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All Journal Jurnal Manajemen Terapan dan Keuangan AKRUAL: Jurnal Akuntansi Jurnal Ilmiah Universitas Batanghari Jambi IJBE (Integrated Journal of Business and Economics) EKONOMIS : Journal of Economics and Business Anterior Jurnal Martabe : Jurnal Pengabdian Kepada Masyarakat Dinasti International Journal of Management Science Jurnal Abdi: Media Pengabdian Kepada Masyarakat Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Jurnal Karya Abdi Masyarakat Journal of Business Studies and Management Review PROCURATIO: Jurnal Manajemen dan Bisnis Jurnal Media Akademik (JMA) Inovasi Gagasan Abdimas & Kuliah Kerja Nyata Jurnal Transformasi Bisnis Digital
NOVITA EKASARI
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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PENGARUH SOCIAL CAPITAL, PERSONAL BRANDING SELEBGRAM DAN KETERLIBATAN KONSUMEN DENGAN TEKNOLOGI TERHADAP MINAT BELI Suci Mardiana, Citra; Johannes; Ekasari, Novita
PROCURATIO: Jurnal Manajemen & Bisnis Vol. 1 No. 1 (2022): January - June
Publisher : PT. Sangadji Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62394/projmb.v1i1.6

Abstract

Saat ini media sosial instagram menjadi tempat paling popular dalam memasarkan produk secara online dikarenakan semakin hari semakin banyak penggunanya. Dari sekian banyak pengguna instagram yang memilih melakukan bisnis online, Selebgram Kayla Nadira adalah salah satu pengguna yang aktif menggunakan instagram sebagai media bisnis. Pengikut akun instagram Kayla Nadira saat ini yaitu 1.1 juta pengikut dari seluruh Indonesia. Tujuan dari penelitian ini untuk mengetahui pengaruh Social Capital, Personal branding Selebgram dan Keterlibatan Konsumen Dengan Teknologi Terhadap Minat Beli. Metode pengambilan sampel menggunakan metode non-probability sampling dengan teknik purposive sampling.Jumlah sampel dalam penelitian ini berjumlah 200 responden yang berasal dari followers akun Selebgram Kayla Nadira. Hasil penelitian ini menunjukkan bahwa secara parsial variabel Social Capital, Personal branding dan Keterlibatan Konsumen dengan Teknologi memiliki pengaruh yang signifikan terhadap Minat Beli. Secara simultan variabel Social Capital, Personal branding dan Keterlibatan Konsumen dengan Teknologi memiliki pengaruh yang signifikan terhadap Minat Beli. Hasil analisis kuantitatif membuktikan variabel Social Capital () memberikan pengaruh paling besar terhadap Minat Beli produk online shop Kayla Nadira.
Pelatihan Dasar-Dasar Manajemen Pada Usaha Mikro Kecil Menengah (UMKM) Keripik Pisang Dharma Jaya untuk Meningkatkan Kinerja Usaha Ekasari, Novita; Roza, Suswita
Jurnal Karya Abdi Masyarakat Vol. 2 No. 1 (2018): Jurnal Karya Abdi Masyarakat
Publisher : LPPM Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (502.397 KB) | DOI: 10.22437/jkam.v2i1.5428

