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Journal : LINIMASA: JURNAL ILMU KOMUNIKASI

EKSISTENSI MAJALAH BERBAHASA SUNDA MANGLE DI ERA REVOLUSI INDUSTRI 4.0 Roni Tabroni; Nunung Sanusi
Linimasa : Jurnal Ilmu Komunikasi Vol. 3 No. 2 (2020): Juli 2020
Publisher : Ilmu Komunikasi, FISIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/linimasa.v3i2.2564

Abstract

ABSTRACT Of the various sectors of community life that were affected by the influence of the Industrial Revolution 4.0, the mass media industry can be assumed to be the most affected. Mangle Magazine is a magazine that is still consistent until the time of publication one in a week. This study aims to find and describe the editorial and advertising management strategies undertaken by Mangle so that they can be consistently published to date. The research method used rests on a qualitative paradigm with tradition used as a case study. The results showed that for editorial policy, Mangle retained its positioning as a “panglipu”r media (entertaining) but still provided social criticism through the rubric of “carpon” (short stories) and still retained its distinctive characteristic of using the Sundanese language. In addition, Mangle also emphasized in accordance with its meaning, to always present a female figure in every magazine cover. While the business strategy, Mangle cooperates with various agencies ranging from the Regional Government, Service, to Higher Education, to subscribe to Mangle magazine, while continuing to receive advertisements from other parties as a source of business income. This cooperation is part of the hallmark of competencies that must be had in the industrial revolution era 4.0, namely collaboration.
KOMODIFIKASI KEUNIKAN KAMPUNG ADAT CIREUNDEU SEBAGAI OBJEK WISATA BUDAYA Nunung Sanusi; Adi Permana Sidik
Linimasa : Jurnal Ilmu Komunikasi Vol. 5 No. 1 (2022): Januari 2022
Publisher : Ilmu Komunikasi, FISIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/linimasa.v5i1.4721

Abstract

ABSTRACT Indonesia has a diversity of ethnicities, cultures, languages ​​and religions that are spread throughout the country from Sabang to Morocco is a gift that we must maintain as a nation that has a philosophical foundation of Bhineka Tunggal Ika. If we ignore the cultural diversity we have, then that potential will be lost and have no meaning at all. One of them is the existence of traditional villages that still maintain the traditional values ​​of their ancestors. Cireundeu Traditional Village is one of the traditional villages in West Java that attracts many people. The uniqueness of the traditional village and the lifestyle of the people make tourists visit, so there are business actors who sell tour packages and produce processed cassava in the Cireundeu traditional village. This study seeks to answer (1) the form of commodification of cultural uniqueness in the traditional village of Cireundeu as a cultural tourism object, (2) the factors that influence commodification, and (3) the extent to which the impact of this commodification takes place on the indigenous people of Cireundeu. This study uses a qualitative approach and descriptive analysis, as well as the theory of commodification. Collecting data by literature study, observation, interviews, and documentation.