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Journal : Kinesik

PENGGUNAAN MEDIA BARU PADA PEMBANGUNAN PARIWISATA BATURRADEN ADVENTURE FOREST BERBASIS ECOTOURISM Hanif Adhiyatmika; Adhi Iman Sulaiman; Shinta Prastyanti
KINESIK Vol. 9 No. 1 (2022): April
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/ejk.v9i1.318

Abstract

The development of ICT has begun to enter various sectors, including the tourism industry. So to increase tourism development with ICT is an effective way why is that because the percentage of internet users has a positive and significant influence on the added value of the tourism sector. Therefore, we will see what Baturraden Adventure Forest (BAF) looks like as ecotourism-based tourism using ICT. Seeing how BAF uses ICT as a tool to promote or market BAF via the internet, we can do a descriptive analysis using The 7C Framework from Rayport and Jaworski. communication, connection, and commerce.
STRATEGI KOMUNIKASI CORPORATE IDENTITY BPJS KETENAGAKERJAAN MELALUI MEDIA DIGITAL Anna Farianingrum; Shinta Prastyanti; Bekti Istiyanto; Toto Sugito; Agoeng Noegroho
Kinesik Vol. 10 No. 1 (2023): April
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/ejk.v10i1.540

Abstract

COVID-19 pandemic occurred in December 2019 hit almost all countries, causing many companies to terminate their employment, and resulting in high unemployment including Banyumas. This resulted in an increase in workers submitting Old Age Security claims to meet the needs of life. The surge in JHT claims and the implementation of PPKM is a challenge for BPJS Ketenagakerjaan as a public service institution to overcome problems and determine strategies for company sustainability, for this reason, Lapak Asik (Service Without Physical Contact) was created, namely a digital application as a means of submitting JHT claims. This study aims to analyze the corporate identity strategy of Employment BPJS in managing digital media and its role in service. The theory used is corporate identity and computer mediated communication. The research method uses a descriptive qualitative approach. Data collection through interviews, observation, and documentation. The results showed that the Purwokerto Employment BPJS had not optimally implemented corporate identity (behavior) indicators while the computer-mediated communication component had been implemented properly.
AUDIT KOMUNIKASI INTERNAL MEDIA SOSIAL HUMAS PEMERINTAH KABUPATEN TEGAL Oka Imanidar; Agus Ganjar Runtiko; Shinta Prastyanti
Kinesik Vol. 10 No. 3 (2023): December
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/ejk.v10i3.1007

Abstract

Social Media has become a significant communication tool in conveying information to various parties, including government employees and the general public. In this context, this study aims to audit the internal communication of social media conducted by Public Relations Tegal Regency government. This study uses qualitative research methods involving content analysis of messages delivered through social media, as well as interviews with public relations staff to understand the strategy and objectives of internal communication. The results of this audit provide a comprehensive overview of the effectiveness of internal communication campaigns through social media. These findings can provide valuable input to the Public Relations of the Tegal Regency government in improving its internal communication strategy. The identified potential obstacles and opportunities can be used as a basis for formulating better communication plans in the future. Social media internal communication Audit is a crucial step in ensuring that government messages can be conveyed clearly, accurately, and effectively to various stakeholders. By utilizing the results of this audit, the Tegal Regency government can strengthen internal communication through social media, thus creating a better understanding of government policies, programs, and initiatives among employees and the community.