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All Journal Jurnal Ilmu Pertanian Indonesia Jurnal Manajemen dan Organisasi MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah JURNAL SISTEM INFORMASI BISNIS Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat JBMP (Jurnal Bisnis, Manajemen dan Perbankan) TIJAB (The International Journal of Applied Business) JAS-PT Jurnal Analisis Sistem Pendidikan Tinggi JABE (Journal of Applied Business and Economic) Ultima Management : Jurnal Ilmu Manajemen Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Risalah Kebijakan Pertanian dan Lingkungan Jurnal Pusat Inovasi Masyarakat Dharma: Jurnal Pengabdian Masyarakat Policy Brief Pertanian, Kelautan, dan Biosains Tropika Jurnal Pengabdian Nasional (JPN) Indonesia Management Analysis Journal
Hardiana Widyastuti
Departemen Manajemen, Fakultas Ekonomi Dan Manajemen Institut Pertanian Bogor (IPB), Bogor 16680
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Buying Intention on Electric Cars in Jabodetabek Using Combined TAM and TPB (C-TAM-TPB) Muhammad Naufal; Hardiana Widyastuti; Indra Refipal Sembiring; Mokhamad Syaefudin Andrianto
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 10 No. 1 (2024): JABM, Vol. 10 No. 1, Januari 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.10.1.173

Abstract

The use of motorized vehicles in Indonesia increasing from year to year. This has impacted higher air pollution. The use of electric cars was considered to reduce air pollution. However, the use of electric cars in Indonesia still experienced obstacles. This study aimed to analyze the factors that influenced people to buy electric cars in Jabodetabek through the integration/combination of TAM (Technology Acceptance Model) and TPB (Theory of Planned Behavior) or C-TAM-TPB, which were expanded by adding variables of Price Value, Perceived Risk, Environmental Awareness, and Infrastructure Barrier. There are 200 respondents participated in the study. They are selected using non-probability sampling with purposive sampling method. The data analysis technique used descriptive analysis and SEM PLS. The results of this study indicated that perceived usefulness and perceived ease of use had a positive influence on attitude. The variables attitude, perceived behavioural control, and price value had a positive influence on the intention to buy electric cars, while subjective norm, perceived risk, environmental awareness, and infrastructure barriers had no significant effect on the intention to buy electric cars. Keywords: buying intention, C-TAM-TPB, electric car, infrastructure barriers
Pengaruh Experiential Marketing Terhadap Customer Satisfaction dan Repurchase Intention Pada Layanan Grabfood Selama Pandemi Covid-19 Tuqa, Bimo Rana; Widyastuti, Hardiana
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 17 No. 1 (2022): Manajemen IKM
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/mikm.17.1.15-23

Abstract

The Indonesian government has issued a policy of Enforcement of Community Activity Restrictions (PPKM) to overcome the problem of the pandemic. Ordering food online is the largest monthly consumer digital expenditure during the COVID-19 pandemic. Gross Merchandise Value (GMV) of food delivery services in Indonesia is US$ 3.7 billion. Grabfood contributed $1.96 billion USD or 53% of Indonesia's total GMV. The purpose of this study was to analyze the effect of experimental marketing on customer satisfaction and repurchase intention, as well as the effect of customer satisfaction on repurchase intention on Grabfood services during the Covid-19 pandemic. The purpose of this study is to analyze the effect of experimental marketing on customer satisfaction and repurchase intention, as well as the effect of customer satisfaction on repurchase intention on Grabfood services during the Covid-19 pandemic. In this study, the sampling technique used was non-probability sampling with aapproach judgmental sampling with a total sample of 190 samples. The data analysis technique used is descriptive analysis approach and SEM-PLS analysis. The results of this study indicate that experimental marketing has a positive and significant effect on customer satisfaction and repurchase intention and customer satisfaction has a positive and significant influence on repurchase intention on Grabfood services during the Covid-19 pandemic.
Strategi Pengembangan Usaha Mikro, Kecil dan Menengah Pangan Berdaya Saing Hubeis, Musa; Mulyati, Heti; Dewi, Farida Ratna; Widyastuti, Hardiana
Policy Brief Pertanian, Kelautan, dan Biosains Tropika Vol 1 No 1 (2019): Policy Brief Pertanian, Kelautan dan Biosains Tropika
Publisher : Direktorat Kajian Strategis dan Reputasi Akademik IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/agro-maritim.0101.11-14

