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All Journal Signifikan : Jurnal Ilmu Ekonomi Jurnal Ekonomi dan Pendidikan Jurnal Ilmiah Mahasiswa FEB Harmoni Sosial: Jurnal Pendidikan IPS Media Trend: Berkala Kajian Ekonomi dan Studi Pembangunan Dinamisia: Jurnal Pengabdian Kepada Masyarakat CARADDE: Jurnal Pengabdian Kepada Masyarakat Jambura Economic Education Journal ECOPLAN : JOURNAL OF ECONOMICS AND DEVELOPMENT STUDIES Jurnal Karinov Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Journal of Technopreneurship on Economics and Business Review (JTEBR) Journal of Interdisciplinary Socio-Economic and Community Study TRANSAKSI International Journal of Research and Community Empowerment Global Educational Research Review
Ermita Yusida
Universitas Negeri Malang
Religion Humanities Chemistry Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Mathematics Physics Social Sciences Other

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Journal : Journal of Interdisciplinary Socio-Economic and Community Study

 1 
Community Movement in Independent Vegetable Growing to Increase Household Food Security During the Pandemic Ermita Yusida; Ahmad Fajar Maulidin; Anggi Puspaningrum
Journal of Interdisciplinary Socio-Economic and Community Study Vol. 1 No. 1 (2021): June 2021
Publisher : Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (337.021 KB) | DOI: 10.21776/jiscos.ub.01.01.02

Abstract

The increase in the Covid-19 second wave in Indonesia has made the government implement a stricter policy to implement Community Activity Restrictions (PPKM). This activity aims to provide actionable solutions to maintain family food security through the community movement to grow vegetables. The method used in this activity is the Participatory Rural Appraisal (PRA) method which begins with FGD, counseling, and field practice. The activity implementer can become a facilitator and directly facilitate the community carrying out activities. The empowerment program was carried out in Kepuharjo Village, Malang Regency, with the main target being housewives. As a result of this activity, participants who attended the FGD and the facilitator decided to create a community movement in independent vegetable growing to stay productive during the pandemic. Community movement was conducted for two weeks, during which the activity implementation team provided all materials, planting media, and seeds. During the two weeks running, 53 housewives grew vegetables independently. Based on the evaluation results, this activity is very effective and efficient for household food fulfillment. Ninety-seven percent of homemakers say that they can increase their food needs with this movement, so they don't have to buy. Of course, it has an impact on saving household expenses. As many as 90 percent of homemakers do this activity and repeat it after harvest. So that the continuity of this activity can run well, besides decreasing spending, this activity can also improve health by producing healthier vegetables.
MSME Development Strategy through Branding Training and Business Digitization by DPPKB in Malang Regency Natasya A. Putri; Ermita Yusida; Rizal H. U . Nuha
Journal of Interdisciplinary Socio-Economic and Community Study Vol. 2 No. 1 (2022): June 2022
Publisher : Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jiscos.02.01.05

Abstract

This activity aims to increase partners' understanding of branding and digital business to strengthen product images and marketing strategies in the digital market. This activity lasted for six weeks in 49 villages with 1,377 participants. The stages of this activity include (1) identification of partner problems, (2) branding training and business digitization, (3) creating social media and e-commerce accounts, (4) making packaging and logo designs, (5) monitoring and evaluation, and (6) activity report. The results of this activity are that 61% of all participants understand the importance of social media, 59% of participants understand the importance of branding, 55% of participants understand the importance of e-commerce, 50% of participants understand social media, 48% of participants understand the meaning of branding, 47% of participants understand about e-commerce. In addition, 661 of 1,377 participants who previously did not have a social media account now have one, and 1,063 participants who previously did not have an e-commerce account now have one.
Acceleration of Organic Vegetables as a Leading Product of Subsidy Housing through Integrated Marketing Communication Sugeng Hadi Utomo; Santi Merlinda; Ermita Yusida; Vika Annisa Qurrata
Journal of Interdisciplinary Socio-Economic and Community Study Vol. 2 No. 2 (2022): December 2022
Publisher : Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jiscos.02.02.01

Abstract

The purpose of the service is to increase the added value of products on organic vegetables in  the Perumahan Bulan Terang Utama, Malang City.  Organic and superior vegetable products in the Perumahan Bulan Terang Utama include mustard greens, chilies, telang flowers. The activity is based on the concept of integrated marketing communication through 7P (Product, Promotion, Price (Distribution Channel), Place, People (HR), Process, Physical Evidence or Packaging. In this activity, the object of service was assisted in the form of mica, vegetable plastic and product branding stickers, and product logo branding to increase value-added and consumer interest in organic vegetables. In addition, another goal is to increase the branding of organic vegetable production to increase the market share and income of the managers (Botanical Garden community).  Through the training and assistance provided, it is hoped that it can increase the productivity of organic vegetables and inspire communities in other regions to care about the environment and the style of healthy living.  
Co-Authors Abbas, Muhammad Hasyim Ibnu Afdhila, Qory Agus Sumanto Ahmad Fajar Maulidin Ahmad Fawaiq Suwanan Albertus Girik Allo Amalina, Endah Nur Andiani Salsa Sabrina Anggi Puspaningrum Astriani, Erni Ayu Kammawati Bagus Shandy Narmaditya Baharudin, Siti Mastura Binti Noor, Myzan Erina Tresnayanti Fajar, Lustina Farah Wulandari Pangestuty Farida Rahmawati Fibrianti, Triska Aulia Firman Maulana Frada Nadya Megatara Putra Grace Triana Kristianty Hadi Sumarsono Imam Mukhlis Inayati Nuraini Dwiputri Jawanoko, Nashru Aji Kammawati, Ayu Kuntum Kinanthi Putri Laksono Trisnantoro Lestari, Wahyu Putri Linda Seprillina Lucky Meisya Wandreina Lustina Fajar Prastiwi MUHAMMAD ABDUL GHOFUR Mutmainah, Dwi Najiha, Nurul Natasya A. Putri Ni'matul Istiqomah Novendra Priyo Subekti Nur Anita Yunikawati Nurfadilla, Yunika Prastika, Titis Dwi Qurrata, Vika Annisa Rizal H. U . Nuha Santi Merlinda Saputri, Dela Refi Novi Sarmi, Sarmi Subekti, Novendra Priyo Sudjatmiko Sudjatmiko, Sudjatmiko Sudjatmiko, Sudjatmiko Sugeng Hadi Utomo Sunaryanto Vidya Purnamasari Wibowo, Damaris Iqdam Yemima Thorci Yessica.Y.C Chung