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All Journal Jurnal Manajemen Terapan dan Keuangan JURNAL PASTI (PENELITIAN DAN APLIKASI SISTEM DAN TEKNIK INDUSTRI) Jurnal Ilmiah Econosains Widya Cipta : Jurnal Sekretari dan Manajemen Jurnal Pemberdayaan Masyarakat Madani (JPMM) JRMSI - Jurnal Riset Manajemen Sains Indonesia Al-Kharaj: Journal of Islamic Economic and Business Journal of Artificial Intelligence and Digital Business Widya Cipta : Jurnal Sekretari dan Manajemen
Andrian Haro
Universitas Negeri Jakarta
Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Social Sciences Transportation Other

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The Influence of Health Consciousness, Social Media Marketing, and Electronic Word-of-Mouth (eWOM) on Purchase Intention through Attitude towards Stevia Natural Sweetener Products Erika Shofia Faradysa; Andrian Haro; Meta Bara Berutu
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 1 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i1.9267

Abstract

The increasing prevalence of metabolic diseases and the imbalance between sugar production and consumption in Indonesia have intensified interest in alternative sweeteners such as Stevia. This study aims to examine the effects of health consciousness, social media marketing, and electronic word-of-mouth (eWOM) on consumers’ purchase intention toward Stevia products, with attitude serving as a mediating variable. A quantitative survey was conducted among 250 urban consumers in Jakarta who were familiar with Stevia and actively used social media. Data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0. The results indicate that health consciousness, social media marketing, and eWOM significantly influence consumer attitudes and purchase intention, both directly and indirectly. Attitude emerges as the strongest predictor of purchase intention and acts as a significant partial mediator in all examined relationships. The model demonstrates moderate explanatory and predictive power, confirming its robustness. These findings support the Theory of Planned Behavior within the functional food context and highlight that consumer purchase intention toward Stevia is primarily shaped through positive attitudinal formation rather than direct promotional exposure alone. The study implies that effective marketing strategies for alternative sweeteners should prioritize health-oriented education, credible social media engagement, and authentic peer communication to strengthen consumer attitudes, thereby supporting public health objectives and national food security.  
Green Trust as Mediator in Green Sharing Intention of Palmyra palm Packaging among Generation Z Amaral, Maria Augustin Lopes; Haro, Andrian; Ketmoen, Adrianus; Fallo, Apryanus; Watu, Engelbertus G. Ch.; Ang, Clarisa Margaretha; Gani, Elisabeth Adelia Merdeka Wati
Widya Cipta: Jurnal Sekretari dan Manajemen Vol. 9 No. 2 (2025): September
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/widyacipta.v9i2.11527

Abstract

This study examines how perceived credibility, eco-literacy, and environmental awareness shape green trust and ultimately increase green sharing intention toward environmentally friendly packaging made from palmyra palm in the context of Generation Z in Kupang. The aim is to emphasize the central role of green trust as a psychological bridge between perception, knowledge, and awareness with green information sharing behavior that has advocacy value. The method used is a quantitative survey based on an attitude scale questionnaire, with analysis using Partial Least Squares Structural Equation Modeling. This study involved 144 respondents. The results show that green trust directly drives green sharing intention, perceived credibility directly drives green sharing intention, while perceived credibility, eco-literacy, and environmental awareness strengthen green trust; subsequently, green trust mediates the influence of these three factors, thereby driving stronger sharing intentions. In the context of palmyra palm packaging, trust provides psychological legitimacy to sustainability claims and channels environmental awareness impacts through more stable beliefs. Theoretically, this study enriches the green marketing literature by introducing an integrated framework that positions green trust as a mediating mechanism linking credibility, ecological literacy, and awareness with green sharing intentions, while expanding the discourse that previously focused more on green purchasing intentions. Practically, these findings provide concrete guidance for companies and policymakers to strengthen transparent communication strategies, develop ecological literacy programs, and intensify environmental awareness campaigns to encourage consumer advocacy and expand the adoption of sustainable palm based packaging as an alternative to single-use plastics.
Dari Attention menuju Action: Peran Influencer Instagram terhadap Generasi Z Muslim pada Produk Glad2Glow Rosdiana Damayanti; Andrian Haro; Adnan Kasofi
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.9535

