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All Journal Jurnal Ilmiah Admnistrasi Niaga SOSIALITA JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) BEMAS: Jurnal Bermasyarakat Jurnal Aplikasi Manajemen dan Bisnis (JAMB) Jurnal Manajemen Bisnis Era Digital Jurnal Bisnis Kreatif dan Inovatif Aksi Kita: Jurnal Pengabdian Kepada Masyarakat
Hendra Sastrawinata
Politeknik Negeri Sriwijaya
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Health Professions Languange, Linguistic, Communication & Media Social Sciences Other

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Analisis Keputusan Nasabah Memilih KUR Mikro Berdasarkan Kualitas Layanan dan Promosi pada PT Bank Sumsel Babel KC Palembang Reynalza Anggri Septi; Paisal Paisal; Hendra Sastrawinata
Jurnal Manajemen Bisnis Era Digital Vol. 2 No. 3 (2025): Agustus : Jurnal Manajemen Bisnis Era Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumabedi.v2i3.759

Abstract

The purpose of this study is to determine the extent to which the relationship between quality and promotion influences customer decisions in selecting Micro People's Business Credit (KUR) products at PT Bank Sumsel Babel KC Palembang. This study applies a quantitative approach, where the entire population consists of 765 customers, with 88 people being sampled through a purposive sampling technique. The data sources used in this study include primary and secondary data, obtained through direct interviews with related parties and the distribution of questionnaires to respondents who have met the research criteria. To analyze the data, a series of instrument feasibility tests, classical assumption tests, and data processing using multiple linear regression analysis were conducted. This analysis includes a t-test (partial), F-test (simultaneous), and the coefficient of determination (R²) to measure the strength of the influence of the independent variables on the dependent variable. Based on the results of the analysis, it was found that both service quality and promotion have a positive and significant influence on consumer decisions, both partially and simultaneously. This indicates that the better the service quality and the more effective the promotion, the higher the tendency of consumers to decide to choose KUR Micro products. The coefficient of determination (R²) of 0.894 indicates that 89.4% of customer decisions can be explained by service quality and promotions, while the remaining 10.6% is influenced by other factors not examined in this study, such as economic conditions, personal experience, recommendations from third parties, and psychological factors. These results provide an important influence for bank management in developing more targeted service and promotion strategies. The results of this study can also serve as a basis for strategic policy-making in developing banking products based on customer needs.
Pembuatan Website PT. Perusahaan Perdagangan Indonesia (PPI) Cabang Palembang Berbasis  Canva Julia Latifah; Afrizawati; Dwi Riana; Hendra Sastrawinata
Aksi Kita: Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 4 (2025): JULI-AGUSTUS
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/maegjc27

Abstract

Pengabdian ini bertujuan untuk merancang website dengan memanfaatkan platform Canva pada PT Perusahaan Perdagangan Indonesia (PPI) Cabang Palembang. Latar belakang dari pengabdian ini adalah belum tersedianya media informasi resmi berbentuk digital pada PT PPI Cabang Palembang, sehingga penyampaian informasi kepada masyarakat dan mitra kerja masih kurang efektif. Website dirancang agar  informasi perusahaan secara terstruktur, menarik, dan mudah diakses oleh publik, serta mendukung upaya promosi dan transparansi informasi. Website dibuat dengan metode ADDIE, yang terdiri dari lima tahap, yaitu Analysis, Design, Development, Implementation, dan Evaluation. Tahapan ini dimulai dari analisis kebutuhan informasi, perancangan desain visual, pengembangan halaman web menggunakan Canva, implementasi ke publik, hingga evaluasi efektivitas melalui wawancara dan analisis performa menggunakan Canva Analytics. Hasil dari pembuatan website menampilkan profil perusahaan, katalog produk, berita terbaru, formulir kemitraan, serta kontak dan lokasi secara terintegrasi. Berdasarkan hasil evaluasi dari calon pengguna dan karyawan, website dinilai mudah digunakan, memiliki tampilan profesional, serta mampu meningkatkan citra dan kepercayaan terhadap perusahaan. 
Co-Authors Africano, Fernando Afrizawati Aimi Ayu Ardiyanti Dewi Fadila Dwi Riana Elvia Zahara Ibnu Maja Iin R Julia Latifah Keti Purnamasari Marieska Lupikawaty Miskiyah, Neneng Muhammad Riska Maulana Muhammad Rizka Maulana Effendi Munparidi Nur Anisah Reynalza Anggri Septi Sari Lestari Zainal Ridho Syamsiar, Syamsiar Ummasyroh Yusleli Herawati Yuyun Nomary