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Journal : JURNAL SAINS PEMASARAN INDONESIA

Pengaruh E-Service Quality dan Brand Image Terhadap Continuance Usage Intention Platform DANA Dompet Digital oleh Generasi Y dan Z Ayuni, Ayuni; Amanda, Siti Nabillah Suci; Yusuf, Abdul
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 20, No 3 (2021): Desember
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jspi.v20i3.196-211

Abstract

The purpose of this study is to test whether E-Service Quality and Brand Image affect the Continuance Usage Intention of the DANA Dompet Digital Indonesia Platform. This study uses quantitative research, the population of this study is the users of DANA Dompet Digital Indonesia. The research data was collected through a questionnaire with a sample of 100 respondents consist of 73 women and 27 men respondents using non-probability sampling (purposive sampling) is a sampling technique based on certain considerations that are considered to represent, a population with the categories of generations Y and Z in the age range of 17-40 years and majority respondents are university students. Data were analyzed using SPSS 25 and SmartPLS 3.0. The results showed that E-Service Quality had a significant effect on the Continuance Usage Intention of the DANA Dompet Digital platform and Brand Image had a significant effect on the Continuance Usage Intention of DANA Dompet Digital.
Co-Authors Abidin Abidin Aditya Pradana Afri Septianingrini Agus Sopiyan Ahmad Fachriza Ahmad Maulana Ajat Sudrajat Alan Fajar Fadillah Aldi Pamungkas Aldi Pamungkas Alfian, Alip Alifia Syafa Ardinezwari Alven . Alya Luthfi Amanda, Siti Nabillah Suci Anisa Lestari Anwar Husni Mubarok Aria Dewi Septiani Arif Maulana Nizar Arsya Kurnia Yosifanti Assyifa Mulandar Ayuni, Ayuni Bambang Supriadi Chika Aninda Putri dede tiana Delfian Delfian Desi Jaelani Dessy Herdiana Destianti, Vika Riskia Devi Suci Lastari Dewi Ratna Sari Diana Supelti Dicky Darmawan Diputri, Diana Rizqiah Diska Romadona Putra Eka Diah Apriliani Fachriza, Ahmad Fadillah, Adillia Nur Farah Dyta Salsabila Fauzi, Fadel Iqbal Febrianty, Revika Nur Ghina, Maulidiya Miftahul Hafizh Zaidan Hanif Mahendra Caniago Hanna Rachmawati Febriyani Hesty Wulandari Ningsih Horan Niko Simorangkir Iiswatun Khasanah Indriyani Safitri Irene Ariska Limanua Irene Ariska Limanua Izzul Auzad Nadzir Juhria, Aminatu Kartika Ameliana Kelsha Berliana Rifty Khoyatu Rizkiyah Liani, Anisa Mauta Lina Nurmayanti Mangandar Sitanggang Marlina Anggraeni Maulida Naba Samawati Meinitasari, Nurtika Mochamad Faishal Burhanudin Muhamad Ikhsanul Insan Muhammad Bintang Reviandra Muhammad Faiz Akbar Muhammad Fuaidil Kirom Muhammad Ghiffari Eka Wiguna Muhammad Miftakhul Amin Muhammad Rama Rizaldi Mutia Mardhatillah Nada Shofiatul Ula Najwa Khoerunissa Nia Darnia Novia Krisdyawati Novia Syafa’a Zahra Nursehah, Ira Nurul Aulia Nurul Aulia Dewi NURUL AZIZAH Pamela Octaviana Priambudi Qobus Rayhaan Al Awaludin Rahma Dini Aulia Raniah Jaudah Komara Rasya, Nadhifa Rima Renaldi Bahwantoro Reshanty Dea Nur Macdhy Rida Fajriati Firdaus Rina Maria Hendriyani Rinanda Hamida Lubis Rinda Tiana Riri Juliyani Riyandi Riyandi Rizka Dwi Syaharani Rohmat Rohmat Rusmayanti, Hilda Katini Salma Nurhasanah Salwa Nabila Nuraeni Samuel Indra Marcelino Savrila Sekar Alifia Wibowo Sekar Nirwana Ros Sinta Aji Sekar Octa Vionanda Shelly Wahyuni Shifa Febrillia Nurjanah Sindiani Fatimah Sinta Apriyani Sisi Oktaviani Diah Ayu Eka Lestari Sitanggang, Mangandar Siti Fatimah Siti Mariam Solehudin Solehudin Syahrul Maulana Tegar Dwi Fajriatama Tiara Putri Ramayanti Tomi Anugrah Pratama Trania Maharani Vika Riskia Destianti Wibisono, Ary Widya Sela Lestari Yasmin, Sarah Nabilah Yossy Marsyatrinisa Zein Ramadhan