Abstract

Kegiatan pengabdian ini bertujuan untuk mengembangkan usaha kecil menengah (UKM) agar mampu mempertahankan usahanya dengan memberikan pengetahuan dasar manajemen yang terdiri atas manajemen pemasaran, manajemen keuangan dan manajemen sumber daya manusia sehingga usaha kecil menengah mampu mengelola usahanya secara internal maupun eksternal dengan baik, selain itu perngembangan usaha melalui media-media promosi terkini yang low budget perlu diketahui dan dipelajari oleh pemilik usaha sehingga tim juga akan berusaha untuk memberikan pengetahuan mengenai media promosi yang tepat untuk memperkenalkan dan memasarkan produk Darma Jaya baik secara online maupun offline, yang semuanya nanti akan diterjemahkan secara sederhana dan terperinci dalam satu model bisnis yang memuat kegiatan bisnis Darma Jaya mulai dari hulu ke hilir sehingga pemilik usaha bisa melihat apa yang sudah, sedang dan akan dilakukan oleh usaha Darma Jaya dengan Business Model Canvas (BMC). Pengabdian ini akan dilakukan melalui dua tahapan yaitu tahap perencanaan dan tahap pelaksanaan pengabdian. Hasil kegiatan pengabdian berupa deteksi permasalahan teknis yang terjadi dan pengetahuan manajemen dan teknis untuk mengatasi permasalahan tersebut, menerapkan metoda-metoda promosi baru yang belum pernah dilakukan oleh Darma Jaya serta pembuatan Business Model Canvas (BMC) untuk usaha Darma Jaya. Berdasarkan pelaksanaan,usaha Darma Jaya merupakan usaha menengah yang sedang berkembang dan memiliki prospek yang baik, dengan dilaksanakannya kegiatan ini maka usaha Darma Jaya dapat lebih kuat dan tertata dengan lebih baik lagi, pemilik mampu berfikir sistematis, manageable dan mengatasi masalah manajemen yang sebelumnya tidak bisa diatasi.
PEMASARAN ONLINE J.A SEAFOOD MELALUI LINKTREE Rosmeli, Rosmeli; Ekasari, Novita; Friyani, Rita; Nurhayani, Nurhayani; Wiralestari, Wiralestari
Jurnal ABDI: Media Pengabdian Kepada Masyarakat Vol. 10 No. 2 (2025): JURNAL ABDI : Media Pengabdian Kepada masyarakat
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/abdi.v10i2.35357

Abstract

The culinary industry plays a significant role in indonesia's regional gross domestic product (gdp). In 2023, the food and beverage industry contributed 39.10% to the non-oil and gas industrial gdp and 6.55% to the national gdp. J.A. Seafood is one of the culinary msmes located in jambi province. The production process begins with the purchase of fresh raw materials from fishermen's catches, which are then processed into ready-to-eat food and sold to consumers through digital marketing platforms. In running its business, J.A. Seafood already utilizes digital media. J.A. Seafood uses instagram, whatsapp, grabfood, gofood, shopeefood, and maximfood as its marketing channels. The business has a total of 6,070 followers. This large following presents an opportunity for J.A. Seafood to further expand its business. The objectives of the community service project for the partner business are: (1) to facilitate easier marketing for the partner by integrating all business channels into one link through linktree. The outcome of the community service project is that the partner business (J.A. Seafood) now has a linktree link displayed on its instagram account, making it easier for consumers to make purchases. The use of linktree also provides more convenient access for consumers through a single link. For the partner business, the use of linktree increases accessibility, allowing the partner to reach more customers across various platforms, ultimately leading to increased sales.
PENGARUH KEMUDAHAN, KEAMANAN, DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS PENGGUNA E-WALLET DANA DI KOTA JAMBI Amaliatul Mar’atus Sholekhah; Syahmardi Yacob; Novita Ekasari
Jurnal Media Akademik (JMA) Vol. 3 No. 8 (2025): JURNAL MEDIA AKADEMIK Edisi Agustus
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/v3i8.2685

