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All Journal International Conference on Law, Business and Governance (ICon-LBG) Jurnal Penelitian Ekonomi dan Bisnis EDUMATIC: Jurnal Pendidikan Informatika Abdimasku : Jurnal Pengabdian Masyarakat Economics and Digital Business Review El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam JER Economic Development Analysis Journal journal of social and economic research Journal of Ekonomics, Finance, and Management Studies
Ida Farida
Manajemen, Universitas Dian Nuswantoro
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengaruh Word Of Mouth, Persepsi Harga, Brand Image, dan Kualitas Produk terhadap Keputusan Pembelian Ulang Hand & Body Vaseline di Kota Semarang Nabella Setiowati; Ida Farida
Economics and Digital Business Review Vol. 5 No. 1 (2024)
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v5i1.1052

Abstract

Industri perawatan kulit tubuh saat ini menghadapi persaingan yang ketat. Sebagian besar perawatan tubuh merupakan kebutuhan sehari-hari setiap orang, salah satunya hand & body. Tujuan penelitian ini yaitu menguji pengaruh Word Of Mouth, Persepsi Harga, Brand Image, dan Kualitas Produk terhadap Keputusan Pembelian Ulang Hand & Body Vaseline di Kota Semarang. Metode penelitian ini menggunakan metode kuantitatif. Pengumpulan sampel memakai teknik purposive sampling dengan 170 responden melalui penyebaran kuesioner secara langsung dan Google form. Proses analisis data menggunakan SEMPLS. Hasil olah data menyatakan word of mouth dan brand image tidak berpengaruh signifikan terhadap keputusan pembelian ulang hand&body vaseline di Kota Semarang, sementara persepsi harga dan kualitas produk berpengaruh signifikan terhadap keputusan pembelian ulang hand&body Vaseline di Kota Semarang.
ANALYSIS OF PERSONALISATION OF ARTIFICIAL INTELLIGENCE, GAMIFICATION, AND VIRTUAL TRY-ON ON CUSTOMER RETENTION ON THE SHOPEE PLATFORM siti nur maratul wakhida; Ida Farida
Journal of Social and Economics Research Vol 7 No 2 (2025): JSER, December 2025
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v7i2.1061

Abstract

This study aims to examine how the combination of artificial intelligence personalisation, gamification, and virtual try-on features can optimally contribute to improving customer retention on the Shopee platform. This study uses a quantitative approach as its research method. The types of data used are primary and secondary data, with data collection using questionnaires. The population of this study consists of active users of the Shopee platform in Semarang City aged 17-40 years, who have used AI personalisation, gamification, and virtual try-on features for at least the last 6 months. The number of respondents is unknown, and the sample size is 111 respondents. The sample was determined using non-probability sampling techniques through purposive sampling. Data analysis techniques included descriptive statistical tests, instrument tests, classical assumption tests, multiple linear regression, and hypothesis testing. The results of the study showed that artificial intelligence had a positive and significant effect on customer retention, gamification had a positive and significant effect on customer retention, and virtual try-on had a positive and significant effect on customer retention.
Pengaruh Brand Ambassador, Brand Image, Brand Awareness dan Harga terhadap Keputusan Pembelian Skincare Wardah Lavenia Pramesti Ribowo; Yohan Wismantoro; Ida Farida; Ariati Anomsari
Jurnal Economic Resource Vol. 9 No. 2 (2026): April - September
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i2.2521

Abstract

Upaya penelitian ini bertujuan untuk mengkaji dampak brand ambasador, brand image, brand awareness, dan harga terhadap keputusan pembelian yang berkaitan dengan produk Skincare Wardah dalam batas-batas Kota Semarang. Investigasi menggunakan pendekatan metodologis kuantitatif dengan penentuan sampel yang dilakukan melalui formula Rambut, yang berpuncak pada populasi sampel 100 responden. Teknik pengambilan sampel yang diadopsi adalah metode pengambilan sampel non-probabilitas. Pengumpulan data difasilitasi melalui kuesioner dan kemudian dianalisis menggunakan aplikasi SPSS untuk mengevaluasi keterkaitan antara variabel. Temuan tersebut menjelaskan bahwa kuintet variabel duta merek, citra merek, kesadaran merek, dan harga menunjukkan validitas dan keandalan sebagai konstruksi pengukuran. Selain itu, analisis parsional dan simultan mengungkapkan bahwa variabel duta merek, citra merek, kesadaran merek, dan harga memberikan pengaruh positif dan signifikan secara statistik pada keputusan pembelian.
Co-Authors Achmad Wahid Kurniawan Agung Sedayu Ariati Anomsari Aries Setiawan Budi Widjajanto Diana Aqmala Guruh Taufan Hariyadi Hertiana Ikasari Imam Nuryanto Juli Ratnawati Lavenia Pramesti Ribowo Mahmud Mahmud Nabella Setiowati Nega Avy Wicaksono Prihandono, Adi Sasono Wibowo siti nur maratul wakhida Widyatmoko Karis Yohan Wismantoro