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All Journal SOSIALITA PUBLICA Jurnal Kebijakan dan Pelayanan Publik International Multidiciplinary Conference on Social Sciences (IMCoSS) Reformasi : Jurnal Ilmiah Ilmu Sosial dan Ilmu Politik Jurnal Progress Administrasi Publik (JPAP) Business Perspective Journal Jurnal Sosial dan Humanis Sains Jurnal Pengabdian Masyarakat Tapis Berseri Triwikrama: Jurnal Ilmu Sosial Journal of Advances in Accounting, Economics, and Management Jurnal Pengabdian UMKM Kybernology : Jurnal Ilmu Pemerintahan Dan Administrasi Publik
Agustuti Handayani
Universitas Bandar Lampung
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : SOSIALITA

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ANALISIS STRATEGI PEMASARAN DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA RM. PEPES AYAM Fidelia Isnainy; Soewito Soewito; Agustuti Handayani; Suwandi Suwandi
SOSIALITA Vol 16, No 1 (2021): April
Publisher : SOSIALITA

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Persaingan yang semakin ketat dengan kemajuan dan perubahan gaya hidup masyarakat yang semakin modern, perilaku konsumen terhadap keputusan pembelian suatu produk juga ikut beragam. Tujuan dari penelitian ini adalah untuk mengetahui strategi pemasaran dan kualitas pelayanan terhadap kepuasan konsumen pada Rumah Makan Pepes Ayam Pak Nana Bandar Lampung. Jenis penelitian yang digunakan adalah pendekatan deskriptif menggunakan regresi linier berganda. Hasil penelitian menunjukan bahwa strategi pemasaran dan kualitas pelayanan berpengaruh terhadap kepuasan konsumen pada Rumah Makan Pak Nana Bandar Lampung. Strategi pemasaran dan kualitas pelayanan berpengaruh signifikan terhadap kepuasan konsumen. Rumah Makan Pepes Ayam Pak Nana Bandar Lampung sebaiknya meningkatkan strategi pemasaran seperti kesesuaian harga, promosi yang dilakukan serta melakukan diskon pada hari besar, lalu meningkatkan kualitas pelayanan agar kepuasan konsumen dapat terpenuhi.
ANALISIS RELATIONSHIP MARKETING (PEMASARAN RELASIONAL) DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN PT TELKOMSEL BANDAR LAMPUNG Soewito Soewito; Gheany Febidhanty; Suwandi Suwandi; Agustuti Handayani
SOSIALITA Vol 15, No 2 (2020): Oktober
Publisher : SOSIALITA

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Customer satisfaction is determined by the quality of the goods or services the customer wants, so quality assurance is a top priority for every company as a benchmark for the company's competitive advantage. Quality of service in service companies is very important from the point of view of consumers. The purpose of this study was to determine the effect of relationship marketing and customer satisfaction on customer loyalty of PT Telkomsel in Bandar Lampung. This type of research is quantitative; the population in this study is the customer of PT Telkomsel in Bandar Lampung for 3 months as many as 60 people and a sample of 60people. Analysis of the data used is multiple linear regression analysis. The results of the study found that there is an influence of relational marketing on customer loyalty of PT Telkomsel Bandar Lampung. There is an influence of customer satisfaction on customer loyalty of PT Telkomsel Bandar Lampung. There is the influence of relational marketing and customer satisfaction on customer loyalty of PT Telkomsel Bandar Lampung. Suggestion, PT Telkomsel Bandar Lampung is advised to be able to convince customers with a guarantee of satisfying service supported by professional employees in serving customers. These steps are expected to make customers like the services provided, so that eventually customers will come back and make repeat purchases.
Co-Authors Ade Alvi Paulani Agus Purnomo AMINAH Anugrah, Erwin C Appin Purisky Redaputri Aprinisa Aulia Rahmawati Aulia Rahmawati, Aulia Ayu Puspita Athaya Syahda Budhi Waskito Dodi Permadani Putra Dodi Putra Dora Rinova Dwi Pratiwi, Melidina Efsa Dhara Shantika Erlina B Fidelia Isnainy Gheany Febidhanty Hanindyalaila Pienrasmi Hartabela, Dadang Hawazien Hendri Dunan Hepiana Patmarina Indriani, Indriani Irsandi Irsandi, Irsandi Irsandi, Irsandi Keni Wigati Kentin Cahyani Khairudin Khorunnisa Lukmanul Hakim M. Ardiansyah M. Ardiansyah M. Ardiansyah, M. Ardiansyah MALIK Malik Malik Malik, Malik Marudut Jon Ferry Simarmata Masayu Nila Juwita Mita Sari Muhammad Ardiansyah Muhammad Ardiansyah Nika Mareta Ramadani Niki Agus Santoso Nila, Masayu Purnomo, Agus Rahmawati, Anisa Dwi Ria Rizka Rizky Zul Indrawan Robby Yuli Endra Santoso, Niki SARI, MITA Sepriadi Sepriadi Siswanto, Hendra Soewito Soewito Soewito Sri Indah Gandini Suwandi Suwandi Suwandi Suwandi Syahputra, M. Bintang Tara Larasati