masyarakat dalam memanfaatkan lingkungan (pariwisata) sebagai wujud peningkatan daya ekonomi.
Pengaruh Gaya Kepemimpinan Dan Upah Terhadap Kinerja Karyawan Taat Kuspriyono; Sugeng Karyadi; Elpa Hermawan; Hartanto Hartanto; Sonny Fransisco Siboro
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 2 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i2.7273

Abstract

Riset ini menguji pengaruh gaya kepemimpinan an upah terhadap kinerja kerja karyawan CV Trimegah Plasindo di Semarang. Riset ini memakai metode kuantitatif dengan analisis regresi linear berganda. Data dikumpulkan dengan kuesioner yang diberikan ke karyawan CV Trimegah Plasindo di Semarang. Teknik pengambilan sampel menggunakan teknik sensus sampling dengan jumlah populasi sebanyak 58 karyawan. Hasil riset menunjukkan secara parsial maupun secara simultan variabel gaya kepemimpinan dan upah berpengaruh terhadap kinerja karyawan CV Trimegah Plasindo di Semarang. Temuan ini bisa menjadi referensi bagi CV Trimegah Plasindo di Semarang agar dapat meningkatkan kinerja karyawan yang berdampak baik pada keberhasilan perusahaan
Pemanfaatan Media Sosial Instagram @brin_indonesia sebagai Media Komunikasi Publik di Badan Riset dan Inovasi Nasional (BRIN) Rifana Dianti; Elpa Hermawan; Ondy Ondy
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Vol. 2 No. 4 (2025): Oktober : Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/komunikasi.v2i4.666

Abstract

This study aims to examine how the Instagram account @brin_indonesia is utilized as a medium for public communication by the National Research and Innovation Agency (BRIN). The background of this research is based on the high usage of social media in Indonesia, particularly Instagram, which offers significant opportunities for government institutions to establish more effective and efficient communication with the public. As a non-ministerial government agency, BRIN leverages Instagram as a strategic platform to disseminate information related to research, innovation, and science. This research employs a descriptive qualitative approach, with data collected through interviews, observations, and documentation. The data analysis refers to the theory of new media by Martin Lister et al., which includes six key characteristics: digital, interactive, hypertextual, virtual, networked, and simulation/convergence. The findings indicate that BRIN’s Instagram account functions not only as a one-way information channel but also as an interactive, educational, and representative digital space that supports institutional image and actively fosters public engagement in a structured manner.
Strategi Komunikasi Publik Suku Dinas Komunikasi Informatika dan Statistik Jakarta Selatan dalam Membangun Citra Positif melalui Diseminasi Informasi Najwa Amani Putri; Elpa Hermawan
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Vol. 2 No. 4 (2025): Oktober : Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/komunikasi.v2i4.669

Abstract

In the midst of increasingly rapid and complex information flows in the digital era, the ability of government institutions to establish effective communication has become crucial in shaping a positive public image. This study aims to examine the public communication strategies implemented by the South Jakarta Department of Communication, Informatics, and Statistics in delivering information to the public in a transparent, accurate, and participatory manner. Employing a qualitative approach with a descriptive method, data were obtained through in-depth interviews, observation, and documentation. The findings reveal that the department actively utilizes social media and digital channels, fosters two-way communication, and crafts messages that are adaptive to public needs. Despite these efforts, challenges persist, such as limited human resources, disruptions in digital infrastructure, and the spread of disinformation that undermines public trust. This study underscores the importance of communication strategies that are not only technical but also ethical and humanistic, positioning the public as partners in dialogue. These findings are expected to contribute to strengthening the communication capacity of government institutions that are oriented toward service, transparency, and collaboration.
Strategi Kreatif Tim Produksi Life Channel dalam Program Way Out di MNC Channels Sally Christine Idealna Nainggolan; Elpa Hermawan; Ondy Ondy
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Vol. 2 No. 4 (2025): Oktober : Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/komunikasi.v2i4.674