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kemudahan penggunaan, keamanan, dan kepuasan pelanggan terhadap loyalitas pengguna terhadap dompet digital DANA di Kota Jambi. Pendekatan kuantitatif digunakan, dengan kuesioner yang dibagikan kepada 100 responden yang dipilih melalui sampling purposif. Data yang dikumpulkan dianalisis menggunakan regresi linier berganda untuk menguji pengaruh variabel independen terhadap variabel dependen. Hasil menunjukkan bahwa, secara bersamaan, ketiga variabel independen—kemudahan penggunaan, keamanan, dan kepuasan pelanggan—memiliki pengaruh yang signifikan terhadap loyalitas pengguna. Namun, secara parsial, hanya kemudahan penggunaan dan kepuasan pelanggan yang memiliki pengaruh positif dan signifikan, sementara keamanan tidak secara signifikan mempengaruhi loyalitas. Temuan ini menunjukkan bahwa kemudahan penggunaan dan tingkat kepuasan layanan merupakan faktor utama dalam membangun loyalitas pengguna terhadap dompet digital DANA. Oleh karena itu, disarankan agar penyedia e-wallet memprioritaskan peningkatan fitur yang ramah pengguna, menjaga kualitas layanan yang tinggi, dan menciptakan pengalaman pengguna yang positif guna mempertahankan dan meningkatkan loyalitas pelanggan di tengah dinamika industri pembayaran digital yang semakin kompetitif.
Drivers of E-Commerce Success in Java Island: Implications for Indonesia's Digital Economy Rosmeli, Rosmeli; Yossinomita, Yossinomita; Ekasari, Novita; Friyani, Rita; Alvaro, Rakan
Integrated Journal of Business and Economics (IJBE) Vol 9, No 3 (2025): Integrated Journal of Business and Economics
Publisher : Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/ijbe.v9i3.1124

Abstract

E-commerce in Indonesia, particularly on Java Island, has shown rapid development, contributing significantly to national digital transactions. This study aims to analyze the factors influencing the growth of e-commerce on Java Island during the 2015–2023 period. The research employs a panel data regression model, examining variables such as communication expenditure, population size, the number of BTS towers, mobile phone ownership, and the number of e-commerce actors.  The key findings reveal that communication expenditure, mobile phone ownership, and the number of e-commerce actors significantly influence digital transactions. These findings underscore the importance of enhancing digital infrastructure, improving internet access, and empowering digital MSMEs to support the growth of e-commerce in Indonesia. Promoting e-commerce growth by improving internet infrastructure in areas with poor connectivity is a crucial first step the government can take to enhance internet access equity across Java Island.
The RELATIONSHIP BETWEEN FILM SEQUELS AND TICKET & MERCHANDISE PURCHASE DECISIONS FOR SPIDER-MAN: NO WAY HOME WITH CONSUMER SATISFACTION AS AN INTERVENING VARIABLE Muhammad Alkubbarul Hafiz; Ekasari, Novita; Hasbullah, Husni
Journal of Business Studies and Management Review Vol. 8 No. 2 (2025): JBSMR, Vol 8 No.2 June 2025
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v8i2.43180

Abstract

The film industry has experienced rapid growth in recent decades, with sequels playing a crucial role in maintaining audience engagement and increasing revenue. Spider-Man: No Way Home serves as an example of a successful sequel that attracted millions of viewers and generated substantial merchandise sales. However, not all sequels achieve the same level of success, leading to questions about the factors influencing audience decisions. This study aims to analyze the impact of film sequels on ticket and merchandise purchase decisions, with consumer satisfaction as an intervening variable. A quantitative research approach was employed, utilizing a survey method to collect data from fans of Spider-Man: No Way Home in Indonesia. The data were analyzed using Structural Equation Modeling (SEM). The findings indicate that film sequels significantly influence purchase decisions, both directly and through consumer satisfaction. The study confirms that satisfaction with a previous film strongly impacts a viewer’s decision to watch the sequel and purchase related merchandise. These results provide valuable insights for the film industry in designing more effective marketing strategies, particularly in ensuring high-quality storytelling and audience engagement to sustain franchise success. The study also highlights the importance of consumer loyalty, suggesting that maintaining a positive audience experience is key to long-term profitability in the entertainment industry
The INFLUENCE OF INFLUENCER MARKETING AND SOCIAL MEDIA MARKETING ON PURCHASE DECISIONS AT TEANOL CAFÉ, JELUTUNG BRANCH, JAMBI CITY Simarmata, Lusiana Pransisca; Ekasari, Novita; Novitasari, Novitasari
Journal of Business Studies and Management Review Vol. 8 No. 2 (2025): JBSMR, Vol 8 No.2 June 2025
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v8i2.43710