Abstract

Penelitian ini bertujuan untuk menganalisis peran influencer Instagram terhadap respons konsumen Generasi Z Muslim menggunakan model AIDA (Attention, Interest, Desire, Action) dengan studi kasus pada akun @glad2glow. Menggunakan pendekatan kualitatif deskriptif, data dikumpulkan melalui wawancara mendalam semi-terstruktur terhadap 10 informan wanita Muslim Generasi Z di DKI Jakarta yang merupakan pengikut aktif akun tersebut. Hasil penelitian menunjukkan bahwa influencer berperan signifikan pada seluruh tahapan AIDA. Pada tahap Attention, konten review dengan product knowledge yang detail dan visual yang menarik mampu menghentikan perhatian audiens. Tahap Interest terbangun melalui kejelasan informasi, format konten yang variatif, dan relevansi personal dengan permasalahan kulit influencer. Desire muncul akibat penggunaan produk secara langsung oleh influencer yang jujur, kredibilitas yang tinggi, serta fenomena FOMO. Pada tahap Action, konten influencer menjadi pendorong utama keputusan pembelian, namun keputusan final turut dipengaruhi faktor harga, kesesuaian kandungan bahan, review pengguna lain, serta bagi sebagian kecil informan,  mempertimbangkan sertifikasi BPOM dan kehalalan. Kesesuaian produk dengan yang dipromosikan mendorong kepuasan dan pembelian ulang. Temuan ini mengonfirmasi bahwa model AIDA masih relevan untuk mengevaluasi pemasaran influencer di media sosial, dengan catatan bahwa transisi dari desire ke action memerlukan pertimbangan rasional tambahan, terutama bagi konsumen Muslim yang memiliki kesadaran kehalalan. Secara praktis, hasil ini merekomendasikan agar brand memperkuat konten informatif, menjaga autentisitas influencer, dan mengomunikasikan aspek kehalalan secara lebih eksplisit untuk meningkatkan konversi.
Saat Data Menjadi Cerita Emosional: Studi Fenomenologi tentang Personalisasi Marketing dalam Kampanye Spotify Wrapped Rika Meilandari Siagian; Andrian Haro; Adnan Kasofi
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.9595

Abstract

Penelitian ini membahas personalisasi pemasaran dalam kampanye digital Spotify Wrapped melalui pengalaman pengguna Spotify sebagai salah satu bentuk strategi komunikasi pemasaran berbasis data yang banyak digunakan pada platform digital. Pendekatan kualitatif dengan metode fenomenologi digunakan untuk memahami secara lebih mendalam bagaimana pengguna memaknai pengalaman personalisasi yang ditampilkan dalam Spotify Wrapped serta bagaimana pengalaman tersebut hadir dalam aktivitas penggunaan sehari-hari. Data penelitian diperoleh melalui wawancara mendalam terhadap 10 pengguna aktif Spotify yang dipilih secara purposive berdasarkan kriteria penelitian yang telah ditentukan sebelumnya. Analisis data dilakukan melalui proses reduksi data, penyajian data, dan penarikan kesimpulan dengan menggunakan Customer Engagement Theory sebagai dasar interpretasi untuk memahami keterlibatan pengguna terhadap konten yang disajikan. Hasil penelitian memperlihatkan bahwa Spotify Wrapped menghadirkan pengalaman personalisasi yang mampu mendorong keterlibatan pengguna pada aspek kognitif, emosional, dan perilaku. Personalisasi yang ditampilkan memunculkan proses refleksi terhadap preferensi musik yang selama ini mereka dengarkan, membangun respons emosional tertentu terhadap hasil yang ditampilkan, serta mendorong pengguna untuk berpartisipasi dalam aktivitas berbagi konten melalui berbagai platform media sosial. Di sisi lain, sebagian pengguna menilai bahwa hasil personalisasi yang disajikan belum sepenuhnya mampu merepresentasikan identitas dan kebiasaan mendengarkan musik mereka secara akurat. Penelitian ini menunjukkan bahwa personalisasi pemasaran dalam platform digital tidak hanya berkaitan dengan pemanfaatan data pengguna, tetapi juga berkaitan erat dengan bagaimana pengalaman tersebut dipahami, dimaknai, dan diinterpretasikan secara personal oleh pengguna dalam interaksi digital sehari-hari.
Building Purchase Decisions in Wedding Organizer Services: The Influence of Digital Marketing Communication, Consumer Experience, and Service Quality Through Trust Keisha Andani Devitasari; Andrian Haro; Meta Bara Berutu
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 2 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i2.10897