Abstract

Artikel ini membahas tentang strategi pengembangan Usaha Mikro Kecil Menengah (UMKM) Pangan Berdaya saing di Indonesia. yang khususnya dilakukan di tiga daerah di Indonesia, yaitu Palembang, Bandung dan Surabaya. Tujuan penelitian ini adalah: Mengidentifikasi jalur rantai pasok UMKM Unggulan berbasis pertanian pangan, serta Menganalisis pengaruh faktor internal dan eksternal terhadap daya saing UMKM Unggulan berbasis pertanian pangan di Palembang, Bandung dan Surabaya. Temuan pada penelitian Pengembangan daya saing UMKM Pangan Olahan berdaya saing di tiga daerah yang diteliti (Palembang, Bandung dan Surabaya) menunjukkan pentingnya penguasaan aspek produksi dalam arti luas (hulu-hilir) fasilitasi investasi dan aspek pemasaran, serta aspek psikologis konsumen.
Sugar-Free Herbal Beverage Preferences: Customer Clustering Insights: Preferensi Minuman Herbal Bebas Gula: Wawasan Pengelompokan Pelanggan Sudaryono, Hasna Nadiyah Banafsaj; Widyastuti, Hardiana; Sembiring, Indra Refipal; Andrianto, Mokhamad Syaefudin
JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Vol. 10 No. 1 (2024): April
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/jbmp.v10i1.1802

Abstract

Amidst the increased demand for public health products caused by the COVID-19 epidemic, Indonesia's herbal business has recognized opportunity for expansion, particularly in the area of sugar-free instant herbal beverages. The purpose of this study is to define customer profiles and identify the factors impacting customers' willingness to pay for such products using a dual technique of cluster analysis and Structural Equation Modeling - Partial Least Squares (SEM-PLS). The study identifies three unique client groups: teen students (Cluster 1), early adult workers (Cluster 2), and late adult workers (Cluster 3). Income, health consciousness, product quality, and price are factors that have a favorable and significant impact on willingness to pay across all clusters. Notably, in Cluster 3, willingness to pay is more influenced by product quality, health consciousness, and price. These findings are useful for the Indonesian herbal business, as they will guide targeted marketing tactics and product development efforts to efficiently serve to varied consumer demographics.
Peningkatan Pengetahuan Pemasaran UMKM melalui Pelatihan Perbaikan Kemasan dan Penjualan di Marketplace di Desa Cibadak, Kecamatan Ciampea, Bogor Jono Mintarto Munandar; Hardiana Widyastuti; Nisa Zahra; Nesti Handayani
Agrokreatif: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 9 No. 3 (2023): Agrokreatif Jurnal Ilmiah Pengabdian Kepada Masyarakat
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/agrokreatif.9.3.404-412

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are one of the drivers of the national economy, which, in its journey, has faced various challenges, one of which is related to marketing. Formulating the right marketing strategy is a crucial factor in being able to face challenges and help increase sales of MSME products, including through packaging and digital marketing. This activity aims to improve the performance of MSMEs in Cibadak Village through 1) The process of changing knowledge (cognitive) related to aspects of packaging and digital marketing through the marketplace and 2) The process of changing behavior (psychomotor) related to aspects of packaging and digital marketing through the marketplace. This activity was carried out in Cibadak Village, Ciampea District, West Java Province, between 1 October and 3 November 2022. Consisting of 2 training sessions and two site visits. This activity resulted in changes in the knowledge and behavior of MSME actors in Cibadak Village. Changes in knowledge are illustrated by the results of the pre-test and post-test, which show that overall, there is an increase in knowledge regarding packaging (45.2%) and digital marketing (11.8%) of products processed by MSMEs in Cibadak Village. Then, changes in behavior are marked by changes in previously simple and unhealthy packaging to more attractive and healthy packaging. Apart from packaging, there has also been a change in marketing patterns, from previously only offline, now trying to use digital marketing using marketplace facilities.
The Determinants of Price, Product Quality, Promotion, and Brand Awareness on Purchase Intention for Nusakita Cooking Oil in Jabodetabek Ariq Athallah; Hardiana Widyastuti
Management Analysis Journal Vol. 13 No. 4 (2024): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v13i4.18511

