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Nina Kusumawati
Universitas Binas Sarana Informatika
Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Public Health Social Sciences Veterinary Other

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Edutainment sebagai Strategi Komunikasi Pembangunan dalam Media Digital: Analisis Teori Sabido pada Konten YouTube Watchdoc Documentary “Tanah Moyangku” Kusumawati, Nina
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.6161

Abstract

Digital media is currently a primary means of development communication. Edutainment, a combination of education and entertainment, is an effective strategy for conveying social messages in an engaging manner. This study analyzes the content of the YouTube Watchdoc documentary "Land of My Ancestors" through the Sabido theory framework, which emphasizes the influence of dramatic media on changing audience attitudes and behavior. The results show that the use of dramatic narratives, representative characters, and emotional storylines can raise public awareness of agrarian conflict issues and encourage social participation.
Co-Authors A. Munanjar Agus Suryadi Anestesia, Risti Feberyanti Anita Esfandiari Azwar Munanjar Bambang Pontjo Priosoeryanto Christopher Yudha Erlangga Dela Rusianti Fauzi Syarief Hayu Lusianawati Himawan, Sultan Iksan Muhammad Irwanto Iwari, Ida Sakinah Kusmawan, Indra Kusumawati, Nina Tri Laurensia Retno Hariatiningsih Lismayani, Tiara Dwi Lukman Madyastuti, Rini muhammad Ichsan Muhammad Tsabit Muhammad Tsabit Ningtyas, Ardhia Nisa, Awaliyah Choerun Nurdiansyah, Chepi Ridzki Rinanto Sigit Sri Wulandari Sultan Himawan Varadina Bunga Yusmawati Yusmawati