Abstract

This study aims to determine the effect of Influencer Marketing and Social Media Marketing on Purchasing Decisions at Café Teanol, Jelutong Branch, Jambi City. This study uses quantitative methods and data collection techniques by distributing questionnaires using a Likert scale. The type of data used is primary data obtained from filling out questionnaires via Google Forms. The data analysis method used is multiple linear analysis using SPSS version 27. The sample in this study were consumers who made purchases at Café Teanol, Jelutung Branch, Jambi City, as many as 98 respondents with a purposive sampling method. The results show that Influencer Marketing and Social Media Marketing have a positive and significant effect on purchasing decisions both simultaneously and partially, and the variable that dominates in influencing is Influencer Marketing. Suggestions for Café Teanol Jelutung Branch are expected to improve and choose Influencers with more social media accounts to increase consumer trust, teanol is also expected to encourage consumers to share product posts on café teanol so that more people know about the posts, and teanol is expected to increase consumer satisfaction to have a good experience and will make consumers tell their experiences to potential consumers so that purchasing decisions occur
PERILAKU GENERASI MUSLIM Z DI APLIKASI TIKTOK Desta Fitriana; Johannes, Johannes; Ekasari, Novita
Journal of Business Studies and Management Review Vol. 8 No. 2 (2025): JBSMR, Vol 8 No.2 June 2025
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v8i2.45412

Abstract

The purpose of this study is to explain the influence of fashion trends, promotions, and online shopping preferences on the purchasing decisions of Muslimah fashion products on TikTok. This research employs a quantitative approach with a non-probability sampling method due to the unknown population size, involving a sample of 96 respondents. The data used is primary data obtained from a digital questionnaire via Google Forms with a 5-point Likert scale. The distribution of this questionnaire was carried out via WhatsApp and Instagram.. The data analysis method used the Partial Least Square (PLS) based Structural Equation Model (SEM) 4.1. The results indicate that fashion trends, promotions, and online shopping preferences significantly influence the purchasing decisions of Muslimah fashion products on TikTok in the Generation Z era. This study provides strategic recommendations for Muslimah fashion business actors to continue innovating in product design, optimizing promotions, and ensuring comfort and enhancing user experience in online shopping to attract and retain consumers.
Determinan Perilaku Belanja Online di Kota Jambi Rosmeli, Rosmeli; Ekasari, Novita; Wiralestari, Wiralestari; Saparuddin, Saparuddin; Fathiyah, Fathiyah; Alvaro, Rakan
Ekonomis: Journal of Economics and Business Vol 8, No 1 (2024): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i1.1766

Abstract

Online shopping is a trend that has spread throughout Indonesia, especially during Covid 19. This trend continues to grow today. As the capital of Jambi Province, Jambi City is an area that has the most complete internet facilities compared to other areas in Jambi Province. The availability of internet facilities and other suggestions means that online shopping in this area is quite large. This research aims to assess consumer behavior in online shopping in Jambi City; and Factors that influence online shopping in Jambi City. The analysis model used is descriptive analysis and binary logit regression model. The research results show that the average frequency of online shopping in Jambi City is 1-2 times a month. 40.2% of respondents visited 2 online sites. The e-commerce application that respondents use most for shopping is Shopee. Cheap and easy to get goods is the first reason to shop online. The more online shopping sites that are visited, the public's perception is that online shopping saves time and buying shoes/bags and accessories online are factors that have a positive and significant influence on people's online shopping in Jambi City.
PENDAMPINGAN NIB,SERTIFIKASI HALAL DAN SPP IRT UNTUK UMKM LOW RISK BERBASIS KULINER DI KOTA SERANG Safitri, Julia; Geraldina, Ira; Ana Syabana, Mohamad; Normasari, Fitri; Alvar Saabighoot, Yus; Estu Nurpramana, Dwitya; Ekasari, Novita
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 6, No 10 (2023): Martabe : Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v6i10.3546-3555

