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All Journal Jurnal Manajemen dan Bisnis Proceeding International Conference on Information Technology and Business Al Ishlah Jurnal Pendidikan Journal of Economic, Bussines and Accounting (COSTING) Jurnal Bisnis Darmajaya Jurnal Mantik Journal of Management and Business Innovations Indonesian Journal of Global Health research Annals of Management and Organization Research JINAV: Journal of Information and Visualization Ekombis Sains: Jurnal Ekonomi, Keuangan dan Bisnis Innovative: Journal Of Social Science Research Indo-Fintech Intellectuals: Journal of Economics and Business PROSIDING SEMINAR NASIONAL PENELITIAN DAN PENGABDIAN KEPADA MASYARAKAT (SNPPM) UNIVERSITAS MUHAMMADIYAH METRO Jurnal Manajemen dan Bisnis (JMB) Journal of Multidisciplinary Academic and Practice Studies
Susi Indriyani
Fakultas Bisnis, Program Studi Manajemen Universitas Mitra Indonesia
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

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PENGARUH DIGITAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN ASKHA JAYA Nur Salsabilla Yonada; Susi Indriyani
SEMINAR NASIONAL PENELITIAN DAN PENGABDIAN KEPADA MASYARAKAT Vol 5 No 1 (2023): SNPPM 5 Universitas Muhammadiyah Metro
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini merupakan penelitian kuantitatif. Tujuan dari penelitian ini adalah untuk mengetahui tingkatpengaruh digital marketing terhadap keputusan pembelian konsumen Askha Jaya. Data yang digunakan dalampenelitian ini adalah data primer data yang diperoleh secara langsung dari sumbernya, yaitu melalui respondenyang mengisi kuesioner dan data sekunder adalah data yang dikumpulkan dari pihak lain. Populasi penelitian iniadalah pengikut akun Instagram Askha Jaya sebanyak 19.100 akun Instagram, dan sampel penelitianmenggunakan jenis random sampling dengan menggunakan rumus slovin. Teknik analisis yang dilakukanmelalui uji validitas, reliabilitas, asumsi klasik, hipotesis, dan regresi linier sederhana. Berdasarkan hasil analisismaka dapat disimpulkan bahwa digital marketing berpengaruh signifikan terhadap keputusan pembeliankonsumen Askha Jaya.
PENGARUH MOTIVASI, PENGALAMAN KERJA, DAN TINGKAT PENDIDIKAN TERHADAP PRODUKTIVITAS KERJA PADA PT. BANK RAKYAT INDONESIA BRANCH OFFICE KOTABUMI LAMPUNG UTARA Iin Anita Agustinar; Yudhinanto Yudhinanto; Mohammad Renandi Ekatama; Armalia Reny; Desmon Desmon; Maria Septijantini Alie; Susi Indriyani
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 6 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.12626

Abstract

PT Bank Rakyat Indonesia (Persero) Tbk (BRI) adalah salah satu bank milik negara terbesar di Indonesia yang berkomitmen untuk melayani pelaku usaha kecil menengah, petani, dan nelayan di seluruh tanah air. Untuk tetap bersaing, BRI fokus pada inovasi, terutama digitalisasi, guna meningkatkan efisiensi dan produktivitas tanpa mengurangi jumlah tenaga kerja. Selain digitalisasi, motivasi karyawan, pendidikan, dan pengalaman kerja merupakan faktor kunci yang mempengaruhi produktivitas kerja. Penelitian ini bertujuan untuk menyelidiki pengaruh motivasi, pengalaman kerja, dan tingkat pendidikan terhadap produktivitas kerja di BRI Cabang Kotabumi, Lampung Utara. Penelitian ini menggunakan pendekatan kuantitatif dengan desain deskriptif dan melibatkan 80 karyawan sebagai sampel. Metode pengumpulan data dilakukan melalui kuesioner selama periode April – Juli 2024. Analisis uji simultan menunjukkan bahwa motivasi, pengalaman kerja, dan tingkat pendidikan berpengaruh positif dan signifikan terhadap produktivitas kerja. Hasil penelitian ini konsisten dengan temuan penelitian sebelumnya yang menunjukkan bahwa ketiga variabel tersebut berkontribusi secara signifikan terhadap peningkatan produktivitas. Oleh karena itu, untuk meningkatkan produktivitas kerja, BRI perlu terus memperhatikan dan mengembangkan aspek motivasi, pengalaman kerja, dan pendidikan karyawan. Penelitian ini menyimpulkan bahwa strategi peningkatan di ketiga area tersebut akan mendukung pencapaian produktivitas kerja yang optimal di BRI Kantor Cabang Kotabumi.
PENGARUH PEHAMAN LITERASI KEUANGAN, KEMUDAHAN DIGITAL PAYMENT DAN INKLUSI KEUANGAN TERHADAP KINERJA UMKM DIKOTA BANDAR LAMPUNG Nuzulya Pahlawi; Maria Septijantini Alie; Hasbullah Hasbullah; Armalia Reny; Desmon Desmon; Yudhinanto CN; Susi Indriyani
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 6 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.12644

