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All Journal Jurnal Manajemen dan Bisnis Proceeding International Conference on Information Technology and Business Journal of Economic, Bussines and Accounting (COSTING) Jurnal Bisnis Darmajaya Jurnal Mantik Journal of Management and Business Innovations JINAV: Journal of Information and Visualization Ekombis Sains: Jurnal Ekonomi, Keuangan dan Bisnis Innovative: Journal Of Social Science Research Indo-Fintech Intellectuals: Journal of Economics and Business PROSIDING SEMINAR NASIONAL PENELITIAN DAN PENGABDIAN KEPADA MASYARAKAT (SNPPM) UNIVERSITAS MUHAMMADIYAH METRO Jurnal Manajemen dan Bisnis (JMB)

Susi Indriyani

Fakultas Bisnis, Program Studi Manajemen Universitas Mitra Indonesia

Author-ID : 2555029

Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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PENGARUH BAURAN KOMUNIKASI PEMASARAN TERHADAP CITRA MERK MINYAK GORENG SANIA PADA PT. SARI AGROTAMA PERSADA Agung Rachmadi; Susi Indriyani; Hasbullah Hasbullah
Jurnal Manajemen dan Bisnis Vol 11, No 2 (2021): APRIL
Publisher : Universitas Bandar Lampung (UBL)

The relatively low share of the Sania Cooking Oil Brand shows the lack of public desire to use this cooking oil, so that efforts are needed to communicate the strengths and advantages of the brand. The purpose of this study was to determine and analyze the effect of advertising, sales promotion, personal selling, direct marketing and public relations together on the brand image of Sania cooking oil at PT Sari Agrotama Persada. This study used qualitative and quantitative methods, and then the data in the study were obtained from the results of distributing questionnaires with a total sample of 104 customers. The analytical tool used is in the form of multiple linear regression analysis, t test and F test. Based on the results of the discussion, it can be concluded from the partial hypothesis test that advertising has a significant effect on brand image, sales promotion has a significant effect on brand image, personal selling has a significant effect on brand image, direct marketing has a significant effect on brand image and public relations has a significant effect on brand image. Simultaneous hypothesis testing that advertising, sales promotion, personal selling, direct marketing and public relations together have a significant effect on the brand image of PT Sari Agrotama Persada.

ANALISIS PENGARUH BAURAN PEMASARAN RITEL TERHADAP RETENSI KONSUMEN DI GIANT EKSPRES KEMILING Rendi Agustian; Susi Indriyani
Jurnal Bisnis Darmajaya Vol 5, No 2 (2019): Jurnal Bisnis Darmajaya
Publisher : Institut Informatika Dan Bisnis (IIB) Darmajaya

The objective to this research was to determine the effect of retail mix consisting of products, prices, promotions, retail services and physical facilities on customer retention at Giant Ekspres Kemiling. The population in this study is the average number of buyers of Giant Express Kemiling for one month. Samples were taken as many as 364 respondents with purposive sampling technique. The data used is based on the results of respondents' answers using a Likert scale. Data processing used to answer the hypothesis is with the help of SPSS version 20. Based on the partial test results it is known that the retail service variable does not significantly influence customer retention, but the variables of product, price, promotion and physical facilities have a positive and significant influence on customer retention at the Giant Express Kemiling. While the results of simultan testing are known that retail mix variables include; products, prices, promotions, retail services and physical facilities overall simultaneously have a positive and significant influence on costumer retention at the Giant Express Kemiling.Keywords —Retail Mix, Costumer Retention

Building Relational Marketing and Brand Image on Consumer Loyalty at Aroma Coffee Store Hendro Priyono; Susi Indriyani
Journal of Management and Business Innovations Volume: 04, Number: 01, 2022
Publisher : Management Department Universitas Islam Negeri Sumatera Utara

The trend of growth in the number of coffee shops in 2021 is relatively increasing, but there is a phenomenon of a decline in coffee shop consumers; this occurs because consumers shift consumption from coffee shops to household consumption, where consumers choose to spend their money on consumption of primary needs. Efforts to attract the number of consumers during the pandemic need to be carried out more massively to build relationships between consumers and coffee shops and provide assurance that coffee shops also implement suitable health protocols in running their business. Efforts continue to be made by Kedai Kopi Aroma to attract consumer loyalty by providing live music and a beautiful night view to be enjoyed with friends or with family and also by advertising the place of business of the Aroma Coffee Shop both online and offline such as on social media. The writing of this thesis is whether relational marketing and brand image have a partial influence on consumer loyalty at the Aroma Coffee Shop. The type of research used is quantitative research with a sample of 98 respondents. Based on the study results, relational marketing and brand image have a partial influence on consumer loyalty at the Aroma Coffee Shop.Keywords: Image, loyalty, relational

THE EFFECT OF ONLINE TRANSPORTATION CUSTOMER SERVICE QUALITY ON CUSTOMER LOYALTY IN BANDAR LAMPUNG Desta Surya Kusuma; Susi Indriyani
Prosiding International conference on Information Technology and Business (ICITB) 2018: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 4
Publisher : Proceeding International Conference on Information Technology and Business