Abstract

In the era of globalization and increasingly advanced technology such as television, there are many television stations that try to compete to present inspiring, educational, and entertaining programs. Way Out is a Christian religious program that is present on MNC Channels TV station on Life Channel. This study aims to determine the creative strategy used by the Life Channel production team in designing and presenting the Way Out program. In this study, the researcher used a qualitative method with a descriptive approach and the theory used was Wallas communication theory. Data collection techniques were carried out through observation, interviews, and documentation. The results of the study found that the creative strategy of the production team was the key to the success of the Way Out program on Life Channel as a religious show that was relevant to its audience. Through a creative approach that is realized through strong visual narratives, a relaxed communication style, and a planned production process. With teamwork and the use of social media, it also expands the reach and involvement of the audience. This program proves that spiritual content can be packaged in a modern, inspiring, and impactful way in the digital era.
Strategi Komunikasi Global Radio 88.4 FM Jakarta dalam Memelihara Eksistensi sebagai Radio Anak Muda Vivian Aprilia; Elpa Hermawan; Ondy Ondy
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Vol. 2 No. 4 (2025): Oktober : Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/komunikasi.v2i4.676

Abstract

This study aims to analyze the communication strategy implemented by Global Radio 88.4 FM Jakarta in maintaining its existence as a youth radio amidst the rapid growth of digital media. Using a descriptive qualitative approach, the study collects data through in-depth interviews, observations, and documentation. The data obtained is analyzed using Cangara's communication strategy theory and George R. Terry's POAC (Planning, Organizing, Actuating, Controlling) management theory. The results show that Global Radio 88.4 FM Jakarta implements several key strategies, including program segmentation to meet the needs of young audiences, optimizing the use of social media such as TikTok and Instagram, and strengthening emotional relationships with listeners. The success of these strategies is influenced by well-planned content, efficient team organization, and flexible execution that responds to trends among the youth generation. However, amidst the growing competition in the digital world, challenges faced include changes in media consumption patterns and limited resources. This study provides insights into the importance of adapting communication strategies to maintain the existence of traditional radio in the digital era.
Strategi Komunikasi Puskesmas Kecamatan Pasar Minggu dalam Program Pencegahan Kanker Serviks Mia Nurhayati; Elpa Hermawan; Ondy Ondy
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Vol. 2 No. 4 (2025): Oktober : Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/komunikasi.v2i4.683

Abstract

The background of this research is based on Cervical cancer, a disease that poses a serious threat to women's health in Indonesia. Early detection through prevention programs such as IVA (Visual Inspection with Acetic Acid) is a crucial step in reducing the number of cervical cancer cases. In this effort, an effective communication strategy from the Pasar Minggu District Health Center plays a very important role. This study focuses on the prevention program and communication strategies implemented at the Pasar Minggu District Health Center. This study uses a qualitative approach with a descriptive study method. Data collection techniques were carried out through in-depth interviews with Health Center officers, observations of socialization activities, and documentation. The results show that the communication strategies implemented by the Pasar Minggu District Health Center include informative, educational, and persuasive communication strategies. The Health Center utilizes various communication channels such as social media and direct counseling. Obstacles faced include low levels of public health literacy, stigma against IVA examinations, and limited human resources.
Co-Authors Agus Priadi ALOYSIUS RANGGA ADITYA NALENDRA, ALOYSIUS RANGGA Arman Syah Putra Danang Dwi Harmoko Dini Setyorini Doddy Alfian Hidayah Falah, Cresida Laili Hartanto Holilah Romlah Husna Azzahra Zulfa Martinus Wahyu Purnomo Mia Nurhayati Najwa Amani Putri Ondy Ondy Ondy, Ondy Pristy Yulia Damayanti Riastri Novianita Rifana Dianti Rosmita Rosmita Sally Christine Idealna Nainggolan Slamet Heri Winarno sonny fransisco siboro Sugeng Karyadi Taat Kuspriyono, Taat Vivian Aprilia