Abstract

Purpose: This study aims to determine the effect of Good Corporate Governance on the Financial Performance of BUMN Companies listed on the Indonesia Stock Exchange in 2019-2023. Methodology/approach: This type of research uses quantitative methods. This study used 70 researchs samples. There are two variables in this study, namely: 4 (four) independent variables (X1, X2, X3, X4) and 1 (one) dependent variable where institutional leadership (X1), board of directors (X2), board of commissioners (X3) and audit committee (X4) as independent variables and financial performance (Y) as the dependent variable. Results/findings: Based on data analysis, it has been found that the answer to the hypothesis is that institutional ownership, board of directors, board of commissioners, and audit committee simultaneously and partially have a significant effect on financial performance in BUMN companies listed on the Indonesia Stock Exchange in 2019-2023. Limitations: The independent variables in this study are only institutional ownership, board of directors, board of commissioners, and audit committee and the dependent variable isfinancial performance (ROA). The research was only conducted on BUMN companies listed on the Indonesia Stock Exchange. Contribution: Management is expected to pay more attention to Good Corporate Governance in the company in order to create good company value.
Pengaruh Kompensasi dan Lingkungan Kerja Terhadap Kinerja Pegawai Pada Kantor Badan Narkotika Nasional (BNN) Kota Bandar Lampung Shelly Stia Trisila; Helmita Helmita; Susi Indriyani
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 4 No. 5 (2024): Indo-Fintech Intellectuals: Journal of Economics and Business (in-Press)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v4i5.2055

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kompensasi dan lingkungan kerja terhadap kinerja pegawai di Kantor BNN Provinsi Lampung. Variabel bebas berisi kompensasi dan lingkungan kerja sedangkan variabel terikat berisi kinerja pegawai. Penelitian ini menggunakan analisis regresi linear berganda. Dengan sampel sebanyak 46 pegawai dalam penelitian ini. Data dikumpulkan melalui kuesioner yang mengukur tingkat kompensasi, lingkungan kerja, dan kinerja pegawai. Hasil analisis regresi linear berganda menunjukkan bahwa secara bersama-sama, kompensasi (X1) dan lingkungan kerja (X2) berpengaruh signifikan terhadap kinerja pegawai. Hasil uji simultan menunjukkan bahwa nilai F (121,745) > F tabel (3,21) dengan nilai signifikansi (0,00) < 0,05, menunjukkan bahwa model regresi secara keseluruhan memiliki tingkat signifikansi yang tinggi. Secara parsial, variabel kompensasi berpengaruh terhadap kinerja pegawai, dengan nilai T hitung sebesar -2,457 dan nilai signifikansi (0,007) lebih kecil dari 0,05 dan variabel lingkungan kerja juga berpengaruh secara signifikan terhadap kinerja pegawai, dengan nilai T hitung sebesar -15,504 dan nilai signifikansi (0,00) lebih kecil dari 0,05.
Pengaruh Promosi Dan Harga Terhadap Keputusan Pembelian Honda Beat Pada PT Tunas Honda Natar Danang Fahrozi; Susi Indriyani; Prima Rini; Evi Meidasari
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 4 No. 5 (2024): Indo-Fintech Intellectuals: Journal of Economics and Business (in-Press)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v4i5.2056

