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All Journal Media Ekonomi dan Manajemen Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika SAR (Soedirman Accounting Review): Journal of Accounting and Business International Humanities and Applied Science Journal Primanomics : Jurnal Ekonomi & Bisnis Jurnal AKSI (Akuntansi dan Sistem Informasi) JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Ekuilibrium : Jurnal Ilmiah Bidang Ilmu Ekonomi JURTEKSI JASa (Jurnal Akuntansi, Audit dan Sistem Informasi Akuntansi) Jurnal Ilmu Manajemen Jurnal Proaksi Value: Jurnal Manajemen dan Akuntansi Ilomata International Journal of Tax and Accounting JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Manajemen Jurnal Tekinkom (Teknik Informasi dan Komputer) Teknosains : Jurnal Sains,Teknologi dan Informatika ARSY : Jurnal Aplikasi Riset kepada Masyarakat Bisnis Net : Jurnal Ekonomi dan Bisnis Studi Ilmu Manajemen dan Organisasi Bina Ekonomi: Majalah Ilmiah Fakultas Ekonomi Universitas Katolik Parahyangan Prosiding Konferensi Nasional PKM-CSR Reviu Akuntansi, Manajemen, dan Bisnis Studi Akuntansi, Keuangan, dan Manajemen Jurnal Manajemen dan Kewirausahaan Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Manajemen Riset Inovasi Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Engagement: Jurnal Pengabdian Kepada Masyarakat Jurnal Nusa Manajemen E-JURNAL AKUNTANSI
William Widjaja
Universitas Pradita
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Library & Information Science Mathematics Nursing Public Health Social Sciences

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Pengaruh Luxury Brand, Product Variety, dan Service Quality Terhadap Customer Satisfaction Wijaya, Jane Mac Kenzie; Widjaja, William
Bisnis-Net Vol 8, No 2: DESEMBER 2025
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/bn.v8i2.6885

Abstract

This study aims to examine the influence of luxury brand, product variety, and service quality on customer satisfaction at Sephora Jakarta. The issue addressed is the importance of understanding the factors driving customer satisfaction amid the growing competition in the beauty industry, especially with the rising dominance of local e-commerce platforms like Sociolla. A quantitative approach was used with purposive sampling involving 390 respondents who had previously shopped at Sephora Jakarta. Data were collected through online questionnaires and analyzed using Structural Equation Modeling (SEM) with SmartPLS 3.0. The results show that all three variables have a positive and significant effect on customer satisfaction. Service quality emerged as the strongest factor, while luxury brand and product variety showed weaker but still significant effects. This study provides insight into the relative contributions of these three variables in the context of an international brand competing in a local market. It is recommended that Sephora focus more on improving personalized service, responsiveness, and overall shopping experience to enhance customer satisfaction.
THE EFFECT OF REBRANDING AND BRAND SIGNATURE ON MAKO BRAND PERFORMANCE IN TANGERANG, MEDIATED BY BRAND REPUTATION Lin, Felishia Janice; Widjaja, William
International Humanities and Applied Science Journal Vol 8, No 3 (2025): VOLUME 8, ISSUE 3, 2025
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to identify and analyze the influence of rebranding, brand signature, and brand reputation on the performance of the Mako Cake and Bakery brand. This study uses a quantitative approach with a purposive sampling technique through a Google Forms questionnaire survey. The sample in this study was 357 Mako Cake and Bakery customers in the Tangerang area. The analysis technique used was Partial Least Square analysis using SmartPLS 3 software. The results of this study indicate that the Rebranding (X1) and Brand Reputation (M) variables have a significant positive effect on Brand Performance (Y). Conversely, Brand Signature (X2) does not have a significant effect on Brand Performance (Y). There is a significant positive indirect effect on Rebranding (X1) on Brand Performance (Y) through the mediation of Brand Reputation (M).
Improving E-Sport Player Loyalty: An Overview of the Game Industry in JABOTABEK, Indonesia Widjaja, William; Samudra , Andika; Chairuddin; Rachman, Adryan; Alvita, Meilisa
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 9 No 2 (2024): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v9i2.21176

Abstract

Research Aim: This study investigates the impact of experiential values ​​and promotional activities on player satisfaction, which affects player loyalty in the e-sports industry in the Jabodetabek area. Approach: This study uses the Structural Equation Modeling-Partial Least Squares (SEM-PLS) approach to test the proposed hypotheses and achieve the research objectives. Questionnaires were distributed to 100 respondents who identified as e-sports players in the Jabodetabek area. Research Findings: This study found that experiential values ​​have a positive and significant effect on player satisfaction in the e-sports industry in the Jabodetabek area. However, promotional activities do not significantly affect e-sports player satisfaction. This means that esports companies' promotional efforts may not significantly impact player satisfaction. Theoretical Contribution: This finding suggests that the theory of satisfaction on loyalty also applies to the Jabodetabek esports industry. Practical Implications: This study has significant practical implications for e-sports companies looking to enhance the value of the player experience by increasing the complexity of their games' features. Research Limitations: This study is limited to the Jabodetabek area and may not reflect the same conditions in other areas.
Co-Authors Adryan Rachman Alexander, Gabriel Andre Wijaya Ariani, Yovita Chairuddin Chairuddin Devi Rahnjen Wijayadne Franziska Maria Renz Gabriel Alexander Gebi Herry Glori, Natallia Handri Santoso Handri Santoso Henry Johanes Terang Kita Perangin Angin Labiro, Kayla Anugerah Christianty Lin, Felishia Janice Luyanny Luyanny Marco Ashadi Meilisa Alvita Meliana Angelia Michael Michael Michael Michael Michael Muana Nanga Natallia Glori Ninuk Yasmarini Regina Angelika Septi Rahayu Robert Sabil Sabil Samudra , Andika Sherensia Putri Angeliani Sihombing, Geraldy Pesakhim Simon, Febryanti Theresia Herlina Rochadiani Theresia Herlina Rochadiani Ulfah Dzakiyah Nisrina Ariqoh Verina Cornellia Wijaya, Jane Mac Kenzie WIJAYA, VANESSA Youzy Natasya Yovita Ariana Yudhea Vanestius Yudhi Widya Arthana Rustam