Abstract

This study aims to identify the characteristics of respondents and analyze the effect of price, product quality, promotion, and brand awareness on consumer buying interest in Nusakita cooking oil in the Jabodetabek area. Indonesia, as a major producer of palm oil, has a highly competitive cooking oil industry due to the increasing needs of the community. This study employs a quantitative approach to analyze the effects of price, product quality, promotion, and brand awareness on purchase intention for Nusakita cooking oil products in Jabodetabek. Using a non-probability voluntary sampling method, data from 235 respondents were collected through online and offline questionnaires. Descriptive statistics and SEM-PLS were applied for data analysis, revealing significant positive effects of product quality, promotion, and brand awareness on purchase intention. The results showed the need for Nusakita to prioritize enhancing product quality and increasing brand visibility to drive consumer interest. Strengthening promotional efforts, such as offering discounts or engaging in targeted marketing campaigns, is also recommended. These strategies can help establish Nusakita as a trusted cooking oil brand in a competitive market.
PENGARUH SERVICE EXCELLENCE DAN SERVICESCAPE TERHADAP INTENTION TO REUSE KERETA PANORAMIC Chaniago, Putri Audriel; Widyastuti, Hardiana
Ultima Management : Jurnal Ilmu Manajemen Vol 16 No 2 (2024): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v16i2.3808

Abstract

Abstract - The development of the goods and services sector is increasing, especially in the transportation services sector. PT Kereta Api Pariwisata launched a new innovation, namely the panoramic train. The aim of the research is to analyze the influence of service excellence and servicescape on intention to reuse panoramic trains. PT Kereta Api Pariwisata maintains customer interest in continuing to reuse them by applying service excellence and servicescape to its products and services to remain competitive and dominate market share. The data sources used are primary data obtained by distributing questionnaires to respondents and secondary data obtained by reading scientific journals, books and other reading sources. Descriptive analysis and SEM-PLS are used as data processing methods to analyze the influence of service excellence and servicescape on intention to reuse. The results indicate that service excellence and servicescape significantly and positively influence intention to reuse panoramic train. Service excellence and servicescape play an important role in influencing passengers' intention to return to the panoramic train service. Improvements in both aspects will help increase customer loyalty and the long-term success of the panoramic train service. The managerial implications recommended by the researcher are formulated using the 7P marketing strategy approach (Product, Price, Place, Promotion, People, Process, Physical Evidence). Keywords: Intention to Reuse; Panoramic Train; Servicescape; Service Excellence
Pengaruh Affiliate Marketing dan Online Customer Review terhadap Purchase Decision melalui Customer Trust pada Produk Skincare di Jabodetabek Nugraha, Arlan; Widyastuti, Hardiana
Jurnal Manajemen dan Organisasi Vol. 16 No. 2 (2025): Jurnal Manajemen dan Organisasi
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jmo.v16i2.57722

Abstract

The advancement of technology and the internet has significantly transformed consumer behavior, particularly in the e-commerce sector for skincare products in Jabodetabek. In 2023, skincare emerged as the top-selling category in e-commerce. This study aims to analyze the impact of affiliate marketing and online customer reviews on the purchase decisions of skincare products in Jabodetabek, with customer trust as an intervening variable. The research sampled 219 Shopee users selected through purposive sampling. Descriptive analysis and SEM-PLS methods were employed using the SmartPLS 4 application. The findings reveal that affiliate marketing and online customer reviews positively and significantly influence purchase decisions, both directly and indirectly through customer trust.
Penguatan Kemampuan Siswa Binaan Yayasan Zayna Nurfirdaus (Yazani) Melalui Pengajaran Matematika, Bahasa Inggris, dan Komputer Dasar Khumairoh, Alvi; Prasanti, Fanya Jessica; Zamaya, Raihani Mufti; Widyastuti, Hardiana
Jurnal Pengabdian Nasional (JPN) Indonesia Vol. 6 No. 2 (2025): Mei
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63447/jpni.v6i2.1414