Show Abstract | Download Original | Original Source | Check in Google Scholar

The convenience offered by online transportation applications has an impact on the choice of transportation to the community. Community mobility is faster and can shorten the time for activities. there are currently two online transportation operators in Indonesia, namely Grab and Gojek, both of which have advantages in offering online transportation services to the public. The phenomenon that occurs in online transportation services is that sometimes there is a sense of worry with unknown drivers or drivers who drive do not follow traffic rules. There are also different types of vehicles in the application with vehicles used by online transportation drivers. This is what underlies this research, which aims to find out how online transportation services to the loyalty of online transportation users in Lampung city, until this study amounted to 224 people. The results of this study show that reliability, physical evidence, level of response and empathy affect the loyalty of users of online transportation.Keyword: service; transportation; loyalty;

Assessing the Relative Importance of Price, Safety, Energy Efficiency, Brand Reputation, and Warranty in Car Selection using SMART Method as Decision Support System Mochammad Anshori; Jimmy Moedjahedy; Samuel PD Anantadjaya; Ardimansyah Ardimansyah; Susi Indriyani
JINAV: Journal of Information and Visualization Vol. 3 No. 2 (2022)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.jinav1523

The Simple Multi Attribute Rating Technique (SMART) is a decision support system that is widely used for evaluating and comparing alternatives based on multiple criteria. In this study, we applied the SMART method to assess the relative importance of price, safety, energy efficiency, brand reputation, and warranty in car selection. We assigned scores to each car model for each criterion, weighted the criteria based on their relative importance, and calculated an overall score for each car model. The results of this study show that the SMART method is a simple and easy-to-use tool that can help in making informed decisions in car selection. The method allows for the inclusion of both quantitative and qualitative criteria, making it versatile and applicable to a wide range of decision-making problems. Future research could focus on developing methods to address the limitations of the SMART method. Another area of research could be to integrate the SMART method with other decision-making tools, such as multi-criteria decision analysis or artificial intelligence, to improve its performance and applicability. Additionally, more research could be done on how to effectively use SMART method in real-life scenarios where the data is uncertain, incomplete and inconsistent

Pengaruh Pelayanan Dan Inovasi Produk Terhadap Kepuasan Pelanggan Geprek Bensu Lampung Susi Indriyani; Desi Derina Yusda; Helmita Helmita
EKONOMI KEUANGAN DAN BISNIS Vol 8, No 1 (2023): Ekombis Sains: Jurnal Ekonomi, Keuangan, dan Bisnis
Publisher : Universitas Sang Bumi Ruwa Jurai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24967/ekombis.v8i1.2131

Perkembangan jenis makanan dengan bahan dasar ayam semakin meningkat, hal ini ditandai dengan banyaknya variasi produk yang muncul dari inovasi para pengusaha untuk memberikan berbagai pilihan ayam goreng dengan berbagai pilihan sambal dengan beberapa tingkatan (level). Trend masyarakat yang menyukai citarasa pedas sehingga pemasar berusaha memberikan keinginan masyarakat. Objektif dari penelitian ini adalah untuk mengetahui bagaimana pengaruh pelayanan dan inovasi produk (varian produk) terhadap kepuasan konsumen. Penelitian ini menggunakan teknik survey dalam pengumpulan data sebanyak 225 sampel. Analisis data dengan melakukan uji validitas dan reliabilitas untuk uji instrument, uji asumsi klasik, analisis regresi linear berganda, uji koefisien determinan, uji F, dan uji t. hasil penelitian pengaruh pelayanan dan inovasi produk berparuh secara simultan terhadap kepuasan konsumen Geprek Bensu Lampung. Berdasarkan hasil uji determinasi diketahui sebesar 50% variabel pelayanan dan inovasi produk berpengaruh terhadap kepuasan konsumen Geprek Bensu Lampung.

STRATEGI PEMASARAN APLIKASI M-BANKING TERHADAP KEPERCAYAAN KONSUMEN PADA BANK BRI KUNIT SIDOMULYO LAMPUNG SELATAN Lutfhi Akbar Pratomo; Susi Indriyani
Jurnal Manajemen dan Bisnis (JMB) Vol 3, No 02 (2022)
Publisher : Universitas Mitra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57084/jmb.v3i02.924