Abstract

This research aims to determine the influence of promotions and prices on purchasing decisions for Honda Beat at PT Tunas Honda Natar. The data used in this research is primary data, namely data collected by the researcher himself directly from the first source or place where the research object was carried out, namely the results of interviews and questionnaires distributed to consumers at PT Tunas Honda Natar. As well as secondary data, namely data collected from other parties, namely books, articles and journals related to this research. The analysis techniques used are validity and reliability tests, classical assumption tests, hypothesis tests, coefficient of determination (R2), and multiple linear regression tests. Based on the results of the analysis, it can be concluded that partially Promotion and Price have a significant effect on Purchasing Decisions and simultaneously Promotion and Price have a significant effect on Purchasing Decisions.
Evaluating the Effectiveness of Blended Learning Models Using a Weighting and Scoring–Based Decision Support System Rivi Antoni; H Handriadi; lham Arief; Wolter Piere Boeky; Susi Indriyani
AL-ISHLAH: Jurnal Pendidikan Vol 18, No 1 (2026): MARCH 2026
Publisher : STAI Hubbulwathan Duri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35445/alishlah.v18i1.9592

Abstract

The increasing adoption of blended learning in higher education has created a need for systematic and objective evaluation frameworks capable of capturing its multidimensional nature. Existing evaluation approaches often rely on fragmented or subjective measures, limiting their usefulness for strategic decision-making. This study aims to develop and apply a weighting and scoring–based Decision Support System (DSS) to evaluate and rank alternative blended learning models based on multiple criteria. A quantitative multi-criteria decision-making (MCDM) approach was employed. Five evaluation criteria—Instructional Design Quality, Technology Usability, Student Engagement, Learning Flexibility, and Learning Outcome Achievement—were identified through literature review and validated using a two-round Delphi process involving seven experts. Each blended learning model was assessed using a structured Likert-scale scoring rubric, and overall performance scores were calculated through weighted aggregation. The findings indicate that the fully interactive LMS-supported blended learning model achieved the highest overall score, followed by flipped classroom and project-based models, while lecture-dominant blended learning ranked lowest. The results highlight the critical role of technological integration and active learning strategies in enhancing blended learning effectiveness. The proposed DSS offers a transparent and replicable framework for evaluating blended learning models and supporting evidence-based decision-making in higher education. However, the study is limited by its reliance on expert judgment and lack of large-scale empirical validation. Future research should incorporate advanced MCDM techniques and real-world learning data to improve robustness and generalizability.
The Influence of Motivation, Work Environment and Productivity on the Performance of Health Personnel Sri Mulyani; Armalia Reny WA; Hasbullah Hasbullah; Maria Septijantini Alie; Desmon Desmon; Susi Indriyani
Indonesian Journal of Global Health Research Vol 6 No 6 (2024): Indonesian Journal of Global Health Research
Publisher : GLOBAL HEALTH SCIENCE GROUP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37287/ijghr.v6i6.5994

Abstract

Human Resources (HR) is a very important element in an institution. Factors that influence performance include discipline and skills, motivation, situational factors and system or work environment factors, work experience and productivity. The aim of this research is to determine the influence of motivation, work environment and productivity on the performance of Kangkung II Kendal Public Health Center employees. The method used in this research was descriptive quantitative, the number of samples used was 45 respondents from the total population using the total saturation technique at the Kangkung II Community Health Center. The research results showed that the three variables of motivation, work environment and productivity had a simultaneously positive effect on employee performance at the Kangkung II Kendal Community Health Center. The results of the motivation variable partially have a positive effect on the performance of Kangkung II Community Health Center employees. The results of the work environment variable partially have a positive effect on the performance of the Kangkung II Kendal Public Health Center employees. The results of the productivity variable partially have a positive effect on the performance of the Kangkung II Kendal Public Health Center employees. Suggestions are expected to use other independent variables, for example education, work discipline, work ethic, wages, leadership, workload and so on.
Complaint Handling and Satisfaction Effects on OTA User Retention in Indonesia Susi Indriyani; Dewi Silvia; Hasbullah Hasbullah
Annals of Management and Organization Research Vol. 7 No. 3 (2026): February
Publisher : goodwood publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/amor.v7i3.3295

