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All Journal JAM : Jurnal Aplikasi Manajemen Managament Insight: Jurnal Ilmiah Manajemen UNEJ e-Proceeding Widya Cipta : Jurnal Sekretari dan Manajemen Hasanuddin Economics and Business Review IJBE (Integrated Journal of Business and Economics) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Bisma: Jurnal Bisnis dan Manajemen International Journal of Social Science and Business MABIS: Manajemen dan Bisnis Abdimas Universal Madaniya Journal of Community Service and Empowerment Jurnal Abdimas Bina Bangsa Jurnal Abdi Masyarakat Indonesia Batara Wisnu : Indonesian Journal of Community Services J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat)
Kristian Suhartadi Widi Nugraha
Fakultas Ekonomi Dan Bisnis Universitas Jember
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : JAM : Jurnal Aplikasi Manajemen

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IS CULTURAL BACKGROUND MODERATING THE DESTINATION PERSONALITY AND SELF IMAGE CONGRUITY RELATIONSHIP OF BEHAVIORAL INTENTION? Suryaningsih, Ika Barokah; Nugraha, Kristian Suhartadi Widi; Anggita, Reza May
Jurnal Aplikasi Manajemen Vol. 18 No. 2 (2020)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2020.018.02.16

Abstract

Behavioral Intention is one way of keeping a destination to be sustainable. Destination Personality is one crucial factor that influences Behavioral Intention. The destination personality of a tourist attraction that is following the selfimage congruity of visitors will lead to positive behavioral intention. The subjects of this research are all visitors of Tanoker, Ledokombo. The sample in this study was 137 respondents and the method used was non-probability sampling with  a purposive sampling approach technique. This research analysis technique uses the Moderated Structural Equation Modeling (MSEM) approach. The results of this study indicate that destination personality, self-image congruity affect behavioral intention. Also, cultural background moderating variables play a role in strengthening the relationship of destination personality, and self-image congruity towards behavioral intention. However, the cultural background has not been proven significant in moderating the relationship between destination personality and behavioral intention.
Co-Authors Akhmad Ryan Pratama Anggita, Reza May Bachtiar Maliki Cahyani, Devina Widya Cempaka Paramita Cempaka Paramita, Cempaka Destari, Fajar Devina Widya Cahyani Didik Pudjo Musmedi Eka Bambang Gusminto Ema Desia Prajitiasari Fajar Destari Fauzia Tysia Arini Gina R. Miftah Gusti Ayu Wulandari Hafiyan, Mohamad Fikri Ika Barokah Suryaningsih Intan Nurul Awwaliyah Ketut Indraningrat Luh Putu Indah Budyawati Markus Apriono Marmono Singgih Merinda Aldiana Mochammad Farid Affandi Nanda Fatimatuzzahrah Nugroho J. Setiadi Putrihandani, Yuani Ramadina, Novia Amalsya Sari, Tria Putri Novia Sukmalangga, Arnas Yulio Sumani Sumani Wiwin Hartanto