ABSTRAKTujuan penelitian ini adalah untuk mengetahui tingkat kepercayaan konsumen terhadap mobile banking. Data yang digunakan dalam penelitian ini adalah data primer yaitu data yang diperoleh secara langsung dari sumbernya, melalui responden yang di kumpulkan kepada para nasabah. Penelitian ini menggunakan metode kuantitatif yaitu metode penelitian yang berdasarkan pada filsafat positivism, digunakan untuk meneliti pada populasi atau sampel tertentu. Dengan pengambilan sampel menggunakan Tabel Krejcie sebanyak 283 rresponden. Teknik analisis data yang digunakan yaitu uji Uji Validitas, Uji Reliabilitas, Asumsi Klasik, uji Regresi Linier Berganda, uji R Koefesien Determinasi, uji F dan uji T menggunakan program SPSS versi 21. Berdasarkan hasil penelitian yang telah dilakukan dengan uji t bahwa product price place dan promotion berpengaruh positif dan signifikan terhadap kepercayaan nasabah, sedangkan secara simultan product price place dan promotion berpengaruh positif dan signifikan terhadap kepercayaan nasabah yaitu dibuktikan dengan Fhitung 26,824 Ftabel 3,87. Dan berdasarkan hasil koefisien determinasi menunjukkan sebesar 52,8 % variabel kepercayaan konsumen di pengaruhi oleh variabel product price place dan promotion. Keywords: Mobile Banking, Marketing Mix, Consumer Trust, BRIMO

Pengaruh Kompensasi dan Disiplin Terhadap Kinerja Karyawan Pada Kantor PLN Kota Bandar Lampung nanda pramana putra; susi indriyani; rina lolyana
Jurnal Manajemen dan Bisnis (JMB) Vol 1, No 2 (2020)
Publisher : Universitas Mitra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57084/jmb.v1i2.457

AbstractThe purpose of this research is explanatory (explanatory research), which examines three variables that explain the effect of compensation and discipline on employee performance at the PLN office in Bandar Lampung. Methods of data analysis using quantitative descriptive data. Quantitative descriptive analysis is used to analyze statistically in order to test the research hypothesis on the data obtained by calculating it using SPSS software. The sample was taken as much as the population of employees at the PLN office, namely 58 employees.From the results of data processing, it has been found that the answer to the hypothesis is as follows: there is an effect of compensation on employee performance, with a level of influence (R-square) of 33.9%. There is an influence of work discipline on employee performance with an influence level of 30.8%. There is an effect of compensation and work discipline together on employees with a level of influence of 35.1% Keywords: Compensation, Discipline and Employee Performance.

The Influence of Social Media, Location, Service Quality and Store Atmosphere on Purchase Decision of Coffee Café Customers Muhammad Reza Aulia; Rudy Rudy; Andy Ismail; Susi Indriyani; Ilham Arief
Innovative: Journal Of Social Science Research Vol. 3 No. 3 (2023): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v3i3.3470

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh geografi, suasana toko, platform online, dan kualitas layanan terhadap pilihan pembelian yang dilakukan oleh konsumen. Karya ini menggunakan metode penelitian studi kasus kuantitatif. Pengambilan sampel insidental dan kuesioner digunakan untuk mengumpulkan data primer untuk penelitian ini. Teknik analisis data yang digunakan dalam penelitian ini adalah analisis linear berganda dengan memanfaatkan solusi produk dan layanan statistik (SPSS). Temuan penelitian ini menunjukkan bahwa lokasi, suasana ritel, platform online, dan kualitas layanan semuanya berperan dalam pengambilan keputusan.

Optimizing service management and digital sales in MSMES with sales information system Frans Sudirjo; Rahmat Rahmat; Kraugusteeliana Kraugusteeliana; Susi Indriyani; Abdurrahman Sadikin
Jurnal Mantik Vol. 7 No. 2 (2023): Agustus: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v7i2.4018

Through digitization and sales information systems, MSMEs can improve their efficiency, market reach, and consumer experience in a digital era that is becoming increasingly advanced. The urgency of the research emphasizes on the rising level of business competition, urging MSMEs to adapt rapidly. If micro, small, and medium-sized enterprises (MSMEs) cannot keep up with technological trends and continue to rely on conventional methods, they risk losing market share and consumer loyalty. MSMEs can also be hindered by inefficient management and inability to utilize information technology. The research aims to implement a sales information system for MSMEs in optimizing service and sales management using the System Development Life Cycle (SDLC) method. According to the findings of the study, there are eight features of the sales information system that are tailored to the analysis of functional requirements in business processes in MSMEs, and the results of blackbox testing indicate that the system features have run successfully

Co-Authors Abdurrahman Sadikin Agung Rachmadi Andy Ismail Ardimansyah Ardimansyah Armalia Reny Danang Fahrozi Desi Derina Yusda Desmon Desmon Desta Surya Kusuma Evi Meidasari Frans Sudirjo Hasbullah Hasbullah Helmita Helmita Hendro Priyono Iin Anita Agustinar Ilham Arief Jimmy H Moedjahedy Kraugusteeliana Kraugusteeliana Lutfhi Akbar Pratomo Maria Septijantini Alie Mochamad Anshori Mohammad Renandi Ekatama Muhammad Reza Aulia Nur Salsabilla Yonada Nuzulya Pahlawi Pramana Putra, Nanda Prima Rini Rahmat Rahmat Rendi Agustian Rina Lolyana Rudy Rudy Samuel PD Anantadjaya Shelly Stia Trisila Yudhinanto CN Yudhinanto Yudhinanto

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