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Representasi Wanita Karier dalam Film The Most Beautiful Girl In The World Pristy Yulia Damayanti; Elpa Hermawan; Ondy Ondy
Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Vol. 2 No. 5 (2025): Oktober : Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/konsensus.v2i5.1246

Abstract

The development of technology and digital platforms such as Netflix has influenced the representation of career women in films, including how career women are depicted in the competitive world of work. This study examines the representation of career women in the film The Most Beautiful Girl In The World, especially through the character of Kiara, a smart, ambitious, and assertive television producer. The purpose of this study is to find out how career women are represented in the film, the values they uphold, and the messages they convey regarding women in the world of work. This study uses a descriptive qualitative approach with Roland Barthes' semiotic analysis method to analyze the denotative, connotative, and mythical meanings in the film. The results of the study show that the character of Kiara represents a modern woman who is independent, professional, and able to compete on an equal footing with men without eliminating her emotional side. This film not only presents women as story sweeteners, but as central figures who bring change to the narrative flow. This representation provides inspiration and motivation for the audience, especially women, in facing stereotypes and challenges in the world of work. This film also conveys an important message about and empowering women in the professional realm.
Gaya Komunikasi Kepemimpinan Transformasional Dalam Meningkatkan Keterikatan Karyawan Koperasi Metropolitan Falah, Cresida Laili; Hermawan, Elpa; Ondy, Ondy
Interaction Communication Studies Journal Vol. 2 No. 2 (2025): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/interaction.v2i2.5019

Abstract

Penelitian ini bertujuan untuk menganalisis gaya komunikasi kepemimpinan transformasional dalam upaya meningkatkan keterikatan karyawan pada Koperasi Metropolitan. Penelitian dilakukan dengan pendekatan kualitatif menggunakan metode deskriptif, di mana data dikumpulkan melalui wawancara mendalam dan dokumentasi internal organisasi. Hasil penelitian menunjukkan bahwa pimpinan Koperasi Metropolitan menerapkan gaya komunikasi The Structuring Style dengan pola komunikasi berbentuk lingkaran, yang memungkinkan terjadinya aliran informasi dua arah antara atasan dan bawahan secara efektif. Gaya kepemimpinan transformasional menurut teori Bass (2020), tiga di antaranya teridentifikasi dalam praktik kepemimpinan di koperasi ini, yaitu idealized influence (karisma), inspirational motivation, intellectual stimulation, dan individualized consideration. Gaya kepemimpinan dan komunikasi yang diterapkan secara signifikan mendorong peningkatan keterikatan kerja karyawan, yang tercermin dalam semangat kerja, loyalitas, serta partisipasi aktif dalam berbagai kegiatan organisasi. Dengan demikian, penelitian ini menyimpulkan bahwa penerapan gaya kepemimpinan transformasional yang didukung oleh komunikasi organisasi yang efektif memiliki kontribusi besar dalam meningkatkan keterikatan karyawan di lingkungan koperasi.
Strategi Komunikasi Organisasi PT Iradat Dalam Menjaga Citra Perusahaan Al Fadjri Wirayudha; Azwar Munanjar; Elpa Hermawan
Jurnal Public Relations (J-PR) Vol. 6 No. 2 (2025): Oktober 2025
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v6i2.8658

Abstract

This study aims to analyze the organizational communication strategies implemented by PT Iradat to maintain and preserve its corporate image as a human resource consulting firm that has operated for more than four decades. The distinctiveness of this research lies in examining a company that, despite not having a dedicated Public Relations division, continues to sustain a positive reputation within the highly competitive consulting industry. Employing a descriptive qualitative approach, data were collected through in-depth interviews and documentation to obtain a comprehensive understanding of the communication patterns occurring within the organization. The findings indicate that PT Iradat adopts communication strategies centered on cross-departmental collaboration, strengthened internal communication, and the effective application of vertical communication between management and employees. These strategies are essential in ensuring information alignment, fostering harmonious internal relations, and creating message consistency that supports the company’s image. The results of this study not only provide empirical insights into organizational communication practices within service-oriented companies but also contribute to the development of communication theory, particularly regarding image management in organizations that operate without a formal Public Relations unit.
Strengthening The Village Economy In Digital Era Through The Proud Made In Indonesia National Movement Hermawan, Elpa
International Journal of Educational Research & Social Sciences Vol. 4 No. 2 (2023): April 2023
Publisher : CV. Inara in Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijersc.v4i2.618

Abstract

The purpose of this research is to get the results of strengthening the village economy through the proud national movement made in Indonesia in the digital era. This research uses a qualitative approach with a qualitative descriptive method. The data were taken from the results of observations, documents and forum group discussions at the Proud National Movement meetings held in Indonesia with government stakeholders. Data were analyzed through three stages, including 1) data reduction, namely data sorting according to the needs of research problem analysis, 2) data presentation, namely the process of categorizing data to be analyzed, and 3) conclusion. The results of the study concluded that there was a positive impact on the implementation of the proud national movement program made in Indonesia on strengthening small and medium business actors in villages, especially in the digital era because business actors can carry out production and marketing innovations digitally or penetrate village boundaries so that their products can be known more widely. In addition, business actors have also increased from May 2020 by 8 million to 19.2 million in May 2022 and the target is 30 million by the end of 2023. So, the results of this study provide an understanding that an economic improvement program must be adjusted to technological developments and needs. consumers to get wider market opportunities.