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All Journal SEGMEN Jurnal Manajemen dan Bisnis ProBank: Jurnal Ekonomi dan Perbankan Excellent Syntax Jurnal Informatika YUDISIA : Jurnal Pemikiran Hukum dan Hukum Islam Jurnal Manajemen Dayasaing Jurnal Akuntansi dan Pajak Jurnal Pariwisata Bianglala Informatika : Jurnal Komputer dan Informatika Akademi Bina Sarana Informatika Yogyakarta Widya Cipta : Jurnal Sekretari dan Manajemen Khasanah Ilmu - Jurnal Pariwisata Dan Budaya CAPITAL: JURNAL EKONOMI DAN MANAJEMEN JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat) Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming International Journal of Economics, Business and Accounting Research (IJEBAR) ASSET: Jurnal Manajemen dan Bisnis Budimas : Jurnal Pengabdian Masyarakat Wasana Nyata Indonesian Journal of Networking and Security - IJNS Penamas: Journal of Community Service Jurnal Pariwisata, Bisnis Digital dan Manajemen WASANA NYATA Jurnal Ekonomi Bisnis dan Kewirausahaan Jurnal Ilmiah Pariwisata Bianglala Informatika
Lina Ayu Safitri
Universitas Bina Sarana Informatika
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ANALISIS KEPUASAN PELANGGAN AGEN PERJALANAN ONLINE (OTA) APLIKASI MOBILE DI YOGYAKARTA: PENDEKATAN KUANTITATIF Diah Pradiatiningtyas; Chriswardana Bayu Dewa; Lina Ayu Safitri
Jurnal Pariwisata Bisnis Digital dan Manajemen Vol. 4 No. 1 (2025): Jurnal Pariwisata, Bisnis Digital dan Manajemen Periode Mei 2025
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/jasdim.v4i1.6680

Abstract

As a leading tourist destination, Yogyakarta has seen a significant increase in the number of visitors, which has also driven the use of digital platforms for accommodation needs. This study aims to analyze consumer satisfaction with the use of Online Travel Agent (OTA) applications for hotel reservations in Yogyakarta. The study employs a quantitative approach through a survey of 130 respondents who have made hotel reservations using OTAs such as Traveloka, Tiket.com, and Agoda. The data were analyzed using multiple linear regression with the aid of SPSS. The results indicate that the Price and Promotion variable has a significant influence on purchasing decisions, while other variables such as Service Quality, User Experience, and Security and Trust do not show significant partial effects. However, all variables collectively have a significant influence on purchasing decisions. These findings can serve as a reference for OTA application developers to enhance features related to pricing and cancellation policies in order to improve user satisfaction.
Co-Authors Adjie, Bayu Kresna Anastasia Meyliana Anik Andriani Atabi, Kuffi Atun Yulianto Bayu Kresna Adjie Chriswardana Bayu Dewa Chriswardana Bayu Dewa Chriswardana Bayu Dewa Dewa, Chriswardana Bayu Diah Pradiatiningtyas Dwi Rena Gasik Pawestri Fahri Ali Ahzar Fauzi, Inna Fauzi, Muhammad Naufal Zul Fransisca Natalia Gunawan Budi Sulistyo Indriyanti Indriyanti, Indriyanti Irma Anggriani Leasa Jatinurcahyo, R Kania Bella Nastiti Khoirunnisa, Kholifatun Kuwwamri, Sawwara Leasa, Irma Anggriani Muhahmmad Zainal Abidin Muhamad Nazul Khoir Muhammad Naufal Zul Fauzi Muhammad Zainal Abidin Nani Purwati Nastiti, Kania Bella Paulus Tofan Rapiyanta Paulus Tofan Rapiyanto Pudji Widodo Purnamawati, Annida Rina Sari Qurniawati, Rina Sari Sardiarinto Sardiarinto Satriyo Kautsar Inas Respati Shinta Permata Sari Shinta Permata Sari Sri Kiswati Suripah Suripah Surtika Ayumida Vadlya Maarif Waluyo Waluyo Wisnu Hadi Wisnu Hadi, Wisnu Yulfan Arif Nurohman Yulianto -, Yulianto