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All Journal JURNAL SAINS PEMASARAN INDONESIA Managament Insight: Jurnal Ilmiah Manajemen Sains: Jurnal Manajemen dan Bisnis DERIVATIF Jurnal Manajemen Jurnal REKOMEN (Riset Ekonomi Manajemen) AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat Kinerja: Jurnal Ekonomi dan Manajemen Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi JURNAL MANAJEMEN Journal of Economic, Bussines and Accounting (COSTING) Primanomics : Jurnal Ekonomi & Bisnis J-MAS (Jurnal Manajemen dan Sains) YUME : Journal of Management Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Almana : Jurnal Manajemen dan Bisnis JIMF (JURNAL ILMIAH MANAJEMEN FORKAMMA) Jurnal Ekonomi Manajemen Business Management Journal Program Studi Manajemen The Asia Pacific Journal Of Management Studies Jurnal Pendidikan dan Kewirausahaan Jurnal Manajemen dan Bisnis Kreatif Jurnal Manajemen Bisnis Community Development Journal: Jurnal Pengabdian Masyarakat Value : Journal of Management and Business Jurnal Ekonomika dan Bisnis Ekobis: Jurnal Ilmu Manajemen dan Akuntansi Jurnal Ilmiah Wahana Pendidikan Jurnal Sosial dan Sains Jurnal Aplikasi IPTEK Indonesia Innovative: Journal Of Social Science Research Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) Journal of Technology, Mathematics and Social Science (J'THOMS) Jurnal Manajemen, Bisnis dan Kewirausahaan
Abdul Yusuf
Universitas Singaperbangsa Karawang
Religion Aerospace Engineering Humanities Astronomy Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Physics Public Health Social Sciences Other

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Journal : JURNAL SAINS PEMASARAN INDONESIA

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Pengaruh E-Service Quality dan Brand Image Terhadap Continuance Usage Intention Platform DANA Dompet Digital oleh Generasi Y dan Z Ayuni, Ayuni; Amanda, Siti Nabillah Suci; Yusuf, Abdul
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 20, No 3 (2021): Desember
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jspi.v20i3.196-211

Abstract

The purpose of this study is to test whether E-Service Quality and Brand Image affect the Continuance Usage Intention of the DANA Dompet Digital Indonesia Platform. This study uses quantitative research, the population of this study is the users of DANA Dompet Digital Indonesia. The research data was collected through a questionnaire with a sample of 100 respondents consist of 73 women and 27 men respondents using non-probability sampling (purposive sampling) is a sampling technique based on certain considerations that are considered to represent, a population with the categories of generations Y and Z in the age range of 17-40 years and majority respondents are university students. Data were analyzed using SPSS 25 and SmartPLS 3.0. The results showed that E-Service Quality had a significant effect on the Continuance Usage Intention of the DANA Dompet Digital platform and Brand Image had a significant effect on the Continuance Usage Intention of DANA Dompet Digital.
Co-Authors Abidin Abidin Aditya Pradana Afri Septianingrini Agus Sopiyan Ahmad Fachriza Ahmad Maulana Ajat Sudrajat Alan Fajar Fadillah Aldi Pamungkas Aldi Pamungkas Alfian, Alip Alifia Syafa Ardinezwari Alven . Alya Luthfi Amanda, Siti Nabillah Suci Aria Dewi Septiani Arif Maulana Nizar Arsya Kurnia Yosifanti Assyifa Mulandar Ayuni, Ayuni Bambang Supriadi Chika Aninda Putri dede tiana Delfian Delfian Destianti, Vika Riskia Dewi Ratna Sari Diana Supelti Dicky Darmawan Diputri, Diana Rizqiah Diska Romadona Putra Eka Diah Apriliani Fachriza, Ahmad Fadillah, Adillia Nur Farah Dyta Salsabila Fauzi, Fadel Iqbal Febrianty, Revika Nur Ghina, Maulidiya Miftahul Hanif Mahendra Caniago Hanna Rachmawati Febriyani Hesty Wulandari Ningsih Horan Niko Simorangkir Iiswatun Khasanah Indriyani Safitri Irene Ariska Limanua Irene Ariska Limanua Jihan fiqria Juhria, Aminatu Kartika Ameliana Khoyatu Rizkiyah Liani, Anisa Mauta Lina Nurmayanti Mangandar Sitanggang Marlina Anggraeni Meinitasari, Nurtika Muhamad Ikhsanul Insan Muhammad Bintang Reviandra Muhammad Ghiffari Eka Wiguna Muhammad Miftakhul Amin Mutia Mardhatillah Nada Shofiatul Ula Nia Darnia Novia Krisdyawati Novia Syafa’a Zahra Nursehah, Ira Nurul Aulia Dewi NURUL AZIZAH Pamela Octaviana Putri Hafsyari Ratulangie Raniah Jaudah Komara Rasya, Nadhifa Rima Reshanty Dea Nur Macdhy Rida Fajriati Firdaus Rina Maria Hendriyani Rinanda Hamida Lubis Rinda Tiana Riri Juliyani Rohmat Rohmat Rusmayanti, Hilda Katini Salwa Nabila Nuraeni Samuel Indra Marcelino Savrila Sekar Alifia Wibowo Sekar Octa Vionanda Shelly Wahyuni Shifa Febrillia Nurjanah Sindiani Fatimah Sisi Oktaviani Diah Ayu Eka Lestari Sitanggang, Mangandar Siti Mariam Solehudin Solehudin Syahrul Maulana Tiara Putri Ramayanti Tomi Anugrah Pratama Trania Maharani Vika Riskia Destianti Wibisono, Ary Widya Sela Lestari Yasmin, Sarah Nabilah Zein Ramadhan