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All Journal JAM : Jurnal Aplikasi Manajemen Managament Insight: Jurnal Ilmiah Manajemen UNEJ e-Proceeding Widya Cipta : Jurnal Sekretari dan Manajemen Hasanuddin Economics and Business Review IJBE (Integrated Journal of Business and Economics) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Bisma: Jurnal Bisnis dan Manajemen International Journal of Social Science and Business MABIS: Manajemen dan Bisnis Abdimas Universal Madaniya Journal of Community Service and Empowerment Jurnal Abdimas Bina Bangsa Jurnal Abdi Masyarakat Indonesia Batara Wisnu : Indonesian Journal of Community Services J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat)
Kristian Suhartadi Widi Nugraha
Fakultas Ekonomi Dan Bisnis Universitas Jember
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : Journal of Community Service and Empowerment

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Cultural branding: Development of culture-based tourism village towards sustainable tourism Nugraha, Kristian Suhartadi Widi; Suryaningsih, Ika Barokah; Paramita, Cempaka; Wulandari, Gusti Ayu; Destari, Fajar; Devina Widya Cahyani; Hafiyan, Mohamad Fikri
Journal of Community Service and Empowerment Vol. 5 No. 1 (2024): April
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jcse.v5i1.28301

Abstract

Kamal Village in Arjasa District, Jember Regency, East Java, has cultural and historical tourism potential through the Duplang Site, Klanceng Site, Ta' Butaan folk art, and Kadisah traditional rituals. This great tourism potential can be developed to promote Kamal Village as a culture-based tourism village. Through a participatory rural appraisal approach involving village-owned businesses, the Tourism Appreciation and Tourism Awareness Group, the Youth Organization of Kamal Village, and collaboration with the Jember Regency Tourism and Culture Office, the community service team assisted in the form of organizational assistance (institutional strengthening), event management training, and strengthening the promotion and branding activities. The results of this community service are expected to strengthen the cultural branding of Kamal Village towards sustainable tourism to realize sustainable and positive economic, social, and environmental impacts for related stakeholders.
Co-Authors Akhmad Ryan Pratama Anggita, Reza May Bachtiar Maliki Cahyani, Devina Widya Cempaka Paramita Cempaka Paramita, Cempaka Destari, Fajar Devina Widya Cahyani Didik Pudjo Musmedi Eka Bambang Gusminto Ema Desia Prajitiasari Fajar Destari Fauzia Tysia Arini Gina R. Miftah Gusti Ayu Wulandari Hafiyan, Mohamad Fikri Ika Barokah Suryaningsih Intan Nurul Awwaliyah Ketut Indraningrat Luh Putu Indah Budyawati Markus Apriono Marmono Singgih Merinda Aldiana Mochammad Farid Affandi Nanda Fatimatuzzahrah Nugroho J. Setiadi Putrihandani, Yuani Ramadina, Novia Amalsya Sari, Tria Putri Novia Sukmalangga, Arnas Yulio Sumani Sumani Wiwin Hartanto