Abstract

Purchase decisions in wedding organizer services are influenced by various factors related to marketing strategies and service quality. This study was conducted to examine the influence of Digital Marketing Communication, Consumer Experience, and Service Quality on Purchase Decision, with Trust as an intervening variable among users of wedding organizer services. The study employed a quantitative approach using a survey method through the distribution of questionnaires to 429 respondents in Jakarta who had previously used or searched for information related to wedding organizer services. Data were analyzed using the Structural Equation Modeling-Partial Least Squares (SEM-PLS) method with the assistance of SmartPLS 4 software. The results of the study indicate that Digital Marketing Communication, Consumer Experience, and Service Quality have a positive influence on Trust and Purchase Decision. In addition, Trust was found to mediate the relationship between the independent variables and purchase decisions. The findings suggest that improving the quality of digital marketing communication, consumer experience, and service quality can strengthen consumer trust and encourage higher purchase decisions in the wedding organizer industry. This study is expected to serve as a reference for business practitioners in developing more effective marketing and service strategies to enhance customer loyalty and trust.
Managing Workflow Time Overruns: A Workload-Aware Operational Management Approach Supported by Machine Learning Rizaldi Mu'min; Jakfat Haekal; Andrian Haro; Rhamdalia Fanny Gustaji; Joval Ifghaniyafi Farras
Jurnal PASTI (Penelitian dan Aplikasi Sistem dan Teknik Industri) Vol. 20 No. 1 (2026): Jurnal PASTI
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Workflow time overruns are recurring operational control problems rather than mere forecasting errors. When actual completion times exceed plan, managers face schedule instability, coordination losses, approval bottlenecks, and rising service costs. Using 2,500 task-level observations, this study examines how workload-aware analytics from routine workflow data can improve operational control over time overruns. The analysis treats time overrun as the main outcome and evaluates whether variables such as task type, department, priority, approval level, employee workload, estimated duration, and cost provide useful visibility into overrun risk. The results show that routine workflow data can indicate where overrun exposure tends to accumulate, especially around estimate quality, workload conditions, approval requirements, and task heterogeneity. However, the strongest managerial value of analytics lies less in replacing judgment than in improving planning discipline, estimate calibration, workload review, and exception monitoring. The study therefore reframes workflow overrun analysis as an operational control and process-governance issue.
Co-Authors A. W. S Waspodo, Agung Adnan Kasofi Adrianus Ketmoen Agung AWS Waspodo, Agung Agung Wahyu Handaru Ang, Clarisa Margaretha Apryanus Fallo Aviyati , Friska Cindy Dalimunthe, Sholatia Engelbertus G. Ch. Watu Erika Shofia Faradysa Gani, Elisabeth Adelia Merdeka Wati Gatot Nazir Ahmad Jakfat Haekal Joval Ifghaniyafi Farras Keisha Andani Devitasari Krissanya, Nofriska Lestari, Friska Aviyati Maria Augustin Lopes Amaral Meta Bara Berutu Meta Bara Berutu Mohamad Rizan Muztahid, Muh. Sifaul Nadiastuti, Nur Syifa Rahmadhina, Balqis Rhamdalia Fanny Gustaji Rika Meilandari Siagian Rizaldi Mu'min Rosdiana Damayanti Saidani, Basrah Suherman, Suherman Waspodo, Agung A. W. S. Watu, Engelbertus Gloria Christy