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All Journal JAE (Jurnal Akuntansi dan Ekonomi) JAD: Jurnal Riset Akuntansi & Keuangan Dewantara Jurnal Bisnis Terapan Journal Of Management Science (JMAS) Economic and Education Journal (Ecoducation) Management Studies and Entrepreneurship Journal (MSEJ) Enrichment : Journal of Management Jurnal Attarbiyyah: Jurnal Ilmu Pendidikan Islam Journal of Innovation Research and Knowledge Transparan Proceedings Series of Educational Studies Economic and Education Journal (Ecoducation)
Ufi Rumefi
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Economic and Education Journal (Ecoducation)

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Pengaruh Term of Payment terhadap Customer Loyalty dengan Electronic Word of Mouth sebagai Variabel Moderating Ufi Rumefi
Economic and Education Journal (Ecoducation) Vol 3 No 2 (2021): Economic and Education Journal (Ecoducation)
Publisher : Program Studi Pendidikan Ekonomi, Universitas Insan Budi Utomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33503/ecoducation.v3i2.1320

Abstract

This research was conducted to find out and explain the influence of Term of Payment dependent variables on independent variable Customer Loyalty with Electronic Word of Mouth as moderating variable. Samples in this study were customers of UD SUMBER AGUNG which amounted to 37 respondents, the research method used is quantitatively described with a tool SPSS.16 aids, the results of the study showed nillai t sig. the effect of Term of Payment on Customer Loyalty before moderating test of 0.000 is less than 0.05 this means that Term of Payment affects Customer Loyalty before moderating test for percentage of R-Squares effect of Term of Payment on Customer Loyalty of 57.3% the remaining 42.7% is influenced by other variables such as: complaint handling and good quality product. The test result of t. sig variable Term of Payment to Customer Loyalty after moderating with Electronic Word of Mouth as moderating variable is AbsX1_X2 (0.789>0.05) this explains that Electronic Word of Mouth as moderating variable is not able to strengthen the relationship between X to Y.
Co-Authors Akhmad Tajuddin ANDI SUBROTO, AGUS Anggita Permata Yakup Arif Syaifudin Arif Syaifudin Bagus Hari Sugiharto Devia Nur Anggreani Donny Dharmawan Ersa Zabrina Farid Ardyansyah Herman Afandi Indriani Rafika Sari Intan Oktaviana Juma Khamdan Suriyok Masrur, Muhammad Masrur Muhamad Malik Muttofar Mukhamad Mustofa Murtadho, Achmad Nabillah Mutiara Rahma Nurhasanah Nurhasanah Paulus Laratmase Rohman Dijaya Sayyidatul Afifah Septiyani, Miranda SILVIA EKASARI Siti Rohmawati Sylvia Mufarrochah Umi Setyorini Umi Setyorini