Abstract

Improving the quality of education in Indonesia is an essential step toward achieving Sustainable Development Goal (SDG) 4: Quality Education. This study aims to describe the implementation of a community service-based teaching program conducted in collaboration with the Zayna Nurfirdaus Indonesia Foundation (Yazani). The program focused on enhancing students’ competencies in Mathematics, English, and Basic Computer Skills. The teaching approach was interactive and participatory, incorporating visual media, educational games, small group discussions, and formative assessments through pre-tests and post-tests. Teaching strategies were adapted to meet students’ needs, including the use of coaching cards to guide independent learning, project-based activities (such as designing name cards or simple digital posters), and hands-on simulations for computer-based lessons. Activities were designed to encourage active learning, collaboration, and increased student confidence in completing academic tasks. The program was carried out over three months (September–November 2024), involving students supported by the foundation. Evaluation results indicated significant academic improvements: average Mathematics scores increased by 60%, English scores rose from 48 to 92, and Basic Computer Skills improved by 71.7%. Additionally, observations and interviews revealed greater student motivation and engagement throughout the learning process. These findings suggest that university student involvement through adaptive, student-centered teaching methods can contribute positively to improving educational outcomes. This program demonstrates a collaborative model that supports inclusive and sustainable education at the elementary level.
UPAYA PENINGKATAN PENDIDIKAN MELALUI PROGRAM MENGAJAR DI SEKOLAH DI KAMPUNG GUNUNG LEUTIK DESA BENTENG KABUPATEN BOGOR Widyastuti, Hardiana; Damari, Arfan; Zahra, Nisa; Ermawati, Wita Juwita; Firdaus, Guntur
Dharma: Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2022): Mei
Publisher : Universitas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/dlppm.v3i1.7121

Abstract

Bogor Regency is one of the districts that has a high dropout rate in basic education. The average dropout rate occurs at the junior high school level, one of which has occured in Benteng Village, especially Gunung Leutik Village, Bogor. The high dropout rate in 2018 showed that the 9-year basic education goals stated in the 1945 Constitution have not been realized. As a form of community service, the academic community of the Management Department, Faculty of Economics and Management, IPB University in collaboration with SMP Negeri 1 Ciampea and the Nusa Educator Community organized a program named “teaching activities in schools”. The program was held for sixth months, started on August 16, 2021 - January 14, 2021. The activity was initiated by Thematic Community Service Program activities / KKN-T (a regular program of IPB University Students) that was continued by ‘teaching in schools’ program. This program taken place in Mount Leutik Village. Teaching at this school was carried out to students from Open Middle School, Package B, and Package C. The Nusa Educator Community and the IPB University KKNT team carried out program planning, including acceptance and search for new students, preparation of teaching materials and the determination of teaching locations. Furthermore, socialization was carried out simultaneously to the community so that their children who are not yet in school are sent to school. The outputs of this activity were to increase the motivation of students who have dropped out of school to continue education until they graduate and provide knowledge for students so that they are able to achieve graduation according to their level and are able to increase graduation rates at the elementary, junior high, and high school levels in the local area.
Co-Authors Arfan Damari Ariq Athallah Chaniago, Putri Audriel Damari, Arfan Dewi, Farida Ratna Dzaki Amali Muhamdani Faqih Udin dan Jono M. Munandar Meivita Amelia Firdaus, Guntur Fitry Primadona Gayatri Kusumastuti Guntur Firdaus Hairunisa Dzulhira Heti Mulyati Husnadiva Naurah Kamal I Gede Yogendra Imam Buchori Zarkasie Indra Refipal Sembiring Khumairoh, Alvi Lindawati Kartika Lindawaty Maulida Fajriani Mokhamad Syaefudin Andrianto Muhammad Naufal Mukhamad Najib Musa Hubeis Nesti Handayani Nimas Dwi Hapsari Nisa Zahra Nisa Zahra Nisa Zahra Nugraha, Arlan Nur Hadi Wijaya Nur Hadi Wijaya Prasanti, Fanya Jessica Prastitya, Tita Ajeng Ridha Rizkiana Rikrik Riesmawan Selvie Fitriyanti Sudaryono, Hasna Nadiyah Banafsaj Tuqa, Bimo Rana Walfa Aidyna Aulia Yasya Fuadi Hidayati Yomi Satifa Putri Zahra, Nisa Zamaya, Raihani Mufti