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All Journal Moneter : Jurnal Akuntansi dan Keuangan Journal of Economic, Bussines and Accounting (COSTING) JITK (Jurnal Ilmu Pengetahuan dan Komputer) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi JMAEKA: Jurnal Manajemen Ekonomi Akuntansi Jurnal Ilmiah Ekonomi dan Manajemen Indonesia JURNAL MANAJEMEN DAN AKUNTANSI CAKRAWARTI
Dedi Suharyadi
Universitas Bina Sarana Informatika
Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Veterinary Other

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Pengaruh Online Customer Review dan Online Customer Rating terhadap Keputusan Pembelian Produk Elektronik pada Toko Online Multi Store: The Effect of Online Customer Review and Online Customer Rating on Electronic Product Purchase Decisions on Toko Online Multi Store Muhamad Abdul Aziz; Dedi Suharyadi; Endang Sri Andayani
Jurnal Manajemen dan Akuntansi Cakrawarti Vol. 1 No. 3 (2026): Oktober 2026 - Desember 2026
Publisher : PT Cakrawarti Empat Proksi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67183/jmac.v1i3.182

Abstract

This study aims to determine how customer reviews and ratings influence the purchasing decisions of electronic products in Multi Store consumers. The research method used in this study is a descriptive quantitative research method that aims to describe and explain a phenomenon based on facts that occur in the field. This study uses a Likert scale questionnaire and uses a Cochran sample involving hundreds of people. The data is processed using SPSS version 27 to analyze the questionnaire results and measure all variables, with several tests, namely; data quality test; validity test and reliability test. Classical assumption test; normality test, heteroscedasticity test, multicollinearity test, linearity test, multiple linear regression test. Hypothesis test; t test, f test and coefficient of determination test. The results of the study Online Customer Review (X1) and Online Customer Rating (X2) simultaneously have a positive and significant effect on Purchasing Decisions (Y). This can be proven through a determination test using an R Square value of 0.622 or 62.2%, while the remaining 37.8% is influenced by other variables outside the study.
Pengaruh Cita Rasa dan Pemasaran Digital terhadap Keputusan Pembelian Keripik Singkong Arjuna Chips: The Influence of Taste and Digital Marketing on the Purchase Decision of Cassava Chips Arjuna Chips Samuel Samuel; Dedi Suharyadi; Endang Sri Andayani
Jurnal Mnajemen | Ekonomi | Akuntansi Vol 3 No 1 (2026): Desember 2026 - Februari 2027
Publisher : CV Warnak Johanna Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63921/jmaeka.v3i1.662

Abstract

This study examines the effect of taste and digital marketing on purchasing decisions for Arjuna Chips cassava chips. A quantitative survey design was employed. Data were collected through questionnaires from 100 consumers selected using purposive sampling and analyzed with SPSS. The t-test results show that taste has a positive and significant effect on purchasing decisions (t = 7.991; p < 0.001), while digital marketing also has a positive and significant effect (t = 9.845; p < 0.001). Simultaneously, both variables significantly affect purchasing decisions, with F = 130.985 and p < 0.001. The R Square value of 0.730 indicates that 73% of the variation in purchasing decisions is explained by taste and digital marketing. These findings highlight the importance of maintaining consistent product taste and optimizing digital marketing strategies to strengthen consumer purchasing decisions.
Co-Authors Aan Rahman Bilgah Bilgah Dede Suleman Endang Sri Andayani Eulin Karlina Imelda Sari Instianti Elyana Isroni Isroni Muhamad Abdul Aziz Nurhadi Nurhadi Nurul Aisyah Nyoman Suardhita Rani Suryani Rini Martiwi Roy Irawan Ryan Arya Saputra Samuel Samuel Sukmono Bayu Adhi Taat Kuspriyono