Abstract

Kegiatan Pengabdian kepada masyarakat ini dilaksanakan untuk memperluas jangkauan pemasaran pelaku usaha yang bergerak di sektor makanan dan minuman di kota Serang. Nomor Induk Berusaha adalah upaya untuk memberikan legalitas pada usaha dan untuk mempermudah akses pengembangan usaha yang bersifat administratif.  Sertifikasi halal Sef Decalre adalah Pernyataan kehalalan oleh pelaku usaha mikro dan kecil dengan didampingi oleh Pendamping Proses Produk Halal(PPH). Sertifkasi yang perlu dilakukan terutama pada produk makanan guna menjamin kehalalan produknya. Hal ini dikarenakan Indonesia merupakan negara yang memiliki populasi muslim terbesar sehingga permintaan pasar untuk produk-produk Islam yang sangat besar. Halal juga menjadi isu yang paling sensitive di Indonesia. Oleh karena itu, sertifikasi halal ini penting dilakukan oleh pelaku usaha. Selain halal menurut syariat Islam, produk yang dikonsumsi oleh masyarakat harus dipastikan “Thayyib” yakni aman, baik, bersih, dan tidak berbahaya bagi kesehatan. Jaminan dan sertifikasi yang dikeluarkan pemerintah kota atau kabupaten bahwa produk makanan ini layak untuk diedarkan dan sudah  memenuhi kemanan pangan dan layak dikonsumsi.  Program PKM meliputi Sosialisasi dan pendampingan pembuatan Nomor Induk Berusaha, (NIB), Sertifikat halal Self Declare, Sertifikat Produksi Pangan Industri Rumah Tangga (SPP-IRT) agar pelaku usaha memiliki ijin edar dan memperluas jangkauan pemasaran produk. Tujuan pengabdian kepada masyarakat ini adalah untuk memberikan pengetahuan dan pemahaman tentang pentingnya legalitas untuk memperluas akses usaha, meningkatkan kepercayaan masyarakat dengan adanya jaminan sertifikasi produk halal dan aman dikonsumsi, meningkatkan daya saing usaha dan meningkatkan kelas UMKM, meningkatkan kesadaran masyarakat khususnya UMKM yang bergerak di bidang makanan dan minuman, tentang arti penting sertifikat halal dan memotivasi agar memiliki sertifikat halal bagi yang memiliki usaha yang termasuk dalam lingkup produk makanan dan minuman
Co-Authors Ade Octavia Akhmad Habibi, Akhmad Alvaro, Rakan Amaliatul Mar’atus Sholekhah Desta Fitriana Erni Achmad Estu Nurpramana, Dwitya F. Husni Hasbullah, F. Husni Fathiyah Fathiyah Fitri Normasari FRIYANI, RITA Garry Yuesa Rosyid Ira Geraldina Johannes johannes johannes Karyanto, Budi Lintang Venusita Mohamad Ana Syabana Muhammad Alkubbarul Hafiz Novita Sari Novitasari Novitasari Nurhayani nurhayani Nurlianna Manik Rizky Hartono, Rizky Romi Kurniadi Rosmeli, Rosmeli rosmeli, rosmeli Sabighoot , Yus Alvar Safitri, Julia Saparuddin Saparuddin Sigit Indrawijaya Simarmata, Lusiana Pransisca Siregar, Ade Perdana Suci Mardiana, Citra Sulistiyo, Urip Surya Hartati, Dwi Suswita Roza syahmardi yacob Wiralestari, Wiralestari Yaldi , Destri Yayuk Sriayudha Yenny Christine, Yenny Yossinomita