Article Per Year (5 Year)
p-Index From 2021 - 2026
0.562
P-Index
This Author published in this journals
All Journal Jurnal Manajemen Terapan dan Keuangan Jurnal Ilmiah Econosains Widya Cipta : Jurnal Sekretari dan Manajemen Jurnal Pemberdayaan Masyarakat Madani (JPMM) JRMSI - Jurnal Riset Manajemen Sains Indonesia Widya Cipta : Jurnal Sekretari dan Manajemen
Andrian Haro
Universitas Negeri Jakarta
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

Published : 11 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 11 Documents
Search

 1   2 
Green Trust as Mediator in Green Sharing Intention of Palmyra palm Packaging among Generation Z Maria Augustin Lopes Amaral; Andrian Haro; Adrianus Ketmoen; Apryanus Fallo; Engelbertus G. Ch. Watu; Clarisa Margaretha Ang; Elisabeth Adelia Merdeka Wati Gani
Widya Cipta: Jurnal Sekretari dan Manajemen Vol. 9 No. 2 (2025): September
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/widyacipta.v9i2.11527

Abstract

This study examines how perceived credibility, eco-literacy, and environmental awareness shape green trust and ultimately increase green sharing intention toward environmentally friendly packaging made from palmyra palm in the context of Generation Z in Kupang. The aim is to emphasize the central role of green trust as a psychological bridge between perception, knowledge, and awareness with green information sharing behavior that has advocacy value. The method used is a quantitative survey based on an attitude scale questionnaire, with analysis using Partial Least Squares Structural Equation Modeling. This study involved 144 respondents. The results show that green trust directly drives green sharing intention, perceived credibility directly drives green sharing intention, while perceived credibility, eco-literacy, and environmental awareness strengthen green trust; subsequently, green trust mediates the influence of these three factors, thereby driving stronger sharing intentions. In the context of palmyra palm packaging, trust provides psychological legitimacy to sustainability claims and channels environmental awareness impacts through more stable beliefs. Theoretically, this study enriches the green marketing literature by introducing an integrated framework that positions green trust as a mediating mechanism linking credibility, ecological literacy, and awareness with green sharing intentions, while expanding the discourse that previously focused more on green purchasing intentions. Practically, these findings provide concrete guidance for companies and policymakers to strengthen transparent communication strategies, develop ecological literacy programs, and intensify environmental awareness campaigns to encourage consumer advocacy and expand the adoption of sustainable palm based packaging as an alternative to single-use plastics.
Co-Authors A. W. S Waspodo, Agung Adrianus Ketmoen Adrianus Ketmoen Agung AWS Waspodo, Agung Agung Wahyu Handaru Ang, Clarisa Margaretha Apryanus Fallo Apryanus Fallo Aviyati , Friska Cindy Clarisa Margaretha Ang Dalimunthe, Sholatia Elisabeth Adelia Merdeka Wati Gani Engelbertus G. Ch. Watu Gani, Elisabeth Adelia Merdeka Wati Gatot Nazir Ahmad Krissanya, Nofriska Lestari, Friska Aviyati Maria Augustin Lopes Amaral Mohamad Rizan Muztahid, Muh. Sifaul Nadiastuti, Nur Syifa Rahmadhina, Balqis Saidani, Basrah Suherman, Suherman Waspodo, Agung A. W. S. Watu, Engelbertus Gloria Christy