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All Journal SEGMEN Jurnal Manajemen dan Bisnis ProBank: Jurnal Ekonomi dan Perbankan Excellent Syntax Jurnal Informatika YUDISIA : Jurnal Pemikiran Hukum dan Hukum Islam Jurnal Manajemen Dayasaing Jurnal Akuntansi dan Pajak Jurnal Pariwisata Bianglala Informatika : Jurnal Komputer dan Informatika Akademi Bina Sarana Informatika Yogyakarta Widya Cipta : Jurnal Sekretari dan Manajemen Khasanah Ilmu - Jurnal Pariwisata Dan Budaya CAPITAL: JURNAL EKONOMI DAN MANAJEMEN JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat) Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming International Journal of Economics, Business and Accounting Research (IJEBAR) ASSET: Jurnal Manajemen dan Bisnis Budimas : Jurnal Pengabdian Masyarakat Wasana Nyata Indonesian Journal of Networking and Security - IJNS Penamas: Journal of Community Service Jurnal Pariwisata, Bisnis Digital dan Manajemen WASANA NYATA Jurnal Ekonomi Bisnis dan Kewirausahaan Jurnal Ilmiah Pariwisata Bianglala Informatika
Lina Ayu Safitri
Universitas Bina Sarana Informatika
Religion Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Social Sciences Veterinary Other

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Pengaruh Pelatihan Digital Marketing terhadap Peningkatan Kinerja Pemasaran UMKM di Kota Yogyakarta Chriswardana Bayu Dewa; Lina Ayu Safitri; Diah Pradiatiningtyas
Excellent Vol 12, No 2 (2025)
Publisher : STIE AUB Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36587/exc.v12i2.2056

Abstract

Yogyakarta, one of Indonesia’s leading creative MSME centers, still faces challenges in implementing effective digital marketing strategies. This study aims to explicity analyze how digital marketing influences MSME marketing performance and to identify the key factors that strengthen or hinder its effectiveness. Using a qualitative descriptive approach with in-depth interviews, observations, and document analysis involving twelve MSME owners, the study found that training significantly enhances entrepreneurs’ skills in content creation, social media use, and online customer engagement. The study concludes that training positively impacts marketing performance reflected in increased online visibility, higher engagement, and sales growth but the sustainability of these improvements depends on digital literacy levels, mentoring availability, and access to digital infrastructure. MSMEs involved in digital business communities demonstrate more consistent long-term outcomes. Therefore, continuous support and contextualized training are essential to maximizing the long-term impact of digital marketing on MSME performance.
Efektifitas Pemasaran Digital Untuk Komoditas Beras Sebagai B2C (Business To Consumer) Dalam Rangka Mendukung Ketahanan Pangan Indonesia Chriswardana Bayu Dewa; Lina Ayu Safitri; Diah Pradiatiningtyas; R Jatinurcahyo
Jurnal Akuntansi dan Pajak Vol. 25 No. 2 (2025): JAP, Vol. 25, No. 02, Agustus 2024 - Januari 2025
Publisher : ITB AAS Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Food security concerns several aspects to ensure that people's food needs are met, namely availability, access, safety, diversity and quality of food and nutrition. Rice distribution channels also exist in every region which are managed by government agencies. However, in the middle of 2023 there will be instability in grain prices due to a long drought. This causes rice entrepreneurs, especially selepan, to be hesitant to distribute rice stocks to wholesalers due to changes in grain prices that occur every hour. This condition has resulted in Selepan rice entrepreneurs choosing to sell rice directly to retailers and final consumers so that financial flows remain stable. Technological developments have brought business development in a positive direction. One of them is for business people developing B2C digital marketing for rice commodities. The use of digital marketing in marketing cases helps to increase customer knowledge according to their needs. This research uses a quantitative design. Data were collected using observation, interviews with rice entrepreneurs by observing the distribution flow of rice from rice entrepreneurs and rice mills in Duwet Klaten Village, Central Java until it reaches consumers. The research results show that the use of Instagram and WhatsApp is an efficient and relevant digital marketing strategy, especially for small and medium businesses such as Harkes Rice Mill and BMG in Klaten. This platform not only allows rice mills to reach a wider range of consumers, but also provides a more personalized, effective and cost-effective transaction experience to support Indonesia's food security.
Optimalisasi Investasi Bagi Desa Wisata: Studi Pada Desa Wisata Wonosemar Nurohman, Yulfan Arif; Safitri, Lina Ayu; Qurniawati, Rina Sari; Khoirunnisa, Kholifatun; Ahzar, Fahri Ali
Khasanah Ilmu - Jurnal Pariwisata Dan Budaya Vol 14, No 2 (2023): Jurnal Khasanah Ilmu - September 2023
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/khi.v14i2.17018

Abstract

Kabupaten Boyolali menyusun program kerja yang mendukung pengembangan desa wisata yang tersebar di berbagai kecamatan. Desa Wisata Wonosemar di Desa Pentur merupakan salah satu desa wisata yang didirikan oleh Pemerintah Kabupaten Boyolali. Beberapa kali kawasan Desa Wonosemar mengalami kegagalan dalam pengembangan wisata, sehingga perlu dilakukan upaya untuk menghindari kegagalan dalam sektor wisata. Penelitian ini dilakukan untuk menemukan strategi terbaik dalam mendukung pengembangan Desa Wisata Wonosemar. Pendekatan yang dilakukan melalui metode deskriptif analistik melalui analisis SWOT untuk menemukan strategi yang tepat dalam pengembangan Desa Wisata Wonosemar. Data yang digunakan untuk menentukan IFAS dan EFAS berasal dari para informan penting dalam pengelolaan Desa Wisata Wonosemar. Tahapan berikutnya merupakan analisa SWOT yang memperoleh hasil menunjukkan bahwa kuadran I merupakan strategi agresif untuk digunakan dalam pengembangan desa wisata. Strategi yang agresif dapat menerapkan investasi yang tepat dalam pengembangan fasilitas di Desa Wisata Wonosemar. Fasilitas yang lengkap akan menunjang daya tarik wisata yang berdampak langsung kepada masyarakat, pemerintah dan investor.
Co-Authors Adjie, Bayu Kresna Anastasia Meyliana Anik Andriani Atabi, Kuffi Atun Yulianto Bayu Kresna Adjie Chriswardana Bayu Dewa Chriswardana Bayu Dewa Chriswardana Bayu Dewa Dewa, Chriswardana Bayu Diah Pradiatiningtyas Dwi Rena Gasik Pawestri Fahri Ali Ahzar Fauzi, Inna Fauzi, Muhammad Naufal Zul Fransisca Natalia Gunawan Budi Sulistyo Indriyanti Indriyanti, Indriyanti Irma Anggriani Leasa Jatinurcahyo, R Kania Bella Nastiti Khoirunnisa, Kholifatun Kuwwamri, Sawwara Leasa, Irma Anggriani Muhahmmad Zainal Abidin Muhamad Nazul Khoir Muhammad Naufal Zul Fauzi Muhammad Zainal Abidin Nani Purwati Nastiti, Kania Bella Paulus Tofan Rapiyanta Paulus Tofan Rapiyanto Pudji Widodo Purnamawati, Annida R Jatinurcahyo Rina Sari Qurniawati, Rina Sari Sardiarinto Sardiarinto Satriyo Kautsar Inas Respati Shinta Permata Sari Shinta Permata Sari Sri Kiswati Suripah Suripah Surtika Ayumida Vadlya Maarif Waluyo Waluyo Wisnu Hadi Wisnu Hadi, Wisnu Yulfan Arif Nurohman Yulianto -, Yulianto