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Journal : Economic and Education Journal (Ecoducation)

Analisis Pelayanan Badan Administrasi Akademik dan Kemahasiswaan terhadap Kepuasan Mahasiswa STIE Yadika Bangil UFI RUMEFI
Economics and Education Journal (Ecoducation) Vol 3 No 1 (2021): ECODUCATION : Economics and Education Journal
Publisher : Program Studi Pendidikan Ekonomi, IKIP Budi Utomo Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33503/ecoducation.v3i1.1162

Abstract

Penelitian ini dilakukan untuk mengetahui apakah pelayanan BAAK yang meliputi Sub bagian Sarana dan Prasarana (X1), Sub bagian Kemahasiwaan (X2), Sub Bagian Keuangan (X3) dan Sub bagian Akademik (X4) secara parsial maupun secara simultan berpengaruh terhadap kepuasaan mahaiswa (Y), Tujuan dalam penelitian ini adalah untuk mengetahui dan menjelaskan pengaruh Sub bagian Sarana dan Prasarana (X1), Sub bagian Kemahasiwaan (X2), Sub Bagian Keuangan (X3) dan Sub bagian Akademik (X4) secara parsial maupun secara simultan terhadap kepuasaan mahaiswa (Y) sample dalam penelitian ini adalah mahasiswa yang mempunyai frekuensi tingkat kunjungan pada BAAK lebih dari 12 kali dalam satu bulan. hasil penelitian didapatkan adjusted R skuare sebesar .815 hal ini berarti 81,5% variabel bebas mempengaruhi variabel terikat, Variabel X2 sampai dengan variabel X4 mempengaruhi variabel Y dengan nilai sig < 0,05 sedangkan variabel X1 tidak mempengaruhi variabel Y dengan nilai sig > 0,05.
The Effect of Term of Payment on Customer Loyalty with Electronic Word of Mouth as Moderating Variable Ufi Rumefi
Economics and Education Journal (Ecoducation) Vol 3 No 2 (2021): ECODUCATION : Economics and Education Journal
Publisher : Program Studi Pendidikan Ekonomi, IKIP Budi Utomo Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33503/ecoducation.v3i2.1320

Abstract

This research was conducted to find out and explain the influence of Term of Payment dependent variables on independent variable Customer Loyalty with Electronic Word of Mouth as moderating variable. Samples in this study were customers of UD SUMBER AGUNG which amounted to 37 respondents, the research method used is quantitatively described with a tool SPSS.16 aids, the results of the study showed nillai t sig. the effect of Term of Payment on Customer Loyalty before moderating test of 0.000 is less than 0.05 this means that Term of Payment affects Customer Loyalty before moderating test for percentage of R-Squares effect of Term of Payment on Customer Loyalty of 57.3% the remaining 42.7% is influenced by other variables such as: complaint handling and good quality product. The test result of t. sig variable Term of Payment to Customer Loyalty after moderating with Electronic Word of Mouth as moderating variable is AbsX1_X2 (0.789>0.05) this explains that Electronic Word of Mouth as moderating variable is not able to strengthen the relationship between X to Y.