Abstract

Purpose: This study aimed to investigate the impact of complaint handling service quality and user satisfaction on customer retention within Indonesia's Online Travel Agent (OTA) industry. Research Methodology: A quantitative survey was conducted, collecting data from 160 OTA users with complaints. The data were analyzed using multiple linear regression to assess the relationships between complaint handling and satisfaction and user retention. Results: The results show that both complaint handling service quality (? = 0.579) and user satisfaction (? = 0.647) significantly and positively affect user retention, explaining 53.4% of its variance (Adj. R² = 0.534, p < 0.001). Effective complaint handling and high satisfaction levels are critical for sustaining customer loyalty. Conclusion: The study concludes that OTAs must prioritize transparent complaint management, empathetic customer service, and personalized satisfaction programs to enhance user retention. These factors contribute significantly to maintaining customer loyalty in the competitive digital tourism market. Limitations: The study is limited by the use of snowball sampling, which affects generalizability. It also relied on self-reported data, which may have introduced bias. Future research could employ mixed-methods designs and expand to cross-cultural contexts. Contributions: This study contributes to the digital service recovery literature by integrating complaint handling and satisfaction factors to explain OTA user retention in Indonesia, offering new insights into the strategic importance of service recovery for customer loyalty.
The Effect of Motivation, Leadership Style, and Work Discipline on Employee Performance Sugesti Nadya; Armalia Reny WA; Yudhinanto CN; M. Renandi Ekatama Surya; Susi Indriyani; Hasbullah Hasbullah; Desmon Desmon; Maria Septijantini Alie
Journal of Multidisciplinary Academic and Practice Studies Vol. 4 No. 3 (2026): August
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jomaps.v4.n3.p165-176.2026

Abstract

Purpose: This study aimed to investigate the influence of motivation, leadership style, and work discipline on employee performance at the Administrative Bureau of the Regional Secretariat of Lampung Province, Indonesia. Research Methodology: This study used a quantitative descriptive approach. Data were collected from 96 civil servants using structured questionnaires measured on a five-point Likert scale. Instrument validity was assessed using Pearson product-moment correlation, and reliability was confirmed using Cronbach's alpha. Results: The coefficient of determination (R²) was 0.981, indicating that motivation, leadership style, and work discipline together explained 98.1% of the variance in employee performance. The F-test showed a statistically significant simultaneous effect (F = 1,596.868; p < 0.05). Partial t-tests revealed that leadership style (β = 1.060; t = 17.439; p < 0.05) and work discipline (β = 0.736; t = 9.320; p < 0.05) positively and significantly affected performance, whereas motivation had a significant negative partial effect (β = −0.517; t = −6.174; p < 0.05). Conclusions: Leadership and discipline strongly drive performance in this bureaucratic setting, whereas intrinsic motivation may be less effective due to formal control mechanisms. Limitations: The study was limited to one bureau and cross-sectional data; thus, the results may not be generalized broadly. Other contextual factors may influence the negative effects of motivation. Contributions: Highlights the need for HR policies that balance motivation with leadership and discipline to optimize civil servant performance.
Co-Authors Abdurrahman Sadikin Agung Rachmadi Andy Ismail Ardimansyah Ardimansyah Armalia Reny Armalia Reny Wa Armalia Reny WA Danang Fahrozi Desmon Desmon Desmon Desmon Desta Surya Kusuma Dewi Silvia Evi Meidasari Frans Sudirjo H Handriadi Hasbullah Hasbullah Hasbullah Hasbullah Helmita Helmita Hendro Priyono Iin Anita Agustinar Ilham Arief Jimmy H Moedjahedy Kraugusteeliana Kraugusteeliana lham Arief Lutfhi Akbar Pratomo M. Renandi Ekatama Surya Maria Septijantini Alie Maria Septijantini Alie Mochammad Anshori Mohammad Renandi Ekatama Muhammad Reza Aulia Nur Salsabilla Yonada Nuzulya Pahlawi Pramana Putra, Nanda Prima Rini Rahmat Rahmat Rendi Agustian Rina Lolyana Rivi Antoni Rudy Rudy Samuel PD Anantadjaya Shelly Stia Trisila Sri Mulyani Sugesti Nadya Wolter Piere Boeky Yudhinanto CN Yudhinanto CN Yudhinanto Yudhinanto Yusda, Desi Derina