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All Journal Jurnal Penyuluhan Jurnal Manajemen Terapan dan Keuangan Jurnal Ilmu Sosial dan Humaniora Jurnal Keuangan dan Perbankan JDM (Jurnal Dinamika Manajemen) Jurnal Kawistara : Jurnal Ilmiah Sosial dan Humaniora JAM : Jurnal Aplikasi Manajemen Asia-Pacific Management and Business Application Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Jurnal Manajemen Indonesia AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat CARADDE: Jurnal Pengabdian Kepada Masyarakat Journal of Robotics and Control (JRC) Jurnal Inovasi Penelitian International Journal of Community Service Golden Ratio of Marketing and Applied Psychology of Business Prosiding Konferensi Nasional PKM-CSR Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan BISMA (Bisnis dan Manajemen) eProceedings of Applied Science Engagement: Jurnal Pengabdian Kepada Masyarakat Jurnal Kawistara
Bethani Suryawardani
Telkom University
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Nursing Public Health Social Sciences Other

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Journal : International Journal of Community Service

 1 
Optimization of Digital Marketing and Social Media Strategies in Promoting Tourist Attractions in Mount Puntang, Campakamulya Village, Cimaung District, Bandung Regency Suryawardani, Bethani; Wulandari, Astri; Aprilina, Riska; Nayshila Aura Putri, Wingga; Meilina Raharjo, Sabitah; Agnia Noor Syiwan, Nailla
International Journal Of Community Service Vol. 6 No. 1 (2026): February 2026
Publisher : CV. Inara

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Abstract

Campakamulya Village has promising natural tourism potential, particularly in the Gunung Puntang tourist area. However, this potential has not been optimally utilized through digital media. The main challenges faced by the partners include limited understanding of digital marketing strategies, suboptimal social media management, and the lack of consistency in content and visual identity of the tourist destination. This community service activity aims to enhance the capacity of destination managers and local communities in optimizing social media marketing and digital marketing strategies. The implementation methods include training, workshops, mentoring, and the direct application of digital content strategies. The results indicate an improvement in participants’ understanding of social media management, content strategy, copywriting, and the utilization of Search Engine Optimization (SEO). Furthermore, the implementation of the proposed strategies resulted in increased audience interaction and engagement on the social media platforms of the Gunung Puntang tourist destination. This activity is expected to provide a sustainable impact in supporting digital- based rural tourism promotion.
Implementing Digital Marketing Strategy to Enhance MSMEs Competence: A Case Study of Cipageran Milk Center in Cimahi Suryawardani, Bethani; Nurwahidah, Ulfah; Al Syahr, Salsabila Shabriyyah; Nihayah, Allya; Febriana, Evi
International Journal Of Community Service Vol. 6 No. 1 (2026): February 2026
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v6i1.959

Abstract

Cimahi Creative MSMEs Thematic Community Service Program (Kuliah Kerja Nyata Tematik (KKN-T) UMKM Kreatif Cimahi) was implemented to empower local MSME entrepreneurs at the Milk Center of Cipageran Cimahi, which has strong potential yet continues to face challenges in financial record-keeping, packaging design, and the effective utilization of digital marketing. Through a participatory approach, Telkom University lecture and students implemented a series of programs including financial literacy workshop, product management and design workshop, digital marketing training, promotional content creation training, and digital mini showcase event. The results of the activities showed an increase in the knowledge and skills of MSMEs in business management, product design development, and digital-based marketing, so that this program contributed to encouraging the growth of MSMEs at Cipageran Milk Cente while strengthening the ecosystem of sustainable local economic empowerment in the digital era.
Co-Authors Adithya, Donny Agnia Noor Syiwan, Nailla Al Syahr, Salsabila Shabriyyah Almaz, Bimo Astri Wulandari Ati Mustikasari Bhanuwati, Aretha Dewani Bijaksana Prabawa Dandy Marcelino Dandy Marcelino Dandy Marcelino Dandy Marcelino Dandy Marcelino Dandy Marcelino Dedy Rahman Wijaya Dendi Gusnadi Donni Junipriansa Ersy Ervina Evi Febriana, Evi Fat’hah Noor Prawita Fat’hah Noor Prawita Fazri, Irfan Moch Gandeva Bayu Satrya Giva Andriana Mutiara Guntur Prabawa Kusuma Hariandy Hasbi Irfan Moch Fazri Kaulika, Isava Dea Kurnia Wijayanti Leni Cahyani Lesmana, Athallah Jordan Lukito, Wahyu MAHARANI, ALYA Marcelino, Dandy Meilina Raharjo, Sabitah Mochamad Yudha Febrianta Nayshila Aura Putri, Wingga Nihayah, Allya Noor, Shofa Marwah Nurwahidah, Ulfah Prawita, Fat’hah Noor R.N., Raffaela Woro Tyas Rahmadi Wijaya Riska Aprilina Rizki Yantami Arumsari Sampurno Wibowo Silaban, Daniel Andre Salomo Siska Komala Sari Sri Widaningsih, Sri Sunantri, Yudy Suryana Suryana Suryatiningsih Tarandhika Tantra Tito Pandu Raharjo Utami, Habibah Najwa